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The Social Media Monitoring Tools and Services 2013 - The report offers elaborate profiles of two hundred fifty (250) Social Media Monitoring (SMM) tools and services worldwide including key product ...

The Social Media Monitoring Tools and Services 2013 - The report offers elaborate profiles of two hundred fifty (250) Social Media Monitoring (SMM) tools and services worldwide including key product features, product applications, industry coverage, pricing and client information (on more than 150 SMM tools and services), contact information and much more. The Analysis part of the Report also provides a detailed guide to selecting and using SMM tools and services, definition of important SMM concepts and key features, and up-to-date information on market trends including M&A activity in the SMM market. For more information, please visit http://ideya.eu.com/reports.html.

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  • Full Name Full Name Comment goes here.
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  • Great work.
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  • Hi Andrei,
    Many thanks for your comment. YouScan has an office in Ukraine, but their main office is in Moscow (Russia). They are a member of Skolkovo IT-cluster in Moscow and also Ukraine itself makes a small fraction of their businesses. In terms of geographic coverage, we offer several indicators that can be helpful to our clients and readers: a vendor's HQs location (country), contact information (address), list of offices by region (EMEA, ASPAC, and Americas), and language coverage of each tool. I hope this was helpful. Kind Regards, Luisa
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  • SemanticForce and YouScan are ukrainian tools rather then russian - so 2 tools for Ukraine.
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  • We are pleased to announce the release of the 4th Edition of the Social Media Monitoring Tools and Services Report 2013 featuring 250 social media monitoring technologies. As a part of the report excerpts, we have included several sample profiles from the Social Media Monitoring Tools and Service Directory 2013 including profiles of Brandwatch, BrandSpotter, BuzzForce™/Oceanus, Linkfluence Radarly, SnapTrends, Sonar - Online Earned Media Insights/ Ebiquity Plc, Synthesio, VICO Research, Wobot , and YouScan. I hope you will find the information useful. For more information visit our publication page at http://ideya.eu.com/reports.html
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    Social Media Monitoring Tools and Services Report, 4th Edition, August 12th 2013 Social Media Monitoring Tools and Services Report, 4th Edition, August 12th 2013 Document Transcript

    • www.ideya.eu.com Social Media Monitoring Tools and www.ideya.eu.com Services Report Analysis and Elaborate Profiles of 250 SMM Technologies and Services Worldwide th Ideya Market Report, 4 Edition August 2013 EXTENSIVE COVERAGE ―250 TOOLS AND SERVICES FEATURED DESCRIPTION OF KEY FEATURES TO HELP YOU SELECT SMM SERVICES PRICING AND CLIENT INFORMATION FOR MORE THAN 150 TOOLS SMM PRODUCTS, APPLICATIONS AND INDUSTRY FOCUS OF TOOLS AND SERVICES FOR SOCIAL MEDIA MONITORING AND MANAGEMENT PROVIDERS CONTACT INFORMATION INCLUDING EXECUTIVE NAMES, ADDRESS, TELEPHONE, EMAILS DIRECT ACCESS TO TOOL WEBSITES THROUGH INCLUDED LINKS Contact: Luisa Milic, Director, Ideya Ltd. tel.: +44 (0)789 1166 897 Email: lmilic@ideya.eu.com Company Website: http://ideya.eu.com
    • Social Media Monitoring Tools and Services Report Excerpts, August 2013 Ideya Ltd Dear Readers, We bring you this report with the expectation that it will save you time and guide you through a myriad of choices that now exist for social media monitoring. We conducted extensive market research of key features, clients, and current pricing of the tools and services. We hope you will find it useful and look forward to your feedback. Yours sincerely, Luisa Milic, Director, Ideya, Ltd. Ideya Ltd is a business and marketing consultancy. It offers customized and innovative services to help its clients face the challenges of market disruptions and turn them into opportunities. Since 2009, Ideya has been offering market research and advisory support to companies that are exploring Social Media Monitoring (SMM) solutions to guide them in the selection of SMM to boost their business performance and customer engagements. Ideya also provides consulting services to SMM technology providers interested in exploring partnership, sales or acquisitions opportunities. Luisa Milic, M.Sc. is the Founder and Director of Ideya Business and Marketing Consultancy. She has 17 years of international experience, working 11 years at KPMG LLP Market Research in the USA and leading the Ideya consultancy in Europe for 7 years. Luisa works on innovative business and market strategies with clients across industry sectors including manufacturing, retail and consumer goods, tourism, and information technology. She also engages with organizations in the education sector and public services, and collaborates with other consultancies. In Europe, she has developed a network of collaborators from FP6 and FP7 EU projects and develops business strategies for the commercialization of the resulting technical solutions. Luisa gives seminars on market research methods and conducts workshops on strategic planning in the public and private sector. th Published on 12 August, 2013; Copyright (©) 2013 Ideya, Ltd. All rights reserved. No part of this report may be reproduced or distributed in any form or by any electronic or mechanical means, including information storage and retrieval system without permission in writing from Ideya, Ltd. All third party information or data included in this report are sourced from publicly-accessible source and remain the property of their respective owners. The data in this report are believed to be accurate at the time of publication but cannot be guaranteed; therefore Ideya, Ltd. cannot accept liability whatever the actions are taken based on any data in this report that may consequently prove to be inaccurate. © 2013 Ideya, Ltd. All rights reserved. Page 1
    • Social Media Monitoring Tools and Services Report Excerpts, August 2013 Ideya Ltd Table of Contents 1. INTRODUCTION ............................................................................................................................................ 8 1.1 Who Will Benefit from this Report? .................................................................................................... 10 1.2 Scope of the Report ............................................................................................................................. 10 2. FEATURED SMM TOOLS AND SERVICES ..................................................................................................... 12 2.1 SMM Tools and Services by Availability .............................................................................................. 12 2.2 HQs Locations of SMM Tool and Service Providers............................................................................. 14 2.3 Emergence of the SMM Tools and Services over the Past Decade ..................................................... 15 3. SOCIAL MEDIA MONITORING AND APPLICATIONS .................................................................................... 16 3.1 Definition of Key SMM Concepts......................................................................................................... 16 3.2 SMM Product Applications and Benefits ............................................................................................. 20 4. MARKET TRENDS ........................................................................................................................................ 47 4.1 Market Growth .................................................................................................................................... 47 SMM market continues to demonstrate further growth but at a lower rate ............................................................ 47 4.2 Market Dynamics................................................................................................................................. 48 Big Technology Companies Entering the Market ....................................................................................................... 48 Partnerships on the rise to deliver more strategic insights for businesses ................................................................ 52 SMM In Russia still in its infancy with a great potential for partnerships to tackle vast Russian market ................. 55 Emergence of Social TV Opens New Opportunities for SMM and Analytics .............................................................. 56 Merger and Acquisition Activity Slows Down In 2012................................................................................................ 57 Positive impact of free SMM tools on SMM businesses ............................................................................................. 64 4.3 Technology Innovation ........................................................................................................................ 65 Continuous investment and advancement in SMM technologies and features......................................................... 65 4.4 Customer Position ............................................................................................................................... 72 Increasing adoption of social media technologies ..................................................................................................... 72 Businesses still struggling with the tool selection and SMM ..................................................................................... 73 5. A GUIDE TO SELECTING AND USING SMM TOOLS AND SERVICES ............................................................. 78 5.1 Planning for Success ............................................................................................................................ 78 5.2 Consideration of Key Features ............................................................................................................ 81 © 2013 Ideya, Ltd. All rights reserved. Page 1
    • Social Media Monitoring Tools and Services Report Excerpts, August 2013 5.2.2 Ideya Ltd Data Analysis and Visualization ................................................................................................................. 139 5.2.3 Process Management and User Interface ....................................................................................................... 201 5.3 Pricing and Clients ............................................................................................................................. 225 6. REFERENCES ............................................................................................................................................. 273 Part 2 - Social Media Monitoring Tools and Services Directory 1. INTRODUCTION ........................................................................................................................................13 2. PROFILES OF PAID SMM TOOLS AND SERVICES ......................................................................................... 18 3. PROFILES OF FREE SMM TOOLS AND SERVICES ....................................................................................... 618 © 2013 Ideya, Ltd. All rights reserved. Page 1
    • Social Media Monitoring Tools and Services Report Excerpts, August 2013 Ideya Ltd Contents LIST OF TABLES: Table 1. Table 2. Table 3. Table 4. Table 5. Table 6. Table 7. Table 8. Table 9. Table 10. Table 11. Table 12. Table 13. Table 14. Table 15. Table 16. Table 17. Table 18. Table 19. Table 20. Paid SMM Tools and Services (Total 199) SMM Tools in the Test Phase – Alpha and Beta Releases and Pilot Programs (Total 7) SMM Tools with Free and Paid SMM Services (Total 8) Free SMM Tools (Total 36) Distribution of SMM Tools and Services by Provider’s HQs Location Common Social Media Platforms Key Applications of SMM Tools SMM Tools - Key Functions and Product Applications M&As in SMM Market (Period 2005-2013) SMM Product Comparison by Media and Language Coverage Industry Coverage – List of SMM Tools and Services SMM Product Comparison Based on the Key Data Management Features: Alerts, Data Export, API Integration, Data Archiving Filtering by Media Type – List of SMM Tools and Services Filtering of Results by Keywords or Topic – List of SMM Tools and Services Filtering of Results by Geography – List of SMM Tools and Services Filtering of Results by Demographics – List of SMM Tools and Services Viral Content Tracking and Analysis – List of SMM Tools and Services SMM Product Comparison Based on the Key Data Analysis and Visualization Features: Automated Sentiment Analysis, Human Sentiment Analysis, Influencer Analysis and Profiling, Trend Analysis, Topic/Theme Analysis, Word/Tag Cloud, Competitive Analysis, Campaign Management and Monitoring SMM Product Comparison Based on Process Management and User Interface: Customized Dashboards, Workflow Management, CRM Pricing and Sample Client List 13 14 14 14 15 16 23 28 59 85 114 127 144 145 146 147 171 184 207 221 LIST OF FIGURES: Figure 1. Figure 2. Figure 3. Figure 4. Figure 5. Figure 6. Figure 7. Figure 8. Figure 9. Figure 10. Figure 11. Figure 12. Figure 13. Figure 14. Figure 15. Figure 16. Figure 17. Figure 18. Figure 19. Figure 20. Strategic Approach to Selecting and Employing SMM Tools and Services SMM Tools and Services by Current Status Featured SMM Tools and Services by the Year of Introduction (2000 –2013) Engaging Social Media Monitoring Tools The Ways SMM and Engagement Can Impact Your Business Performance Featured SMM Tools and Services – Number and Growth (%) (2005 – 2013) Timeline – The Year of Tool/Service Introduction M&A Activity in the SMM Market (2005-2012) Cluster Analysis Chart Predictive Analytics- Adobe® Social Predictive Publishing The Tool Key Features and Factors Impacting Selection Process SMM Key Product Features - Percentage of SMM Products Offering Specific Feature Usage and Perceived Effectiveness of Social Media Platforms Alerts Filtering of Results: Filtering Options Segmentation By Demographics: Filtering of Results by Gender Campaign Geo Filters Sentiment Analysis - Share of Voice by Sentiment, Competitors' Sentiment Breakdown, Positive Sentiment Trending by Competitors Sentiment by Product Attribute Net Sentiment Index Graph and Key Authors and Websites' Sentiment Analysis © 2013 Ideya, Ltd. All rights reserved. Page 1 9 12 15 19 21 47 49 57 68 69 81 82 83 123 143 144 144 149 150 150
