Persuasive presentations

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Persuasive presentations

  1. 1. PersuasivePresentations
  2. 2. Persuasive Messages Are AllAround Us TV Commercials Political Campaign Speech Product sample in the mail Children convincing parents  Buy toy  Stay up late
  3. 3. What is Persuasion? Persuasion encourages audience members to change Their opinions or Their behavior
  4. 4. Informative VS Persuasive Informative Presentations  Speaker TELLS something to an audience Persuasive Presentations  Speaker ASKS for something from the audience  Theiragreement or a change in their opinions/behavior
  5. 5. Opinions & Behavior Opinion Behavior Nike makes the best  Buy Nike shoes athletic shoes  Cut red meat from Vegetarian diets are your diet good for your body –  Eat dinner with your and good for the planet family at least five Your family is more times a week important than your job  Write a letter to your Stricter drunk driving state legislator laws and punishments supporting stricter are needed. drunk driving laws
  6. 6. Audience Analysis No matter what your persuasive purpose is, you must understand and adapt your message to the people in your audience.
  7. 7. When Audience MembersAgree With You You can strengthen their agreement EX: Most people agree that pollution is a problem, but most of them probably don’t spend an hour a week cleaning up their neighborhood.
  8. 8. When Audience MembersAgree With You Presents new information Strengthens audience resistance to counter persuasion Excites the audience’s emotions Provides a personal model Advocates a course of action
  9. 9. When Audience DISAGREESwith you Changing their opinions or behavior is challenging
  10. 10. When Audience DISAGREESwith you As much as you may want an audience that doesn’t agree with you to come over to your way of thinking, a modest goal is more realistic.EX: You are unlikely to convince avid meat eaters to give up their steaks and become strict vegetarians.  You may be able to convince them that eating smaller portions is healthier
  11. 11. Audience Members AreUndecided UninformedAudiences: Don’t know anything about the topic and hasn’t formed an opinion  Can be persuaded easier Unconcerned Audiences: See no reason to care or to have an opinion about a topic  Get their attention with VALUE STEP
  12. 12. PersuasiveStrategies
  13. 13. Claim State your argument. Example: I am going to try to convince you that chocolate is a healthy snack.
  14. 14. Big NamesImportant people or experts canmake your argument seem moreconvincing. Example: Former U.S. president Bill Clinton thinks that junk food should be taken out of vending machines.
  15. 15. LogosFacts, numbers, and informationcan be very convincing. Example: A Snickers bar has 280 calories and 30 grams of sugar. That’s not very healthy.
  16. 16. PathosGetting people to feelhappy, sad, or angry can helpyour argument. Example: Your donation might just get this puppy off the street and into a good home.
  17. 17. EthosIf people believe and trust inyou, you’re more likely topersuade them. Example: Believe me! I’ve been there before. I’m just like you.
  18. 18. KairosTry to convince your audience thatthis issue is so important theymust act now. Example: This is a one-time offer. You can’t get this price after today.
  19. 19. ResearchUsing reliable research can helpyour argument seem convincing. Example: A recent study found that students who watch TV during the week don’t do as well in school.

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