Your SlideShare is downloading. ×
Seo Integration Across Organizations V4
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Seo Integration Across Organizations V4

1,241
views

Published on

Published in: Technology, Business

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,241
On Slideshare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
11
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. SEO Integration across Organizations
  • 2. SEO Integration
      • Why is it important?
      • Things you can do to elevate yourself and the conversation
      • at your agency/client
  • 3. SEO Integration
    • SEO is valuable (we all know this)
      • Traffic, share of voice, online visibility, conversions…….and so on.
  • 4.
    • "Your brand is no stronger than your reputation — and will increasingly depend on what comes up when you are Googled."
    • Allan Jenkins
    • Global Communications Consultant
  • 5. SEO Integration
    • Why is it so hard then to integrate?
  • 6. SEO Integration
    • How many of you are involved from:
    • Upfront brand planning and budgeting – through site architecture – through creative – through technical build – through analytics integration – through site launch – through ongoing optimization?
  • 7. SEO Integration
    • Reasons why not all of us are involved throughout?
  • 8. SEO Integration
    • There are so many moving parts
  • 9. SEO Integration
    • The creative ambition or technical limitations often take precedent…
  • 10. SEO Integration
    • The value is often 3-6 months away
  • 11. SEO Integration
    • and the value can be hard to immediately quantify in media or brand comparison (marketing speak)
  • 12. SEO Integration
    • Today…some thoughts integration with:
    • - Planning
    • - Information Architecture
    • - Creative
    • - Media / PR
  • 13. SEO Integration
    • The Big Opportunity
  • 14. SEO Integration
    • You can likely do/own this at your agency
    • Or do/own challenging your agency to do this
  • 15. SEO Integration
    • Integrating with Brand Planning
  • 16. SEO Integration
    • Learn to speak their language (it’s different and it’s visual)
    • And then ADD execution to theory
  • 17. Female: Sweet Spot 30-39 Very likely to have kids More likely to have young kids They have variable incomes & variable education Top Online Activities: Very active email users and searchers Enjoy sharing content such as e-cards Key Influencers: Friends and Family 3 rd- party trusted sources (TV personalities maintain high impact) Example: DQ
  • 18. Women are more likely than men to search for Cakes or Birthday Cakes Source: Microsoft AdCenter 8x Our Audience is “searching”
  • 19. SEO Integration
    • Information Architecture
  • 20. SEO Integration Two things: Show them keyword research…they’ll bite Show how people are using the site now
  • 21. SEO Integration
    • Information Architecture
    • Keyword Research can help define organization of the content
  • 22. SEO Integration
    • Information Architecture
    • Keyword Research can help define organization of the content
  • 23. SEO Integration
    • Information Architecture
    • Keyword Research can help define organization of the content
  • 24. SEO Integration
    • Information Architecture
    • Keyword Research can help define organization of the content
  • 25. SEO Integration
    • CREATIVE
  • 26. SEO Integration Show them you can increase the visibility of their work.
  • 27. SEO Integration
    • CREATIVE
    • Flash content can be made viewable for search engines
  • 28. SEO Integration
    • CREATIVE
  • 29. SEO Integration
    • CREATIVE
    • SEO gone too far?
  • 30. SEO Integration
    • COMMUNICATION TEAMS
  • 31. SEO Integration Show them how you can extend the reach of their current efforts Add in the fact that online….you can track their efforts.
  • 32. SEO Integration
    • COMMUNICATION TEAMS
    • Online PR Optimization and distribution can extend the reach of traditional PR
  • 33. SEO Integration
    • COMMUNICATION TEAMS
  • 34. SEO Integration
    • Planning: Learn to speak their language
    • IA: Show them keyword research and how people are using the site now
    • Creative: Make their work visible to more people
    • Communications: Extend their reach, add tracking to their efforts
  • 35. SEO Integration
    • Questions / Thoughts?

×