Internet Marketing Services

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  • 1. Local Internet Marketing Services Sovereign Internet Marketing Serviceswww.LocalInternetMarketing.Mobi P ROS P E C company slogan T
  • 2. Local Internet Marketing ServicesSovereign Internet Marketing ServicesSEM, SEO, PPC, SMM, and Mobile Marketing and Advertising ServicesAbout Us In t e rn e t Ma rk e ting C o m pa n yS E O - S E M – PPC – S MO – S MM - Mo b ile In te rne t Ma rk e tin g A c c re dita t io n • Mic ro s o ft A dC e n te r P ro fe s s io n a l C e rtific a tio n fo r P a y P e r C lic k A dv e rtis in g a n d Ma rk e tin g o n B in g a n d Y a h o o P P C n e tw o rk s . C onta c t in fo rm a t io n- W e b s ite - w w w .L o c a lIn te rn e tMa rk e tin g .m o b i E m a il - S a le s @L o c a lIn te rn e tMa rk e t in g .m o b i P ho n e - 1 -8 8 8 -8 0 0 -7 8 9 4 o Click to call from your mobile www.LocalInternetMarketing.Mobi
  • 3. Local Internet Marketing ServicesSovereign Internet Marketing ServicesSEM, SEO, PPC, SMM, and Mobile Marketing and Advertising Services Introduction - S ta t is tic s fro m n u m e ro u s re c e n t s t u die s h a v e tim e a n d tim e a g a in pro v e n th a t o n lin e a dv e rtis in g , in t e rn e t m a rk e tin g , a n d n o w m o b ile m a rk e t in g a n d a dv e rtis in g a re b y fa r th e c h e a pe s t, m o s t e ffe c t iv e , a n d m o s t po w e rfu l m a rk e tin g a n d a dv e rtis in g c h a n n e ls fo r ju s t a b o u t a n y b u s in e s s to le v e ra g e a n d in te g ra t e in t o t h e ir e x is tin g dire c t m a rk e tin g a n d a dv e rtis in g c a m pa ig n s a n d c h a n n e ls . Is T h is Y o u r C u rre n t B u s in e s s Ma rk e tin g & A d S t ra te g y ? Is y o u r b us in e s s g o ing to e v o lv e w ith th e tim e s ? ? ?www.LocalInternetMarketing.Mobi
  • 4. Local Internet Marketing ServicesSovereign Internet Marketing ServicesSEM, SEO, PPC, SMM, and Mobile Marketing and Advertising ServicesD o y o u r Ma rk e t in g & A dv e rtis in g C a m pa ig n s L o o k L ik e T h is ? In c a s e y o u r b u s in e s s is n o t le v e ra g in g a ll Directing t h re e o f t h e s e Marketing and c h a n n e ls , y o u s h o u ld Advertising s t ro n g ly c o n s id e r t o le v e ra g e in t e rn e t m a rk e t in g a t t h e v e ry le a s t . Mo b ile m a rk e t in g a n d a ll a s pe c t s o f, m a y n o t Mobile Internet fit e v e ry b u s in e s s Marketing and Marketing m o de l. O u r in t e rn e t Advertising and m a rk e t in g a n d a d Advertising pa c k a g e s c a n in c lu de s om e a s pe c ts o f m o b ile m a rk e t in gwww.LocalInternetMarketing.Mobi
  • 5. Local Internet Marketing ServicesSovereign Internet Marketing ServicesSEM, SEO, PPC, SMM, and Mobile Marketing and Advertising ServicesC o ld Ha rd F a c ts -L e ts F a c e S o m e F a c ts a n d T h e T ru th O f It A ll...F a c t- A dv e rtis in g a n d m a rk e tin g in A N Y b u s in e s sc o s ts m o n e y . Wh y n o t le v e ra g e w h a t is w o rk in g fo r s om a n y o th e rs , e s pe c ia lly y o u r c o m pe tito rs .F a c t- In te rn e t m a rk e tin g h a s b e e n s ta tis tic a llypro v e n to b e F A R c h e a pe r a n d fa r m o re e ffe c tiv e th a no th e r fo rm s o f a dv e rtis ing a n d m a rk e tin g .F a c t- L e v e ra g in g y o u r in te rn e t m a rk e tin gc a m pa ig ns a n d m o b ile m a rk e tin g c a m pa ig n s in R E A Ltim e , w h ile b e in g a b le to tra c k , in te ra c t, a n d e ffe c tiv e lyh a n dle y o u r in te rn e t m a rk e tin g fro m o u r pro prie ta ryin te rn e t m a rk e tin g da s h b o a rd is th e b e s t de c is io n y o uc o u ld e v e r m a k e fo r y o u r b u s in e s s .www.LocalInternetMarketing.Mobi
