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Connecting BNI Members with Referrals:Social Media101in10 Minutes<br />Lynn Moore @ 203 610 1934<br />www.MooreMarketingOn...
Marketing Channels<br />Snail Mail – The good old-fashioned, tried and true way to communicate is more important than ever...
Define Your Audience<br />Define Your Fan Base<br />Friends & Family<br />Referrals<br />Potential Clients<br />Clients<br...
How would you find a service or product…<br />Think Like Your Audience<br />Ask Friends & Family<br />Referrals<br />Event...
Tools for Social Marketing<br /><ul><li>Your Website
Accidental discovery
Constant Contact
Tracking reports
List management
Event registration
Surveys
LinkedIn
Events
Connections
Slide Share
Competitive analysis
Facebook
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Fairfield One Bni July 13 Social Media 101

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Connecting BNI Members with Social Media

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  • Today I’d like to take away some of the mystery of social media and offer tips on by example, how it can help your BNI chapter grow and ultimately your own business.I’m going to specifically discuss search engine optimization (SEO); Facebook fan pages and groups; Linkedin, and Constant Contact.
  • BNI is the ultimate social network.
  • Here is an example of one of your own! Andy has available to him 4+ channels to work with NOT including BNI.
  • Here is an example of one of your own! Andy has available to him 4+ channels to work – now linking with BNI it’s 9 channels.
  • Transcript of "Fairfield One Bni July 13 Social Media 101"

