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In My Inbox Issue 002 Feb 09
 

In My Inbox Issue 002 Feb 09

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A bitesized evaluation of email marketing promotions

A bitesized evaluation of email marketing promotions

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    In My Inbox Issue 002 Feb 09 In My Inbox Issue 002 Feb 09 Presentation Transcript

    • In my Inbox Issue 002 Feb 2009 TAGS: Email marketing, user experience, campaign evaluation, gmail, retail, Currys, UK Dr. John McCarthy Customer Experience Architect http:// www.lida.com /
    • The Key Good feature Bad feature
    • In the inbox Subject line with am “Offer” theme “ From “ recognisable brand name + website address
    • Email without images “ Add to address book” to prevent Spam filtering Web alternative Poor visibility of the main theme of the email Good visibility of the holiday offer This is a link but there is no consistent link language
    • Email with images Good use of icon set for key actions Topical copy that relates to the users context Single image linked to a landing page Topical copy should be used in the subject line Holiday offer is now lost in the design
    • The landing page Design element carried through to the landing page Other promotions dilute the effectiveness of this campaign Limited time reinforces Immediate action Animated element presents a range of different products Is this in the sale? This is – and sale message is reinforced
    • In my Inbox Issue 001 Jan 2009 TAGS: Email marketing, user experience, campaign evaluation, gmail, retail, John Lewis, UK Dr. John McCarthy Customer Experience Architect http:// www.lida.com /