    • Social Media Monitoring Tools and Services Report Excerpts, August 2013 Figure 21. Figure 22. Figure 23. Figure 24. Figure 25. Figure 26. Figure 27. Figure 28. Figure 29. Figure 30. Figure 31. Figure 32. Figure 33. Figure 34. Figure 35. Figure 36. Figure 37. Figure 38. Figure 39. Figure 40. Figure 41. Figure 42. Figure 43. Figure 44. Figure 45. Figure 46. Figure 47. Figure 48. Figure 49. Figure 50. Figure 51. Figure 52. Figure 53. Figure 54. Figure 55. Figure 56. Figure 57. Figure 58. Figure 59. Figure 60. Figure 61. Figure 62. Figure 63. Figure 64. Figure 65 Ideya Ltd Sentiment Trending Negative Mentions by Location Sentiment Analysis by Location Human Sentiment Analysis: Manual Assignment of Sentiment Influencer Analysis - A-List Sorted by Influencer Rank Opinion Holder Share of Voice Top Influential Sources and Top 10 Authority Sites Bubble Stream Chart Combining Commenter's Influence and Sentiment Influencer Profiling: Influencer Twitter Profile Influencer Profiling: A Comprehensive View of an Individual's Public Content across the Web, Filtered by Topic and Ranked by Their Potential Impact On the User's Business Influencer Profiling: Author Details, Sentiment, Comments, Number of Friends Influence Gap Report Showing Share of Influence versus Topic or Competitors Social Network Analysis: Visualization of a Twitter Network using “Graph in Box” Layout Trend Analysis: Key Metrics Over Time Channel Trends: Posts, Comments and Likes Over Time By Competitor Trend Analysis: Brand Sentiment Historical Trends Trend Analysis: Evolving Topics Topic Analysis: Clustering Techniques (Word Clouds) to Discover the Words and Phrases Most Frequently Associated With Company's Brand Or Keyword, Including Discovery of Emerging Players and Issues Topic Analysis: Word Burst Chart with Keyword Categorization and Sample Mentions Topic Analysis by Languages Showing Themes' Visibility, Positivity and Relationships between Themes Word/Tag Cloud Word/Tag Cloud by Media Type Word Cloud with Positive and Negative Hot Topics Cluster Analysis: Interactive Map Showing Major Themes and Their Relationships Tag Creation and Word Tag: Offering Smart Tagging To Self Organize and Share Expert Opinions, Comments and Sentiment In Real-Time Competitive Analysis: Volume and Share of Voice Chart Competitive Analysis: Differentiating and Common Terms/Topics for Different Brands Acquafresh and Crest Toothpaste Competitive Analysis: Sentiment and Activity Including Mentions and Smart Tags Comparison Competitive Analysis - Brand Net Promoter Score (NPS) By Channel Competitive Analysis: Brand Volume and Reputation Trending, Share of Voice, Sentiment, Brand Comparison by Average Reputation and Discussion Volume Competitive Analysis: Social Media Advocacy for a Brand and Its Competitors in Relation to Other Companies in the Social Business Index Competitive Analysis: Followers Comparison Campaign Monitoring and Measurement: Campaign Monitoring Chart Campaign Monitoring and Measurement: Social Campaign Details Standard Dashboard Customizable Dashboard Workflow Management: Priority Inbox and Recommendations Workflow Management: Social Inbox Workflow Management: Setting Up and Customization of Status Levels of Messages to Improve Tracking, Routing, and Response Time Workflow Management: Bulk Actions to Assist Community Managers and Moderators in Rapidly Processing Multiple Messages Workflow Management: Calendar Publishing View Workflow Management: Ticket System To Assign Tasks To Other People Within A Hotel/Chain Workflow Management: Workflow Report - Ambassadors' KPIs, team performance Workflow Management: Workflow Report Including Conversations, Sentiment, and Key Metrics Workflow Management: Service Level Agreement (SLA) Response Time Reporting Dashboard with Compliance Monitoring © 2013 Ideya, Ltd. All rights reserved. Page 1 151 151 152 152 155 156 156 156 157 157 158 167 170 172 173 173 174 175 175 176 177 177 177 178 178 179 179 180 180 181 181 182 183 183 198 198 201 202 202 203 203 204 204 205 205
    • Social Media Monitoring Tools and Services Report Excerpts, August 2013 Ideya Ltd 1. INTRODUCTION The rapid use of the social media and online communications is increasingly closing the division between social and the traditional marketing, market research, PR, advertising, CRM, customer services, and even innovation, with social principles and practices infusing all companies' business processes and activities. Companies are increasingly investing into social media programs and employing Social Media Monitoring (SMM) technologies and services to monitor and solicit public opinion about their brand and products, shape their online presence and develop strategies to engage and harness the social paradigm in order to build long term and profitable relationships with their customers. The use of social media tools has certainly shifted from experimentation phase to a more mission-critical activity and the pressure on social programs and executives, to efficiently monitor, analyze, and engage within social media and produce ROI metrics, has significantly increased. There are many social media monitoring and management tools on the market and making an educated choice about which social media monitoring tools can best address company's needs and justify social media investment, has become a challenging and daunting task for organizations, as social media technology business has branched out into a diverse set of technologies, data types and countless vendors confusing buyers. New tools and services are emerging continually, while already established SMM companies are frequently improving their products by introducing new features and coverage to accommodate their clients’ needs. Each of them offers specific set of functionalities and differs in focus, coverage and approach, with some focusing more on engagement, publishing and workflow management, while other offering strong analytics and reporting functions. There is still no single SMM tool or service provider that can effectively measure and address all aspects of social media. For that reason, most organizations today use multiple social media monitoring tools across different functional areas and geographies, as they require a slightly different approach and view of the social media space in order to address their specific social analysis and business needs. Existing market reports on SMM providers typically focus on a few, well established tools and services and at the moment, there are no comprehensive reports with a broad overview of the market and its players. As almost every business has a unique set of needs in terms of monitoring, measurement or social media management, and as not every business uses the same mix of social media channels or language coverage, the need for more comprehensive report is needed to meet ever-shifting range of disparate needs of customers. The purpose of this report is to fill that need and give an up-to-date, comprehensive view of the social media monitoring market and product offerings. The report provides: Elaborate profiles of two hundred fifty (250) SMM tools and services including key product features, pricing and contact information Definition of important SMM concepts and key product applications Pricing and client information on more than one hundred fifty (150) SMM tools and services Up-to-date information on market trends and M&A activity in the SMM market, and A guide for selecting and using SMM tools and services. © 2013 Ideya, Ltd. All rights reserved. Page 1
    • Social Media Monitoring Tools and Services Report Excerpts, August 2013 Ideya Ltd LEARN ABOUT SMM TOOL COVERAGE AND KEY FEATURES QUESTIONS TO ASK AND FACTORS TO CONSIDER WHEN SELECTING SMM TOOL AND SERVICES UNDERSTAND KEY SOCIAL MEDIA MONITORING CONCEPTS , FUNCTIONS AND APPLICATIONS SEE HOW THEY CAN BE APPLIED WITHIN YOUR ORGANIZATION UNDERSTAND SMM MARKET AND MARKET TRENDS - MARKET DYNAMICS - TECHNOLOGY INNOVATION - CUSTOMER POSITION PRICING AND PRODUCT AND SERVICE AVAILABILITY LEARN ABOUT DIFFERENT PRODUCT AND SERVICES, PRICING PLANS AND FREE OFFERS VENDOR EXPERIENCE: EXPERIENCE - CLIENTS THEY SERVE - NUMBER OF YEARS IN SMM BUSINESS - INDUSTRY FOCUS - COMPANY SIZE FIGURE 1. Strategic Approach to Selecting and Employing SMM Tools and Services We hope to enable companies and individuals to make effective decisions about the use of monitoring tools and services for their purposes, based on their specific business needs, objectives and budget, as the ideal solution for one business may not often be the best option for another business. For that business reason, we made a concerted effort to explain some of the key features and factors that charact characterize current products: Data management features such as data coverage, data latency, alerts, data export, Application Programming Interface (API) integration, data archiving, Data analysis and visualization features, including sentiment analysis, influencer profiling influe and analysis, viral content tracking and analysis, trend analysis, topic and theme analysis, word/tag cloud, competitive monitoring and analysis, campaign management and measurements, Process management and user interface including dashboard, workflow management, interface, rd, Client Relationship Management (CRM), and Factors influencing purchasing decisions including pricing, key clients, product and services availability, vendor's industry focus and size, and the year when the tool or service was made publicly available (see FIGURE 7 - Timeline). This year's report provides valuable comparisons of products based on the social media monitoring functions and product applications, data management features, data analysis and visualizations features, process management and user interface features, as well as pricing and client listing. The s report also includes a number of enterprise based social media management (SMM) and social media marketing platforms, which may offer some key social media monitoring feat features, but may also assist businesses in managing multiple social media accounts, content creation, publishing and accounts, creation moderation, workflow and permissions, data analytics, reporting and integration capabilities across enterprise. Because the landscape of the market changes rapidly and the SMM tool providers are constantly redesigning features and introducing new technologies, we also provide links to the tool websites © 2013 Ideya, Ltd. All rights reserved. Page 1
    • Social Media Monitoring Tools and Services Report Excerpts, August 2013 Ideya Ltd and contact information. Thus the readers can easily access the latest information and review tool updates. 1.1 Who Will Benefit from this Report? Information in this report can be useful to a broad range of organizations and individuals who are interested in specific SMM tools and services and the overall market trends, in particular: Mature businesses that want to broaden their understanding of the SMM tools and decide whether to develop their own tools or use external solutions Start-up, small and midsize companies that want to leverage SMM tools and services to monitor social media communications and activities and reach their potential customers in an efficient and effective manner Providers of SMM tools and service that are interested in the competitive landscape and possibilities for partnerships, sales, or acquisitions Social media consultants who are looking for information about tools and tool features to complement their resources and expand their services Investors who are looking for investment opportunities and seeking information on technologies and companies. 1.2 Scope of the Report Through extensive secondary research and interviews with experts and social media monitoring vendors, we collected information on 250 SMM technologies and services. We carefully examined tool descriptions on the official company and product Web site and supplemented that information with product reviews, vendors’ comments, and market reports in order to create a comprehensive profile for each SMM tool and service. The profiles are presented in the second part of the report, which is available as a separate document. The information in each of the 250 profiles is laid out in a uniform and structured way to provide a reader with an easy way to browse and learn about each SMM tool: Name of the tool or service Name of the provider Contact information Leadership Geographical coverage Company status Vendor's company size Industry focus Key product applications Product and service availability © 2013 Ideya, Ltd. All rights reserved. Official name found at the official Web site Name of the company providing the tool or service Tool Website URL Address, Telephone, E-Mail Address Name of the Founder, CEO, or Director Location of the Company Headquarters (HQs), SMM technology providers' offices worldwide, language and market coverage. Privately or Publically Owned Number of employees Company/tool specialization in major industry segments (if any) Specific product applications (e.g., Marketing, PR, Reputation Management, Market Research, Customer Care, Sales and Lead Generation, HR, Legal and others) Software Hosted, On-Premise, Mobile, White Label, Page 1
    • Social Media Monitoring Tools and Services Report Excerpts, August 2013 Ideya Ltd Third party technology Tool and service availability Tool description and product features Agency, Consulting All, Twitter, Facebook, Google+, LinkedIn, Video and Photo sharing sites, Social Bookmarking, Forums, Blogs, etc. List of languages for text detection and sentiment analysis Listening, Monitoring, Tracking, Analyzing, Engaging, Publishing, CRM, etc. Whether a tool is using third party monitoring technology Release products, pilots, free and fee based Description of key features, published client list, pricing information, media and language coverage, etc. Year of tool or service introduction The year the tool was publicly released. Monitored social media Language coverage Tool functionality We want to thank the following SMM technology companies for taking time to review their profiles, so our clients can get the most up-to-date information on their products and services: About Social Movements S.L. (Asomo), Adobe Systems Incorporated (Adobe® Social), AlchemyAPI (AlchemyAPI), Amplified Analytics, Inc. (Brand Customer Experience (CX) Analysis), AT Internet (BuzzWatcher), Appinions (Appinions™), Augure (Augure Monitor/ former iMente), bc.lab GmbH (bc.lab), BlogMeter (BlogMeter Social Listening, BlogMeter Social Analytics, BlogMeter Social TV Listening), Brand Embassy (Brand Embassy), Brandwatch (Brandwatch), Buzzcapture B.V. (Buzzcapture), BuzzManager,Inc. (BuzzMgr™), CIC (IWOMmaster Platform), Cisco Systems, Inc. (Cisco® SocialMiner), Cision AB (CisionPoint Software, Cision Social Media), Clipit News B.V. (Clipit), Cogia Intelligence (CI Web 3.0 Observer/CI Webaudit), Cognita AG (BlueReport), complexium GmbH (complexium.matrix/complexium.galaxy), Coosto BV (Coosto), Dachis Group (Dachis), datenwerk innovationsagentur GmbH (Opinion Tracker), Digimind (Digimind 9), Digital PR (Digital PR/Vox Populi), Digital Tomorrow Today Ltd. (BirdSong), Dow Jones & Co. (DJX), Ebiquity Plc (Sonar - Online Earned Media Insights), Engage121 (Engage121), Engagor (Engagor), Expert System (Cogito Search Explore Engine), evolve 24 LLC (evolve 24/ Mirror Saas Dashboard), Hashtags.org (Hashtags), HP Autonomy (Autonomy Explore; Explore Cloud), HootSuite (HootSuite Free, HootSuite Pro, HootSuite Enterprise), IBM (IBM Social Media Analytics, IBM® SPSS® Modeler Premium), Infegy (Social Radar), Infospeed™ GmbH (web2monitor™), Intelligence Technologies Ltd. (Netmonita/former Digital Radar), IQBuzz JSC (IQBuzz), Kampyle (Kampyle Feedback Solution), Landau Media AG (Landau Media Online Monitoring), Lexalytics (Lexalytics Salience 5), ListenLogic (ListenLogic Social Media Analytics), Linkfluence SAS (Linkfluence Radarly), UltraSuperNew K.K. / Lenz K.K. (Lenz/former Press Army), Macranet Ltd. (Sentiment), Media Badger Ltd (BadgerCAP, BadgerRISK), mBLAST (mPACT), Microsoft/Netbreeze (Microsoft Dynamics Profile/ Netbreeze), MutualMind Inc. (Mutual Mind), Netvibes (Dassault Systèmes), Nexalogy Environics (Nexalogy Nexamaster, NexaLive, NexaMe, NxAPI), NUVI, LLC (NUVI™), Oceanus Info Co., Ltd. (BuzzForce™ and Social Media Dashboard), Patch6 ABV (Silverbakk), QuestBack AS (QuestBack), RepuMetrix (RepuTrace™, RepuTrack™), Revinate Inc. (Revinate), Review Rank S.A. (ReviewPro), SandSIV Holding AG (CustVox), SentiMetrix (SentiMetrix), Serendio (Serendio Voice of The Customer (VOC)), SnapTrends, Inc. (Snap Trends Social Intelligence System), Social Media Monitoring Ltd. (BrandSpotter), Social Media Research Foundation (NodeXL), Social360 (Social360), SocialGuide/Nielsen © 2013 Ideya, Ltd. All rights reserved. Page 1
