Advertising manipulation

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Advertising manipulation

  1. 1. How Advertising Manipulates Your Choices and Spending Habits (and What to Do About It) 5/15/12 11:13 PM SIGN I MOST POPULAR ▼ 12,611 CURRENTLY READING TIPS AND DOWNLOADS FOR GETTING THINGS DONE emoriam: Our Favorite Apps ervices That Have Gone Belly nd Their Replacements) How to Get Reduced Prices andEXPLAINERS Save Money When Shopping onHow Advertising AmazonManipulates Your v -1 MIND HACKS When Youve Got Low Self-Esteem,Choices and Spending Fix Your Problems With OthersHabits (and What to Do H CI father Than With YourselfAbout It) TIME SAVERSAdvertisements arent inherently bad, but e^ Like E 428,615 people £ Tie a Tic in 5 Seconds Flatmany use manipulative tactics that influencein ways we dont even realize. Despite how much you think you ignore them, and how little youmay believe they affect you, thats not necessarily the case. Heres a look at how manipulative adswork, the problems they cause, and what you can do to avoid these negative consequences.You see ads every day, whether its on a web page, before a movie, or in the middle of a TV show,and its easy to say "theyre just ads" because, at worst, they feel like a nuisance or interruption.A lot of people have difficulty accepting the idea that ads are manipulative because we want tobelieve were in complete control of our choices. While the concept of advertising isnt inherentlyproblematic, weve moved on from the "Eat at Joes" sign to far more complex and sometimeseven moving, cinematic messages that are designed to create significant memories of a product.These memories are created because an ad succeeds at making us feel something—whether itsgood or bad—and that emotional response can have a profound effect on how we think and thechoices we make. Not all advertising is bad, but were going to take a look at whats problematic,what isnt, and ways you can avoid the negative effects associated with so much of what youpassively experience.The Problem: Advertising Is for the Rich, Not You Photo by Advertising exists because theres a product a company wants to sell and they want people to know about it so they can buy it. This much is obvious. Sometime" ,,,■,, "••"><">» S* 1 cleaning spray or a microw; more stories.http://lifehacker.com/5824328/how-advertising-manipulates-your-choices-and-spending-habits-and-what-to-do-about-it/ Page 1 of 8

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