Fairfield One Bni July 13 Social Media 101
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Fairfield One Bni July 13 Social Media 101

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Connecting BNI Members with Social Media

Connecting BNI Members with Social Media

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  • Today I’d like to take away some of the mystery of social media and offer tips on by example, how it can help your BNI chapter grow and ultimately your own business.I’m going to specifically discuss search engine optimization (SEO); Facebook fan pages and groups; Linkedin, and Constant Contact.
  • BNI is the ultimate social network.
  • Here is an example of one of your own! Andy has available to him 4+ channels to work with NOT including BNI.
  • Here is an example of one of your own! Andy has available to him 4+ channels to work – now linking with BNI it’s 9 channels.

Transcript

  • 1. Connecting BNI Members with Referrals:Social Media101in10 Minutes
    Lynn Moore @ 203 610 1934
    www.MooreMarketingOnline.com
  • 2. Marketing Channels
    Snail Mail – The good old-fashioned, tried and true way to communicate is more important than ever because well-crafted, personalized letters have become few and far between.
    Phone Calls – The number one way your clients and potential clients get to know and trust you. When was the last time you called your client?
    Email Marketing – All the rage, this online tool offers a new way for small businesses to reach out and touch someone that is affordable, convenient and nice to look at.
    Networking & Social Media – Social media is the fastest growing way to reach out to your clients, fans and friends through Facebook, Linkedin, Twitter and more. In this time of a recovering economy, networking is stronger than ever and is an essential part of your marketing mix both formally and informally.
    Website Sales– Usability, functionality and searchability complete the sales cycle. Your site must be easy to find, easy to use and in top working order to make that all important purchase.
    Lynn Moore @ 203 610 1934
    www.MooreMarketingOnline.com
  • 3. Define Your Audience
    Define Your Fan Base
    Friends & Family
    Referrals
    Potential Clients
    Clients
    Brand Ambassadors
    Tell Them What They Need to Know
    Target Messages specific to theirplace in the selling cycle
    Exclusive events/discounts
    Build Brand Ambassadors
    With advanced information
    Lynn Moore @ 203 610 1934
    www.MooreMarketingOnline.com
  • 4. How would you find a service or product…
    Think Like Your Audience
    Ask Friends & Family
    Referrals
    Events
    What do your clientswant to know about?
    VIP Events
    Bring a Friend
    Special Rates
    Poll
    Online Feedback
    Forward to a Friend
    Facebook
    Constant Contact
    LinkedIn
    Lynn Moore @ 203 610 1934
    www.MooreMarketingOnline.com
  • 5. Tools for Social Marketing
    Lynn Moore @ 203 610 1934
    www.MooreMarketingOnline.com
  • 20. Tools for Social Marketing
    BNI Philosophy"Givers Gain®": By giving business to others, you will get business in return. This is predicated on the age-old idea of "What goes around, comes around."
    Lynn Moore @ 203 610 1934
    www.MooreMarketingOnline.com
  • 26.
    • Create strategic campaigns to grow your Chapter by asking for the desired professions needed for referrals.
    • 27. Using both Constant Contact and Facebookyou can add a “Join My Mailing List” tab to your fan page.
    Fairfield One Group Page
    keeps members informed.
    Fairfield One Fan Page builds awareness and adds credibility by connecting to BNI with links and other content.
    Lynn Moore @ 203 610 1934
    www.MooreMarketingOnline.com
  • 28. Model Your Fan Page On Success
    • Wall/status
    • 29. Use messaging that instructs or asks questions
    • 30. Add content from main BNIand use that opportunity to communicate helpful information and links
