Why Do People Think and Vote As They Do?
Political Socialization
 The process by which information, beliefs, 
 attitudes and values that help influence 
 people’s ...
Factors of Socialization
 In order of importance…
 1.   Family
 2.   School
 3.   Religion
 4.   Friends
 5.   Mass Media
The Family
 Most children 
 usually adopt the 
 political beliefs of 
 their parents.
 Why? We learn 
 values (social, 
 p...
School
 The most powerful 
 institutional 
 influence on children 
 (outside of the 
 family) is education.
School
 The more education 
 you get, the more 
 likely you are to be 
 politically active.
 Why? Think about 
 who you us...
Religion
 People often look to religion for how to 
 vote on certain issues: abortion, the death 
 penalty, assistance to ...
Friends
 When friends 
 discuss political 
 issues, political 
 attitudes are 
 formed and 
 solidified.
Friends
 This is usually 
 when people start 
 to form new 
 opinions from 
 their families –
 when they’re 
 exposed to n...
The Media
Most people get their political information 
from television.
People tend to watch channels that match 
their po...
Other Factors...
 Interest groups. Groups like AARP, the 
 NRA, FFA, MADD, etc. support and 
 strengthen political views.
...
Other Factors...
 Events. People form opinions based on 
 how events are covered in the media (ie; 
 9/11).
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Voter Identity and Behavior

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Transcript of "Voter Identity and Behavior"

  1. 1. Why Do People Think and Vote As They Do?
  2. 2. Political Socialization The process by which information, beliefs,  attitudes and values that help influence  people’s views about politics and  government.
  3. 3. Factors of Socialization In order of importance… 1. Family 2. School 3. Religion 4. Friends 5. Mass Media
  4. 4. The Family Most children  usually adopt the  political beliefs of  their parents. Why? We learn  values (social,  political, religious, etc) from  our family.
  5. 5. School The most powerful  institutional  influence on children  (outside of the  family) is education.
  6. 6. School The more education  you get, the more  likely you are to be  politically active. Why? Think about  who you usually spend  more time with – your  family or school?
  7. 7. Religion People often look to religion for how to  vote on certain issues: abortion, the death  penalty, assistance to the poor, etc…
  8. 8. Friends When friends  discuss political  issues, political  attitudes are  formed and  solidified.
  9. 9. Friends This is usually  when people start  to form new  opinions from  their families – when they’re  exposed to new ideas from friends and  school.
  10. 10. The Media Most people get their political information  from television. People tend to watch channels that match  their political views (Fox News, MSNBC,  etc).
  11. 11. Other Factors... Interest groups. Groups like AARP, the  NRA, FFA, MADD, etc. support and  strengthen political views. Ethnicity. African‐Americans and  Hispanics tend to vote Democratic, while  Asian Americans tend to vote more  Republican.
  12. 12. Other Factors... Events. People form opinions based on  how events are covered in the media (ie;  9/11).

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