+
What is the
problem my
company is
solving?

What is
the
business
model?
What is the
market
size?

What Does My
Pitch Dec...
 Associate

Dean for
Innovation, Research/Creative Activity
and Graduate Studies at the Scripps
College of Communication,...
+
Online News Projects
• NEAOnline
• HighlandsFamily.com
• MediaPowerLunch.com
• MyTopiaCafe.com
• LocallyGrownNews.com
+
+
+

Are You a Local Bakery or
Panera?
 Which

sources of early-stage funding should
you seek?

 What

are the expectation...
+
+
Venture

capitalists invest in
“scalability.”

Venture

capitalists invest in
teams, not ideas.
“Hacker, Hipster, Hust...
+

What is a “pitch deck”?
 Elevator

Ride (30-second quick pitch on
your solution to the problem)

 Show

and Tell (Dem...
+

10-20-30
10

Slides

20

Minutes

30-point

type minimum size

Don’t

read slides, use key words to
prompt your nar...
+
Business Model Generation: Alexander Osterwalder and Yves Pigneur
+

Title Page: Company Name
Must include name of what you are doing; tag line; contact info. Quote
from credible person
+

The Problem/Need
 “Grabber”:

Story/scenario that shows current

pain points
 What

problem are you solving?

 “My

...
+

Basis of Your Solution
 Unique

technology

 Partnerships/Relationships
 Unique

processes

 What’s

your secret sa...
+

Product: 3 Must-Have Features
 In

order of importance, so prioritize

 With

adjacent wireframe
+

Sustainability
 Revenue

Model: Direct sources:
ecommerce, subscription. Indirect:
advertising, affiliate marketing. I...
+

Competition/Risks
 Competitors:

Create a chart of features you
have and they don’t.

 Challenges:

Why do you feel y...
+

Sample Pitch Decks
http://www.businessinsider.com/airbnb-

a-13-billion-dollar-startups-first-everpitch-deck-2011-9#-7...
+

Contact Me
 @mediaghosts
 FB:

DrMichelleFerrier

 LinkedIn:

Michelle Ferrier

 ferrierm@ohio.edu
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Creating a Pitch Deck Using the Business Model Canvas

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At the Online News Association 2013, Dr. Michelle Ferrier presented tips from experts and across the web on using the business model canvas to refine business ideas and capture them in a short pitch deck.

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  • LocallyGrownNews.com is my third hyperlocal: Legacy newspaper: MyTopiaCafe.com; Personal Venture: Highlands Family; MediaPowerLunch.com online education similar to Poynter’sNewsU.
  • Critically important to understand this, because it has dramatic consequences for the funding strategy.
  • Creating a Pitch Deck Using the Business Model Canvas

    1. 1. + What is the problem my company is solving? What is the business model? What is the market size? What Does My Pitch Deck Look Like? @mediaghosts Dr. Michelle Ferrier, Scripps College of Communication, Ohio University
    2. 2.  Associate Dean for Innovation, Research/Creative Activity and Graduate Studies at the Scripps College of Communication, Ohio University. Digital Content Architect  Ph.D. in Texts and Technology from the University of Central Florida.  Worked as a lead researcher with the Banner Center for Digital Media in Florida and developed a core digital media curriculum.  “Mother of Google Maps”: Digitized Landsat data for current GIS systems.
    3. 3. +
    4. 4. Online News Projects • NEAOnline • HighlandsFamily.com • MediaPowerLunch.com • MyTopiaCafe.com • LocallyGrownNews.com
    5. 5. +
    6. 6. +
    7. 7. + Are You a Local Bakery or Panera?  Which sources of early-stage funding should you seek?  What are the expectations of those providing funds?  Will VC be interested in investing in my company?
    8. 8. +
    9. 9. + Venture capitalists invest in “scalability.” Venture capitalists invest in teams, not ideas. “Hacker, Hipster, Hustler”
    10. 10. + What is a “pitch deck”?  Elevator Ride (30-second quick pitch on your solution to the problem)  Show and Tell (Demo, Screen Shots, Video)  Market Matters (Market opportunity)  Business Model (Customers and business metrics, not revenue projections)  SuperHeroes (Your Team)
    11. 11. + 10-20-30 10 Slides 20 Minutes 30-point type minimum size Don’t read slides, use key words to prompt your narrative. Use authentic voice, tell a story
    12. 12. +
    13. 13. Business Model Generation: Alexander Osterwalder and Yves Pigneur
    14. 14. + Title Page: Company Name Must include name of what you are doing; tag line; contact info. Quote from credible person
    15. 15. + The Problem/Need  “Grabber”: Story/scenario that shows current pain points  What problem are you solving?  “My company is _____ and we are/do _____.” We help solve [this problem] by [X].”  Add data here
    16. 16. + Basis of Your Solution  Unique technology  Partnerships/Relationships  Unique processes  What’s your secret sauce???
    17. 17. + Product: 3 Must-Have Features  In order of importance, so prioritize  With adjacent wireframe
    18. 18. + Sustainability  Revenue Model: Direct sources: ecommerce, subscription. Indirect: advertising, affiliate marketing. Include price points of comparable products.  Number 1 Marketing Method: How will you acquire new customers and what does it cost?
    19. 19. + Competition/Risks  Competitors: Create a chart of features you have and they don’t.  Challenges: Why do you feel you can succeed where others have failed?  Legal Issues
    20. 20. + Sample Pitch Decks http://www.businessinsider.com/airbnb- a-13-billion-dollar-startups-first-everpitch-deck-2011-9#-7 http://www.pitchenvy.com/gallery/insta mojo-pitch-deck/
    21. 21. + Contact Me  @mediaghosts  FB: DrMichelleFerrier  LinkedIn: Michelle Ferrier  ferrierm@ohio.edu
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