2So what is this eGuide about exactly?Firstly, the “Social Media for Job Hunters” eGuide is designed to be focusedaround three social media platforms:These are presently considered to be the three most important platforms withinjob-hunting today, and should form the core of every job hunters social mediaplan.Each of the platforms has an important role to play in creating a powerfulpersonal online brand. The blog is your knowledge base, LinkedIn obviously isyour CV archive, and twitter is the promotional conduit through which youpromote your blog, your CV and lastly your thoughts and opinions.This eGuide looks at each of these three platforms individually and gives you thehottest tips on how to maximize your presence and impact through theseplatforms.This is not say that other social media platforms are irrelevant and should beignored. In many cases they complement the above three social media platforms,and can often come in very handy. Well, enough mumbling………LETS CUT TO THE CHASE………Blog LinkedIn Twitter
3Leveraging LinkedIn1) SummaryMake sure you fill out this section with lots of ‘beefy’ information. Provide acomprehensive summary of your work and educational experience. It is alsovery important to put down a list of specialties in this section. These will serve askeywords that will be associated with you when a recruiter searches LinkedInfor prospective candidates.2) Personalize your URLThis will help when it comes to indexing your name in the search engines and thetherefore give your personal brand greater visibility. Go to your ‘edit profile’page and scroll to the ‘Public Profile’ section. Click ‘edit’ next to the URL tochoose the new one.3) Get recommendationsThis is must done to get your profile complete. Your aim should be to get at leastthree recommendations. Insider tip: the best way to get recommendations is togive recommendations.4) Join groups and connect with those outside your networkSelect the ‘groups’ next to the search box, and start searching for groups, whichrelate to your field of interest. The best thing is that once you are a member of aparticular group, you can make connections with people that fall outside of yournetwork without having a premium account.
45) Become a guru on LinkedIn’s answer sectionThere is a section on LinkedIn where people can ask questions, a bit like YahooAnswers. Simply make the effort to answer questions, and you could be featuredas an expert answerer. You will then be issued with a star that will appear nextto your name, which of course will add loads of credibility to your profile. Thecriteria to become an expert are as follows: Find questions in the areas you knowBrowse questions to find categories familiar to you Answer those questionsRemember, private answers won’t help you earn expertise Every time the questioner picks your answer best, you gain a pointof expertiseThe more points of expertise, the higher you appear on lists of expertsBecoming a king on Twitter1) Write a bio which grabs a new followers attention.The key here is to get people to pay attention to who you are. Read otherpeoples twitter bios’ to get an idea of what good copy looks like. Tell peopleabout yourself, and also add in something quirky. This quirky comment willcreate intrigue, and people will follow you just for this reason.
52) Always include your blog/website URL in your bio.3) How do I get more followers? The million dollar question Firstly, lets look at why it is important to have a large group of followers.If you want to develop a presence on twitter and actually get people payingattention to what you are tweeting, and consistently grow your followerbase week-on-week, there are three critical things that need to be in place:I. You need to have over a 1000 followers.II. You need a follower surplus. In other words if you have 1000followers, you should not be following more than 1000.III. You should be consistently making at 3-4 interesting tweets perday.By fulfilling the above three points, there is a much greater chance of youbeing perceived as a thought leader in your particular niche, and therefore alot more attention will be paid to what you are tweeting about.There are two main ways to do this: organically and non-organically. Whichroute you pursue all depends on what your goals are within Twitter andwithin social media in general.Organic growthThe way to achieve success this way is by tweeting quality information in aconsistent manner. For many it is becoming a thought leader or authoritywithin a particular field/niche. This can be difficult, as competition in manyniches can be tough, and always having the time to allocate to this can bechallenging. That why there is option two……Non-organic growthThis is a euphemism for buying followers. This can from a variety of sources.It wall really depends on the quality of followers you want. If you are contentwith getting any old followers, and your prime objective is just to get thenumbers up, then you can use a service like fiverr.com. On fiverr there manypeople offering the service of getting you more followers, and yes, youguessed for only $5! The number of followers varies from anything between500 and 2000.If you are want to get targeted followers, which are all real people (yes a lot ofthe followers that you’ll get from fiverr will be bots), then I would recommend
6paying a bit more using the services of buytwitterfollowers.ws. The greatthing about them is for $19.00 you can get 1000 REAL followers.4) Encrusting the crownNow, that you have a large number of followers in place, here are a few moretips to continue growing your followers numbers. Retweet as much as possible. This encourages the person you haveretweeted to repay the favour at some stage, and therefore give youexposure to their audience. Max out on the 140 characters. Be as descriptive as possible, as thiscreates more engaging tweets Reply to Key People of Influence. If you are following some “bigdogs” like Bill Gates, Adele, Snoop Dogg, reply to their tweets as ifthey were your mates. This will make you look like a big fish in a bigpond, and others will follow you.5) Maintaining your follower surplusJust because you have boosted your number followers into the k’s does notmean that you can sit back and relax. You need to keep pushing. The bestway to do this is to set aside 30 min on a Monday, and follow 50-100 people.*Tip* If you want to find relevant followers, find one of your followers who isin the same niche as you, and simply follower his followers. I suggest doingthis at the beginning of the week.Once you have done this, use this awesome little tool to see who follows youback: manageflitter. I would recommend giving the new people you havefollowed 3-4 days to follow you back. Therefore, on Friday, log in tomanageflitter, and simply unfollow all of those who are not following youback (Apart from Key People of Influence)
7BloggingI have left this until last, as it requires a little bit more time. A blog provides thebackbone to LinkedIn and twitter. It can serve as a platform, which showcasesyour real talent. It can convey your passion about a particular topic to aprospective employer, and most importantly differentiate you from othercandidates both pre and post interview. Having a blog these days, is merely justan extension of your CV, and therefore it is fast becoming something recruitersask to see rather than are surprised to see from a candidate.Many people are put off setting up a professional type blog, because they think itis a complex, long-winded process, which costs money. The latter is true, but thecosts are very low. Hosting can be bought for as little $8 a month!There are two different types of blog, a hosted blog and self-hosted. The twomain differences between the two are that with the hosted one, you will not beable to choose the domain name suffix (dot com, dot net etc). Its will simply carrythe suffix of the company that is hosting it (dot blogspot, dot Wordpress etc). Thesecond difference is that a hosted blog prevents one from operating as acommercial entity.There are also many different blogging platforms. Blogger, Wordpress, Tumblrand Posterous are some of the more well known ones. Undoubtedly I wouldrecommend Wordpress. It is the most dynamic, comprehensive and easy to use.For the above reasons I will be showing you how to get a self-hosted blog up andrunning.1. I recommend using a hosting company that allows you to seamlesslyinstall word press into it. At the moment I use Dreamhost, because it is aone-stop shop. Dreamhost integrates domain names and bloggingplatforms with ease, and for novices like myself, this made things a wholelot easier to begin with.