    • Social Media Monitoring Tools and Services Report Excerpts, August 2013 Ideya Ltd (SocialGuide Intelligence, Nielsen Twitter TV Ratings, Twitter TV APIs), SocialEyez (SocialEyez), Spiral16 (Spiral16), Sprinklr Inc. (Sprinklr Social@Scale™), Sprout Social (Sprout Social), Simplify360 (Simplify360), Synthesio Inc. (Synthesio Global Listening mplify360 . Platform, Synthesio Unity Engagement Platform), Sysomos/Marketwire (Sysomos MAP/Heartbeat), Traackr, Inc. (Traackr Influencer Discovery Platform), Tracebuzz scovery (Tracebuzz), Trackur LLC (Trackur), Twelvefold Media (Twelvefold), uberVU (uberVU), VendAsta Technologies Inc. (VendAsta's Reputation Management Platform), Venuelabs Inc. (Venuelabs/former Valuevine™ VICO Research & Consulting GmbH (VICO Research Venuelabs/former Valuevine™), ing Look Out), Visible Intelligence (The Visible Intelligence® platform), WaveMetrix (WaveMetrix), Wobot (Wobot), Wool.Labs (WebDig™), YouScan (YouScan), and others. 2. FEATURED SMM TOOLS AND SERVICES We collected information about two hundred fifty (250) SMM tools and services. Here we list them based on their availability, geo geo-location and the year of their public release. 2.1 SMM Tools and Services by Availability Among the featured SMM tools and services: One hundred ninety nine ( (199) are operated as paid tools and services Eight (8) are currently offering both free and paid services, and Thirty six (36) are free tools. We have also identified seven (7) SMM tools that are currently available through alpha or beta testing or launched under a pilot program (see Section 2.3.1 for more details). nched SMM Tools and Services by Current Status Number of Tools and Services 250 199 200 150 100 36 50 7 8 Beta Testing Free/Paid 0 Paid Free FIGURE 2. SMM Tools and Services by Current Status © 2013 Ideya, Ltd. All rights reserved. Page 1
    • Social Media Monitoring Tools and Services Report Excerpts, August 2013 Ideya Ltd TABLE 1. Paid SMM Tools and Services (Total 199) Adobe® Social Agility (PR Newswire) AlchemyAPI Amplified Analytics Brand Customer Experience (CX) Analysis Appinions™ Asomo Attensity Analyze, Attensity Respond, Attensity Command Center, Attensity Pipeline Augure Monitor (former iMente) Autonomy Explore/Explore Cloud BadgerCA / BadgerRisk bc.lab Beevolve Social Media Monitoring & Insight Platform B.I.G Screen™/BIG Connect Birdsong BlogMeter blueReport (Cognita AG) BrandChats (Tinval) Brand Embassy BrandMetric BrandsEye BrandSpotter Brandtology DCMS Brandwatch Buddy Media BurrellesLuce iMonitor Buzzcapture BuzzForce™ and Social Media Dashboard /Oceanus Buzzient Enterprise™ BuzzMgr™ BuzzNumbers BuzzStream for PR and Social Media BuzzWatcher /AT Internet Campaign Commander Social Media Edition ChatterGuard CI Web 3.0 Observer,CI Web Audit/Cogia Intelligence Cisco® SocialMiner CisionPoint Cision Social Media Clipit Cogito Search Explore Engine Commetric Media Analyser complexium (complexium.matrix, complexium.galaxy) Conversation Miner Dachis Daumsoft Mining Minds Dialogix Digimind 9 Digital PR/Vox Populi DJX (Dow Jones) Ebuzzing Social eCairn Conversation™ E.Life Tweetmeter Engage121 Engagor ethority Social Media Monitoring and Research evolisten™ evolve24 ExactTarget SocialEngage™ /formerly CoTweet Expion FirstRain FirstTweets™ (FirstRain) Flightdeck (The) ForeSee Satisfaction Analytics Genpact's Social Media Research Hearsay Social Marketing HubSpot IBM Social Media Analytics IBM® SPSS® Modeler Premium Impact 360 Text Analytics Imooty Impactwatch InfoNgen Influence Analyser/ Commetric Infospeed™ web2monitor™ Integrasco IQBuzz IWOMmaster Platform (CIC/Kantar Media) J.D. Power Social Media Insights JamiQ Jive's Fathom Social Media Monitoring Tools Kampyle Feedback Solution Kantar Media Monitoring and Evaluation (former Millward Brown Precis) Kontagent Social and Mobile Analytics Landau Media Online Monitoring Lenz/ former Press Army Lexalytics Salience 5 Linguamatics I2E Linkfluence Radarly ListenLogic Social Media Analytics © 2013 Ideya, Ltd. All rights reserved. Metrica Radar Moreover Metabase MotiveQuest mPACT, mPACT Connect, MutualMind NetBase Social Intelligence Platform Netbreeze Navigator (Microsoft Dynamics) NetEquity Netmonita (Intelligence Technologies) Netvibes Nexamaster, NexaLive, NexaMe, NxAPI (Nexalogy Environics) Next Analytics Social Media Dashboard Newsdesk / Moreover Technologies Noteca NUVI™ OnalyticaInfluenceMonitor, Managed Dashboard Oracle Social Engagement and Monitoring Cloud Service Opinion Tracker Oracle RightNow CX PeopleBrowsr Positive Press (Iterasi) QuestBack Radian6 (Salesforce.com) Raven Report International Reputation Control Reputation Defender ® RepuTrace /RepuTrack Revinate Review Pro Rio SEO Social Remarketing & Analytics™ SAS® Social Media Analytics Scanblog Scanbuzz Search Monitor (The) SEER (VML, Inc.) SEM Experience Analytics SemanticForce Sentiment360 Sentiment (Macranet Ltd.) Serendio Voice of The Customer (VOC) Shoutlet Silverbakk SIM Score (Razorfish) SnapTrends - Social Intelligence System Social360 SocialGuide Intelligence, Nielsen Twitter TV Ratings, Twitter TV APIs Social Radar (Infegy) SocialEye™ (Overdrive Interactive) SocialEyez™ SocialMetrix Echo Socialscape Sonar - Online Earned Media Insight SourceMetrics (former SWIX Analytics) Spiral16 Spredfast Social Media Management System Sprinklr Social@Scale™ Sprout Social StatsMix Symscio Simplify360 Syncapse Measurement & Analytics Suite Synthesio Global Listening Platform, Synthesio Unity Engagement Platform Sysomos Media Analysis Platform (MAP) Sysomos Heartbeat Telligent thismoment Brand Monitor™ Thomson One Public Relations ThoughtBuzz Traackr Tracebuzz Trackur tracx Trendrr.tv TrustYou ReviewAnalyst Twelvefold uberVU Venuelabs/former Valuevine™ VendAsta's Reputation Management Platform VICO Research - Look Out Viralheat Visible Intelligence® Vocus Marketing Suite Vocus Social Media Software WaveMetrix WE Twendz pro™ (The) WExPulse® WebDig™ Page 1
    • Social Media Monitoring Tools and Services Report Excerpts, August 2013 (Converseon) Coosto Crimson Hexagon ForSight™ CustomScoop Media Monitoring CustVox® CyberAlert’s Tools Cyveillance Brand Intelligence™ Lithium Social Customer Suite Looxii Loudpixel MediaMiser Enterprise MediaVantage Meltwater Buzz SIP:Enterprise (SinoTech) SDL SM2 Social Media Monitoring (former Alterian) SMART (Brandprotect) SMMART (Cierzo Development) Ideya Ltd Webtrends Social Measurement (Radian6) Whitevector Wobot YouScan Zeta Buzz Social Media Management TABLE 2. SMM Tools In the Test Phase – Alpha and Beta Releases and Pilot Programs (Total 7) BlogLevel HelloSociety SentiMetrix Tribe Monitor Twazzup TweetLevel VOZIQ TABLE 3. SMM Tools with Free and Paid SMM Services (Total 8) Hashtags HootSuite Free, HootSuite Pro, HootSuite Enterprise (HootSuite) Klout Kred (PeopleBrowsr) RowFeeder (Simply Measured) Topsy Twitalyzer (Web Analytics Demystified) TweetBeep (TweetBeep) TABLE 4. Free SMM Tools (Total 36) Addict-o-matic Blogsearch Board Reader Boardtracker Del.icio.us Faves Friend Feed Google Trends Icerocket Livedash Mentionmap MetaCaffe NodeXL Omgili PeerIndex Samepoint Search (Facebook) Social Mention SocialSeek Technorati Tinker TipTop Topsy Free Analytics TweetDeck TweetFeel /Conversition Twilert Twingly Twitscoop.com twitt(url)y Twitter Analyzer Twitter Grader Twitterfeed Twitter Search Viral Video Chart Who's Talkin Xefer Twitter Statistics 2.2 HQs Locations of SMM Tool and Service Providers The majority of SMM providers featured in this report have their headquarters (HQs) in the USA. Indeed, out of 250 SMM tools and services, 142 (57%) are offered by companies in the USA. From the remaining ones, 26 (10%) are in the UK, 14 (6%) in Canada, 10 (4%) are in Germany, 7 (3%) in Spain, 6 (2%) in France, 5 (2%) in Netherlands, 4 (2%) in Russia, Sweden, and Israel, 3 (1%) in China, Singapore, Switzerland, and Italy, and 2 (1%) in each Australia and Norway. In TABLE 5 we provide the breakdown of the SMM tools and services based on the location of their companies’ HQs. © 2013 Ideya, Ltd. All rights reserved. Page 1
    • Social Media Monitoring Tools and Services Report Excerpts, August 2013 Ideya Ltd TABLE 5. Distribution of SMM Tools and Services by Provider’s HQs Location Number of Tools/Service Providers HQs Location United States United Kingdom Canada Germany Spain France Netherlands Russia Sweden Israel Singapore China Switzerland Italy 142 26 14 11 6 6 5 4 4 4 3 3 3 3 Number of Tools/Service Providers HQs Location Australia Norway United Arab Emirates Chile South Korea Brazil India Austria Ukraine Finland Argentina South Africa Japan Belgium 2 2 1 1 1 1 1 1 1 1 1 1 1 1 2.3 Emergence of the SMM Tools and Services over the Past Decade Services The majority of the SMM tools and services featured in this report were introduced in the period from 2007 to 2009. The years 2011 and 2012, with thirteen (13) and eight (8) new tools ) respectively, shows that the market growth has significantly slowed down from the previous years. significantly Featured Monitoring Tools/Services by The Year of Introduction (Period 2000-2013) 2013) 60 48 Number of Tools and Services 50 39 40 32 31 30 22 17 20 13 12 10 4 8 6 8 5 1 0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 The Year of Tool Introduction 2013 1st Half FIGURE 3. Featured Social Media Monitoring Tools/Services by the Year of Introduction (Period 2000-2013) © 2013 Ideya, Ltd. All rights reserved. Page 1
    • Social Media Monitoring Tools and Services Report Excerpts, August 2013 Ideya Ltd 3. SOCIAL MEDIA MONITORING AND APPLICATIONS 3.1 Definition of Key SMM Concepts SMM concepts refer to the elements that define a SMM process and technologies it employs. Definition of SMM Tools SMM tools are software applications which enable companies to gather, categorize, analyze, monitor and possibly engage in online conversations about companies, brands, products, competitors, industry and other topics across different social media platforms. They help businesses analyze data and identify business insights, understand their customers, prospects, key industry influencers and opinion leaders, and discover in real time what they are saying about their brand, products, reputation and their competitors across the social Web. Significant number of tools offers engagement function, which allows organizations to participate in these conversations in real time, as well as workflow management support to assist with the dissemination of social media data within the organization and coordination of the analysis and responses. Majority of SMM tools gather data from multiple social media sources and in different forms (e.g., posts, images, videos). In the following table we have identified the common social media platforms (see TABLE 6) captured by SMM tools. TABLE 6. Common Social Media Platforms Social networks e.g., Facebook, Google+, LinkedIn, Viadeo, MySpace, Meet-up, Tagged, Gather, Friendster, Netlog, Bebo, Orkut, Skyrock, Doximity, Ning, Digg, Naymz.com, doc2doc, VKontakte (Russia), Odnoklassniki.ru (Russia), Tuenti (Spain), Linternaute Copains d Avant (France), Hyves (Netherlands), StudyVZ (Germany), MeinVZ (Germany), iWiW (Hungary), Hyves.nl (The Netherlands), MiGente.com (Hispanic SN), Sonico (Latin America), Koprol (Indonesia), Mixi (Japan), 51.com (China), Bai Shehui/Sohu (China), Douban (China), Kaixin001 (China), Pengyou (China), Qzone/Tencent (China), RenRen (China), Ushi.cn (China), and others Micro-blogging / micro messaging e.g., Twitter, FriendFeed, Google Buzz, Tumblr, Plurk, Storify, Identi.ca, Sina Weibo (China), Tencent Weibo (China), Plurk (Taiwan), Nate Connect (South Korea), Me2Day (Korea), and others Blogs e.g., WordPress, TypePad, LiveJournal, MovableType, Blogger, Disqus, Blogdrive, Blogster, thoughts, Squarespace, Google’s Blogspot, Itsmy, Tistory (South Korea), Blogbus (China), and others Discussion boards and reviews: - Forums (e.g., vBulletin, IMDb), - Classified (e.g., CraigList), - Consumer reviews (e.g., Amazon, TripAdvisor), - Business rating and reviews (e.g., yelp.com, Customer Lobby, Epinions.com) - Chat rooms, message boards, - Community Q&A (e.g.,WikiAnswers, Google Answers, Quora) and others Video blogging - A form of blogging that uses video rather than text/audio as its primary media source (e.g., Rocketboom) Multimedia sharing services: - Photo sharing (e.g., Flickr, Photobucket, Fotolog, Picasa, Imageshack, Tinapic, Tynapic, Webshots, Snapchat, Kaptur, Fotolog, Imgur, Instagram, Fotki, Pinterest - a pinboardstyle social photo sharing website), - Video sharing (e.g., YouTube, Vimeo, Twitvid, Metacafe, DailyMotion, VideoLectures.net), - Livecasting (e.g., Skype, Livestream, JustinTV, Ustream, BlogTV), - Music and audio sharing (e.g., Last.fm, ccMixter), - Presentation sharing (e.g., SlideShare, Scribd), - Podcast and other forms of audio content (e.g., iTunes, Podcast, Librivox, ESPN, NPR) RSS e.g., Bloglines, FeedBurner Events e.g., Meetup.com, Eventful Wikis Collaborative publishing, e.g., Wikihow, Baike.com (China) Social bookmarking and social tagging e.g., Delicious, StumbleUpon, Diigo, Evernote, MeiWei (a sistersite of Delicious for Chinese users) Social news e.g., Digg, Reddit Virtual world Social gaming e.g., Zynga Mobile social e.g., Kik, Snapchat, WhatsApp Messenger, MessageMe Widgets Mini web applications for distributing or sharing content © 2013 Ideya, Ltd. All rights reserved. Wikipedia, Wikimedia, Page 1
    • Social Media Monitoring Tools and Services Report Excerpts, August 2013 e.g., Second Life Ideya Ltd across the social Web such as Share This. Mash-ups and others. Social networks, discussion boards, blogs and micro-blogs, wikis, multimedia sharing services and similar sites leverage the Internet infrastructure and are often referred to as the social Web. Within enterprises, the social Web has its counterpart in various internal services that promote information sharing and social interaction among employees, including the traditional means of communication such as e-mail and instant messaging. While many recognize the importance of supporting and managing internal social activities, the focus is on rapidly evolving social platforms on the Web. At the same time, many features of the SMM tools and services could be applied to internal social data. Almost all SMM technology providers deliver their SMM technology software as a service, rather than selling licensed software. The end consumer simply uses the services through a browser and the running, maintaining, and scaling the software are handled by the SMM technology provider seamlessly to the end user. The software is upgraded fairly frequently by the provider and is available 24X7. SMM tools differ in terms of technology, coverage, key features, and pricing. Typically, SMM may combine several technologies, including: Web crawling and cleaning, term extraction technology to extract important terms and "topic" keywords from HTML pages and text documents/content... Excerpts only - to read more please order the Part1 of the SMM Tool Report or visit our publication page http://ideya.eu.com/reports.html for more information. 3.2 SMM Product Applications Understanding the benefits and possible applications of social media monitoring is of outmost importance. Relevant social data collected and analyzed by SMM tools has to be available in the context of everyday business processes in order to be useful and actionable. Nevertheless, many companies often use the wrong metrics to measure their performance, particularly when it comes to social media. Metrics generated by SMM tools, such as number of tweets, Facebook likes, unique visitors, page views are only useful if they can be tied to the company's sales as a result of customer liking or tweeting to company's purchasing path. To measure the value of their social media activities, companies should look at the overall results the company is generating and carefully examine how social media was engaged in increasing their bottom lines through growing revenue and increasing efficiency. For that reason, before we get into more detailed discussion about SMM product applications, it is important to understand the ways the social media can impact your business performance (see FIGURE 5). © 2013 Ideya, Ltd. All rights reserved. Page 1
