AO5 COMPARE DISTRIBUTION CHANNELS & OWNERSHIP PATTERNS
1. Mainstream and large publishing company
! Future plc
6th largest publishing company int he UK
4 divisions: tech, games, movies and music
Business model- content - both digital and physical
Sold for subscription and cover price
Print & digital advertising
Print- 65, 381
Digital(iPad)- 1, 631
Digital publications certiﬁcate audit- 8,479
Combined- 75,479 sales per month.
Other branded events
Cross promotion screening with ʻskyʼ
Here is the
Here is the web page.
Here is the App.
2. Independent publisher + design agency
Church of London
Founded by Danny Miller and Matt Bochenski.
Both began working at Adrenaline magazine which was closed in
2005. They were working on Little White Lies as a side project and
then launched it under their new company, Church of London.
They now publish two
Little White Lies &
Huck- Skateboard, surf and
extreme sports lifestyle
Little White Lies and Huck both
exist to create proﬁts but also to
act as an advert for the contract publishing and design
part of the business.
Church of London as a creative Agency
Church of London work on the following products:
Contract publishing - # -Magazines (SCEE)
# # # # -Brochures
# # # # -Prospectuses.
Design# # # -Film posters
# # # # -Independent ﬁlm marketing
# # # # -Festivals
# # # # -Screenings
Distribution model!# # #
Signiﬁcant that LWL does not have a digital edition-
perhaps to preserve tradition qualities and production
values of print.
Tumblr- The Tumblr allows the publishers to interact
with audiences often allowing consumers to submit
their own versions of LVL covers.
3. Industry and institutional publication
# Sight and sound
Published by the British Film Institute
The BFI is a charitable organisation established by the Royal
Charter to to promote British and ﬁlm and TV.
They use Sign and Sound as a record in terms of cinema
consumption and output & to promote ﬁlm education.
The BFI is a non-proﬁt organisation, HQ is on the Southbank, London.
BFI also organize and own the:
The London iMAX cinema
The London Film Festival
BFI Education- Events and Publishing
BFI Archive and Library
BFI Production, UK FIlm documentaries
Print Based- Sold out all large newsagents and independent cinemas
Online- Archive of issues and features
No digital version of content
Analysis of Ownership and Distribution
Total FIlm & Future PLC
Large target audience and mainstream magazine. Distributed nationwide to enable large
revenue stream. Subscription heavily advertised online and with offers and promotions.
Future has embraced digital distribution - especially through Appleʼs news stand app-
Works with existing “Cover Price” business model. Model of Business is aimed to
maximize both sales and advertising revenue.
Little White Lies
Bi-monthly- sold in selected stores and relevant places (cinema, clothes stores) app is not
as interactive. Suggest that the physical magazine is the most important of the LWL brand.
The creativity and design of the magazine is more than exclusive. The purpose is to drive
business to the creative agency part of the business.
Sign and Sound & BFI
Sight and Sound acts as the critical voice of the BFI creates a record of credits and
synopsis of every ﬁlm release in the UK cinemas act as a record. The purpose of the
magazine is not to make a proﬁt however it is there to reﬂect and shape contemporary
views of cinema. Distribution is mainly subscription based and in selection news vendors.