Introduction “A well-designed Web site doesn’t just look good; it also works well.”
Introduction Remember: form follows function. Base site design on what users need to do.
Image, Logos, Corporate Identity Not all Websites are the same. As designers, your goal is to ensure the site communicates the identity of the sponsoring organization.
Image, Logos, Corporate Identity Web identity and print identity should be similar. All essential elements should be on the web site Colors Logos Music Mascots Other distinguishing design features Same look and feel as other company materials
Image, Logos, Corporate Identity Color Many organizations (including colleges, clubs and companies) have an official color scheme. The famed scarlet and gray of Ohio State! http://www.osu.edu/ Research the client’s existing materials and ask management about corporate colors. Be sure to find out the EXACT color. Scarlett and red are not the same thing!
Image, Logos, Corporate Identity Logos Nike (the swoosh) - http://www.nike.com/index.jhtml#l=nikehome&re=US&co=US&la=EN GE - http://www.ge.com/ Ford oval - http://www.ford.com/ What logos come to your mind?
Image, Logos, Corporate Identity Sound Nascar:http://www.nascar.com/ Font Many companies will standardize on a specific font to be used in all company communication Apple uses its own specialized font – Apple Garamond
Design Features Think about Ford Oval logo Curves on their vehicles Study an organizations existing publications and products to determine the nature of any design features Shapes Patterns Animal mascot Song Landscape
Look and Feel In your site, how will you: Capture the look and feel of the sponsoring organization? use color? include the company’s logo? Are any special fonts involved? Are certain design features critical to the organization’s identity in the minds of the audience? The answers will in part determine the design of your site.