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Transcript

  • 1. Foursquare
  • 2. Quick Facts
    • Has had 150% grown compared to Facebook’s 27% growth
    • Created by Dennis Crowley and Naveen Selvadurai in 2009
    • Located in the historic Village Voice building in the East Village of NYC
    • Named technology pioneer by World Economic Forum in Sept. 2010
  • 3. How to Use it…
    • Can be used through any smart phone device. It can even be used through text messaging
    • Users can “check in” to any location-including services, restaurants and other hot spots
    • Frequent users gain badges
    • The most frequent visitors of a location can become “mayor” of that certain establishment
  • 4. Why people use it?
    • Connect further with their friends
    • Can be connected with Facebook and/or Twitter accounts
    • Allows the user to show where they are located to their friends
    • Gain free coupons and other rewards
  • 5. Who’s using it?
    • Still a young audience
    • Older generations are catching on
    • New group of small business owners working from home or an online business are starting to spring up more.
  • 6. For advertisers….
    • Provides instant gratification for their customers
    • Creates an even closer and intimate relationship between the consumer and the brand
  • 7. Arising Problems
    • Privacy issues?
    • Very similar to Facebook security settings
    • Location can be auto revealed on Twitter through someone elses status
  • 8. How others can benefit from Foursquare
        • Corporation: Advertise on their products that they are on Foursquare and how their customers could benefit
        • Educational Services: creates more of an awareness of events on campus
        • Non Profit- Help fundraise for events
          • Give credit to those volunteers who are very involved in the organization
  • 9. Conclusion
    • Foursquare is the new direction for social media and for advertisers
    • Creating a larger mobile advertising presence
    • Could potentially become a nightmare for consumers- advertisers could follow them constantly
    • Right now, a great benefit for both consumer and advertiser