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Week 2 - Planning A Web Site Audience - 1
 

Week 2 - Planning A Web Site Audience - 1

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    Week 2 - Planning A Web Site Audience - 1 Week 2 - Planning A Web Site Audience - 1 Presentation Transcript

    • Planning a Web Site
      Identifying the Audience for Your Site
    • Your Site’s Audience
      Let’s start by looking at three sites:
      Site 1 – Kids National Geographic
      http://kids.nationalgeographic.com/
      Site 2 – Fidelity Investments
      https://www.fidelity.com/
      Site 3 – National Oceanic and Atmospheric Administration
      http://www.noaa.gov/
      What can you discern from looking at these three sites?
    • Assignment
      Write up your thoughts and ideas about these sites. Ask yourself:
      Who is the target audience?
      What is the audience looking for?
      Does the company offer what the audience is looking for? This is a tricky, but important question.
      Discuss the site’s design concepts and how they help define the audience.
      What are the special considerations that should be considered when designing a site for each of these audiences?
      Share any other ideas you may have about these sites and their target audiences.