Preparing the Elements:  Text<br />Gathering and PreparingText, Numbers and Images<br />Linda C. Morosko, 2008 	The Web Wi...
Preparing the Elements: Text<br />Primary source of content in most sites…TEXT<br />Style and display are important<br />T...
Sources for Text<br />Web designers don’t compose text<br />The organization will supply the text for the site<br />Usuall...
Sources for Text<br />Text may come from:<br />Brochures<br />Flyers<br />Internal documents<br />Press releases<br />Annu...
Sources for Text<br />If the document is in printed format<br />You may need to scan it or retype it in order to retrieve ...
Sources for Text<br />You could also interview folks and write the content yourself.<br />Be sure they proof and approve t...
Tools for Editing Text<br />The text won’t come in Web-ready format<br />They are often too long<br />Written in the wrong...
Tools for Editing Text<br />Word processing formats differ from Web formats<br />You will need to edit the text to remove ...
Tools for Editing Text<br />Turn on the Show/Hide button of the software<br />Remove:<br />Paragraph returns (only one ret...
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Week 6 2 Preparing The Elements Text

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Week 6 2 Preparing The Elements Text

  1. 1. Preparing the Elements: Text<br />Gathering and PreparingText, Numbers and Images<br />Linda C. Morosko, 2008 The Web Wizard’s Guide to Web Design, James G. Lengel<br />
  2. 2. Preparing the Elements: Text<br />Primary source of content in most sites…TEXT<br />Style and display are important<br />The user needs to be comfortable<br />Linda C. Morosko, 2008 The Web Wizard’s Guide to Web Design, James G. Lengel<br />
  3. 3. Sources for Text<br />Web designers don’t compose text<br />The organization will supply the text for the site<br />Usually from their communications, public relations or marketing departments<br />These folks are professional writers!<br />The text, is often called copy<br />You may need to provide guidance on what text works best on Web pages<br />Linda C. Morosko, 2008 The Web Wizard’s Guide to Web Design, James G. Lengel<br />
  4. 4. Sources for Text<br />Text may come from:<br />Brochures<br />Flyers<br />Internal documents<br />Press releases<br />Annual reports<br />Linda C. Morosko, 2008 The Web Wizard’s Guide to Web Design, James G. Lengel<br />
  5. 5. Sources for Text<br />If the document is in printed format<br />You may need to scan it or retype it in order to retrieve the text<br />Most scanners come with OCR (optical character recognition)software<br />OmniPage or TextBridge<br />It would be preferable to request the text in an electronic format<br />Generally as a word processing file<br />If the text exists on the Web:<br />Copy and paste it from the screen<br />Linda C. Morosko, 2008 The Web Wizard’s Guide to Web Design, James G. Lengel<br />
  6. 6. Sources for Text<br />You could also interview folks and write the content yourself.<br />Be sure they proof and approve the content before the site is published<br />Warning: If you didn’t write it, you don’t own it. <br />It belongs to the person, company or organization<br />Whether or not a site has a copyright notice, the content belongs to the author<br />You must request permission to use<br />Linda C. Morosko, 2008 The Web Wizard’s Guide to Web Design, James G. Lengel<br />
  7. 7. Tools for Editing Text<br />The text won’t come in Web-ready format<br />They are often too long<br />Written in the wrong style for Web communication<br />Use a word processing software to edit the text.<br />Linda C. Morosko, 2008 The Web Wizard’s Guide to Web Design, James G. Lengel<br />
  8. 8. Tools for Editing Text<br />Word processing formats differ from Web formats<br />You will need to edit the text to remove the items which don’t work on the Web<br />Linda C. Morosko, 2008 The Web Wizard’s Guide to Web Design, James G. Lengel<br />
  9. 9. Tools for Editing Text<br />Turn on the Show/Hide button of the software<br />Remove:<br />Paragraph returns (only one return after each paragraph)<br />Any extra line spacing<br />Tabs<br />Columns<br />Indents<br />Justifications<br />Remove most of the formatting<br />Check spelling and grammar!!!!<br />Linda C. Morosko, 2008 The Web Wizard’s Guide to Web Design, James G. Lengel<br />

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