What is Social Media ? Way of communicating where there is interaction between people online with a user-generated content. Migration from Web 1.0 to Web 2.0 Web 1.0 : Static websites and read only content Web 2.0 : Participatory websites and read-write content.
Online content created by people. A shift in how people discover, read, and share news, information and content. Moving from monologue (one to many) to dialogue (many to many) Changing people from content readers into contributors and publishers Does not require expensive equipment or a government-granted license What is Social Media?
What is Social Media? Why Should You Care? Platform for spreading your message Community engagement tool Brand-builder Partnership opportunities Listening tool New audiences ?
What should you be doing on social media? Listening Conversing Answering questions Customer service Educating Sharing Asking for action ?
Why social media? It’s easy and it’s worth it. Gain supporters Build your brand Everyone’s doing it. Literally. It only takes a few hours a week to maintain a steady presence. The sky is the limit. Or at least 140 characters long.
Organization o Technologies. o New ways to reach our audiences o New opportunities for communication Promotion Alternative to advertising Peer recommendation (word of mouth) New ways to work with audiences Feedback • Tells us what people are saying about our initiatives • Helps us improve, through listening to our audiences What does social media do for us?
Youth Leaders in the Eyes of SM Strong writing skills & knowledge of writing online to audience. Extensive understanding of social media channels (Facebook, Twitter, Youtube, etc.)Experience running a community or fan site.Experience in creating digital content.Experience in analyzing community sentiment & growth
» Social Networking Facebook, MySpace, Classmates, Friendster, Bebo, Orkut, Hi5 , Google+ LinkedIn, Plaxo, Xing, cofoundr, naymes» Blogging A blog (or 10) for every subject ( Word Press, Blogger , ..) Twitter (micro-blogging)» Photo / Video sites Flickr, Photobucket, YouTube» Bookmarking sites Del.icio.us, blogmarks, dogear» Groups Google, Yahoo!, etc.
Social Media with Youth Initiatives Be Interesting! Expect no privacy Stay in character - ALWAYS Watch first and follow the accepted form Do not advertise or ask for helpimmediately Give first, receive later Alliance partners – help each other
Social Media…Myths & Truths » I do not have the time. » It’s a time-waster. » Social networks are for children and teenagers. » It’s just a fad .بدعة » Social media returns are poor and small . » Social media replaces my other promotion activities.
How to take advantage of Social Media’s diversity» Do not put all your eggs in the same basket . » العديد من األدوات بشكل متكامل» Focus on more targeted tactics .» استخدام أدوات مختلفة للتميز» Aim for the long term. .» االستمرارية والمتابعة على المدى البعيد» Be opportunist » استغالل الفرص
Who needs Social Media & WHYwww.train er.ps Journalists Students Educators Business Entrepreneurs Owners
Are you there ?12108 Facebook6 Twitter Youtube4 Linkedin20 Users # www.trainer.ps
This Workshop Use effectively job search sites and portals. Preparing an online resume ( visualcv.com) Marketing through Social networks ( Facebook, Twitter , Youtube, ..). Marketing through Professional networks ( LinkedIn, BeKnown, BranchOut, ..).
Recruitment Steps in Palestine Searching Writing for a job Resume Online Application Interviewing
Where to know about job vacancies29 Personal Contact (Friends / Family /neighbors ) Alumni / College’s PR office Career / Employment Fairs Advertisement in local media (Newspaper/Radio/TV ) Internet Resources , Social Media Governmental recruitment bureaus Business recruitment bureaus Employer’s HR department Professional associations and Labor unions Others ( suggest )