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Central london connexions

by localinsight on Mar 11, 2011

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INTRODUCTION: Good afternoon, I’m Mulenga a Social media apprentice assisting in this Social media project Introduction about what were doing. Central London Connexions App. Connexions Central London (CLC) is working to develop an Information, Advice and Guidance application for young people called ‘Get Connex’d’. The ‘App’ will be developed on a web-based platform, which would be used across any mobile device.
Our key objectives are to develop an App that is accessible to all users on mobile phones; to devise and test an empowerment model with a range of partners; and to provide a unique method which enables young people to source their own information.
The main issues that we were faced with was that young people didn’t know where exactly they can find information, advice or guidance on particular areas such as education choices; personal matters; or events in the area; and we also noticed that they felt uncomfortable asking for assistance, so they were unaware of the different choices, and information available to them. Also, less young people are reading paper based material to find out information.
We used social media to deliver impartial IAG choices into the hands of young people, through mobile devices. And by delivering an application that is available on all mobile phones, this will encourage interaction with young people, which support them in their key decision making in learning, training and work opportunities.
The app will targeted to 13 – 19 year olds, and up to 25 years olds who have learning difficulties, it will also be targeted to parents, so that they too can raise their own awareness. Our main target is to reach 200 pre 16; 200 post 16; 200 young people from youth clubs, from each borough, which amounts to reaching 4,200 young people to sign up for the application.
This shows a site map of the app, what it includes is the home page which will lead to 6 main pages such as Education; Jobs and Training; Advice; Finance; Contacts; and Feedback – which will then lead to other sub headings or pages.
The App will include pre and post 16 options, which will be based about courses and college opportunities
It will allow the young person to sign up for information, allowing alerts to be sent on areas of their choice.
In order to achieve our goals, we are setting up a range of sign up sessions around schools, colleges and youth clubs. The aims of these sign up sessions are to generate awareness about the app, allow young people to preview the app; and encourage young people to sign up.
So far, we have been able to create a mobile web app; and started to implement our promotional plan which were in the process of launching the App to young people.
When we first considered the project we had to appreciate the different platforms that an app can be built on, we needed to understand what these different options were. We had to take into consideration the full implications of developing a native app, which is more costly because it would have to be developed on each mobile device, than developing a web based app which is cost efficient and could be accessed on all internet mobile phone users.

Central london connexions — Presentation Transcript

Central London Connexions App Seminar Workshop – 3.15
Our Objectives
- To develop an ‘App’ that is accessible to all users of mobile phones
- To devise and test an empowerment model with a range of partners
- To provide a unique method which involves young people in sourcing their own information.
Issues to be addressed through Social Media
- Young people lost interest in paper-based material
- Young people sometimes feel uncomfortable asking for assistance
- Young people are unaware of different choices available to them, because information is scattered.
How we used Social Media
- To deliver impartial IAG choices into the hands of young people through a mobile phone app which young people now favour
- By developing an ‘app’ that is accessible on all mobile phones, it will encourage interaction with young people supporting them in their key decision making, learning, training and work opportunities
Target Audience
- Young people aged 13 – 19 year olds, and up to 25 year olds with Learning Difficulties
- Parents
- Main Target
- To reach 200 pre-16, 200 post-16, and 200 young people from youth clubs; amounting to 4,200 young people to sign up.
Site Map of App
The App includes
- Pre and Post 16 Options – Courses and College
- Opportunities
Advice on CV and Interview Skills
Job and Apprenticeship Opportunities
Personal Matters
Sign up for Information
How we’ve used other Social Media platforms to achieve our goals
- Schools; Colleges; and Youth Clubs
What we have achieved so far
- Soft launch of the app
- Implementing our promotional plan; visits arranged with youth clubs, schools, and colleges
- Feedback so far young people have said “this is what we want”.
Lessons Learnt
- Understanding the different platforms that an App could be built on
- Undertaking in-depth analysis to ensure that the App can meet the needs of the target.
Questions?

Central london connexions

by localinsight on Mar 11, 2011

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Central london connexions — Presentation Transcript