Pick1 - how to seduce a woman

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pitched for the first time at The Festival of Media LatAm 2012 in Miami …

pitched for the first time at The Festival of Media LatAm 2012 in Miami
http://www.festivalofmedia.com/latam/map

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  • 1. Do you want to know what people want?
  • 2. lets say you want to seduce a woman
  • 3. lets say you want to seduce a woman
  • 4. lets say you want to seduce a woman
  • 5. you definitely have to go through a process a) you look for ways to get in touch with her
  • 6. you definitely have to go through a process b) you want to know the most about her
  • 7. you definitely have to go through a process c) you have to give her what she wants or expects
  • 8. you definitely have to go through a process d) so that, if you are lucky, you get... well you know
  • 9. for brands and customers its the same... but with a small, yet significant difference:
  • 10. brands jump to the "market penetration" part,without foreplaying. and, well,thats a little bit rude.
  • 11. they spend too much or too little, they askto the wrong persons, or miss the right timing... so that this is the results they usually get!
  • 12. good news for you, enter:The tecnology platform to foreplay with your customers (kind of)
  • 13. so, practically, how does it work? get in touch know the most give her what she wants get laidengagement insights retargeting conversion
  • 14. Pick1 is about 3 key concepts: questions, and the related aggregated answers
  • 15. Pick1 is about 3 key concepts: context insights based on the social identity
  • 16. Pick1 is about 3 key concepts: actionable real-time data for retargeting conversion
  • 17. because, when it comes to questions, as of now: either you pay a huge amount of money, or they are worth nothing
  • 18. "sweet spot" between adv and market research the brand creates a question and define answers
  • 19. "sweet spot" between adv and market research users get engaged by voting (optionally to get also a reward)
  • 20. "sweet spot" between adv and market research Pick1 aggregates opinions on top of the social identity
  • 21. "sweet spot" between adv and market research brand access a real-time dashboard and extracts the data
  • 22. "sweet spot" between adv and market research Brand clusters users and retarget via email, adv, or calls to action
  • 23. a company made by Italians, based in SanFrancisco and funded in LatAm - goal 2012● reach 100.000 profiled users > we reached 150.000!● reach $300.000 revenues > reached it in Sep 2012!● 5 Big Brands + 100 SMBs > we got 10 BB + 300 SMBs!● get press coverage > TechCrunch & more!● raise $1M funding to fine-tune the product > done!
  • 24. a company made by Italians, based in SanFrancisco and funded in LatAm - goal 2013● reach 10.000.000 profiled users● reach $5.000.000 in revenues● reach 100 worldwide Big Brands● raise $3M-$5M funding to fulfill market request and scale
  • 25. Retargeting via Automated Market Research Do you want to know what people want?armando@pick1.com | paolo@pick1.com