General Mills

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General Mills

  1. 1. What Have We Learned?
  2. 2. We need to improve our relationship © billy Hunt
  3. 3. Advertising has to get better
  4. 4. Evolve to service delivery
  5. 5. Advertising
  6. 6. What’s Working
  7. 7. What’s Working
  8. 8. Still Monitoring
  9. 9. Still Monitoring
  10. 10. What’s Next?
  11. 11. Key Trends 2009 ACT NOW: • Deliver utility & service DEVELOP: • Plan to support your social media presence WATCH: • Mobile/“Open” mobile devices
  12. 12. Deliver Utility & Service
  13. 13. Your Social Media Presence
  14. 14. Mobile/Apps • App stores • Android • Kindle

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