0
Do you want to know what people want?
lets say you want to seduce a woman
lets say you want to seduce a woman
lets say you want to seduce a woman
you definitely have to go through a process                             a) you look                             for ways t...
you definitely have to go through a process                             b) you want                             to know th...
you definitely have to go through a process                             c) you have                              to give h...
you definitely have to go through a process                                d) so                             that, if you ...
for brands and customers its the same...                             but with a                             small, yet    ...
brands jump to  the "market  penetration"      part,without foreplaying. and, well,thats a little bit      rude.
they spend too much or too little, they askto the wrong persons, or miss the right timing...                              ...
good news for you, enter:The tecnology platform to foreplay  with your customers (kind of)
so, practically, how does it work?  get in touch                   know the most                                   give he...
Pick1 is about 3 key concepts:                      questions,                        and the                        relat...
Pick1 is about 3 key concepts:                         context                         insights                        bas...
Pick1 is about 3 key concepts:                       actionable                        real-time                         d...
because, when it comes to questions, as of now:                              either you                             pay a ...
"sweet spot" between adv and market research                              the brand                               creates ...
"sweet spot" between adv and market research                              users get                              engaged  ...
"sweet spot" between adv and market research                                 Pick1                              aggregates...
"sweet spot" between adv and market research                            brand                          access a           ...
"sweet spot" between adv and market research                                 Brand                                clusters...
a company made by Italians, based in SanFrancisco and funded in LatAm - goal 2012● reach 100.000 profiled users > we reach...
a company made by Italians, based in SanFrancisco and funded in LatAm - goal 2013● reach 10.000.000 profiled users● reach ...
Retargeting via Automated Market Research    Do you want to know     what people want?armando@pick1.com | paolo@pick1.com
Upcoming SlideShare
Loading in...5
×

Pick1 - how to seduce a woman

430

Published on

pitched for the first time at The Festival of Media LatAm 2012 in Miami
http://www.festivalofmedia.com/latam/map

Published in: Technology, Business, Education
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
430
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
20
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Pick1 - how to seduce a woman"

  1. 1. Do you want to know what people want?
  2. 2. lets say you want to seduce a woman
  3. 3. lets say you want to seduce a woman
  4. 4. lets say you want to seduce a woman
  5. 5. you definitely have to go through a process a) you look for ways to get in touch with her
  6. 6. you definitely have to go through a process b) you want to know the most about her
  7. 7. you definitely have to go through a process c) you have to give her what she wants or expects
  8. 8. you definitely have to go through a process d) so that, if you are lucky, you get... well you know
  9. 9. for brands and customers its the same... but with a small, yet significant difference:
  10. 10. brands jump to the "market penetration" part,without foreplaying. and, well,thats a little bit rude.
  11. 11. they spend too much or too little, they askto the wrong persons, or miss the right timing... so that this is the results they usually get!
  12. 12. good news for you, enter:The tecnology platform to foreplay with your customers (kind of)
  13. 13. so, practically, how does it work? get in touch know the most give her what she wants get laidengagement insights retargeting conversion
  14. 14. Pick1 is about 3 key concepts: questions, and the related aggregated answers
  15. 15. Pick1 is about 3 key concepts: context insights based on the social identity
  16. 16. Pick1 is about 3 key concepts: actionable real-time data for retargeting conversion
  17. 17. because, when it comes to questions, as of now: either you pay a huge amount of money, or they are worth nothing
  18. 18. "sweet spot" between adv and market research the brand creates a question and define answers
  19. 19. "sweet spot" between adv and market research users get engaged by voting (optionally to get also a reward)
  20. 20. "sweet spot" between adv and market research Pick1 aggregates opinions on top of the social identity
  21. 21. "sweet spot" between adv and market research brand access a real-time dashboard and extracts the data
  22. 22. "sweet spot" between adv and market research Brand clusters users and retarget via email, adv, or calls to action
  23. 23. a company made by Italians, based in SanFrancisco and funded in LatAm - goal 2012● reach 100.000 profiled users > we reached 150.000!● reach $300.000 revenues > reached it in Sep 2012!● 5 Big Brands + 100 SMBs > we got 10 BB + 300 SMBs!● get press coverage > TechCrunch & more!● raise $1M funding to fine-tune the product > done!
  24. 24. a company made by Italians, based in SanFrancisco and funded in LatAm - goal 2013● reach 10.000.000 profiled users● reach $5.000.000 in revenues● reach 100 worldwide Big Brands● raise $3M-$5M funding to fulfill market request and scale
  25. 25. Retargeting via Automated Market Research Do you want to know what people want?armando@pick1.com | paolo@pick1.com
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×