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Brand Portal
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Brand Portal






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Brand Portal Document Transcript

  • 1. The storyBrand Portal was officially born on October 14, 2001.The world had changed since Brand Portal’s initiative is one to the client’s real needsthe summer of 2000; the project that has been tailored through time: and creating value for everyhad been outlined for the first a network specialized in integrated investment regardlesstime by a small group of business communication guided by specialists of the amount.communication entrepreneurs: from different disciplines with ain 15 months time the world had completely new approach economic wise. The facts confirm and rewardshifted from the euphoria of the this approach: in 2008, onlyso called “new economy” to the Brand Portal defies the traditionally a few years after it was created,tragedy of the Twin Towers. centralized advertising budget Brand Portal became the secondNever before had the western management in favor of an integrated Italian communication groupeconomy been so severely and decentralized communication in term of revenue earned,threatened. approach, capable of adapting according to Assocomunicazione. 1
  • 2. The integration& the innovationBrand Portal’s formula has never changed: strong vertical specialization within all the communication areas; integration; attention to the new media, especially to the digital aspect; constant interaction with top international experts through professional exchanges, partnerships, educational efforts. Today, over 100 professionals work closely together inside the large spaces of the Brand Portal building located at Via Bovio 6, in Milan, where it was once considered an industrial area (only a few landmarks remain, among which the tall brick chimneys) that is now becoming one of the city’s main services hubs. 2
  • 3. Theorganization& the approach Internet has been a mass phenomenon for more than 10 years. This is why having to distribute the amount into “traditional media” actions that support a reputation (such as media relations or social and abiding to an analytical model networks activities); and media born in the late 90’s, no longer “owned”, which may include allows a full understanding a company’s magazine, web tv, of today’s reality-it actually websites, and even a building, jeopardizes it. Inside Brand Portal shops, fleet. we prefer to think in terms of one This simple but greatly innovative single media arena, in which vision of the market and the media different communication channels is shared by all Brand Portal’s are deeply interconnected and experts in everyday activities and, subdivided into three typologies: most importantly, in training media “paid”, media that can be activities: therefore each acquired (any kind of advertising communication project is created either web or offline); media with strong integrated and “earned”, spaces which have multimedia foundations focused to be earned through concrete on each client’s needs. 3
  • 4. Servicesadvertisingdigital marketing & communicationsocial media strategymedia planning & buyingvideo productioneventsinternal communicationcorporate publishingpublic relations & digital PRbelow the line 4
  • 5. Casestudies Client: Eni Activity: website for Eni Cultura and Louvre Museum project Year: 2011Client: Volkswagen Financial Services Client: 3 ItaliaActivity: convention for employees after merger between leasing Activity: tv campaign and banking divisions (training, flash mob, dinner & show) Year: 2012Year: 2011 VIA CONDOTTI IN 9”58. BOLT A ROMA. 31 MAGGIO, CORRI SU: STADIO OLIMPICO. WWW.GOLDENGALA.ITClient: SKY Client: CompeedActivity: web campaign for Sky Fantacopa Activity: advertising campaign for 2012 Compeed Golden GalaYear: 2011 Year: 2012 5
  • 6. Client: FIVB Volleyball Client: Telecom ItaliaActivity: logo for 2010 FIVB Volleyball World Championship in Rome Activity: website and FB profile for Nuvola Italiana projectYear: 2010 Year: 2012Client: Enel Client: Roma2020Activity: monthly magazine for Enel Group employees worldwide Activity: brochure for Rome nomination to 2020 Olympic Games.Year: 2012 Year: 2012Client: Unicredit Private Banking Client: FinecoActivity: web campaign for Unicredit Champions League Activity: adv campaignYear: 2011 Year: 2012 6