In My Inbox Issue 002 Feb 09

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A bitesized evaluation of email marketing promotions

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In My Inbox Issue 002 Feb 09

  1. 1. In my Inbox Issue 002 Feb 2009 TAGS: Email marketing, user experience, campaign evaluation, gmail, retail, Currys, UK Dr. John McCarthy Customer Experience Architect http:// www.lida.com /
  2. 2. The Key Good feature Bad feature
  3. 3. In the inbox Subject line with am “Offer” theme “ From “ recognisable brand name + website address
  4. 4. Email without images “ Add to address book” to prevent Spam filtering Web alternative Poor visibility of the main theme of the email Good visibility of the holiday offer This is a link but there is no consistent link language
  5. 5. Email with images Good use of icon set for key actions Topical copy that relates to the users context Single image linked to a landing page Topical copy should be used in the subject line Holiday offer is now lost in the design
  6. 6. The landing page Design element carried through to the landing page Other promotions dilute the effectiveness of this campaign Limited time reinforces Immediate action Animated element presents a range of different products Is this in the sale? This is – and sale message is reinforced
  7. 7. In my Inbox Issue 001 Jan 2009 TAGS: Email marketing, user experience, campaign evaluation, gmail, retail, John Lewis, UK Dr. John McCarthy Customer Experience Architect http:// www.lida.com /

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