Today I’d like to take away some of the mystery of social media and offer tips on by example, how it can help your BNI chapter grow and ultimately your own business.I’m going to specifically discuss search engine optimization (SEO); Facebook fan pages and groups; Linkedin, and Constant Contact.
BNI is the ultimate social network.
Here is an example of one of your own! Andy has available to him 4+ channels to work with NOT including BNI.
Here is an example of one of your own! Andy has available to him 4+ channels to work – now linking with BNI it’s 9 channels.
Transcript of "Fairfield One Bni July 13 Social Media 101"
Connecting BNI Members with Referrals:Social Media101in10 Minutes<br />Lynn Moore @ 203 610 1934<br />www.MooreMarketingOnline.com<br />
Marketing Channels<br />Snail Mail – The good old-fashioned, tried and true way to communicate is more important than ever because well-crafted, personalized letters have become few and far between. <br />Phone Calls – The number one way your clients and potential clients get to know and trust you. When was the last time you called your client?<br />Email Marketing – All the rage, this online tool offers a new way for small businesses to reach out and touch someone that is affordable, convenient and nice to look at.<br />Networking & Social Media – Social media is the fastest growing way to reach out to your clients, fans and friends through Facebook, Linkedin, Twitter and more. In this time of a recovering economy, networking is stronger than ever and is an essential part of your marketing mix both formally and informally.<br />Website Sales– Usability, functionality and searchability complete the sales cycle. Your site must be easy to find, easy to use and in top working order to make that all important purchase.<br />Lynn Moore @ 203 610 1934<br />www.MooreMarketingOnline.com<br />
Define Your Audience<br />Define Your Fan Base<br />Friends & Family<br />Referrals<br />Potential Clients<br />Clients<br />Brand Ambassadors<br />Tell Them What They Need to Know<br />Target Messages specific to theirplace in the selling cycle<br />Exclusive events/discounts<br />Build Brand Ambassadors<br />With advanced information<br />Lynn Moore @ 203 610 1934<br />www.MooreMarketingOnline.com<br />
How would you find a service or product…<br />Think Like Your Audience<br />Ask Friends & Family<br />Referrals<br />Events<br />What do your clientswant to know about?<br />VIP Events<br />Bring a Friend<br />Special Rates<br />Poll<br />Online Feedback<br />Forward to a Friend<br />Facebook<br />Constant Contact<br />LinkedIn<br />Lynn Moore @ 203 610 1934<br />www.MooreMarketingOnline.com<br />
Tools for Social Marketing<br /><ul><li>Your Website
Facebook</li></ul>BNI Philosophy"Givers Gain®": By giving business to others, you will get business in return. This is predicated on the age-old idea of "What goes around, comes around."<br />Lynn Moore @ 203 610 1934<br />www.MooreMarketingOnline.com<br />
<ul><li>Create strategic campaigns to grow your Chapter by asking for the desired professions needed for referrals.
Using both Constant Contact and Facebookyou can add a “Join My Mailing List” tab to your fan page.</li></ul>Fairfield One Group Page<br />keeps members informed.<br />Fairfield One Fan Page builds awareness and adds credibility by connecting to BNI with links and other content.<br />Lynn Moore @ 203 610 1934<br />www.MooreMarketingOnline.com<br />
Model Your Fan Page On Success<br /><ul><li>Wall/status
Use messaging that instructs or asks questions
Add content from main BNIand use that opportunity to communicate helpful information and links
Getting Email Opened<br />The “Subject” Line<br />Keep it short and simple<br />You have 3 seconds or less<br />30-40 characters including spaces (5-8 words)<br />Incorporate the immediate benefitof opening the email <br />Capitalize and punctuate carefully<br />Avoid copyingthe techniquesinherent in spam emails.<br />Click-through rates for subject lines with 49 or fewer characters were 75 percent higher than for those with 50 or more…<br />Source: Returnpath<br />30% of consumers say the “subject" line most often determines whether they open an email or delete it.<br />Source: DoubleClick<br />Lynn Moore @ 203 610 1934<br />www.MooreMarketingOnline.com<br />