82. Search for your desired domain name:Then proceed to buy the domain name.3. Next, you must choose your hosting plan. I would recommend going witha shared hosting plan. I have been on this one for the last three years andhave no issues thus far.4. Now you officially have a registered domain name which is hosted. Thenext step is to install Wordpress. You should see a list of options on theleft hand tool bar. Under “Goodies” you will find the “One-click-Installs”option.
9You will need to then select Wordpress and the domain you wish to installit on:It will then ask you for the database and database host details, so it knowswhere to store your blog posts. Just put in the name of your blog and dothe same for a new MySQL for the new hostname.5. After 5 to 10 minutes, you will receive an email that tells you that yourblog has been setup. Now go to the web address.6. When you visit the address, there will be a message from your blog. Clickthe “install.php” link.7. You will be asked for a blog title and your email address.
108. The screen will tell you if the setup was successful and show you yourtemporary password (this will also be emailed to you). This password canof course be changed9. After logging in, you will be taken to the Wordpress Dashboard. This iswhere the fun begins! You are now free to build, customize, and design abespoke blog. In order to get acquainted with Wordpress in as little timeas possible, check out the great a little course on it in the “Bonus Tips”section below.Connecting the dotsNow that you have LinkedIn, Twitter and a Blog all setup, its time to createconnections between these platforms. You should be tweeting about every newblog post, and you should link your blog to feed into LinkedIn.Simply go to the “more” tab on the LinkedIn home page and select “Apps”. Youwill find a Wordpress app in this section.As said before, make sure your Blog URL appears on your twitter bio.Bonus tips: The top 3 of eachTop 3 books for Job Hunters: Guerrilla Marketing for Job Hunters – The best unconventional job-tipsbook out there right now How to get a job in a recession The Graduate Jobs Formula
11Top 3 courses for Job Hunters: Job Search Support. If you are looking for a course on the A-Z of finding ajob, then this is one. The creator, Denise Taylor has over 20 years ofexperience as a career coach and a chartered psychologist, has recentlybrought this course to market. Microsoft Excel Course for Beginners and Intermediates from Udemy.Having a strong command of Excel is known to enhance your CV, andbecoming a master in data analysis can often prove pivotal when lookingfor a graduate job these days. Build your own Wordpress site from Udemy. This course will get you upto speed with Wordpress within a few hours, and before you know ityou’ll have your personal blog up and running.Top 3 Guerrilla tactics for Job Hunters: Advertise on Facebook. More and more people are starting to do it withproven results. Here is $50 credit to get you started: T5V6-1JKV-TNH9-2MRH Interview the person you want to work for. Even if you don’t get the job,at least you have had the opportunity to find out first hand what exactlythey are looking for in a candidate Spark a debate/conversation with companies that you might like to workfor on LinkedIn and Twitter. Get your name out there, and ask challengingquestions. Kyle Lagunas from Software Advice wrote a great articlerelating to this here
12About the AuthorDisclaimer:No part of this publication shall be reproduced, transmitted, or sold in whole orin part in any form, without the prior written consent of the author. Alltrademarks and registered trademarks appearing in this guide are the propertyof their respective owners. Users of this guide are advised to do their own duediligence when it comes to making personal decisions and all information,products, services that have been provided should be independently verified byyour own qualified professionals. By reading this guide, you agree that I am notresponsible for the success or failure of your personal decisions relating to anyinformation presented in this guide.CREDITS:Input, advice and support:Howard Kingston and Nuria NonellPhotos:theimaginedlife.wordpress.com, thewayiseeitaly.blogspot.co.uk, ynaija.comMarc Bromhall is the founder of the blog Graduate Job Tipsand works for a technology startup in LondonHe currently lives on a boat on the Thames, and enjoyscycling, skiing and tweeting @GraduateJobTipsHis ambition is for Graduate Job Tips to become theauthority in providing unconventional job tips to Graduates