    1. 1. Connecting BNI Members with Referrals:Social Media101in10 Minutes<br />Lynn Moore @ 203 610 1934<br />www.MooreMarketingOnline.com<br />
    2. 2. Marketing Channels<br />Snail Mail – The good old-fashioned, tried and true way to communicate is more important than ever because well-crafted, personalized letters have become few and far between. <br />Phone Calls – The number one way your clients and potential clients get to know and trust you. When was the last time you called your client?<br />Email Marketing – All the rage, this online tool offers a new way for small businesses to reach out and touch someone that is affordable, convenient and nice to look at.<br />Networking & Social Media – Social media is the fastest growing way to reach out to your clients, fans and friends through Facebook, Linkedin, Twitter and more. In this time of a recovering economy, networking is stronger than ever and is an essential part of your marketing mix both formally and informally.<br />Website Sales– Usability, functionality and searchability complete the sales cycle. Your site must be easy to find, easy to use and in top working order to make that all important purchase.<br />Lynn Moore @ 203 610 1934<br />www.MooreMarketingOnline.com<br />
    3. 3. Define Your Audience<br />Define Your Fan Base<br />Friends & Family<br />Referrals<br />Potential Clients<br />Clients<br />Brand Ambassadors<br />Tell Them What They Need to Know<br />Target Messages specific to theirplace in the selling cycle<br />Exclusive events/discounts<br />Build Brand Ambassadors<br />With advanced information<br />Lynn Moore @ 203 610 1934<br />www.MooreMarketingOnline.com<br />
    4. 4. How would you find a service or product…<br />Think Like Your Audience<br />Ask Friends & Family<br />Referrals<br />Events<br />What do your clientswant to know about?<br />VIP Events<br />Bring a Friend<br />Special Rates<br />Poll<br />Online Feedback<br />Forward to a Friend<br />Facebook<br />Constant Contact<br />LinkedIn<br />Lynn Moore @ 203 610 1934<br />www.MooreMarketingOnline.com<br />
    5. 5. Tools for Social Marketing<br /><ul><li>Your Website
    6. 6. Accidental discovery
    7. 7. Constant Contact
    8. 8. Tracking reports
    9. 9. List management
    10. 10. Event registration
    11. 11. Surveys
    12. 12. LinkedIn
    13. 13. Events
    14. 14. Connections
    15. 15. Slide Share
    16. 16. Competitive analysis
    17. 17. Facebook
    18. 18. Easy updates
    19. 19. Easy to share</li></ul>Lynn Moore @ 203 610 1934<br />www.MooreMarketingOnline.com<br />
    20. 20. Tools for Social Marketing<br /><ul><li>Appreciation cannot be over rated
    21. 21. Snail Mail
    22. 22. Phone Call
    23. 23. Constant Contact
    24. 24. LinkedIn
    25. 25. Facebook</li></ul>BNI Philosophy"Givers Gain®": By giving business to others, you will get business in return. This is predicated on the age-old idea of "What goes around, comes around."<br />Lynn Moore @ 203 610 1934<br />www.MooreMarketingOnline.com<br />
    26. 26. <ul><li>Create strategic campaigns to grow your Chapter by asking for the desired professions needed for referrals.
    27. 27. Using both Constant Contact and Facebookyou can add a “Join My Mailing List” tab to your fan page.</li></ul>Fairfield One Group Page<br />keeps members informed.<br />Fairfield One Fan Page builds awareness and adds credibility by connecting to BNI with links and other content.<br />Lynn Moore @ 203 610 1934<br />www.MooreMarketingOnline.com<br />
    28. 28. Model Your Fan Page On Success<br /><ul><li>Wall/status
    29. 29. Use messaging that instructs or asks questions
    30. 30. Add content from main BNIand use that opportunity to communicate helpful information and links
    31. 31. Photos – use group photoswith permission
    32. 32. Your Power Groups can take turns uploading preapproved content</li></ul>Lynn Moore @ 203 610 1934<br />www.MooreMarketingOnline.com<br />
    33. 33. Clients need a minimum of 6 contacts.Where will yours come from?<br />Potential BNI Touch Points<br /><ul><li>Chuck Miller’s intro email
    34. 34. Moore Marketing’s email intro
    35. 35. Website Link
    36. 36. Link To Article On Site
    37. 37. LinkedIn Button Link To Profile
    38. 38. FairfieldChamber Logo& Link To Profile
    39. 39. Constant Contact Link From Ad To Constant Contact
    40. 40. Constant Contact Link To Facebook's Fan Page
    41. 41. Possible future MMOConstant Contact Touch Points
    42. 42. eNewsletter
    43. 43. 100Calorie Tips
    44. 44. Events
    45. 45. LinkedIn
    46. 46. Slide Share – Get Today’s Presentation From My Profile
    47. 47. Facebook
    48. 48. Constant Contact Fan Page
    49. 49. BNI Corporate
    50. 50. BNI Chapter One
    51. 51. MMO Website
    52. 52. Tip Sheet </li></ul>Lynn Moore @ 203 610 1934<br />www.MooreMarketingOnline.com<br />
    53. 53. How Tracking Works<br />+<br />Constant Contact<br />Tracking Code<br />Interaction<br />Email<br />Lynn Moore @ 203 610 1934<br />www.MooreMarketingOnline.com<br />Copyright ©2010<br />
    54. 54. Getting Email Opened<br />The “Subject” Line<br />Keep it short and simple<br />You have 3 seconds or less<br />30-40 characters including spaces (5-8 words)<br />Incorporate the immediate benefitof opening the email <br />Capitalize and punctuate carefully<br />Avoid copyingthe techniquesinherent in spam emails.<br />Click-through rates for subject lines with 49 or fewer characters were 75 percent higher than for those with 50 or more…<br />Source: Returnpath<br />30% of consumers say the “subject" line most often determines whether they open an email or delete it.<br />Source: DoubleClick<br />Lynn Moore @ 203 610 1934<br />www.MooreMarketingOnline.com<br />
    55. 55. Example: Diversified Kitchens<br />Lynn Moore @ 203 610 1934<br />www.MooreMarketingOnline.com<br />
    56. 56. Example: Diversified Kitchens<br />Lynn Moore @ 203 610 1934<br />www.MooreMarketingOnline.com<br />
    57. 57. Editorial Calendar: By Month & By Event <br /><ul><li>Start with the Events that already exist on your calendar beginning with your weekly BNI meetings
    58. 58. Add your special events such as your personal BNI presentation
    59. 59. Add peak times where a reminder will generate calls
    60. 60. Add Chamber of Commerce Events or other relevant groups</li></ul>Lynn Moore @ 203 610 1934<br />www.MooreMarketingOnline.com<br />
    61. 61. Messaging Matrix<br />Lynn Moore @ 203 610 1934<br />www.MooreMarketingOnline.com<br />
    62. 62. Frequency & Delivery Time<br />Maximum impact with minimum intrusion<br /><ul><li> How often to send
    63. 63. Create a master schedule
    64. 64. For email, include frequency in online sign-up “Monthly Newsletter”
    65. 65. Keep content concise and relevant to planned frequency
    66. 66. What influences the open rate?</li></ul>From / Subject line<br />Delivery day / time<br />List overuse, age, or quality<br />Relevance <br /><ul><li>When to send
    67. 67. When is your audience most likely to read it?
    68. 68. Day of week (Tuesday & Wednesday)
    69. 69. Time of day (10am to 3pm)
    70. 70. Test for timing
    71. 71. Divide your list into equal parts
    72. 72. Send at different times and compare results</li></ul>Lynn Moore @ 203 610 1934<br />www.MooreMarketingOnline.com<br />Copyright ©2010<br />
    73. 73. BNI Fairfield OneJuly 13, 2010<br />Call on Moore Marketing @ 203 610 1934 to help:<br /><ul><li>Define your target audiences and list
    74. 74. Create messaging and offers
    75. 75. Create an editorial calendar
    76. 76. Write copy that sells
    77. 77. Customize Constant Contact
    78. 78. Set-up Facebook Fan Pages and Groups
    79. 79. Set-up LinkedIn Personal and Company Profiles
    80. 80. Align your website with your visitor needs
    81. 81. Keep you on track to meet your marketing goals</li></ul>Lynn Moore @ 203 610 1934<br />www.MooreMarketingOnline.com<br />Copyright ©2010<br />
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