Connecting BNI Members with Referrals:Social Media101in10 Minutes Lynn Moore @ 203 610 1934 www.MooreMarketingOnline.com
Marketing Channels Snail Mail – The good old-fashioned, tried and true way to communicate is more important than ever because well-crafted, personalized letters have become few and far between. Phone Calls – The number one way your clients and potential clients get to know and trust you. When was the last time you called your client? Email Marketing – All the rage, this online tool offers a new way for small businesses to reach out and touch someone that is affordable, convenient and nice to look at. Networking & Social Media – Social media is the fastest growing way to reach out to your clients, fans and friends through Facebook, Linkedin, Twitter and more. In this time of a recovering economy, networking is stronger than ever and is an essential part of your marketing mix both formally and informally. Website Sales– Usability, functionality and searchability complete the sales cycle. Your site must be easy to find, easy to use and in top working order to make that all important purchase. Lynn Moore @ 203 610 1934 www.MooreMarketingOnline.com
Define Your Audience Define Your Fan Base Friends & Family Referrals Potential Clients Clients Brand Ambassadors Tell Them What They Need to Know Target Messages specific to theirplace in the selling cycle Exclusive events/discounts Build Brand Ambassadors With advanced information Lynn Moore @ 203 610 1934 www.MooreMarketingOnline.com
How would you find a service or product… Think Like Your Audience Ask Friends & Family Referrals Events What do your clientswant to know about? VIP Events Bring a Friend Special Rates Poll Online Feedback Forward to a Friend Facebook Constant Contact LinkedIn Lynn Moore @ 203 610 1934 www.MooreMarketingOnline.com
BNI Philosophy"Givers Gain®": By giving business to others, you will get business in return. This is predicated on the age-old idea of "What goes around, comes around." Lynn Moore @ 203 610 1934 www.MooreMarketingOnline.com
Create strategic campaigns to grow your Chapter by asking for the desired professions needed for referrals.
Using both Constant Contact and Facebookyou can add a “Join My Mailing List” tab to your fan page.
Fairfield One Group Page keeps members informed. Fairfield One Fan Page builds awareness and adds credibility by connecting to BNI with links and other content. Lynn Moore @ 203 610 1934 www.MooreMarketingOnline.com
Getting Email Opened The “Subject” Line Keep it short and simple You have 3 seconds or less 30-40 characters including spaces (5-8 words) Incorporate the immediate benefitof opening the email Capitalize and punctuate carefully Avoid copyingthe techniquesinherent in spam emails. Click-through rates for subject lines with 49 or fewer characters were 75 percent higher than for those with 50 or more… Source: Returnpath 30% of consumers say the “subject" line most often determines whether they open an email or delete it. Source: DoubleClick Lynn Moore @ 203 610 1934 www.MooreMarketingOnline.com