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In My Inbox Issue 003 Feb 09

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A bitesized evaluation of an email marketing campaign

A bitesized evaluation of an email marketing campaign

Published in: Design
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  • 1. In my Inbox Issue 003 Feb 2009 TAGS: Email marketing, user experience, campaign evaluation, gmail, retail, Phones4U, UK Dr. John McCarthy Customer Experience Architect http:// www.lida.com /
  • 2. The Key Good feature Bad feature
  • 3. In the inbox “ From” includes a name to make the email more personal. The personal theme is not followed through in the subject line.
  • 4. Email without images No clear way to unsubscribe No ALT text for this image No clear link or call to action
  • 5. Email with images Free is always good Good cut through of the hero offer Range of offers with a call to action No call to action Dodgy copy
  • 6. The landing page Poor product description. Nothing about the touch screen or how it compares to the iPhone Boring image Trying to close the sale too soon
  • 7. In my Inbox Issue 003 Feb 2009 TAGS: Email marketing, user experience, campaign evaluation, gmail, retail, Phones4U, UK Dr. John McCarthy Customer Experience Architect http:// www.lida.com /

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