  • 6. Local Internet Marketing Services Sovereign Internet Marketing Services SEM, SEO, PPC, SMM, and Mobile Marketing and Advertising ServicesSo what Is Your Present Business Marketing and Advertising Situation incomparison to your competition ? A n a ly s is of Your Present Situation - Wha t is y o ur b u s in e s s c u rre n tly u tilizin g fo r m a rk e tin g a n d a dv e rtis in g - Wh a t is y o u r c o m pe titio n do in g o rg a n ic a lly s pe a k in g ? - Wh a t is y o u r c o m pe titio n do in g w ith pa id a dv e rtis in g ? W h a t Is Y o ur C o m pa n y Do in g ? - Do e s y o u r c o m pa n y h a v e a w e b s ite (s ) - Do y o u ru n dire c t m a rk e tin g a n d A d c a m pa ig n s ? - Do y o u ru n lo c a l a d c a m pa ig n s o fflin e ? / o n lin e ? - Do y o u c u rre ntly h a v e a n y in te rn e t m a rk e tin g a n d/ r o a dv e rtis in g c a m pa ig n s ? - Do y o u c u rre ntly ru n a n y m o b ile m a rk e tin g a n d/ r o a dv e rtis in g c a m pa ig n s ?www.LocalInternetMarketing.Mobi
  • 7. Local Internet Marketing Services Sovereign Internet Marketing Services SEM, SEO, PPC, SMM, and Mobile Marketing and Advertising Services C o m m o n Mis - C o n c e ptio n s O rg a n ic A dv e rtis in g V S . P a id Ma rk e tin g O n lin e - Organic marketing is the act of placing your website naturally within search engine listings via numerous methods, tactics, and strategies. Organic proves to convert better than paid ads. Investment and long term strategy. - Paid Advertising is the act of utilizing paid advertising networks . PPC, Banner ads, Rich Media Ads, CPA, CPL. These channels drive real time traffic that typically does NOT convert better than organics, mass traffic offsets organic Vs. Paid ad conversion statistical data. W a n t P ro o f ? G o o g le a c o m pe tito r n a m e o r w e b s ite U R L , v ie w re s u lts . S e e w h a t th e y a re a ppro x im a te ly s pe n din g o n lin e w ith pa id a dv e rtis in g – C lic k He rewww.LocalInternetMarketing.Mobi
  • 8. Local Internet Marketing ServicesSovereign Internet Marketing ServicesSEM, SEO, PPC, SMM, and Mobile Marketing and Advertising ServicesS o lu t io n s B ra in s to rm – Take the time to brainstorm, even pick your employees brains, everyone has a different perspective, thus everyone can bring something to the table. Nothing wrong with leveraging your strongest assets a little more, right ? C re a te A B a s ic In te rne t Ma rk e tin g P la n – Create campaigns for applicable aspects of internet marketing, advertising, and mobile marketing plan. S e t U p C a m pa ig ns a n d T ra c k in g – Set up all new accounts for multiple channels, integrate tracking, set up and start executing campaigns. E x e c utio n o f C a m pa ig n s – Execute new marketing and advertising campaigns according to plans. Client interaction a must , the more interactivity the more results. T e s t -T ra c k – T w e a k – O ptim ize o Track results and analytics, tweak campaigns, and optimize ( on going process). Test new marketing and advertising channels and strategies. www.LocalInternetMarketing.Mobi