    • Social Media Monitoring Tools and Services Report Excerpts, August 2013 Ideya Ltd Generate More Qualified Leads Shorten the Sales Cycle Create Thought Leadership Increase Sales, Improve Visibility, Awareness, Advance Brand Advocacy and Increase Brand Value Market Share, Customer Retention, Operating Margin, Improve Brand Reputation and Counter Negative Perception Identify and Create New Partnerships ROI Reduce Marketing, Market Research, Research & Development, IT, Recruitment, and other Operating Costs Test Ideas and Launch Product Improve Customer Services, Customer Satisfaction and Customer Retention FIGURE 5: The Ways Social Media Monitoring and Engagements Can Impact Your Business Performance Social media can help companies increase sales, market share and ROI by fulfilling the following business goals: Generate more qualified leads through social media marketing by building strong relationships, visibility and awareness across social media channels that may, in a long run, convert to recurring sales in their core business. For instance, companies can use social media to point to a company website, sell directly within social networks, or use social media to gather registrations via offers. They can increase sales to new customers through Word of Mouth or gain viral spread by urging their fans and followers to share company's content across social media. In addition, identification of company's followers' age group, profession, location, interests and integration of social data at this level, offers companies a unique capability to gain a deeper understanding of the demographic profile of their customers and prospects, enabling them to develop a more targeted approach to marketing and business development. Shorten the sales cycle and accelerate revenue by generating multiple impressions for their online content (post, article, PR stories, video, ad, tweet impressions, etc.) across the multiple social media channels and build and leverage the credibility, trust and relationships to win a prospect's business. This can be significantly augmented by successfully integrating ... Excerpts only - for information on other product applications please order Part 2 of the Social Media Monitoring Report or visit our publication page http://ideya.eu.com/reports.html for more information. © 2013 Ideya, Ltd. All rights reserved. Page 1
    • Social Media Monitoring Tools and Services Report Excerpts, August 2013 Ideya Ltd SMM Product Applications Based on the analysis of 250 SMM tools, we have identified a number of applications of SMM technologies across all aspects of businesses including Marketing and Corporate Communications, Event Management, Public Relations (PR), Search Engine Marketing, Market Research, Advertising, Investor Relations (IR), Social Media Marketing, Business Development, Sales and Leads Generation, Business Development, Product R&D and Innovation Management, Operations, Customer Services, Legal and Human Resources (see TABLE 6). Marketing & Corporate Communication Public Relations (PR) Event Management Search Engine Marketing Market Research Advertising Investor Relations (IR) Social Media Marketing Business Development, Sales and Lead Generation Product R&D and Innovation Management Operations Customer Services Legal Human Resources TABLE 6: Key Applications of SMM Tools Social Media Monitoring has delivered clear benefits in areas such as: Marketing & Corporate Communications: Social media monitoring tools typically assist organizations in: (1) Acquiring real time social marketing insights in support of their social marketing and communication plans and improving the effectiveness of marketing programs by optimizing design of marketing and advertising campaigns, (2) Acquiring a greater insight into the behavior, sentiment and effectiveness of their marketing and communications efforts and tracking campaign efficacy across target demographics such as gender, age, geography, languages and others, (3) Developing social content strategies to promote products and services and engage with current and potential customers across social media channels in real time.... Excerpts only - for information on other product applications please order Part 2 of the Social Media Monitoring Report or visit our publication page http://ideya.eu.com/reports.html for more information. © 2013 Ideya, Ltd. All rights reserved. Page 1
    • Social Media Monitoring Tools and Services Report Excerpts, August 2013 Ideya Ltd 4. MARKET TRENDS In this section, we discuss and elaborate on the key market trends in social media monitoring market and present the findings by focusing on market growth, market dynamics, technology innovation, and customer position: Market Growth SMM market continues to demonstrate further growth but at a lower rate Market Dynamics Big players are entering the market Partnerships on the rise to deliver more strategic business insights SMM in Russia still in its infancy with a great potential for partnerships to tackle vast Russian market Emergence of Social TV Opens New Opportunities for SMM and Analytics Merger and Acquisition Activity Slows Down In 2012 Positive impact of free SMM tools on SMM businesses Technology Innovation Continuous advancement in SMM technologies and features Customer Position Increasing adoption and investment in social media technologies but at a slower pace Businesses still struggling with the tool selection and social media monitoring Excerpts only - for more detailed information on Market Trends please order Part 2 of the Social Media Monitoring Report or visit our publication page http://ideya.eu.com/reports.html for more information. = + 5. A GUIDE TO SELECTING AND USING SMM TOOLS AND SERVICES A majority of businesses are beginning to use SMM tools and services tactically, e.g., by analyzing daily activities across specific social media to track online conversations around their brands, respond to negative comments, or evaluate their marketing campaigns. However, SMM provides opportunities for a more strategic approach. © 2013 Ideya, Ltd. All rights reserved. Page 1
    • Social Media Monitoring Tools and Services Report Excerpts, August 2013 Ideya Ltd 5.1 Planning for Success Investment in SMM requires careful consideration. In order to realize a long term value from SMM one needs to integrate SMM with other business processes. This may include measuring the strategic business impact of social media marketing, strengthening initiatives for social customer engagement, expanding strategies for increasing retention and revenue from current customers, or implementing social media campaigns to acquire new customers, and so forth. By having a clear understanding of how SMM supports business, one can make a transition from tactical to strategic use of SMM. To that effect the companies should Set clear measurable social media goals and priorities against core business objectives and define key business and social media metrics (e.g., reduction of call center traffic and percentage increase of inquiries resolved outside call center through social media, number of ideas generated for new product development through traditional channels vs. social media, etc.), Select SMM tools based on company's ... Excerpts only - for more information on this Section, please order the full Report - Part 1; or visit our publication page http://ideya.eu.com/reports.html for more information. 5.2 Consideration of Key Features SMM technology providers aim at delivering unique SMM solutions in terms of technologies they apply, key features and pricing they offer. This often presents challenges to organizations that are just embarking on SMM or upgrading their existing SMM activities and it is difficult to make an informed decision without having an overview of the current options and new trends. For that reason, we compiled information about key features of 250 tools and services in our sample: Data management features such as data coverage, data latency, alerts, data export, Application Programming Interface (API) integration, data archiving, Data analysis and visualization features, including sentiment analysis, influencer profiling and analysis, viral content tracking and analysis, trend analysis, topic and theme analysis, word/tag cloud, competitive monitoring and analysis, campaign management and measurements, Process management and user interface, including dashboard, workflow management, Client Relationship Management (CRM), and Factors influencing purchasing decisions, including industry pricing, key clients that have been mentioned in online resources, product applications and availability, industry focus, company size and year when the tool or service was made publicly available (see FIGURE 7 Timeline). We expect that these aspects will be important for outlining the SMM strategy and selecting specific providers. © 2013 Ideya, Ltd. All rights reserved. Page 1
    • Social Media Monitoring Tools and Services Report Excerpts, August 2013 Ideya Ltd The Tool Key Features and Factors Impacting Selection Process Data Acquisition Media Coverage Alerts Data Latency Language Coverage Data Export Data Management Coverage Data Cleaning For Spam Geographic Coverage Application Programming Interface (API) Integration Industry Specific Coverage Data Archiving Media Statistics Filtering and Sorting of Results Sentiment Analysis Influencer Profiling and Analysis Data Analysis and Visualization Automated Human Viral Content Tracking and Analysis Trend Analysis Topic and Theme Analysis Word/Tag Cloud Competitive Monitoring and Analysis Campaign Monitoring and Measurements Process Management and User Interface Dashboard Standard/ Pre-defined Workflow Management Customizable Customer Relationship Management (CRM) Pricing Year of Product Release Factors Clients Product Applications & Availability Industry Focus Company Size FIGURE 9. The Tool Key Features and Factors Impacting Selection Process © 2013 Ideya, Ltd. All rights reserved. Page 1
    • Social Media Monitoring Tools and Services Report Excerpts, August 2013 5.2.1 Ideya Ltd Data Management 5.2.1.1 Coverage The coverage of SMM tools and services typically refers to four key aspects: media coverage, language coverage, geographic market coverage and industry coverage. Social Media Coverage - Each tool tracks different social media platforms such as blogs, micro-blogs (e.g., Twitter), social networks (e.g., Facebook, LinkedIn), forums, and others. When deciding which SMM tools and services to use, it is important to consider those that provide adequate coverage and the social media that are of interest. In addition, companies should verify if SMM providers have their own crawlers and data centers or they simply buy their data in. TABLE. 10 SMM Product Comparisons by Media and Language Coverage Product/Company Information Media Coverage Language Coverage Brandwatch Social networks (e.g. Facebook, Google+), Microblogs (Twitter, Sina Weibo), video sharing sites (e.g. YouTube), photo sharing sites, blogs, discussion forums, news services (international, national and regional), corporate sites, Q&A sites, and review sites Languages: Brandwatch language coverage spans across 25 languages (which includes automated sentiment and topic analysis), including Arabic, Brazilian Portuguese, English, Chinese (Simplified), Chinese (Traditional), Czech, Danish, Dutch, Finnish, French, German, Italian, Japanese, Norwegian, Polish, Portuguese (European), Russian, Spanish, Swedish and Turkish. Geographic Coverage: Global (coverage is based on language, not location) BrandSpotter An extensive media coverage including Facebook, Twitter, Vkontakte (the largest Russian social network), LiveJournal and other blogs, community websites, small social networks, any source of user generated content (UGC) in Russia such as forums, e-commerce customer reviews (e.g., OZON.ru, Yandex.Market, Torg@Mail.ru), online media websites and reader comments on media websites BuzzForce™ and Social Media Dashboard/ Oceanus Blogs and microblogs (partner of key micro-blog sites such as Twitter, Sina Weibo, QQ Weibo, have PIS to access the data), BBS (top 400 BBS sites for the past 9 months), video and photo sharing sites (e.g., Youku, 56, Tudou and Ku6)), Social networks sites (e.g., Kaixin001, Renren, Douban), Wiki, and news Languages: Russian and English; the Company Website available only in Russian language. Reports available in English; Geographic Coverage: Russia Languages: English, Chinese; Geographic Coverage: Asia and China Excerpts only - for more detailed description of each of the key product features accompanied with a sample list of companies offering a particular feature, please order the full Report - Part 1; or visit our publication page http://ideya.eu.com/reports.html for more information. © 2013 Ideya, Ltd. All rights reserved. Page 1
    • Social Media Monitoring Tools and Services Report Excerpts, August 2013 Ideya Ltd Social Media Monitoring Tools and Services Report 2013 Part 2: SMM Tools and Services Directory Content: Profiles of 250 Social Media Monitoring Technologies itoring and Services 2. PROFILES OF PAID SMM TOOLS AND SERVICES In this section we provide information on paid SMM tool and service providers that we compiled from April-August 2013. We carefully examined tool descriptions on the official company and product Web site and supplemented that information with product reviews, market reports and vendors’ comments in order to create a comprehensive profile for each SMM tool and services. Information in the profiles is laid out in a uniform and structured way to support easy browsing and learning about the SMM tools. In addition, significant number of the product profiles includes one out include or several screenshots of the product user interfaces that further illustrate the product functionality and increase the reader familiarity with the SMM solution. We also include links to the tool Websites and contact information so that readers can easily access the latest information and sites obtain the most recent tool updates. As a part of the report excerpts, we have included several sample profiles from the Social Media Monitoring Tools and Service Directory: Adobe® Social /Adobe Systems Incorporated (United States) Brandwatch / Brandwatch (United Kingdom) BrandSpotter / Social Media Monitoring Ltd. (Russia) BuzzForce™ and Social Media Dashboard / Oceanus (China) Linkfluence Radarly / Linkfluence SAS (France) inkfluence SnapTrends - Social Intelligence System / Snap Trends Inc. (United States) Sonar - Online Earned Media Insights Ebiquity Plc. (United Kingdom) Insights/ Synthesio Global Listening Platform and Synthesio Unity Engagement Platform / esio Synthesio Inc. (France/United States France/United States) VICO Research Look Out / Vico Research & Consulting GmbH (Germany) Wobot / Wobot Ltd. (Russia) YouScan / YouScan RUS Ltd. (Russia) © 2013 Ideya, Ltd. All rights reserved. Page 1
