Using Social Media to reduce Alcohol misuse         Birmingham City Council                 19th March 2012     Steven Ros...
The Journey to date….• Previous work through Total Place Pilot on Drugs &  Alcohol –supported by CLG Customer Led Transfor...
Review of Services-             Could Social Media assist ?• Researched into the level of SM accessibility?• Consultation ...
Appetite Social Media Support NetworkPrevent    Detect (incl. CJS)                Treatment                 Positive Outco...
Landscape of Social Media
Phase 2• Birmingham City Council in partnership with BDAAT were  successful in November 2011 to secure funding for the  de...
Aims• To seek to improve outcomes for substance misusers  and carers through increased support through social  media as an...
Tools to assist• Breaking Free Online licenses and training• Website development raise the profile of recovery,• Developme...
Social Media Platform  Mylife4me.co.uk
Breaking Free Online
Expected Outcomes• That a minimum of 360 substance misusers will  start on their recovery journey• That a minimum of 60 su...
,       There is a proverb which says “If you’ve told someone a 1000times to do something and they don’t do it…it isn’t th...
Insanity“The definition of   insanity is doing the   same thing over and   over again and   expecting different   results”...
In other words….If you always do what you’ve always doneyour always gonna get what you alwaysget.And let’s face it
You don’t have a magic wand!
So without magic we turned to science.
Thank YouSteven RoseHead of Strategic Research0121 675 9566 / 07776 014 046steven.rose@birmingham.gov.ukRavinder BainsCust...
QUESTIONS ?
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Using social media to reduce alcohol misuse - Birmingham City Council

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Using social media to reduce alcohol misuse - Birmingham City Council

  1. 1. Using Social Media to reduce Alcohol misuse Birmingham City Council 19th March 2012 Steven Rose – Head of Strategic Research & Ravinder Bains – Customer Segment Manager
  2. 2. The Journey to date….• Previous work through Total Place Pilot on Drugs & Alcohol –supported by CLG Customer Led Transformation fund identified: – Service users to design recovery pathway. – Using advocates / Champions – Encouraging service user leadership and self support – One size doesn’t fit all• Raised questions on: – Why are we very heavy skew towards tier 3 – Does system drive dependency?
  3. 3. Review of Services- Could Social Media assist ?• Researched into the level of SM accessibility?• Consultation & Focus Groups• Champions & Peer Support – 87% trust a friends recommendation over a critics review - Marketing Sherpa – 3 times more likely to trust peer opinions over advertising for purchasing decisions- Jupiter Research – 1 word of mouth conversation has impact of 200 TV ads- BuzzAgent
  4. 4. Appetite Social Media Support NetworkPrevent Detect (incl. CJS) Treatment Positive Outcomes Present • Alcohol misusers develop dependency on Tier 3 service consumption • Long term clients absorbing too much resource Commissioning on Outcomes Social Media Self-Help e.g. Mutual support network for the • Bonus for anniversary of positive outcomes alcohol mis-user community • Reducing payments for very long term clients Future Benefits Reduced dependency based service cost Effort
  5. 5. Landscape of Social Media
  6. 6. Phase 2• Birmingham City Council in partnership with BDAAT were successful in November 2011 to secure funding for the development of a social media platform (phase 2)• Raising awareness of treatment provision and encouraging movement throughout the system• Providing an alternative for those who may not want to access treatment but still want information and support via the peer support networks in place in Birmingham
  7. 7. Aims• To seek to improve outcomes for substance misusers and carers through increased support through social media as an additional option for individuals• To encourage those who may never have accessed treatment to find out further information including harm reduction advice etc• To raise awareness of services and peer support networks to encourage the recovery message to spread far and wide Recovery is contagious
  8. 8. Tools to assist• Breaking Free Online licenses and training• Website development raise the profile of recovery,• Development of a Naloxone DVD• “Truth about detox” DVD real life examples of people who have been through detox and rehab dispelling myths• Enhancement and/or development of a text network initiative• Creation of a social media ‘brand’
  9. 9. Social Media Platform Mylife4me.co.uk
  10. 10. Breaking Free Online
  11. 11. Expected Outcomes• That a minimum of 360 substance misusers will start on their recovery journey• That a minimum of 60 substance misusers will be tracked through the Breaking Free Online system• Increase support networks for those who are presently or have previously misused substances• Increased user group awareness of social media as a support mechanism for peer group supports• Return on Investment :estimated savings of £650,000 per annum
  12. 12. , There is a proverb which says “If you’ve told someone a 1000times to do something and they don’t do it…it isn’t the person that is a slow learner.”
  13. 13. Insanity“The definition of insanity is doing the same thing over and over again and expecting different results”.- Albert Einstein
  14. 14. In other words….If you always do what you’ve always doneyour always gonna get what you alwaysget.And let’s face it
  15. 15. You don’t have a magic wand!
  16. 16. So without magic we turned to science.
  17. 17. Thank YouSteven RoseHead of Strategic Research0121 675 9566 / 07776 014 046steven.rose@birmingham.gov.ukRavinder BainsCustomer Segment Manager0121 303 4054ravinder.bains@birmingham.gov.uk
  18. 18. QUESTIONS ?

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