MISSION STATEMENT The mission of KOBS is to provide families, villages, communities in South Sudan with much needed transportation to improve their standard of living and overall vitality.
BUSINESS GOALS To significantly reduce lack of education because of lack of transportation and increase amount of students in schools and instill a sense of accountability for producing environments that reflect who they want to become. To reduce maternal mortality rate in South Sudan To reduce water-related diseases in South Sudan To reduce infant mortality
FACTS AND FIGURES According to the UN Population Fund (UNFPA), less than a quarter (24%) of people in South Sudan are literate. Only 12% of women are literate compared with 37% of men. This is considerably worse than in the north, where 71% of men and 52% of women are literate. The highest maternal mortality in the world (2,054 maternal deaths for every 10,000 live births) Most Sudanese live on less than 1 USD a day
HISTORY OF BUSINESS Multiple companies such as, World Bike Relief, Pedals for Progress, Wheels 4 Life, Working Bikes Co-op, Pastors for Peace, Bikes-Not-Bombs and other major businesses have used the concept of accepting bike donations of all sorts, from all around the country (mostly only in bulk due to shipping costs).
CUSTOMERS My company will help the people of rural, under-developed South Sudan for whom transportation is rare and if instated would enhance their quality of life. Local American parents who want their children to learn how to repair their own bicycles, adults, and young adults with purchase out product. My customers will range in age and will most probably have a disposable income.
PRODUCTS SERVICES (COURSE) Customized tire valve The course addresses the stems need for money to fund the enterprise. I do not want Bike seats this enterprise to be solely Sell baskets (One for One charity (giving of bikes) TOMS idea) because with charity you Bicycle chains as trinkets cannot control the quantity, quality, function or Selling helmets (One for size of bikes. Money is One): This helmet buys [ x needed to buy new bikes amount of helmets] for and pay for shipping & people in South Sudan. handling.PRODUCTS AND SERVICES
PRODUCTS AND SERVICES CONTD.COURSE DESCRIPTION This course is comprised of multiple classes designed for people ages 12+. The proceeds from the course will be used to purchase new bikes and repair/refurbish old bikes. People who are part of the course will be learning how to repair bikes using bikes that will be sent off to South Sudan. Their final project will be to repair a bike relying solely on the knowledge they have acquired during the course. These bikes will also be sent off to South Sudan. Therefore, the students will be directly affecting change. This business will eventually want to grow to plan service trips for students who are interested in giving the bicycles they fixed in person.
MARKETING Customer I am selling to customers inside the US. These customers will probably be mostly cyclists. The consumers who will benefit from the courses will range in age. Distribution My products will be distributed online and in-store at the same location the courses will be held. I hope that eventually, my product will expand to be in stores around the country and world, and worn by cyclist. Advertisement I will inform my market on major social networking website such as Hulu, YouTube, Vimeo, LinkedIn, hi5, Skyrock, Friendster, myspace, Tumblr, StumbleUpon, eBay, Google and Twitter. Also on cycling-enthusiast threads. In addition, once the company grows, having commercials and major cyclists endorse KOBS. Having fundraisers at local schools. The grand prizes being a free course at the KOBS workshop would also be a great way to spread the word and increase revenue.
SUSTAINABILITY Start-up Costs My estimated start-up costs for advertising: $1,500 for 30 days of advertisement on Facebook + $0.95 per click Tools and workstations: $300 Space for workshop: $0 Business license and permit for non-profit organization in State of Missouri: $400 Bike (10) Shipment: $1,250 Donors will bring $10 per bike to offset cost of shipping My business will become sustainable via repair courses, merchandise, fundraisers, donations, and possible endorsement ventures.
SCALABILITY We will expand courses to include online courses and DVDs. The business will also become larger via endorsements and advertisement on major and local bike races. KOBS will expand to partner with Jodie Wus Global Cycle Solutions to tailor attachments that will be useful to inhabitants of South Sudan. Five-years from now… In five years, KOBS expects to have a functioning facility for which to hold courses and workshops, receive bicycles and products, and for the fast-finisher to have all the necessary communicative tools. KOBS will already have made at least 3 trips to South Sudan to personally drop off the bicycles.
FINANCING Sources of Capital Bank loans UNECA (United Nations Economic Commission for Africa) USAID World Bank Global Environment Facility Over time, to become a completely self- sufficient, independent, non-profit organization, KOBS will need approximately
WHAT SETS KOBS APART? KOBS sends a message to the youth instilling in them the beginnings of entrepreneurs who are cognizant of their world KOBS will not be dependent on donations only. KOBS spreads the message of the impact of transportation on everyone in the world KOBS will be at the forefront of helping a new nation become independent and