Images Logos Corporate Identity

  • 982 views
Uploaded on

 

More in: Design , Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
982
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
0
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Designing Navigation
    Images, Logos Corporate Identity
  • 2. Introduction
    “A well-designed Web site doesn’t just look good; it also works well.”
  • 3. Introduction
    Remember: form follows function.
    Base site design on what users need to do.
  • 4. Image, Logos, Corporate Identity
    Not all Websites are the same.
    As designers, your goal is to ensure the site communicates the identity of the sponsoring organization.
  • 5. Image, Logos, Corporate Identity
    Web identity and print identity should be similar.
    All essential elements should be on the web site
    Colors
    Logos
    Music
    Mascots
    Other distinguishing design features
    Same look and feel as other company materials
  • 6. Image, Logos, Corporate Identity
    Color
    Many organizations (including colleges, clubs and companies) have an official color scheme.
    The famed scarlet and gray of Ohio State!
    http://www.osu.edu/
    Research the client’s existing materials and ask management about corporate colors.
    Be sure to find out the EXACT color.
    Scarlett and red are not the same thing!
  • 7. Image, Logos, Corporate Identity
    Logos
    Nike (the swoosh) - http://www.nike.com/index.jhtml#l=nikehome&re=US&co=US&la=EN
    GE - http://www.ge.com/
    Ford oval - http://www.ford.com/
    What logos come to your mind?
  • 8. Image, Logos, Corporate Identity
    Sound
    Nascar:http://www.nascar.com/
    Font
    Many companies will standardize on a specific font to be used in all company communication
    Apple uses its own specialized font – Apple Garamond
  • 9. Design Features
    Think about Ford
    Oval logo
    Curves on their vehicles
    Study an organizations existing publications and products to determine the nature of any design features
    Shapes
    Patterns
    Animal mascot
    Song
    Landscape
  • 10. Look and Feel
    In your site, how will you:
    Capture the look and feel of the sponsoring organization?
    use color?
    include the company’s logo?
    Are any special fonts involved?
    Are certain design features critical to the organization’s identity in the minds of the audience?
    The answers will in part determine the design of your site.
  • 11. Project 1
    See ANGEL for details