Marketing AutomationAn Overview of eloquaNick Dennis – EMEA Solutions Consultant
The next 45 minutes• What is Marketing Automation?• The tools we use• Typical solution• Demonstration Targeting & segmentation Marketing efficiency Improving lead quality Enable sales Measure effectiveness• Questions?
What is marketing automation?Marketing Automation is the art and science of automaticallymanaging the targeting, timing, and content of your outboundmarketing messages in response to prospects inbound actionsand online behaviours.
The tools we use
Typical solution Web site form submissions CRM Warehouse Customer DB ConsolidatedWeb site known & profilesunknown visitors Business Logic & Field Mapping Email, SMS, DM
Journey to success Target & Segment Measure Improve Efficiency Effectiveness Enable Sales Improve Lead Quality
Let’s see it!
Eloqua Overview Target & Segment
Eloqua Overview Target & Segment So What? Improve Conversion