  • 9. Local Internet Marketing ServicesSovereign Internet Marketing ServicesSEM, SEO, PPC, SMM, and Mobile Marketing and Advertising ServicesTargets and ObjectivesB usiness target and objectives o What are your main business goals ?M arketing and Advertising Targets & ObjectivesWhat are your main marketing , advertising, and branding- targets, objectives, and ultimate goals.Long Term Goals- Online, Offline, Growth, Diversification o Where do you see your business in 3,5,10 years from now. Keeping in mind possible new trends and such ? o Need Help With Ideas , Suggestions, Brainstorming and Ultimately Consulting Services ? www.LocalInternetMarketing.Mobi
  • 10. Local Internet Marketing ServicesSovereign Internet Marketing ServicesSEM, SEO, PPC, SMM, and Mobile Marketing and Advertising ServicesM arketing and Advertising Stats - www.LocalInternetMarketing.Mobi
  • 11. Local Internet Marketing ServicesSovereign Internet Marketing ServicesSEM, SEO, PPC, SMM, and Mobile Marketing and Advertising ServicesIn te rn e t Ma rk e tin g S ta tis tic s - Le ts S e e S o m e RE A L Fac ts and S tatis tic al Data F a c t- A s o f J u n e 2 0 1 1 , th e re w e re 3 6 0 ,0 0 0 ,0 0 0 w e b s it e s a c tiv e a n d o n lin e . T h is re pre s e n ts a 2 2 6 % in c re a s e in 4 y e a rs . F a c t- Wo rldw ide in te rn e t t ra ffic g re w 6 2 % in 2010. F a c t- A s o f A pril 2 0 1 1 , th e G o o g le s e a rc h e n g in e s till do m in a t e s w ith a ppro x im a t e ly 6 7 % o f a ll U .S . s e a rc h tra ffic . Y a h o o g e ts a ppro x im a te ly 1 5 % a n d B in g g e t s a ppro x im a te ly 1 2 % . F a c t- S urv e y s s h o w th a t 8 5 % o f In te rn e t u s e rs fin d w e b s ite s th ro u g h s e a rc h e n g in e s . F a c t- O rg a n ic (n a tu ra l) s e a rc h re s u lt lis tin g s re c e iv e 8 5 % o f a ll c lic k s , a s o ppo s e d to o n ly 1 5 % fo r P a y P e r C lic k (P P C ).www.LocalInternetMarketing.Mobi
  • 12. Local Internet Marketing ServicesSovereign Internet Marketing ServicesSEM, SEO, PPC, SMM, and Mobile Marketing and Advertising ServicesIn te rn e t Ma rk e tin g S ta tis tic s - Le ts S e e S o m e RE A L Fac ts and S tatis tic al Data F a c t- 7 0 % o f U .S . h o u s e h o lds a re u s in g th e in te rn e t e v e ry t im e t h e y s h o p lo c a lly fo r a ll th e ir h o u s e h o ld a n d pe rs o n a l pro du c t s a n d s e rv ic e s . F a c t- DM N e w s re po rte d th a t 3 5 % o f a ll In te rn e t s e a rc h e s a re lo c a l. F a c t- C o m S c o re re po rte d th a t 9 0 % o f lo c a l c o m m e rc ia l s e a rc h e s re s u lt in o fflin e b ric k s a n d m o rt a r pu rc h a s e s . 8 2 % o f lo c a l s e a rc h e s e n d u p w it h a n in -s to re v is it, ph o n e o r c a ll. F a c t- A c c o rdin g t o B in g s e a rc h e n g in e , 7 4 % o f c o n s u m e rs s e a rc h fo r o n lin e c o u po n s o u rc e s e v e ry w e e k a n d 2 5 % s pe n d u p t o a n h o u r s h o ppin g fo r th e b e s t o n lin e de a ls e a c h w e e k . F a c t- S t u die s s h o w th a t 6 7 % o f lo c a l c o n s u m e rs h a v e c o n s u lt e d o n lin e c u s to m e r re v ie w s o fwww.LocalInternetMarketing.Mobi lo c a l b u s in e s s e s . Mo s t o f t h e m tru s t o n lin e re v ie w s a s m u c h a s pe rs o n a l re c o m m e n da t io n s .