    • Social Media Monitoring Tools and Services Report Excerpts, August 2013 Product/Company Information Ideya Ltd Tool and Services Key Features/ Clients /Pricing Product Name: Adobe® Social Company Name: Adobe Systems Incorporated (acquired Omniture in 2009) Product Overview HQs/Country: United States Adobe® Social is a comprehensive social media management solution that helps businesses build stronger social relationships through content that’s guided by tangible data. It enables marketers to scale social activity across their organizations, listen and respond to customer conversations, publish targeted content, measure results, and tie social interactions to business results. Company Type: Public Number of Employees: 11,144 Website: http://www.adobe.com/solutions/ social-marketing.html Introduction of the Tool: 2012 Types of Media Tracked: Facebook, Twitter, LinkedIn, Google+, Reddit, Tumblr, YouTube, Foursquare, Flickr, Instagram, blogs, forums, message boards Adobe® Social is integrated with Facebook, Twitter, Google+ and LinkedIn for management of external social profiles, and provides buzz monitoring across millions of social data sources including the full Twitter and Foursquare fire hoses, YouTube, Tumblr, Instagram, Flickr, blogs, forums, and more. Its predictive publishing feature allows marketers to deliver content that best resonates with their audiences by predicting social engagement on individual pieces of content and automatically suggests ideal timing for engagement. The solution also features a mobile user interface, streamlined workflows and reporting, social campaign measurement, and collaborative features, enabling social marketers to scale activities across the enterprise. Adobe® Social, a core solution of the Adobe Marketing Cloud, enables marketing professionals to surface real-time insights and customer trends and better understand the business impact of their social marketing activities in the context of other digital marketing channels. With a single sign-on unified interface, customers can easily Areas: Monitoring, Analysis, Measurement, share social content, assets, and insights with Adobe Social users and other marketers across Adobe Marketing Cloud. Publishing, Engagement, Moderation, Reporting Adobe® Social key capabilities comprise: Management and Governance: offers management of social accounts, roles and Languages: permissions, proper oversight with approval workflow, mobile accessibility, data 17 archiving and export to keep records and manage content according to various compliance requirements, Management: Listening and Moderation: lets users simultaneously monitor millions of sites Brad Rencher, SVP and General across the social web to identify trends, opportunities, and potential business Manager, Digital Marketing threats and get access to a real-time moderation queue to quickly respond to comments, route and escalate questions, and track performance, Contact: Application Builder: offers drag-and drop custom applications that include Adobe Systems Incorporated contests, galleries, polls, and coupons as well as integrated analytics to measure 345 Park Avenue engagement and conversions, San Jose, CA 95110-2704 Social Campaigns: offers comprehensive campaign measurement tools including Tel: 408-536-6000 integrated conversion tracking with campaign tracking codes, and a variety of key influencer, engagement, and conversion reports, Offices: Publishing and Ads: enables clients to publish to multiple platforms and Americas Region: San Jose (CA), San audiences simultaneously across all social networks, segment audience by Francisco (CA), Waltham (MA), demographic and location, schedule posts and streamline content creation McLean (VA), New York (NY), Arden across any number of management teams, regions and networks, Hills (MN), Lehi (UT), Seattle (WA), Social Analytics: offers 100 engagement metrics, comprehensive reporting Ottawa (Canada), Mexico City filters, and predictive insights on what customers like, talk about and share most (Mexico), Sao Paulo (Brazil) in order to see how well a post will perform before it is published. Europe, Middle East and Africa: © 2013 Ideya, Ltd. All rights reserved. Page 1
    • Social Media Monitoring Tools and Services Report Excerpts, August 2013 Diagem (Belgium), Prague (Czech Republic), Copenhagen (Denmark), Dublin (Ireland), Herzlia (Israel), Amsterdam (The Netherlands), Oslo (Norway), Barcelona (Spain), Kista (Sweden), Istanbul (Turkey), Paris (France), Basel (Switzerland), Munich (Germany), Warsaw (Poland), Chisinau (Republic of Moldova), Bucharest (Romania), Kiev (Ukraine), Maidenhead/Berkshire (UK), Moscow (Russia), Milano (Italy), Rome (Italy), Bryanston (South Africa), Dubai (UAE), Ideya Ltd Industry Focus: Adobe currently caters companies across all industry sectors. Key Product Applications: Marketing & Communications/Online Marketing Campaigns, Brand Marketing, Customer Care Product and Service Availability: Software Hosted, Mobile, Professional Services: (Social Marketing Strategy, Community Engagement, Creative Strategy and Design, Social Analytics and Measurement, Implementation and Training) Key Features: Real Time Buzz Monitoring: Capture mentions of tracked and related terms across millions of social data sources Asia Pacific: Beijing (China), Extensive Media Coverage: Facebook, Twitter, LinkedIn, Google+, Reddit, Tumblr, Shanghai (China), Tokyo (Japan), YouTube, Foursquare, Flickr, Instagram, and other social media channels Taipei (Taiwan), Seoul (Korea), Hong Filtering for spam and duplicates: smart processing that removes spam and Kong (Hong Kong), Singapore duplicates (Singapore), Bangalore (India), Data Filtering: filtering of results by topic, sentiment, geo-location and influence Mumbai (India), Noida (India), Data Visualization: extensive range of graphs and charts including bar chart, line Sydney (Australia), Wellington (New chart, bubble chart, pie chart and others Zealand) Key Metrics: volume of mentions, sentiment, Facebook reach (total reach, reach potential, organic reach viral reach, paid reach), likes, comments, shares, "people Email: talking about this", followers, retweets, follows, share of voice, engagement, Eric Anderson conversions, and others Adobe Systems Incorporated Trend Analysis: key indicators over time including volume of mentions, reach, 385-221-1648 likes, "people talking about this", follows, sentiment trending and others eric@adobe.com Tracked and Related Terms: ranks tracked and related terms by volume Influence Analysis and Profiling: identifies key influencers that are most likely to drive positive conversations about the brand, shows which types of post and messages effectively engage influencers and collects social profile data to leverage in marketing programs and business channels Sentiment Analysis: sentiment analysis allows Adobe customers to rank social mentions from 1 [negative] to 10 [positive], with 5 being neutral Competitive Analysis: measures share of voice by competitors Moderation: enables users to moderate conversations on the brand’s own social properties and route questions and concerns to teams who can resolve issues with a real-time moderation queue that tracks customer support issues through resolution Publishing: Adobe® Social allows users to publish content across multiple social networks at once through a sophisticated content calendar Predictive Publishing: Its predictive publishing feature allows users to deliver content that best resonates with their audience by automatically predicting social content performance and suggesting ideal timing to improve how specific content will perform. The system continually refines recommendations and get smarter with each action and use Integrated Content Promotion: Users can also amplify the reach of important posts with advertising and integrated content promotion Social App Builder: Create and deploy custom engagement apps featuring contests, galleries, polls and coupons for Facebook, websites and mobile Campaign Monitoring and Measurement: automatically attributes social activity to the metrics that matter most to a business and break down performance by post, giving marketers more insights into the types of content that are driving the best results. Adobe® Social automatically appends campaign tracking codes to owned social content to directly attribute social interactions to website activity which helps identify which social conversations drive engagement and customer © 2013 Ideya, Ltd. All rights reserved. Page 1
    • Social Media Monitoring Tools and Services Report Excerpts, August 2013 Ideya Ltd conversions. It optimizes campaign impact based on the real time insights and targeting (by type of relationship, age range, gender, location) and measures campaign progress over time (e.g. number of mentions, social campaign clicks, landing page traffic, etc.) Reporting: real-time dashboard reporting including influencer reports, integrated campaign tracking, social intelligence reports, conversions reports and others Data Export: export of data in .xls and .csv formats Data Archiving: archive content for 1 year standard or more to ensure compliance and provide an audit trail Mobile: enables users to manage social channels on-the-go via tablets and smart phones (iOS and Android™) Workflow Management: enables businesses to tailor administration and permissions to balance their needs for control by defining, assigning, and controlling access so that users always see the right tools and data. It consolidates multiple tools, workflows and datasets for a holistic view of company social presence and to ensure compliance and standardize operation across the enterprise. It offers seamless collaboration tools to empower stakeholders across the organization to share feedback on campaigns, content and data and offers content calendar feature enabling them to create, schedule and track social campaigns across platforms and properties Client Support: 24/7 telephone and email technical support, training on demand provided by Adobe consultants, and access to Adobe Training Services video modules, online documentation, white papers, and a large knowledgebase of questions for self-paced learning. Clients: Alienware, American Marketing Association, AOL, Blockbuster, Cadillac, CanWest Interactive, Chevrolet, Dex Media, Discovery Channel, Expedia.com, Gannett, Heathology, HP, JetBlue, LastMinute.com, Maytag, Microsoft, Neiman Marcus, Notrefamille.com, Oracle, Overstock.com PayPal, Puma, Roxio, Sears, Sprint, Timberland, Toyota, Wine.com, and many others. Screen Capture 1: Adobe® Social - Summary © 2013 Ideya, Ltd. All rights reserved. Page 1
    • Social Media Monitoring Tools and Services Report Excerpts, August 2013 Ideya Ltd Screen Capture 2: Adobe® Social - Social Buzz Screen Capture 3: Adobe® Social - Social Campaign Details Screen Capture 4: Adobe® Social Predictive Publishing - Offering Predictive Analytics, DataDriven Recommendations, and Social Content Optimization © 2013 Ideya, Ltd. All rights reserved. Page 1
    • Social Media Monitoring Tools and Services Report Excerpts, August 2013 Ideya Ltd Screen Capture 5: Adobe® Social - Content Calendar - Providing a Holistic View of Content Strategy and Publishing of Content Across Multiple Social Accounts from Content Creation, Customization, Campaign Attribution, Ad Targeting, Bid Pricing, to Final Approval Pricing: Hosted and delivered via on-demand subscription service with price that can reach the total of £36,000 per year. Languages: User Interface: English, French, Traditional Chinese, Simplified Chinese, German, Japanese, Korean, Portuguese, Spanish; Listening: English, French, Traditional Chinese, Simplified Chinese, German, Japanese, Korean, Portuguese, Spanish, Russian, Dutch, Norwegian, Swedish, Italian, Indonesian, Hebrew, Arabic; Sentiment Analysis: English, French, Simplified Chinese, German, Japanese, Portuguese, Spanish, Russian, Dutch, and Italian. Geographic Coverage: Worldwide © 2013 Ideya, Ltd. All rights reserved. Page 1
    • Social Media Monitoring Tools and Services Report Excerpts, August 2013 Ideya Ltd Product Name: Brandwatch Company Name: Brandwatch Product Overview HQs/Country: United Kingdom Website: http://www.brandwatch.com/ Company Type: Private Number of Employees: 130 Introduction of the Tool: 2007 Types of Media Tracked: Social networks (e.g. Facebook, Google+), Microblogs (Twitter, Sina Weibo), Video sharing sites (e.g. YouTube), Image sharing sites, Blogs, Discussion forums, News services (international, national and regional), Corporate sites, Q&A sites, Review sites Areas: Listening, Monitoring, Engagement, Reporting Languages: 25 Contact: Giles Palmer, Founder and CEO, Bryan Tookey, COO Contact: Brandwatch (UK) International House, Queens Road, Brighton, BN1 3XE UK: +44 1273 234290 USA: +1 212 229 2240 Offices: Europe: Brighton (UK), Berlin (Germany), Stuttgart (Germany); North America: New York (NY), Chicago (IL), Email: contact@brandwatch.com Direct Email: Bryan Tookey, COO © 2013 Ideya, Ltd. All rights reserved. Brandwatch is one of the world's leading providers of social media monitoring and intelligence. Businesses and organizations use Brandwatch to review, analyze and interpret social data, in order to make smarter business decisions. The Brandwatch platform delivers broad coverage of online conversations and interactions, comprehensive analysis at author, topic and channels levels, and a customisable user experience that can be easily adapted to multiple use cases. Brandwatch crawls and track millions of sites, including major social networks, blogs, forums, review sites, news, image and video sites, and provides in-depth analysis including sentiment and topic analysis, impact scoring, advanced workflows and more. Emphasis is on quality, not quantity, with powerful spam and duplicate filters, as well as a flexible Query creation system, meaning clean, accurate data. Using these capabilities, organizations can make greater use of social data throughout the customer lifecycle to grow brand awareness and reputation, mitigate PR crises, conduct market research, uncover sales opportunities, more effectively support customers, and identify advocates and influencers. Brandwatch combines automated data collection with human analysis. Whilst the platform includes automated sentiment and topic analysis, it also allows users to manually edit these, as well as add their own categories and tags. Powerful Rules capabilities allow users to automate the process of categorizing mentions. Brandwatch also has over 80 freelance data analysts, all native in at least one of the 25 languages covered by the platform, whose services in Query, dashboard set up, and sentiment/category mark up, can be enlisted by clients at additional cost. The application allows users to filter their data by a range of filters including country, media type, impact, influence and sentiment to analyze the data and allow for more focused and relevant insights. Workflow options also mean that individual mentions can be assigned to predefined categories such as status (open, replied, closed) and priority (high to low), and assigned to specific team members. Customisable and regular email Alerts can also be set up, to alert users of new mentions as they happen, at regular intervals or when a specific threshold is crossed. These can be fully customized with filters. In 2013, Brandwatch developed the Impact Score, a score for understanding the influence and impact of specific mentions, sites and authors that helps its clients further understand which data is the most important to them. It also introduced a new feature, Channels, that allows for in-depth analysis of owned media assets (initially Facebook pages and Twitter accounts). Brandwatch was also certified by the Twitter's Certified Products Program for Social Analytics and Engagement because of its renowned monitoring and analytics services. In March 2012 Brandwatch received $6million in investment, led by Nauta Capital, allowing the company to expand further into the US and increase European expansion. Key Product Applications: Marketing & Communications, Public Relations, Online Reputation Management, Page 1
