Images Logos Corporate Identity

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Images Logos Corporate Identity

  1. 1. Designing Navigation<br />Images, Logos Corporate Identity<br />
  2. 2. Introduction<br />“A well-designed Web site doesn’t just look good; it also works well.”<br />
  3. 3. Introduction<br />Remember: form follows function.<br />Base site design on what users need to do.<br />
  4. 4. Image, Logos, Corporate Identity<br />Not all Websites are the same.<br />As designers, your goal is to ensure the site communicates the identity of the sponsoring organization.<br />
  5. 5. Image, Logos, Corporate Identity<br />Web identity and print identity should be similar.<br />All essential elements should be on the web site<br />Colors<br />Logos<br />Music<br />Mascots<br />Other distinguishing design features<br />Same look and feel as other company materials<br />
  6. 6. Image, Logos, Corporate Identity<br />Color<br />Many organizations (including colleges, clubs and companies) have an official color scheme.<br />The famed scarlet and gray of Ohio State!<br />http://www.osu.edu/<br />Research the client’s existing materials and ask management about corporate colors.<br />Be sure to find out the EXACT color. <br />Scarlett and red are not the same thing!<br />
  7. 7. Image, Logos, Corporate Identity<br />Logos<br />Nike (the swoosh) - http://www.nike.com/index.jhtml#l=nikehome&re=US&co=US&la=EN<br />GE - http://www.ge.com/<br />Ford oval - http://www.ford.com/<br />What logos come to your mind?<br />
  8. 8. Image, Logos, Corporate Identity<br />Sound<br />Nascar:http://www.nascar.com/<br />Font<br />Many companies will standardize on a specific font to be used in all company communication<br />Apple uses its own specialized font – Apple Garamond<br />
  9. 9. Design Features<br />Think about Ford<br />Oval logo<br />Curves on their vehicles<br />Study an organizations existing publications and products to determine the nature of any design features<br />Shapes<br />Patterns<br />Animal mascot<br />Song<br />Landscape <br />
  10. 10. Look and Feel<br />In your site, how will you:<br />Capture the look and feel of the sponsoring organization?<br />use color?<br />include the company’s logo?<br />Are any special fonts involved?<br />Are certain design features critical to the organization’s identity in the minds of the audience?<br />The answers will in part determine the design of your site.<br />
  11. 11. Project 1<br />See ANGEL for details<br />

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