Using customer insight and social media to engage and work with young peoplePresentation Transcript
Promoting positive activities:
How to use customer insight and social media to engage and work with younger people.
10 th March
James Carroll, EvilTwins
Working in partnership with Swindon Borough Council
What are we doing?
Working with young people to develop bespoke online tools to promote positive activities for 13-19 year olds
Why are we doing it?
To remove barriers to and increase participation in positive activities
What customer insight do we need and why?
Need to know how young people would like to see the outcomes delivered, and what products would appeal to them. Crucial for the success and credibility of any products developed, and to young people ’s ‘ownership’ of them
How are we doing it?
Using a co-production model to carry out ongoing action research
Co-production and customer insight: key techniques CFG CG CG CG CG CG CG FBC FBC = Facebook consultation CG = consultation group CFG = core focus group
Carrying out ongoing action research using:
Focus groups at core and consultation level
Coaching in key skills
How to use Social media to engage and work with young people
Educate, understanding of what is involved so they can make informed decisions.
Workshops, hands on
Identify what they use everyday, why they like it, why they don’t.