    • 31. Photos – use group photoswith permission
    • 32. Your Power Groups can take turns uploading preapproved content
    Lynn Moore @ 203 610 1934
    www.MooreMarketingOnline.com
  • 33. Clients need a minimum of 6 contacts.Where will yours come from?
    Potential BNI Touch Points
    • Chuck Miller’s intro email
    • 34. Moore Marketing’s email intro
    • 35. Website Link
    • 36. Link To Article On Site
    • 37. LinkedIn Button Link To Profile
    • 38. FairfieldChamber Logo& Link To Profile
    • 39. Constant Contact Link From Ad To Constant Contact
    • 40. Constant Contact Link To Facebook's Fan Page
    • 41. Possible future MMOConstant Contact Touch Points
    • 42. eNewsletter
    • 43. 100Calorie Tips
    • 44. Events
    • 45. LinkedIn
    • 46. Slide Share – Get Today’s Presentation From My Profile
    • 47. Facebook
    • 48. Constant Contact Fan Page
    • 49. BNI Corporate
    • 50. BNI Chapter One
    • 51. MMO Website
    • 52. Tip Sheet
    Lynn Moore @ 203 610 1934
    www.MooreMarketingOnline.com
  • 53. How Tracking Works
    +
    Constant Contact
    Tracking Code
    Interaction
    Email
    Lynn Moore @ 203 610 1934
    www.MooreMarketingOnline.com
    Copyright ©2010
  • 54. Getting Email Opened
    The “Subject” Line
    Keep it short and simple
    You have 3 seconds or less
    30-40 characters including spaces (5-8 words)
    Incorporate the immediate benefitof opening the email
    Capitalize and punctuate carefully
    Avoid copyingthe techniquesinherent in spam emails.
    Click-through rates for subject lines with 49 or fewer characters were 75 percent higher than for those with 50 or more…
    Source: Returnpath
    30% of consumers say the “subject" line most often determines whether they open an email or delete it.
    Source: DoubleClick
    Lynn Moore @ 203 610 1934
    www.MooreMarketingOnline.com
  • 55. Example: Diversified Kitchens
    Lynn Moore @ 203 610 1934
    www.MooreMarketingOnline.com
  • 56. Example: Diversified Kitchens
    Lynn Moore @ 203 610 1934
    www.MooreMarketingOnline.com
  • 57. Editorial Calendar: By Month & By Event
    • Start with the Events that already exist on your calendar beginning with your weekly BNI meetings
    • 58. Add your special events such as your personal BNI presentation
    • 59. Add peak times where a reminder will generate calls
    • 60. Add Chamber of Commerce Events or other relevant groups
    Lynn Moore @ 203 610 1934
    www.MooreMarketingOnline.com
  • 61. Messaging Matrix
    Lynn Moore @ 203 610 1934
    www.MooreMarketingOnline.com
  • 62. Frequency & Delivery Time
    Maximum impact with minimum intrusion
    • How often to send
    • 63. Create a master schedule
    • 64. For email, include frequency in online sign-up “Monthly Newsletter”
    • 65. Keep content concise and relevant to planned frequency
    • 66. What influences the open rate?
    From / Subject line
    Delivery day / time
    List overuse, age, or quality
    Relevance
    • When to send
    • 67. When is your audience most likely to read it?
    • 68. Day of week (Tuesday & Wednesday)
    • 69. Time of day (10am to 3pm)
    • 70. Test for timing
    • 71. Divide your list into equal parts
    • 72. Send at different times and compare results
    Lynn Moore @ 203 610 1934
    www.MooreMarketingOnline.com
    Copyright ©2010
  • 73. BNI Fairfield OneJuly 13, 2010
    Call on Moore Marketing @ 203 610 1934 to help:
    • Define your target audiences and list
    • 74. Create messaging and offers
    • 75. Create an editorial calendar
    • 76. Write copy that sells
    • 77. Customize Constant Contact
    • 78. Set-up Facebook Fan Pages and Groups
    • 79. Set-up LinkedIn Personal and Company Profiles
    • 80. Align your website with your visitor needs
    • 81. Keep you on track to meet your marketing goals
    Lynn Moore @ 203 610 1934
    www.MooreMarketingOnline.com
    Copyright ©2010