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Xaltia Mtv Mobile Case Study
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Xaltia Mtv Mobile Case Study

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Xaltia Mtv Mobile Case Study Xaltia Mtv Mobile Case Study Presentation Transcript

  • CEO, Lorenzo Barbantini Scanni I testi e le informazioni contenute in questo documento sono strettamente connesse a questa presentazione i commenti che seguiranno e possono essere utilizzati solo dalle persone che hanno assistito alla presentazione. Copia, pubblicazione o distribuzione di questo materiale è vietato e può essere illegale. © Copyright XALTIA S.p.A. 2009. All rights reserved. mercoledì 1 aprile 2009
  • XALTIA at a Glance mercoledì 1 aprile 2009
  • XALTIA at a Glance Xaltia part of the Engineering Group mission: “develops systems and services for digital media which everybody can gain access to multimedia content and services whenever, wherever, with any devices and access networks” mercoledì 1 aprile 2009
  • XALTIA at a Glance Xaltia also owns GreenMedia which is specialized in new media format design for telecom operators, entertainment TV & Radio, mobile marketing, marketing services and digital content mercoledì 1 aprile 2009
  • XALTIA at a Glance Key figures: Xaltia also owns GreenMedia which is ✓More than 800 millions of messages per year specialized in new media format design for over mobile telephony telecom operators, entertainment TV & Radio, ✓More than 60 content providers processing mobile marketing, marketing services and on the platforms digital content ✓More than 36 platforms and services in full outsourcing for mobile operator ✓More than 80 people based in Orvieto and Rome mercoledì 1 aprile 2009
  • STRUCTURE mercoledì 1 aprile 2009
  • mercoledì 1 aprile 2009 Platforms Technology Customer and Market Operations Content Service provider Delivery platform Applications and devices Star Center Corporate functions Innovation and research VAS Center STRUCTURE
  • MISSION “develops systems and services that enable the new 360° digital communication experience” mercoledì 1 aprile 2009
  • THE 360 EXPERIENCE 360° digital communication experience mercoledì 1 aprile 2009
  • THE 360 EXPERIENCE 360° digital communication experience Web Mobile Content TV mercoledì 1 aprile 2009
  • THE 360 EXPERIENCE 360° digital communication experience mercoledì 1 aprile 2009
  • THE 360 EXPERIENCE mercoledì 1 aprile 2009
  • THE 360 EXPERIENCE Mobile: SMS, MMS, Wap, Device Applications mercoledì 1 aprile 2009
  • THE 360 EXPERIENCE Mobile: SMS, MMS, Wap, Device Applications Web: CMS, Portals, Blog & Communities mercoledì 1 aprile 2009
  • THE 360 EXPERIENCE Mobile: SMS, MMS, Wap, Device Applications Web: CMS, Portals, Blog & Communities TV: Video, Mobile TV, Streaming, IPTV, TV Interaction mercoledì 1 aprile 2009
  • THE 360 EXPERIENCE Mobile: SMS, MMS, Wap, Device Applications Web: CMS, Portals, Blog & Communities TV: Video, Mobile TV, Streaming, IPTV, TV Interaction Content: File Sharing & Self Generated Content mercoledì 1 aprile 2009
  • THE 360 EXPERIENCE Mobile: SMS, MMS, Wap, Device Applications Web: CMS, Portals, Blog & Communities TV: Video, Mobile TV, Streaming, IPTV, TV Interaction Content: File Sharing & Self Generated Content Green Media: content innovators mercoledì 1 aprile 2009
  • MTV MOBILE CASE HISTORY CASE HISTORY MTV MOBILE mercoledì 1 aprile 2009
  • MTV MOBILE MISSION MTV MOBILE MISSION: to became a strong mobile player in the 15-34 youth market mercoledì 1 aprile 2009
  • MTV MOBILE MISSION MTV MOBILE MISSION: to became a strong mobile player in the 15-34 youth market ✓The traditional mobile operator pushes functionalities forgetting the user experience is core for the consumer. mercoledì 1 aprile 2009
  • MTV MOBILE MISSION MTV MOBILE MISSION: to became a strong mobile player in the 15-34 youth market ✓The traditional mobile operator pushes functionalities forgetting the user experience is core for the consumer. ✓ Instead of adapting the tradional mobile communication services to the youth target, MTV mobile wants to create an unique different approach. mercoledì 1 aprile 2009
