Beyond Emotion and Cognition

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A talk about ethics and the purpose of our work as creators, presented at UX Camp Brighton (&redux) on January 14th 2014.

Relevant Links:

UX Camp Brighton - http://www.uxcampbrighton.org
You Are Not So Smart - http://youarenotsosmart.com/the-book
How Designers Destroyed The World - https://vimeo.com/68470326
Click Here To Save Everything - http://www.amazon.com/Save-Everything-Click-Here-Technological/dp/1610391381
McGurk Effect - http://www.youtube.com/watch?v=G-lN8vWm3m0
Strip Search Prank Call Scam - http://en.wikipedia.org/wiki/Strip_search_prank_call_scam
Emotions in Decision-Making - http://en.wikipedia.org/wiki/Emotions_in_decision-making
Subliminal Stimuli - http://en.wikipedia.org/wiki/Subliminal_message

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Beyond Emotion and Cognition

  1. 1. Hello @lmjabreu
  2. 2. Luis @lmjabreu @lmjabreu
  3. 3. Experience Designer and developer @lmjabreu
  4. 4. Beyond Emotion @lmjabreu
  5. 5. Beyond Cognition @lmjabreu
  6. 6. There @lmjabreu
  7. 7. is @lmjabreu
  8. 8. Empathy @lmjabreu
  9. 9. Not Empathic Design @lmjabreu
  10. 10. Responsibility @lmjabreu
  11. 11. Help People @lmjabreu
  12. 12. Design for People @lmjabreu
  13. 13. Not Businesses @lmjabreu
  14. 14. Because @lmjabreu
  15. 15. Not Every Solution @lmjabreu
  16. 16. Requires a Credit Card @lmjabreu
  17. 17. The Cure for Depression @lmjabreu
  18. 18. Isn’t Always a Pill @lmjabreu
  19. 19. The Cure for Exhaustion @lmjabreu
  20. 20. Isn’t a Coffee @lmjabreu
  21. 21. We Need to Break Our Mental Models @lmjabreu
  22. 22. We Need to Remember that @lmjabreu
  23. 23. If You’re Paid to Create an App @lmjabreu
  24. 24. You Will Create An App @lmjabreu
  25. 25. Regardless of the Problem @lmjabreu
  26. 26. Cultural Issues Exist ( money-based economy, fear of unemployment ) @lmjabreu
  27. 27. We Can Help
 Destroy the World I'll tell you how @lmjabreu
  28. 28. Taylor & Bobbi
  29. 29. "The 22-year-old cried all night on a friend's couch." — WSJ @lmjabreu
  30. 30. "I felt like someone had hit me in the stomach with a bat" — Bobbi @lmjabreu
  31. 31. janedoe12
  32. 32. Catherine Janeway on Facebook
  33. 33. "I'm just glad I live in a state where it'd be illegal to fire me, somehow I didn't think through the potential consequences of G+ embedding itself ever deeper into stock Android stuff." — Jane Doe @lmjabreu
  34. 34. Design For Social Responsibility examples ahoy! @lmjabreu
  35. 35. @lmjabreu
  36. 36. “Current Balance” doesn't tell the whole story. Answer the question 'how much can I spend now?' — Simple @lmjabreu
  37. 37. (military agenda, world-improving)
 wtfnasa.com @lmjabreu
  38. 38. @lmjabreu
  39. 39. "Software developers hold an exceptionally privileged place in society. 
 …we fervently believe to whom much has been given, much is required." — &yet @lmjabreu
  40. 40. Jawbone UP offer insights
 not pavlovian numbers @lmjabreu
  41. 41. Insights
  42. 42. - The data belongs to the user. We … have an obligation to protect it and use it responsibly. ! - Data can only be collected with explicit user permission. … ! - User must have a mechanism to disable access and to request that any collected data be deleted. — UP API Documentation @lmjabreu
  43. 43. Nike+ data helps athletes know more and do more.
 
 The Nike+ platform gives select partners access to the real activity data captured by the Nike+ FuelBand and Nike+ Running devices, used by millions of Nike+ users. @lmjabreu
  44. 44. Understand People for real @lmjabreu
  45. 45. Give What They Need but… @lmjabreu
  46. 46. Not What They Want status, competition, resource gathering @lmjabreu
  47. 47. pause @lmjabreu
  48. 48. So Why Does This Happen? @lmjabreu
  49. 49. Animals because we are @lmjabreu
  50. 50. We're not rational @lmjabreu
  51. 51. We're not emotional @lmjabreu
  52. 52. We're a delicate mix of both @lmjabreu
  53. 53. We're Not Evil or have are wolves to each other @lmjabreu
  54. 54. Conditioning culture, habitat, interactions @lmjabreu
  55. 55. Cognitive Biases @lmjabreu
  56. 56. 94+ Decision Making Biases @lmjabreu
  57. 57. 25 Social Biases @lmjabreu
  58. 58. 52 Memory Biases @lmjabreu
  59. 59. And more ;( like optical illusions, chatty body @lmjabreu
  60. 60. But we're amazing really @lmjabreu
  61. 61. Because we're here. @lmjabreu
  62. 62. We're also not here spaaaaace! @lmjabreu
  63. 63. And… we are not or are we? But if nothing exists, then surely… @lmjabreu
  64. 64. We're Smarter Than Our (primal) selves we can take control, be aware @lmjabreu
  65. 65. To Sum It Up @lmjabreu
  66. 66. Get Real it's not just about idealism @lmjabreu
  67. 67. We Need Money and sometimes we have to compromise @lmjabreu
  68. 68. Don't Manipulate People @lmjabreu
  69. 69. Don’t.
  70. 70. Don’t.
  71. 71. COKE @lmjabreu
  72. 72. or that. @lmjabreu
  73. 73. Cognition and Emotion are great tools but… @lmjabreu
  74. 74. Purpose is King pretty please? @lmjabreu
  75. 75. Cognitive Science Backdoor use it responsibly ( fast food restaurant exploit ) @lmjabreu
  76. 76. We're GateKeepers @lmjabreu
  77. 77. Change doesn't happen overnight @lmjabreu
  78. 78. Boiling a frog for good or for worse @lmjabreu
  79. 79. Small innocent actions @lmjabreu
  80. 80. Mess things up @lmjabreu
  81. 81. Remember that. @lmjabreu
  82. 82. We need critical mass @lmjabreu
  83. 83. We need to remember how people are impacted @lmjabreu
  84. 84. Ethics are important to us as a society @lmjabreu
  85. 85. To cooperate and improve the world @lmjabreu
  86. 86. “[designer] will compromise up to a point but he refuses to budge on design principles he knows to be sound. Occasionally he may lose a client, but he rarely loses the client's respect”
 
 — Designing for People by Henry Dreyfuss @lmjabreu
  87. 87. Hope that doesn't come out as too unattainable but as something you can act upon. @lmjabreu
  88. 88. Thanks You Are Not So Smart How Designers Destroyed The World Click Here to Save Everything @lmjabreu

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