    • Social Media Monitoring Tools and Services Report Excerpts, August 2013 bryan@brandwatch.com Ideya Ltd Crises Management, Market Research (Customer Insights, Competitive Analysis), Customer Services and social CRM, Agencies, Product Development, Community Support, and Human Resources. Industry Focus Brandwatch caters for companies and brands across all industry segments. Product and Service Availability Software Hosted, Agency, White Label, Consulting (Data validation, Query Definition Advice and Ongoing Management, Customized Reporting, and Assistance with the Use of API for integration, Custom Reporting and Data Analysis). Key Features: Online Reputation and Buzz Monitoring, Near Real Time Search and Automatic Data Retrieval: Brandwatch crawlers operate in near-real time, Data Latency: ranges from a few seconds to 24 hours depending on the source (tweets in seconds, popular blogs and social media content etc every few minutes and less important/popular sites less regularly), Customizable Dashboard, Technology: Brandwatch collects and houses data from the web by using its own crawlers and technology and leverages a Natural Language Processing (NLP) algorithm to identify language used for data, allowing users to filter the results by language. It uses a five point analysis process consisting of language detection, title, and content extraction, query matching, sentiment analysis and recurring phrase identification. Extensive Media Coverage: social networks (e.g. Facebook, Google+), Microblogs (e.g. Twitter, Sina Weibo), video sites (e.g., YouTube), image sites (e.g. Flickr), blogs, discussion forums, news services (international, national and regional), corporate sites, review sites and others. In 2013, Brandwatch introduced a new Channels feature allowing brands and agencies to conduct analysis of their own social media assets (Facebook, Twitter, and others to come) and compare side-by-side to competitors, bringing owned and earned media analysis together in one platform. Search: offers standard keyword search and flexible Boolean searches within user query, and the vast range of meta data attributed to each mention/source in dataset allows for high level of segmentation and filtering options, Filtering for Spam: automatic filtering of spam and duplicates with an option for manual tagging of individual mentions as spam, Data Filtering: filtering of results by media type, categories, topics/keywords, language, geography, by number of back links (for websites) and followers (for Twitter) enabling users to prioritize data they see, Geo-location: uses intelligent techniques to detect location of people talking about company's brand, with a drill-down capability from the continent of origin all the way to the city level, Data Sorting: sorting of results by date and relevancy, Charts/Graphs: offers a wide range of charts including bar charts, pie charts, line charts, mentions map (geographic), and others, Key Metrics: offers a wide range of metrics including volume of mentions/tweets/retweets, impressions, share of voice, sentiment, popularity of website, influence (Impact Score), side by side charting of owned media posts and earned mentions allowing organizations to understand the impact of social media activities to online buzz, Trend Analysis: e.g. volume over time, volume by media type over time, share of voice by media type over time, and sentiment trending. © 2013 Ideya, Ltd. All rights reserved. Page 1
    • Social Media Monitoring Tools and Services Report Excerpts, August 2013 Ideya Ltd Brandwatch also charts key trends and insights related to owned social media assets over any time period (Facebook comments, shares, etc.), segment data by user and content type and drill into individual mentions and authors, Historical Data: historical data available back to June 2010 (free for Enterprise clients, at additional cost for Pro clients). Full historical Twitter data available at additional cost, Automated and Human Sentiment Analysis: based on the Brandwatch own Natural Language Processing (NLP) framework for sentiment analysis including regular retraining of specialized classifiers for various combination of languages and subjects. Although the sentiment of each mention in Brandwatch is automatically determined, both user and paidfor analyst data validation are also available. The sentiment analysis includes both sentiment count (positive, negative neutral), as well as sentiment trending. Topic/Theme Analysis: automatically determines key themes related to user query and looks at the sentiment around the topics which concern user’s brand, Word/Tag Cloud: topics are scaled in size depending on volume of mentions within specific topic; custom-created tags and categories are included in the topic cloud and coloured differently than automatically generated topics. Clicking on an individual topic allows user to see all the mentions around the selected topic. Competitive Analysis: analyzes key statistical data across each of the selected brands, allowing users to select brands side by side and compare them by volume or score or against industry average. The Brandwatch's Channels feature offers mapping of company's owned social network results against competitors, helping companies plot the path to market leadership, Influence Profiling and Analysis: measures where the chatter is emerging from blogs, forums or news sites and evaluates how influential they are. It identifies most mentioned tweeters, top stories and top hashtags, which are a vital part of Twitter. Brandwatch also detects the most engaged, active members and their impact within an organization's owned social community and those of its competitors. The key metrics to determine influencers include traffic data, number of comments, views, followers, site credibility, and Impact score, Campaign Monitoring and Measurement: ability to track and measure the performance of marketing campaigns, Engagement Function: a feature that allows users to reply, post, and share right from the Brandwatch's platform - users can respond directly to users on Twitter and share Facebook content. Internally, users can use workflow to share engagement across a team. Reporting: users can use the online dashboards to create workspaces custom reports based on their preferences and export reports into various formats, Data Export: in Microsoft Excel format (xml), CSV, chart export as images, Data Archiving: users can create and save an unlimited number of workspaces (custom reports). Data is stored using a large distributed, redundant collection of servers, guaranteeing availability and performance. When user creates a new Query, Brandwatch returns data up to the beginning of the previous month or up to 10,000 mentions, whichever comes first. Brandwatch can also go back further to retrieve up to 3 years of data (free for Enterprise clients, or at additional cost for Pro clients). Full historical Twitter data is also available at additional cost, Alerts: standard customizable email alerts specified by user query and by any combination of filters (mozRank, location, etc.) sent in real time or as © 2013 Ideya, Ltd. All rights reserved. Page 1
    • Social Media Monitoring Tools and Services Report Excerpts, August 2013 Ideya Ltd specified by user (on a daily, weekly or monthly basis). Brandwatch also offers threshold alerts triggered by sudden change in volume of mentions, White Label: offers labelled version of the user interface with client own logo or colour scheme, API Integration of data with client data (e.g. Intranet) - provides an API for clients who wish to integrate Brandwatch data in their own system (CRM, CEM, business intelligence systems and others), Workflow Management: supports multiple users' accounts, offers multiple client's logins at no extra cost, and dashboard sharing settings (unshared, view only, analyst mode), Technical Support: ongoing email and telephone support available. All Enterprise Brandwatch subscriptions are assigned a personal Account Manager who provides ongoing phone and email support. Brandwatch also offers initial training free of charge and on-demand advanced training for additional fee. A dedicated support portal is also available to clients and comprises a large library with help documents and videos, as well as options to recommend features, report issues and contact the support team. There is also a beta program that offers clients the opportunity to test and give feedback on features in development. Clients: More than 700 global brands and agencies use Brandwatch including British Red Cross, DDB, Dell, Digitas, Five by Five, Gorkana, iCrossing, Ipsos, Jam, Kellogg's, Mediacom, Mec Active Engagement, Millward Brown, OMD, Omnicom, Pepsico, RSPCA, SEAT, Scottish Power, SEGA, Sky News Arabia and Whirlpool, among others. Screen Capture 1: Brandwatch Dashboard - Summary Component Pricing: The company offers a monthly subscription model, with different packages based on Query or mention volumes. It offers unlimited user logins to any client at no extra charge. Brandwatch currently offers several subscription plans, including: Pro: Price: £500/$800/€600 per month; intended for small and medium brands or topics. It starts at 10,000 mentions per month, unlimited queries, analytics, unlimited number of users, projects, and dashboards, automation, including data tagging, workflow and sharing, 25 languages, initial training, support portal access, email support, 1 month of historical data with an optional upgrade, 12 months of data storage, Enterprise/M: Price: £2,000/$3200/€2400 per month; intended for large © 2013 Ideya, Ltd. All rights reserved. Page 1
    • Social Media Monitoring Tools and Services Report Excerpts, August 2013 Ideya Ltd brands and agencies. It starts at 1M mentions per month, unlimited queries, all pro analytics plus Insights feature, unlimited number of users, projects, and dashboards, automation, including data tagging, workflow and sharing, 25 languages, initial training, support portal access, dedicated account manager, over 2 years of historical data, and ongoing data storage, Enterprise/Q: Price: £2,000/$3200/€2400 per month; advanced analysis for high-volume queries. It starts at 10 queries, unlimited mentions, all pro analytics plus Insights feature, unlimited number of users, projects, and dashboards, automation, including data tagging, workflow and sharing, 25 languages, initial training, support portal access, dedicated account manager, over 2 years of historical data, and ongoing data storage. For other pricing options please contact the Company directly at support@brandwatch.com. Note: Number of mentions is the number of tweets, blogs, forum and news articles, discussion boards’ discussions etc that match the monitored search terms – it is counted after removal of spam and duplicates. Screen Capture 2: Brandwatch – Channels Competitor Analysis (Facebook) Screen Capture 3: Brandwatch – Topics Component Languages: Brandwatch language coverage spans across 25 languages (which includes © 2013 Ideya, Ltd. All rights reserved. Page 1
    • Social Media Monitoring Tools and Services Report Excerpts, August 2013 Ideya Ltd automated sentiment and topic analysis), including Arabic, Brazilian Portuguese, English, Chinese (Simplified), Chinese (Traditional), Czech, Danish, Dutch, Finnish, French, German, Italian, Japanese, Norwegian, Polish, Portuguese (European), Russian, Spanish, Swedish and Turkish. Geographic Coverage: Global (coverage is based on language, not location) Product Name: BrandSpotter Company Name: Social Media Monitoring Ltd. Company Type: Private Number of Employees: 25-30 HQs/Country: Russia Website: http://www.brandspotter.ru Introduction of the tool: 2010 Types of Media Tracked: Blogs, Social Networks (e.g., Facebook, Vkontakte), Forums, Twitter, Customer reviews, Online Media Websites Languages: 1 Areas: Listening, Monitoring, Analysis Management: Olga Sternik, CEO and Co-founder Contact: Social Media Monitoring Ltd. 24 Srednii Tishinskii per. Moscow 123557 Russia Tel.: 7 (499) 253 20 01 Mob.: 7(903)968 97 35 Offices: Europe: Moscow (Russia) Email: For General Inquiries: welcome@brandspotter.ru Direct Email: © 2013 Ideya, Ltd. All rights reserved. Product Overview Social Media Monitoring Ltd. is a Russian start-up that offers social media monitoring services for Russian market. Its social media monitoring tool, BrandSpotter, launched in 2010, helps marketing professionals, business leaders and advertising agencies to monitor brand reputation across social networks and blogs and automatically track mentions around brands, products, campaigns and special events. Key Product Applications: Marketing and Communications, Market Research (Consumer Insight and Competitive Analysis), PR, Reputation Management, and others Industry Focus: BrandSpotter caters to clients across all industry sectors Product and Service Availability: Software as a Service (online access to the web-interface), Data also provided through an Application Programming Interface (API) directly to the customer's database, Research and Consulting Services (Manual Data and Text Analysis, Custom Research Reports in Russian or English offered by Brandspotter's analysts, Reputation Management (Russian only) offering alerts and consulting on Opinion Landscape and PR strategies, Social Media Management and Client's Customer Support Outsourcing facilitated virtually by Brandspotter team). Key Features: Real Time Monitoring, Real Time Automated Sentiment Analysis, Standard Dashboard: with real time reports and scheduled email reports, Technology: uses two step algorithms: (1) basic morphological analysis of text, and (2) intelligent machine learning techniques to perform statistical detection of regularities in the semantic relations within the text of different themes, style and tone, Filtering for Spam and Duplicates, Data Filtering: filtering of results by media type, sentiments, topics, dates, competitors, authors, sources, urls, Extensive Media Coverage: Facebook, Twitter, Vkontakte (the largest Russian social network), LiveJournal and other blogs, community websites and small social networks, and any source of user generated content (UGC) in Russia such as forums, e-commerce customer reviews (e.g., OZON.ru, Yandex.Market, Torg@Mail.ru), online media websites and reader Page 1
    • Social Media Monitoring Tools and Services Report Excerpts, August 2013 Olga Sternik, General Director olga.sternik@brandspotter.ru Ilya Ermolaev, Sales Director Ilya@brandspotter.ru Ideya Ltd comments on media websites, Graphs/Visualizations: dynamic graphs and charts on sentiments, topics, and competitors, Metrics: volume and growth of mentions, share of voice, attention (participation level, reach, conversation tonality), engagement (retention rate, participation rate), action (conversation rate, conversation tonality, reach), influence (authority rate), Trend Analysis: volume of mentions over time, sentiment trending, topic trending, competitor activity over time, Historical Data: offers 1 month of historical data by default and 3 years of historical data by request for extra charge, Automated Sentiment Analysis: 3 level analysis: positive, negative and neutral sentiments, Influencer Profiling and Analysis: identification and monitoring of key opinion leaders, their sentiment towards the brand, and others. Authors Analysis: including author analysis by number of followers, number of posts, number of comments, ratio of comments per post, ratio of interactions per member and others. Topic Analysis: word frequency analysis with Word Cloud visualization, Competitive Analysis: full data on competitors including media type analysis, sentiment analysis, share of voice and others, Data Archiving: unlimited archiving of user data for the length of the contract and search capabilities inside client database of the mentions collected, Data Export: in Microsoft Excel format (xls), csv, Reporting: Microsoft Excel reports delivered via email on a daily, weekly and monthly bases in either Russian or English depending on the client preference, Client Support: offered through a personal manager, training, technical support via telephone or Skype or at client premises. Screen Capture 1: BrandSpotter Dashboard – Trend Analysis for Multiple Topics, Filtering Options By Sentiment and Media Source © 2013 Ideya, Ltd. All rights reserved. Page 1
    • Social Media Monitoring Tools and Services Report Excerpts, August 2013 Ideya Ltd Screen Capture 2: BrandSpotter Dashboard – List of Posts (with Posts' Full Text Display, Sentiment, Found Reposts Mark-up), Filtering of Results by Media Source, Search by Url and Text Screen Capture 3: BrandSpotter Dashboard – Key Metrics Over Time and Share of Voice © 2013 Ideya, Ltd. All rights reserved. Page 1