  • 13. Local Internet Marketing ServicesSovereign Internet Marketing ServicesSEM, SEO, PPC, SMM, and Mobile Marketing and Advertising ServicesIn te rn e t Ma rk e tin g S ta tis tic s - Le ts S e e S o m e RE A L Fac ts and S tatis tic al Data F a c t- A lm o s t 2 5 0 m illio n s e a rc h e s fo r pro du c t s a n d b u s in e s s e s a re pe rfo rm e d pe r da y o n G o o g le a lo n e . F a c t- O n lin e s a le s h a v e g ro w n b y a lm o s t 6 % c o m pa re d t o t h e s a m e t im e la s t y e a r, e v e n in t h is c h a lle n g in g e c o n o m y . F a c t- T h e n u m b e r o f b u s in e s s e s u s in g o n lin e m a rk e tin g g o e s u p a n a v e ra g e o f 8 .6 % pe r y e a r th ro u g h 2011. F a c t- O n lin e m a rk e tin g is e x pe c te d t o b e 1 5 % o f a ll m e dia a dv e rtis e m e n t s pe n din g in 2 0 1 3 . It’s c u rre n tly a ppro x im a t e ly 7 .6 % . F a c t- 6 5 % o f s a m ple d o rg a n iza t io n s a c tu a lly e x pe c t t o in c re a s e th e ir S E O b u dg e t in 2 0 1 1 b y a s ig n ific a n t v a lu e .www.LocalInternetMarketing.Mobi
  • 14. Local Internet Marketing ServicesSovereign Internet Marketing ServicesSEM, SEO, PPC, SMM, and Mobile Marketing and Advertising ServicesM o b ile Ma rk e tin g S ta tis tic s -Lets See Some REAL Facts and Statistical DataF a c t- T he re a re a ppro x im a te ly 4 B IL L IO N m o b iles u b s c rib e rs a c ro s s th e w o rld.F a c t- A m e ric a ns to da y a re s pe n din g a n a v e ra g e o fth re e h o urs pe r da y o n th e In te rn e t fro m th e ir m o b ilede v ic e s .F a c t- Mo s t m o b ile de v ic e u s e rs k e e p th e ir ph o n e sw ith in a rm ’s re a c h o v e r 9 0 pe rc e n t o f w a k in g h o u rs .F a c t- N ie ls e n pre dic ts th a t s m a rt ph o n e s w illa c c o u n t fo r ne a rly h a lf o f w o rldw ide m o b ile s a le s b y2 0 1 3 . T h is is a c le a r in dic a tio n o f h o w m u c h m o re th eIn te rn e t w ill b e a c c e s s e d v ia m o b ile de vic e s .www.LocalInternetMarketing.Mobi
  • 15. Local Internet Marketing ServicesSovereign Internet Marketing ServicesSEM, SEO, PPC, SMM, and Mobile Marketing and Advertising ServicesM o b ile Ma rk e tin g S ta tis tic s -Lets See Some REAL Facts and Statistical DataF a c t- In 2 0 0 9 , a ppro x im a te ly h a lf a B IL L IO N pe o plew e n t o n lin e u s in g th e ir m o b ile de v ic e . T h is n u m b e r ise x pe c te d to do u b le w ith in th e n e x t 5 y e a rs .F a c t- B y 2 0 1 4 , m o b ile In te rn e t u s a g e is e x pe c te d toe x c e e d de s kto p In te rn e t u s a g e .F a c t- G a rtn e r a ls o pre dic ts th a t b y 2 0 1 4 , m o repe o ple w ill a c c e s s th e in te rn e t fro m th e ir m o b ile de v ic e sth a n fro m th e ir P C de s k to ps .F a c t- 8 6 % o f m o b ile In te rn e t u s a g e h a ppe n s w h ileth e us e rs a re w a tc h in g T V .www.LocalInternetMarketing.Mobi
