Insight to child poverty


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Insight to child poverty

  1. 1. Insight to Child Poverty Lewis Etoria – Project Delivery Manager (Customer Insight)
  2. 2. Our tools
  3. 3. Benefits of an integrated approach <ul><li>Takes the best of all parts (well tested) </li></ul><ul><li>Provides a logical and thorough method to review and redesign </li></ul><ul><li>Evidence based decision making </li></ul><ul><li>Transparency and accountability </li></ul><ul><li>It puts the customer at the centre, but NOT at any cost </li></ul><ul><li>Allows limited resources to be focused to areas where benefits/outcomes are maximised </li></ul><ul><li>Supports partnership working </li></ul>
  4. 4. Insight to Child Poverty <ul><li>OUR APPROACH </li></ul><ul><li>Established Bridlington Children’s Trust Board – multi agency reporting to the Children’s Trust Board </li></ul><ul><li>Two workstreams – data and strategic development </li></ul><ul><li>Mix of tools applied – OBA, Circles of Need, Customer Insight segmentation was used to understand from the customers perspective their issues, experiences and expectations </li></ul><ul><li>Data analysis identified which characteristics of poverty impact upon different population groups </li></ul><ul><li>Examined issues/characteristics of poverty challenging the way services were offered and the processes used to provide them </li></ul>
  5. 5. Child Poverty Levels in Bridlington
  6. 6. Child Poverty <ul><li>Example: Bridlington Central and Old Town Ward’s areas which suffer from Child Poverty </li></ul><ul><li>Propensity to be: </li></ul><ul><ul><li>Young working Class families </li></ul></ul><ul><ul><li>Poorly educated </li></ul></ul><ul><ul><li>Preference for services to be delivered face to face/ Branch. </li></ul></ul><ul><ul><li>Unresponsive to Post. </li></ul></ul><ul><ul><li>These areas have people who have an interest in betting, bingo and going to the pub. </li></ul></ul><ul><li>Delivered understanding of most effective methods for delivering services and information. </li></ul><ul><li>High child poverty areas in Bridlington </li></ul><ul><li>Preferred service delivery methods </li></ul>
  7. 7. Challenges <ul><li>Data sharing - DWP </li></ul><ul><li>Access to good quality household level data relating to child poverty </li></ul><ul><li>Eligibility/entitlement for services ie free school meals </li></ul><ul><li>Being clear at the outset of the key drivers/indicators of poverty </li></ul><ul><li>Resource management across LSP and voluntary sector to deliver the changes </li></ul><ul><li>Ownership/partnership working – who should lead? </li></ul><ul><li>Having realistic, measurable and resourced outcomes </li></ul><ul><li>- ‘is anyone better off?’ </li></ul>
  8. 8. Lessons learned <ul><li>It is a consistent evidence based approach to evaluating whether services are making a difference and how (& at what cost) </li></ul><ul><li>Challenged what and how services were delivered to particular population groups (preferred method) </li></ul><ul><li>Identified where duplication exists and where customer needs are not being met </li></ul><ul><li>Provided a new approach for commissioning which looked at the whole system and informed its redesign around the customer </li></ul>
  9. 9. What next <ul><li>42 emerging recommendations which have been prioritised into an action plan owned by all agencies, specifically to address: </li></ul><ul><li>Clearer ownership, strategy and governance for the entire “system” including the establishment of a single shared citizen data analysis team </li></ul><ul><li>Greater transparency/clarity of roles and outcomes </li></ul><ul><li>Reduce areas of duplication e.g. signposting/advice key area for redesign, </li></ul><ul><li>Embed the community & voluntary sector into the “system” to provide role models / mentors / safety net / advocate </li></ul><ul><li>Evaluate parenting services to maximise impact/outcomes </li></ul><ul><li>Better targeting of preventative services to shift families away from dependency to increased independence </li></ul><ul><li>Improve the quality, consistency and empowerment of workers through a review and promotion of the CAF </li></ul>