    • Social Media Monitoring Tools and Services Report Excerpts, August 2013 Ideya Ltd Screen Capture 4: BrandSpotter Report/English Version Sentiment Trending, Top 10 Media Sources, 20 Latest Mentions Clients: Mainly agencies such as SPN Ogilvy, Wunderman, AdWatch Isobar, Zenith Optimedia, and local agencies that procure monitoring services for major international brands with offices in Russia (e.g., Nestle, Danone, Chevrolet, Heinz, J&J, IKEA, LG, L’Oreal, Nokia, Philips, Ford, Sony, Philip Morris and others). Pricing: The company offers separate plans for agencies and brands: Brands: the basic price for one account is 50,400 RUB per month ≈ $1,610 per month; The company offers discount for PIA (payment in advance), for instance, for 6 month PIA, the price is 46,267 RUB ≈ $1,475 per month and for 12 months PIA, the price is 43,697 RUB ≈ $1,393 per month), Agency: 42,840 RUB per month ≈ $1,365 per month. The price covers: customer support (personal account manager, training, technical support via phone/Skype or on client premises), account set up with complex search queries, unlimited number of keywords (related to one brand or a category), any number of competitors, unlimited number of user accounts with online access and a report, automatic identification of key messages and spam, manual verification by analysts twice a day, excel reports downloadable from the interface or automatically delivered via email as scheduled (on a daily, weekly or monthly bases), adding unlimited number of new sources on demand based on a client preference (e.g. specific websites, forums, etc.). Reporting Services: BrandSportter also offers analytical reports comprising activity trend analysis, sentiment trending, media analysis, topic analysis, influencer analysis, social media strategy recommendations based on the evaluation of company's brand social performance and its comparison with competitors (trends, sentiment, media analysis and influencer analysis). The price of standard monthly reports is 40,000 RUB≈ $1,275. The costs can vary depending on the number of mentions on specific topic, number of queries or report format (.pdf or .ppt). For more detailed pricing information please contact the company directly at: welcome@brandspotter.ru or agency@brandspotter.ru. © 2013 Ideya, Ltd. All rights reserved. Page 1
    • Social Media Monitoring Tools and Services Report Excerpts, August 2013 Ideya Ltd Languages: Russian, English, and Kazakh language; the Company Website available only in Russian language. Reports available in English; Geographic Coverage: Worldwide Product Name: BuzzForce™ and Social Media Dashboard / Oceanus Company Name: Oceanus Info Co., Ltd. HQs/Country: China Website: http://www.oceanus-data.com/ Product Overview Oceanus Info Co. Ltd. is a social media research and consulting company that helps businesses harness the full potential of social media intelligence. The company specializes in Internet search, data mining, social media research and consulting to help businesses listen and understand online voice from social media to drive their business performance across their organizations including social media marketing, brand tracking and social media customer care. Company Type: Private Number of Employees: 50 Introduction of the Tool: 2010 Types of Media Tracked: Blogs, Microblogs, Boards, Social network sites (SNS), Video Sharing Sites, News, Reviews (E-commerce sites, travel sites, video sites) , Price of E-commerce site Areas: Monitoring, Analysis Languages: 2 Management: Lei Zhou, Founder Contact: Oceanus Info Co., Ltd. Central Valley, No. 16 Haidian Zhong Road, Block F307, Haidian District Beijing 100080, China Tel.: +86 (0)10 62634369 Offices: Asia Pacific: Beijing (China) Email: General Email: info@oceanus-data.com Direct Contact: © 2013 Ideya, Ltd. All rights reserved. Through data mining, Oceanus can also picture personality of Sina Weibo users or followers of a brand page and gather contact information. It provides marketing automation tools to nurture and track these followers through EDM, SMS and WeChat. Page 1
    • Social Media Monitoring Tools and Services Report Excerpts, August 2013 Ms. Lei Zhou Lei.zhou@oceanus-data.com Ideya Ltd Its key advantages are: Its systematic and mature social media data analyzing methodology that provides actionable and valuable research to their clients, social media automation and in-depth social media research and consulting services provided by professional teams from top research and consulting firm and IT company. Its proprietary SMM and analysis tool BuzzForce™ and Social Media Dashboard, which support BBS, blogs, microblogs, social network sites (SNS), news data acquisitions, advanced data processing systems (mass Chinese phrase database, precise Chinese language, indexing, NLP) and customizable professional dashboard. Social Media Marketing Evaluation: measures the brand page performance, social media marketing performance and benchmarking with key competitors Review Analysis: measures customer reviews on products sold on key Chinese e-commerce sites, travel sites and video sites as well. Social ambassador: helps clients to set up and operate social ambassador program, including recruitment of ambassador, points, evaluation, etc. Free analytical tool for Sina Weibo (Chinese Twitter): 1) Tweets Metronome (http://weibo.com/app/detail/5ydmoy) to measure the regular pattern of a Twitter user and its followers. 2) Chinese Twitter index, a free dashboard of different industries, easy to compare the activity of brand pages (http://weiboindex.oceanusdata.com/WeiboMeterWebBasic/weiboBasic/login.jsp) Key Product Applications: BuzzForce™ is an ideal tool for Product R&D (e.g., product innovation, launch and real time product feedback), Branding (e.g., brand positioning, brand health check, voice tracking), Marketing (social media marketing evaluation, pitching support, media planning), Customer Services (quick feedback to clients’ complaints and questions), Market research (market insights and analysis, potential sales opportunities), PR (e.g., crises management), and others. Product and Service Availability: Software Hosted, Consulting and Research (Social Media Automation, Social Media Advisory, Social Media Care and Social Media Innovation and Operation) Industry Coverage: Experience in 20 industries including Auto, IT/Consumer Electronics, Electronic Appliance, Baby, Cosmetics, Social/Military, Travel, Economy/Finance, Pet, Education, Real Estate, Game, Sport, Entertainment, Health, Career, Fashion, Regional media and others. Key Features - BuzzForce™ and Social Media Dashboard: Real Time Monitoring, Data Latency: ranges from 30min – 12 hours; generally data latency is 12 hours but it can be adjusted to 30 minutes when needed, Customizable Dashboard, Technology: cutting-edge NLP technology, data-capturing with multitechnology, dynamic page analysis, precise indexing system supporting English and Chinese languages, automatically learning mechanism, Extensive Media Coverage: blogs and microblogs (partner of key micro-blog sites such as Twitter, Sina Weibo, QQ Weibo, have PIS to access the data), BBS (top 400 BBS sites for the past 9 months), video and photo sharing sites (e.g., Youku, 56, Tudou and Ku6)), Social networks sites (e.g., Kaixin001, Renren, Douban), Wiki, and news, Search: supports Boolean factors (AND, OR, NEAR), Graph and charts: column, line, pie charts and others, © 2013 Ideya, Ltd. All rights reserved. Page 1
    • Social Media Monitoring Tools and Services Report Excerpts, August 2013 Ideya Ltd Filtering: filtering for spam, Data Filtering: filtering of data by media type and keywords. Data from Sina Weibo (Chinese Twitter) can be also filtered by demographics and keywords, Metrics: volume (number of comments, number of individuals talking), reach (size of audience viewing the messages), comments (number of replies), share of voice, placement (number and types of media where buzz exists), tweets and retweets (volume, path of retweets, time, etc.), Trend analysis: e.g. volume of mentions over time, sentiment trending, Historical Data: offers 9 months of historical data, Demographic data: gender, geographic, age (microblog only), Automated and Human Sentiment Analysis: overall tone, polarity to product, issue, brand, feature; the tool offers automated sentiment analysis with accuracy of 60% (positive, negative and neutral). To improve the accuracy of the automated analysis, human sentiment analysis is performed (positive, mixed, negative, neutral and no opinion) Human Topic Analysis: features and words associated with a brand or issues, hot topics, Word/Tag Cloud, Influencer Analysis and Profiling: identifies the most important and influential social media authors such as top bloggers/news sites, BBB sites and offers ranking by number of articles or number of visits, Competitive Analysis: including share of voice and monitoring competitor activity over time, Viral Content Tracking and Analysis: uses “word similarity” technology to analyze viral content, Campaign Measurement: the tool measures success of campaigns (main business), Data Alerts: alerts via email, Data Export: export of unlimited data volume in Microsoft Excel (.CSV) format, Workflow management: supports multiple user accounts, task assignments, etc., Reporting System: flexible reporting system, CRM: the Company provides social media care service, which is similar to CRM. It offers a web interface for its clients to browser messages from SM about sales opportunities, complaints or any questions regarding client’s brand, API Integration with other third party applications – e.g., it gathers Chinese Twitter (Sina Weibo, Tencent Weibo) through their APIs, and other features, Multi-Channel Marketing: identify, nurture and track customers and prospects through multi-channels including EDM, SMS, Weibo Message, and WeChat. Screen Capture 1: Buzzforce™ Topic Analysis showing a graph with Brand Attributes, Competitors, Hot Topics, Product Attributes, Products, Purchase Related Concept © 2013 Ideya, Ltd. All rights reserved. Page 1
    • Social Media Monitoring Tools and Services Report Excerpts, August 2013 Ideya Ltd Screen Capture 2: Buzzforce™ Dashboard Screen Capture 3: Buzzforce™ Dashboard - Top Reports Screen Capture 4: Buzzforce™ Tweets Metronome for Sina Weibo (http://weibo.com/app/detail/5ydmoy) Clients: IBM, Google, HP, Shell, Lee, Hennessy Cognac, Volvo, Embraer, Sina.com.cn, Giorgio Armani, Mazda, Baidu, University of Cambridge ESOL Examinations and others © 2013 Ideya, Ltd. All rights reserved. Page 1
    • Social Media Monitoring Tools and Services Report Excerpts, August 2013 Ideya Ltd Partners: Ogilvy Public Relations Worldwide, The Nielsen Company, Ipsos, Strategic Public Relations Group and others Pricing: Social media monitoring (buzz tracking): Automatic Sentiment Analysis: US$150/brand(product), name/media type/month; Manual Sentiment Analysis: US$500/brand(product) name /media type/month; Deliverable: Excel; Research report: Buzz Research Report (40-45 slides): price range:US$7,000 - US$8,500; The report analyzes one brand/product and less than two (2) competing brands/products; include one media type* coverage; * media type: boards, blog, SNS, microblog (twitter), news, video, wiki Languages: English, Chinese Geographic Coverage: Asia, China Product Name: Linkfluence Radarly Company Name: Linkfluence SAS HQs/Country: France Website: http://linkfluence.com Company Type: Private Number of Employees: 40+ Introduction of the Tool: 2006 Types of Media Tracked: Twitter, Facebook, Google+, Linkedin, Blogs, Forums, Websites Areas: Listening, Analysis, Engagement, Social CRM Languages: 55 Management: Hervé Simonin, Chief Executive Officer Guilhem Fouetillou, Chief Innovation Officer & Co-founder Camille Maussang, CTO & Co- © 2013 Ideya, Ltd. All rights reserved. Product Overview Linkfluence – a leading Social Media Intelligence company – specializes in analyzing conversations on the social web (Facebook, Twitter, online media, blogs, forums, and social networks) to create business opportunities for brands. Linkfluence offers a unique and powerful solution for brands and agencies to monitor, measure, understand and engage efficiently across the social web. Its Radarly Product Suite (SaaS) – a multilingual, user-friendly solution with a quick and easy setup – collects and analyzes all the relevant social media conversations and content around the brand and its competitors and provides actionable insights applicable across the entire organization. Radarly offers a complete solution for brands reputation management and provides ways to engage with key influencers, evaluate community management actions, detect potential crises and identify best practices. Linkfluence helps businesses implement and roll out the tool to address their specific needs through daily/weekly/monthly reports, campaign performance analysis, community profiling, brand perception audit, weak signal detection and trend research. The Company has been recognized as one of the Top 5 Social Media Monitoring tools in 2013 by digital agency Goldbach and has been used by more than a hundred of high-profile companies in Europe to boost their social strategy. Key Product Applications: The tool is optimized for use in brand monitoring and reputation management, tracking social media marketing initiatives, identifying brand advocates or "influencers", and identifying specific conversations for engagement. Key Product Applications include Marketing & Communications, PR, Sales and Lead Generation, Online Reputation Management, Brand Monitoring, Market Research (Customer Insights, Consumer Segmentation, Competitive Analysis), Product/Service Development & Improvement, and Crisis Communication Page 1
    • Social Media Monitoring Tools and Services Report Excerpts, August 2013 founder Arnould Moyne, Chief Product Officer Fanny Forgeau, Chief Operating Officer Pauline Sauvage, Chief Financial Officer Oliver Tabino, Managing Director, Linkfluence Germany Contact: Linkfluence SAS Tour Pleyel, 153 Boulevard Anatole France, 93200 Saint Denis, France Tel.: 01 42 43 64 13 Offices: Europe: Paris (France), Manheim (Germany) Email: Guilhem Fouetillou, Chief Innovation Officer & Co-founder guilhem.fouetillou@linkfluence.co m © 2013 Ideya, Ltd. All rights reserved. Ideya Ltd Product and Service Availability: Software Hosted, White Label, Agency, Research and Consulting (Social Media Landscape Mapping, Consumer Insights, Market Research Planning, and others) Industry Focus: Linkfluence caters to businesses across all industry sectors. Radarly - Key Features: Customizable Dashboard: customizable dashboard to monitor, analyze and engage in real time, Media Coverage: extensive media coverage including Twitter, Facebook, Google+, forums, blogs, medias, websites and others, Data Visualizations: interactive graphs, visualizations and maps to represent the data and metrics, Data Filtering: filtering of results by topics/keywords, media type, geography, sentiment, influence, virality, language Key Metrics: volume of mentions, publications, number of fans and followers, new fans and followers, RT, likes & shares, engagement score, virality score, exposure, impact, sentiment, reach, acquisition, and Return on Investment (ROI)/Return of Image (ROE) – showing a message’s exposure and broadcast rate compared with the set objectives (sales, leads, notoriety) and market standards, Trend Analysis: volume of mentions over time, Historical Data: offers 3 months of historical data by default and 1 year of historical data for additional fee, Influencer Analysis and Profiling: influencer and advocate identification and one-click engagement. Linkfluence measures influence based on all quotes, responses, repeats, and recommendations (backlinks, tweets, votes, bookmarks). The individual influence is estimated based on the number of people who reach to these contents and the influence they have (measures reach). Viral Content and Analysis: showing the likelihood that a message published on a site will be broadcast, Social Network Mapping: important for development of communities of interest, different types of influence, the spreading and viral propagation of contents. Competitive Analysis: competitive benchmarking to leverage best industry practices. Competitive analysis evaluates client's position in comparison to their competitors, and provides share of voices, monthly development of their reputation Topic/Theme Analysis: identification of most discussed topics, Word/Tag Cloud: tag cloud, Automated and Human Sentiment Analysis: automated sentiment analysis allowing users to manually override the sentiment assigned by the system. It also offers human sentiment analysis on every language for additional fee. Customer Satisfaction: understands the expectations, criticisms, and elements of consumer satisfaction regarding to company products, the voices that count in their sector, domain, Campaign Monitoring and Measurement: tracks the dissemination of campaigns, Reporting: tailored reporting to mix qualitative and quantitative analysis, Engagement Function: allowing users to engage directly from the platform, Alerts: automated alerting delivered via email, Data Export: data export in various formats (raw data, image, pdf) Data Archiving: allowing users to archive their content and searches, Social CRM: cooperative social CRM, Page 1