  • 16. Local Internet Marketing ServicesSovereign Internet Marketing ServicesSEM, SEO, PPC, SMM, and Mobile Marketing and Advertising ServicesM o b ile Ma rk e tin g S ta tis tic s -Lets See Some REAL Facts and Statistical DataF a c t- Mo b ile m a rk e t in g m e t h o ds h a v e pro v e n t o b ee ffe c t iv e in a c qu irin g n e w c u s to m e rs , pro v idin g s e rv ic e toe x is t in g c u s to m e rs , a n d driv in g re pe a t b u s in e s s t h ro u g hre la tio n s h ip-b u ildin g .F a c t- Wh e n in te g ra t e d w ith o th e r m a rk e t in g m e th o ds ,m o b ile m a rk e t in g h a s pro v e n to in c re a s e c o n v e rs io n ra te s .F a c t- O n e -h a lf o f a ll In t e rn e t s e a rc h e s fo r L O C A L pro du c tsa n d s e rv ic e s a re pe rfo rm e d fro m m o b ile de v ic e s .F a c t- G a rtn e r re po rt s th a t a ppro x im a te ly 9 6 m illio nm o b ile s e a rc h e s pe rfo rm e d in 2 0 0 9 w e re b y t h o s e lo o k in g fo r a“lo c a t io n –b a s e d” (L O C A L ) s e rv ic e . T h is n u m b e r is e x pe c te d t og ro w to m o re t h a n 5 2 6 m illio n s e a rc h e s b y 2 0 1 2 .Yo ur c o m p e tito rs are alre ad y w o rking o n the ir o w n Mo b ile & S MSMarke ting and A d v e rtis in g C am p aig ns ; The Tim e To A C T is No w !www.LocalInternetMarketing.Mobi
  • 17. Local Internet Marketing Services Sovereign Internet Marketing Services SEM, SEO, PPC, SMM, and Mobile Marketing and Advertising ServicesAn Example of Basic but Evolved and Diversified StrategicMarketing and Advertising Campaign Mobile Marketing and Internet Marketing and Existing Direct Advertising + Integration Advertising + Integration Marketing and w/ Direct and Internet M/A w/ Direct M/A Channels Advertising Channels Traffic, Sales, Leads, Phone Calls, Brand exposure, Social Media exposure, Press and Media Exposure, Real time PPC & Mobile Marketing Traffic, and SEM traffic - which is often the most valuable “Business Investment” ***SEO Services SEM Services Pay Per Click Integration Mobile Ads Mobile Marketing SMS
  • 18. Local Internet Marketing ServicesSovereign Internet Marketing ServicesSEM, SEO, PPC, SMM, and Mobile Marketing and Advertising ServicesPricing In te rn e t Ma rk e tin g S e rv ic e P a c k a g e P ric in g - www.LocalInternetMarketing.Mobi
  • 19. Local Internet Marketing ServicesSovereign Internet Marketing ServicesSEM, SEO, PPC, SMM, and Mobile Marketing and Advertising ServicesFinal Overview and Suggestions F ina l O v e rv ie wAre you evolving your business marketing and advertising campaigns and strategies similar to your competition. F ina l s u g g e s tio n s o Analyze main competition o Create a SEO Optimized Website, Mobile Version. o Create diversified internet marketing and internet advertising strategies and plan. Organic campaign(s)and/or Paid Campaign(s). o Create diversified mobile marketing and mobile advertising strategies and plans. o Use our internet marketing services and dashboardF in a l S o lu tio n s – L e t U s He lp Y o u a n d Y o u r B u s in e s s !!!www.LocalInternetMarketing.Mobi
  • 20. Local Internet Marketing ServicesSovereign Internet Marketing ServicesSEM, SEO, PPC, SMM, and Mobile Marketing and Advertising ServicesC onta c t Us Yo ur c o m p e tito rs are alre ad y w o rking o n the ir o w n Inte rne t Marke ting , Inte rn e t A d v e rtis ing C am p aig ns , and Mo b ile Marke ting C am p aig n s ; The Tim e To A C T is No w ! C o n ta c t info rm a tio n - W e b s ite - L o c a lIn t e rn e tMa rk e tin g .m o b i E m a il - S a le s @L o c a lIn te rn e t Ma rk e tin g .m o b i P h o ne - 1 -8 8 8 -8 0 0 -7 8 9 4 o Click to call from your mobile www.LocalInternetMarketing.Mobi
  • 21. Local Internet Marketing Services Sovereign Internet Marketing Serviceswww.LocalInternetMarketing.Mobi P ROS P E C company slogan T