Marketing yourself through the social media tools

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محاضرة عن تسويق الذات من خلال شبكات التواصل الاجتماعي في مكتبة بلدية الخليل العامة . بتاريخ 18/7/2012

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Marketing yourself through the social media tools

  1. 1. 1MARKETING YOURSELF THROUGHSOCIAL MEDIA TOOLSPrepared and Presented by: Loay Qabajeh
  2. 2. What IS Social Media ? www.trainer.ps
  3. 3. What Is Social Media
  4. 4. What is Social Media ? Way of communicating where there is interaction between people online with a user-generated content. Migration from Web 1.0 to Web 2.0  Web 1.0 : Static websites and read only content  Web 2.0 : Participatory websites and read-write content.
  5. 5.  Online content created by people. A shift in how people discover, read, and share news, information and content. Moving from monologue (one to many) to dialogue (many to many) Changing people from content readers into contributors and publishers Does not require expensive equipment or a government-granted license What is Social Media?
  6. 6. What is Social Media? Why Should You Care?  Platform for spreading your message  Community engagement tool  Brand-builder  Partnership opportunities  Listening tool  New audiences ?
  7. 7. What should you be doing on social media?  Listening  Conversing  Answering questions  Customer service  Educating  Sharing  Asking for action  ?
  8. 8. Why social media? It’s easy and it’s worth it. Gain supporters Build your brand Everyone’s doing it. Literally. It only takes a few hours a week to maintain a steady presence. The sky is the limit. Or at least 140 characters long.
  9. 9.  Organization o Technologies. o New ways to reach our audiences o New opportunities for communication Promotion  Alternative to advertising  Peer recommendation (word of mouth)  New ways to work with audiences Feedback • Tells us what people are saying about our initiatives • Helps us improve, through listening to our audiences What does social media do for us?
  10. 10. Youth Leaders in the Eyes of SM Strong writing skills & knowledge of writing online to audience. Extensive understanding of social media channels (Facebook, Twitter, Youtube, etc.)Experience running a community or fan site.Experience in creating digital content.Experience in analyzing community sentiment & growth
  11. 11. » Social Networking  Facebook, MySpace, Classmates, Friendster, Bebo, Orkut, Hi5 , Google+  LinkedIn, Plaxo, Xing, cofoundr, naymes» Blogging  A blog (or 10) for every subject ( Word Press, Blogger , ..)  Twitter (micro-blogging)» Photo / Video sites  Flickr, Photobucket, YouTube» Bookmarking sites  Del.icio.us, blogmarks, dogear» Groups  Google, Yahoo!, etc.
  12. 12. Social Media with Youth Initiatives Be Interesting! Expect no privacy Stay in character - ALWAYS Watch first and follow the accepted form Do not advertise or ask for helpimmediately Give first, receive later Alliance partners – help each other
  13. 13. Social Media…Myths & Truths » I do not have the time. » It’s a time-waster. » Social networks are for children and teenagers. » It’s just a fad ‫.بدعة‬ » Social media returns are poor and small . » Social media replaces my other promotion activities.
  14. 14. How to take advantage of Social Media’s diversity» Do not put all your eggs in the same basket . ‫» العديد من األدوات بشكل متكامل‬» Focus on more targeted tactics .‫» استخدام أدوات مختلفة للتميز‬» Aim for the long term. .‫» االستمرارية والمتابعة على المدى البعيد‬» Be opportunist ‫» استغالل الفرص‬
  15. 15. A day in the life of Social Media
  16. 16. Who needs Social Media & WHYwww.train er.ps Journalists Students Educators Business Entrepreneurs Owners
  17. 17. Are you there ?12108 Facebook6 Twitter Youtube4 Linkedin20 Users # www.trainer.ps
  18. 18. This Workshop Use effectively job search sites and portals. Preparing an online resume ( visualcv.com) Marketing through Social networks ( Facebook, Twitter , Youtube, ..). Marketing through Professional networks ( LinkedIn, BeKnown, BranchOut, ..).
  19. 19. The ChallengeTo BE OR NOT TO BE
  20. 20. Google Me.27
  21. 21. Recruitment Steps in Palestine Searching Writing for a job Resume Online Application Interviewing
  22. 22. Where to know about job vacancies29  Personal Contact (Friends / Family /neighbors )  Alumni / College’s PR office  Career / Employment Fairs  Advertisement in local media (Newspaper/Radio/TV )  Internet Resources , Social Media  Governmental recruitment bureaus  Business recruitment bureaus  Employer’s HR department  Professional associations and Labor unions  Others ( suggest )
  23. 23. Universities, Companies , Organizations30  http://jobs.ppu.edu/  https://ritaj.birzeit.edu/ecareers  http://career.najah.edu  http://jobs.unrwa.ps  http://jobs.undp.ps  http://e-career.wataniya.ps  httP://ecareer.paltel.ps  http://masader.ps/p/en/view/jobs
  24. 24. Educational Sample31
  25. 25. Educational Sample32
  26. 26. NGO Sample33
  27. 27. UN Sample34
  28. 28. Palestinian Jobs35  www.jobs.ps  www.jobber.ps  www.ejob.ps  www.shobiddak.com  http://paljobs.blogspot.com  http://www.gpc.pna.ps  httP://www.diwan.ps  http://www.sptechs.com  www.englishpal.ps
  29. 29. 36 Searching for a Job
  30. 30. What can you Do on37
  31. 31. All in ……38 Self Development Follow up Preparing Searching with your for a job Employers Resume
  32. 32. Click and Check39 Search by Category Top 5
  33. 33. Employee Vs. Employer40
  34. 34. How your Resume Look Like41
  35. 35. Manage Your Account…42
  36. 36. 43 www.Jobs.ps
  37. 37. You can do at44 (1) • Create An Account (2) • Update Your Profile
  38. 38. 45 How to put your resume on line
  39. 39. Being Online …46 Jobs.ps Linkedin.com Visualcv.com
  40. 40. www.bayt.com … Public Profile47
  41. 41. Many Ways to Use Facebook Professionally48 Selective Friends Business Groups Professional Profile Edit preferences Business Events
  42. 42. Facebook … Be Professional49 Branchout.com Beknown.com Telent.me
  43. 43. www.branchout.com50
  44. 44. www.beknown.com51
  45. 45. 52• LinkedIn is the world’s largest professional network• Over 120 million members• Growing rapidly
  46. 46. Where to go …53 • www.Linkedin.com • http://www.youtube.com/user/LinkedIn • http://learn.linkedin.com/
  47. 47. Controlling your digital identity54
  48. 48. www.trainer.ps

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