  • MTV MOBILE TARGET MTV YOUTH TARGET is DIGITAL NATIVE mercoledì 1 aprile 2009
  • MTV MOBILE TARGET MTV YOUTH TARGET is DIGITAL NATIVE ✓ The digital native is a person who has grown up with digital technology such as computers, the Internet, mobile phones and MP3. mercoledì 1 aprile 2009
  • MTV MOBILE TARGET MTV YOUTH TARGET is DIGITAL NATIVE ✓ The digital native is a person who has grown up with digital technology such as computers, the Internet, mobile phones and MP3. ✓ 80% of 14-24s: “Music is really important to me” mercoledì 1 aprile 2009
  • MTV APPROACH MTV FRESH APPROACH mercoledì 1 aprile 2009
  • MTV APPROACH MTV FRESH APPROACH ✓ mobilizing what young Web TV people use everyday (Chat, Tv, Music, etc.) mobilize Chat Music Cell mercoledì 1 aprile 2009
  • MTV APPROACH MTV FRESH APPROACH ✓ mobilizing what young Web TV people use everyday (Chat, Tv, Music, etc.) MTV mobilize ✓ creating an MTV experience in Experience mobility: fueling young people passions Chat Music Cell mercoledì 1 aprile 2009
  • MTV APPROACH MTV FRESH APPROACH ✓ mobilizing what young Web TV people use everyday (Chat, Tv, Music, etc.) MTV mobilize ✓ creating an MTV experience in Experience mobility: fueling young people passions Chat Music Cell ✓ simultaneously... mercoledì 1 aprile 2009
  • MTV MOBILE EXPERIENCE MTV MOBILE CHOOSES Xaltia for creating the ultimate 360 digital communication experience mercoledì 1 aprile 2009
  • MTV MOBILE EXPERIENCE mercoledì 1 aprile 2009
  • MTV MOBILE EXPERIENCE mercoledì 1 aprile 2009
  • MTV MOBILE EXPERIENCE mercoledì 1 aprile 2009
  • MTV MOBILE EXPERIENCE mercoledì 1 aprile 2009
  • MTV MOBILE EXPERIENCE mercoledì 1 aprile 2009
  • MTV MOBILE EXPERIENCE mercoledì 1 aprile 2009
  • MTV PORTAL WEB:PORTAL MTVmobile.it is the web portal to access streaming and on demand content. The content can be updated thanks to the backoffice and the tool that can be used by both the editorial staff and by the MTV CMS. mercoledì 1 aprile 2009
  • MTV MOBILE CASE HISTORY WEB: CRM The CRM platform created by Xaltia is made up of: 1. a client prospect DB designed together with MTV II. a tool able to create multichannel marketing campaigns, thanks to the analysis of access data, in respect of MTV’s CRM’s segmentation logics and according to Telecom Italia’s policy as regards to personal data processing mercoledì 1 aprile 2009
  • MTV MOBILE CASE HISTORY MOBILE: MUSIC PORTAL The Music portal is the key to access multimedia contents such as: video, full-track, truetones wallpaper. The user of the music portal can: - see the preview of a video - listen the preview of an audio track - buy the content in streaming or in download&play mercoledì 1 aprile 2009
  • MTV MOBILE CASE HISTORY MOBILE:WAP PORTAL The WAP portal has contents such as: video, wallpaper, screensaver, full-track, truetones, ringtones, java games, live TV. Only MTV Mobile customners with the correct SIM card can access the WAP portal. mercoledì 1 aprile 2009
  • MTV MOBILE CASE HISTORY TV:TV INTERACTION Info channels dedicated to events and show programming. A service that allows the audience to send sms and see them directly live on screen. Download of media contents such as ringtones and wallpapers thanks to an Premium SMS number that appears during the shows. mercoledì 1 aprile 2009
  • MTV MOBILE CASE HISTORY TV:TV INTERACTION Info channels dedicated to events and show programming. A service that allows the audience to send sms and see them directly live on screen. Download of media contents such as ringtones and wallpapers thanks to an Premium SMS number that appears during the shows. mercoledì 1 aprile 2009
  • MTV MOBILE MUSIC CLIENT MUSIC CLIENT Music Client, for PC and Mobile, represent the way to access the musical universe of MTV MOBILE. The user can: 1. Watch hit videos offered by MTV ITALY, for free. 2. Discover and listen to new music on the GO. 3. Get the latest news on his favorite artists. 4. Buy DRM FREE music, managing it through a unique PC/Mobile ecosystem. mercoledì 1 aprile 2009
  • MTV DEVICE DEMO mercoledì 1 aprile 2009
  • MTV DEVICE DEMO MTV OnDemand mercoledì 1 aprile 2009
  • MTV DEVICE DEMO MTV.it Blog mercoledì 1 aprile 2009
  • mercoledì 1 aprile 2009