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Week 6 2 Preparing The Elements Text
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Week 6 2 Preparing The Elements Text

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  • 1. Preparing the Elements: Text
    Gathering and PreparingText, Numbers and Images
    Linda C. Morosko, 2008 The Web Wizard’s Guide to Web Design, James G. Lengel
  • 2. Preparing the Elements: Text
    Primary source of content in most sites…TEXT
    Style and display are important
    The user needs to be comfortable
    Linda C. Morosko, 2008 The Web Wizard’s Guide to Web Design, James G. Lengel
  • 3. Sources for Text
    Web designers don’t compose text
    The organization will supply the text for the site
    Usually from their communications, public relations or marketing departments
    These folks are professional writers!
    The text, is often called copy
    You may need to provide guidance on what text works best on Web pages
    Linda C. Morosko, 2008 The Web Wizard’s Guide to Web Design, James G. Lengel
  • 4. Sources for Text
    Text may come from:
    Brochures
    Flyers
    Internal documents
    Press releases
    Annual reports
    Linda C. Morosko, 2008 The Web Wizard’s Guide to Web Design, James G. Lengel
  • 5. Sources for Text
    If the document is in printed format
    You may need to scan it or retype it in order to retrieve the text
    Most scanners come with OCR (optical character recognition)software
    OmniPage or TextBridge
    It would be preferable to request the text in an electronic format
    Generally as a word processing file
    If the text exists on the Web:
    Copy and paste it from the screen
    Linda C. Morosko, 2008 The Web Wizard’s Guide to Web Design, James G. Lengel
  • 6. Sources for Text
    You could also interview folks and write the content yourself.
    Be sure they proof and approve the content before the site is published
    Warning: If you didn’t write it, you don’t own it.
    It belongs to the person, company or organization
    Whether or not a site has a copyright notice, the content belongs to the author
    You must request permission to use
    Linda C. Morosko, 2008 The Web Wizard’s Guide to Web Design, James G. Lengel
  • 7. Tools for Editing Text
    The text won’t come in Web-ready format
    They are often too long
    Written in the wrong style for Web communication
    Use a word processing software to edit the text.
    Linda C. Morosko, 2008 The Web Wizard’s Guide to Web Design, James G. Lengel
  • 8. Tools for Editing Text
    Word processing formats differ from Web formats
    You will need to edit the text to remove the items which don’t work on the Web
    Linda C. Morosko, 2008 The Web Wizard’s Guide to Web Design, James G. Lengel
  • 9. Tools for Editing Text
    Turn on the Show/Hide button of the software
    Remove:
    Paragraph returns (only one return after each paragraph)
    Any extra line spacing
    Tabs
    Columns
    Indents
    Justifications
    Remove most of the formatting
    Check spelling and grammar!!!!
    Linda C. Morosko, 2008 The Web Wizard’s Guide to Web Design, James G. Lengel

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