Generating Buzz: Tools and Techniques

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Presented at the National Conference on Volunteering and Service, June 23, 2009. …

Presented at the National Conference on Volunteering and Service, June 23, 2009.

This was a breakout session delivered in the second hour of a three hour workshop.

This is a slight modification of a presentation originally developed by Holly Ross for the first WeAreMedia workshop.

For more content like this, visit wearemedia.org

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  • 1. Generating Buzz: Tools and Techniques Laura Norvig Leveraging Social Media and Web 2.0 for Nonprofits
  • 2. We Are Media Project: The Social Media Starter Kit for Nonprofits Visit the WeAreMedia wiki for additional resources and to connect with other nonprofit social media practitioners via http://www.wearemedia.org Funded by the Surdna Foundation
  • 3. WHAT IS BUZZ? • Word of Mouth • Tell a Friend • Viral Marketing Flickr Photo: abardwell www.wearemedia.org | Building the Buzz | Laura Norvig | @lnorvig
  • 4. TRUST AND BUZZ • Source is reliable • Source is authoritative • Message is authentic Flickr Photo: paranoid monk www.wearemedia.org | Building the Buzz | Laura Norvig
  • 5. SOCIAL PROOF AND BUZZ • Blog posts with lots of comments get more comments. • Digg submissions with a high Digg count (combined with a catchy headline and summary) get Dugg before the content is viewed (even if the content is never Flickr Photo: Mr. Jaded viewed). – http://www.copyblogger.com/social-media- change/ www.wearemedia.org | Building the Buzz | Laura Norvig | @lnorvig
  • 6. THE COST OF BUZZ • Tools are cheap • Time is money Flickr Photo: M.ADA www.wearemedia.org | Building the Buzz | Laura Norvig | @lnorvig
  • 7. MISS MANNERS AND BUZZ • It’s a cocktail party – Make others feel important – Be smart, witty and funny! – Be relevant – Put your best foot forward • Being awesome is the best way to SEEM awesome Flickr Photo: Pete Lambert www.wearemedia.org | Building the Buzz | Laura Norvig | @lnorvig
  • 8. CASE STUDY IN BUZZ http://tweetsgiving.org/ • $10,000 • 48 hours • 364 donations • 3,000 gratitude tweets • 40% from twitter + 30% direct visits + 9% search + 6% Facebook and StumbleUpon = 85% of all visits www.wearemedia.org | Building the Buzz | Laura Norvig | @lnorvig
  • 9. THE TOOLS OF BUZZ • Twitter http://twitter.com • Digg http://digg.com/ • StumbleUpon http://stumbleupon.com Flickr Photo: lambchops • FriendFeed http://friendfeed.com www.wearemedia.org | Building the Buzz | Laura Norvig | @lnorvig
  • 10. Buzz Tools: THE BASICS • Why are you using it? • Who will use it? • How will you know you are succeeding? SET UP YOUR ACCOUNTS TO Flickr Photo: kastner REFLECT THE ANSWERS TO THESE QUESTIONS www.wearemedia.org | Building the Buzz | Laura Norvig | @lnorvig
  • 11. TWITTER IN PLAIN ENGLISH www.wearemedia.org | Building the Buzz | Laura Norvig | @lnorvig
  • 12. TWITTER: THE TIPS • Meet People • Have Conversations • Make it Easy Flickr Photo: jusgre www.wearemedia.org | Building the Buzz | Laura Norvig | @lnorvig
  • 13. CASE STUDY IN TWITTER www.wearemedia.org | Building the Buzz | Laura Norvig | @lnorvig
  • 14. TWITTER: THE APPS • Desktop Apps – Twhirl: http://www.twhirl.org/ – TweetDeck: http://www.tweetdeck.com • Mobile Apps – Twitteriffic: http://iconfactory.com/software/ twitterrific – Twittermobile: http://www.twittermobile.co.uk/ • Other – TwitterFeed: http://twitterfeed.com/ Flickr Photo: comicbase – Tweetscan: http://www.tweetscan.com/ – TweetStats: http://tweetstats.com www.wearemedia.org | Building the Buzz | Laura Norvig | @lnorvig
  • 15. STUMBLEUPON www.wearemedia.org | Building the Buzz | Laura Norvig | @lnorvig
  • 16. STUMBLEUPON: THE TIPS • Make friends • Be consistent • Generosity Rules Flickr Photo: sean drellinger www.wearemedia.org | Building the Buzz | Laura Norvig | @lnorvig
  • 17. CASE STUDY IN STUMBLEUPON • 894 visitors in 3 days • 1264 in 10 days • 2,000 views of home page in 3 days www.wearemedia.org | Building the Buzz | Laura Norvig | @lnorvig
  • 18. DIGG www.wearemedia.org | Building the Buzz | Laura Norvig | @lnorvig
  • 19. DIGG: THE TIPS • Make friends • Be timely • Generosity rules Flickr Photo: mbrubeck www.wearemedia.org | Building the Buzz | Laura Norvig | @lnorvig
  • 20. CASE STUDY in DIGG • 1,500 page views month 1 • 44,000 page views month 2 • 29,000 page views in one day www.wearemedia.org | Building the Buzz | Laura Norvig | @lnorvig
  • 21. Increase Traffic http://www.slideshare.net/danielle.brigida
  • 22. WHAT’S THE THEME • FRIENDS! • TIME! • RECIPROCITY! • RELEVANCE! Flickr Photo: the garlands www.wearemedia.org | Building the Buzz | Laura Norvig | @lnorvig
  • 23. If you remix this presentation, please add your remixed version to the wiki. Thank you