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facts or how to on a topic- These provide readers with a reference for a topic, and often include ‘How-To’ guides that can be repurposed and used as promotional materials. They build goodwill with how to resources or bulletin board type guide to a topic.
“State Of”- These infographics capitalize on, well, the current ‘state of’ an industry, trend or idea. They often combine timelines with a vision of how something is changing. They are good for capitalizing on milestones or for sounding alarms. The best ones combine timelines with a vision of how fast the world is changing.
These, as you can guess, compare or contrast two or more things. They allow one to inject humor into content and trigger public debate.
thought provoking and meant to encourage discussion and analysis - Evolutionary infographics provide food for thought in a TV game show sort of way. They establish the source as an authority, and can lead to deep discussions about the history of something and its change over time.
Infographics can be categorized in a variety of ways. One way is by the type of information that they provide. Patti Shank suggests this is one way
Data is key: Make sure the topic is interesting and that you have a good and reliable set of data.
Make is trustworthy; add references to your data sources.
Do some good storytelling. Think of the infographics as a story where you build up awareness and facts using the data.
Make it matter. Draw conclusions that can be supported by the data set. Have an easy to follow red line that eventually leads to reasonable conclusions.
Choose a design style that matches the topic. e.g. popularity of classical music would use a more old fashioned, classic design, not a modern, pop art design
Decide on a color scheme that you can use throughout the entire infographic. Use color and size to on related / similar objects to make different values visually different.
Keep it simple. Find ways to illustrate complex and detailed data sets in a simple and visual way.
Use well known and easy to understand diagrams, tables, charts, timelines, annotated maps
Don’t forget that infographics are a mix of writing and graphic design. Make your case concisely and clearly.
INFOGRAPHICSAnalyze, Evaluate, Synthesize presented by Linda V. Nitsche andErin Van Guilder