    • Social Media Monitoring Tools and Services Report Excerpts, August 2013 Ideya Ltd White Label: co-branded solution for agencies, Workflow Management: supports unlimited number of users and offers access permissioning with complete admin to reader only privileges, workflow management features including task assignment to people with priority levels, and others. Client Support: continuous customer support and training by phone and email. Screen Capture 1: Radarly Dashboard – Insights List of Posts Filtered by Date, Media and Sentiments, Media Analysis, Sentiment, Theme Analysis, Word Cloud, Trends and others Screen Capture 2: Radarly Dashboard - Overview - Engagement Activity, Themes, Media Analysis, Engagement Impact (Audience Size, Number of Impressions, Page Views), and others © 2013 Ideya, Ltd. All rights reserved. Page 1
    • Social Media Monitoring Tools and Services Report Excerpts, August 2013 Ideya Ltd Screen Capture 3: Radarly Dashboard - Influencer Analysis With Comprehensive Filtering - by Themes, Language, Awareness Level, Activity Level, and Keywords Screen Capture 4: Radarly Dashboard - Competitive Analysis - Comparison by Number of Publications, New Fans and Followers, RT, Likes, Shares, arison Mentions, Engagement Level on Facebook and Twitter, List of Brand Posts and Reputation Trending © 2013 Ideya, Ltd. All rights reserved. Page 1
    • Social Media Monitoring Tools and Services Report Excerpts, August 2013 Ideya Ltd Linkfluence also offers Social Market Research and rigorous methodologies esearch inclu including: Social Media Landscape mapping to nurture SM planning Consumer Insights Return on Engagement (ROE) from SM campaigns agement Brand Image Perception across time to drive marketing strategy s Tailored Methodologies, mix of qualitative & quantitative approach, human h & software analytics, complementing traditional research Rigorous Methodologies: sampling, segmentation, hierarchization to reduce complexity and find patterns in the data Industry leader for communities mapping and analysis Social Media Research across 30 countries. Clients: Adidas, BBDO, BMW, Bosch, Bouygues, BPCE, Cartier, Canal+, Cetelem, Credit Agricole Consumer Finance, Credit Mutuel, Evian, France Televisions, Google, Havas Media, Heaven, Isobar, Kellogg's, L'Oreal, Le Figaro, McDonald’s, Michelin, Mic Microsoft, Nouveau Monde DDB, Orange, Osmoz, Performics, Philips, Publicis Consultants, Publicis Modem, Ouest France, Richemont, Sid Lee, Societe Generale, T Deutsche Telekom, Vanksen, and others. Pricing: Linkfluence offers ad hoc, regular reporting and analysis, as well as a dashboard for reporting monitoring Linkfluence currently offers three key plans: monitoring. Starter Plan for €490 a month - includes 5,000 mentions a month, 1 project, unlimited users, unlimited queries, all features included, Starter + Plan for €1,490 a month - includes 50,000 mentions a month, 4 projects, unlimited users, unlimited queries, all features included, l Business Plan for €3,490 a month - includes 2,500,000 mentions a month, 10 projects, unlimited users, unlimited queries, all features included. Languages: 55 languages including English, Chinese, French, German, Italian, Japanese, and Spanish, and others, Geographic Coverage Coverage: Worldwide Product Name: SnapTrends - Social Intelligence System Company Name: Snap Trends, Inc. HQs/Country: United States Website: http://www.snaptrends.com Company Type: Private Number of Employees: 51 Introduction of the tool: 2012 Product Overview SnapTrends™ brings a u unique cloud-based SaaS solution, delivering location based based social media listening. SnapTrends™ enables organizations to define any worldwide geographic location of any shape or size to listen, monitor, collect, and analyze open social media posts. Differentiated from other social media monitoring tools by its extensive patent portfolio and advanced processing and collection algorithms, SnapTrends™ collects more social media data in a given area than all other social listening systems Rather systems. than monitoring the entire universe, users can listen, collect and analyze social media data inside specific locations as small as a sports venue or as large as a country. Users can easily select geographic location, monitor the public social medi media originating from that location, analyze the collected data, and engage more effectively. The solution provides a wide range of product features including © 2013 Ideya, Ltd. All rights reserved. Page 1
    • Social Media Monitoring Tools and Services Report Excerpts, August 2013 Types of Media Tracked: Twitter, Facebook, YouTube, Instagram, FourSquare, Vine, Flickr, Viddy and others. Areas: Location, Listening, Analysis, Engagement Languages: Any. Architected in Unicode Management: Eric Klasson, Co-Founder, CEO Brandon Burris, Co-Founder, CTO Craig Yudell, VP of Intel. Property David Donovan, CFO Contact: SnapTrends Incorporated 8601 Ranch Road 2222 Building II - Suite 150 Austin, TX 78730 Tel.: 512.716.8410 Offices: Austin (TX) General Contact: info@snaptrends.com Direct Contact: Eric Klasson, Chairman & CEO eklasson@snaptrends.com Ideya Ltd sentiment analysis, influencer identification, natural language processing, social network mapping, standard and customized alerts, and much more. The Company offers a variety of services including SaaS, Enterprise and Service Bureau (highly specialized social media outsourcing for companies that do not have the resources or expertise for an integrated social media team). The services entail a combination of products, tools, processes and business domain expertise in easy to understand packages. Industry Focus: SnapTrends™ offers services and solutions for enterprises across all industry sectors including Politics (Election Operations & Candidates/Parties/Issues), Public Safety (Police/Fire/Ambulance), Government (Federal/State/Local), Education (Higher/K12), Commercial Energy, Media/Entertainment/Journalism, Event Operations (Sports, Concerts, Trade Shows, etc.), Multi-location corporate (Retail/Restaurant), Security (Home/Small Business/Corporate) and Professional Consulting/PR firms. Key Product Applications: Situational Awareness, Federal, Public Safety, Law Enforcement, Residential & Corporate Security, Local Opinion Polling, Research & Analysis, Customer Service, Brand Marketing, Corporate Communications, Reputation Management, Crisis Management, Sales Engagement, Regional Product Launches, Event Operations, Risk Management and Asset & Facility Monitoring. Product and Services Availability: SnapTrends™ is delivered as Saas, Enterprise or Service Bureau. The Company also offers short duration event specific subscription licenses and partner reseller white label program. Professional services include advanced user and administrator training, advanced methodology consulting, brand/event specific location research projects and a complete social media service bureau outsourcing package. Key Features: Software-as-a-Service and Enterprise real time location-based social media monitoring. Data Latency: Real time capable. SnapTrends™ consumes data from many different sources, including public API's and Twitter's Firehose. Data latency may range from a few seconds up to 15 minutes depending on the source. Technology: Unique patented location listening lens and multiple lens "mesh" solution, embedded analytics and multi-factor inclusion list technology. Dashboard: Standard current day profile & group activity and trend summary. Social Media Coverage: Currently Twitter, Instagram, Facebook, YouTube, Foursquare, Vine, Flickr and Viddy. Architected to connect to additional future social media data feeds. Geo-location: Single listening lens with secondary drill down lens feature. Multi-lens mesh feature for coverage of larger irregular shaped geographic areas. Mapping Overlays: Heat map and activity clusters, demographics, weather radar, emergency watches, and traffic. Drill down functionality: Extensive drill-down capability via live result mapping and monitoring, individual search terms and user profiles. Filter and analysis linking to original sources and specific posts. Search: Boolean operators (AND, OR, INCLUDE/EXCLUDE options). Smart Grouping: Results can be automatically organized into groups. Filtering: Global keyword and phrase searches. Geographic location filtering of results by keywords and phrases, including content from links. © 2013 Ideya, Ltd. All rights reserved. Page 1
    • Social Media Monitoring Tools and Services Report Excerpts, August 2013 Ideya Ltd Analytics: Profile results are measured for volume, trends, sources, registered locations, mood and sentiment, and location census demographics. Individual Group Members are measured for volume, mood/sentiment, and influence via social connections. Trend Analysis: Volume of mentions over time, sentiment and mood trending, word centrality, lexical diversity over time and collocation analysis. Historical Data: Standard subscription hosts data for 1 year before transitioned to a data archive. Data Archiving: Unlimited cloud based data storage of collected datasets. Word/Tag Cloud: Multi level word-cloud with direct links to individual terms, identification of the most used hash tags, user handle mentions, and words inside lens or profile results. Influencer Profiling and Analysis: Group level identification of top influencers and social connections to maximize engagement effectiveness. Multi-factor inclusion feature allowing users to track influencers' conversations across different events. Influencer Profiling. Social Network Analysis: Complex individual mapping of extended social networks of connected friends/followers, and multi-level communication channel mapping. Automated Sentiment Analysis: Measure for mood (happy and upset) and sentiment (positive and negative) using open source common language classifier/analysis. Campaign Monitoring: Possible to monitor the success of campaign performance for specific location. Competitive Analysis: Possible to perform competitive analysis by including brands and competitors' names in the search to identify and monitor conversations about competitors within the specific geographic area. Campaign Monitoring: Possible to monitor the success and effectiveness of marketing and political campaigns for a specific location. Alerts: Standard and Threshold alerts. Custom text/email alerts based, user determined threshold for specific keywords used inside lens location. Reporting: Integrated profile results and group member reports. User defined Multi-factor grouping capabilities. Customized report features to meet specific customer needs. Data Export: Reports and collected datasets are available in multiple formats including PDF, CSV, HTML and JSON. Mobile ready reports are also available. Social Engagement Functions: Direct customer engagement capability mapped to customer defined Twitter account. White Label: Reseller partner custom/white label solution program. Workflow Management: Role based user administration. Centralized organizational support for multiple administrator and user accounts API Integration with third party client applications: SnapTrends™ syndicated data API (REST or Streaming) capability. Data can be easily integrated into third party client applications including CRM Systems, business intelligence systems and others. SDK's and documentation available for developers. Clients: The SnapTrends™ subscribed customer list is confidential. Snap Trends can provide a relevant list of vertical specific references. © 2013 Ideya, Ltd. All rights reserved. Page 1
    • Social Media Monitoring Tools and Services Report Excerpts, August 2013 Ideya Ltd Screen Capture 1: SnapTrends™ - Single Lens, Twitter Feed, Heat Map Overlay Screen Capture 2: SnapTrends™ - Multi-Lens Mesh, Instagram feed Screen Capture 3: SnapTrends™ - Profile results, Most active users, Word Cloud © 2013 Ideya, Ltd. All rights reserved. Page 1
    • Social Media Monitoring Tools and Services Report Excerpts, August 2013 Ideya Ltd Screen Capture 4: SnapTrends™ - Individual Social Network Pricing: Snap Trends currently offers multiple customer packages. Departmental: starting at $500 per month: includes shared hosting, browser based SaaS, 1 administrator, 5 user accounts, single listening lens, 5 active profiles, 20 search terms per profile, single geographical region, customer data analysis, basic reporting, basic user & admin training, phone tech support. Corporate: starting at $3,500 per month: includes shared hosting, browser based SaaS, 3 administrators, 15 user accounts, single listening lens, multiple listening lens, 20 active profiles, 50 search terms per profile, flexible nationwide geographical area, customer data analysis, advanced reporting, basic user & admin training, phone and on-site tech support. Premium: starting at $10,000 per month, includes dedicated hosting, browser based SaaS, 10 administrators, 50 user accounts, single listening lens, multiple listening lens, multi-lens mesh solution, unlimited active profiles, unlimited search terms per profile, global geographical area, customer data analysis with Service Bureau Option, customized reporting, advanced user & admin training, dedicated tech support. Enterprise: includes self-hosted internal application, unlimited administrators, unlimited user accounts, single listening lens, multiple listening lens, multi-lens mesh solution, unlimited active profiles, unlimited search terms per profile, global geographical area, customized data analysis, customized reporting, customized user & admin training, customized tech support. The Company has customized pricing based on individual customer requirements. Project and event based licenses, reseller channel and custom/white label partner programs. Languages: SnapTrends™ is architected and developed in English. However, it is a Unicode solution with the capability to display and store in any standard available character sets. Mood/Sentiment analysis currently performed for English. Translation service provided by Google Translate. Geographic Coverage: Worldwide © 2013 Ideya, Ltd. All rights reserved. Page 1
    • Social Media Monitoring Tools and Services Report Excerpts, August 2013 Ideya Ltd Product Name: Sonar - Online Earned Media Insights Product Overview Company Name: Ebiquity Plc. HQs/Country: United Kingdom Ebiquity’s Sonar service combines the speed of near real-time global online news and social media capture with the accuracy of human interpretation and sentiment to provide unparalleled breadth of insight into your brand’s online earned media reputation. Website: http://www.ebiquity.com/global/ reputation-pr/online-news-andsocial-media-monitoring The Sonar managed service approach means we support our clients at every stage of their online journey from inception of the brief, through delivery of our innovative insight reports, supported by live updating online dashboards that help our clients plan how to better engage with their target audiences. Company Type: Public Number of Employees: 600+ Built on its long standing expertise in content identification and collection, data extraction, sample analysis and interpretation, the Sonar service goes beyond the simple provision of data. Its purpose is to draw on human intelligence and understanding to give context to what is driving online discussions and what reputational impact this has for brands. Introduction of the Tool: 2009 Types of Media Tracked: Blogs (e.g., Blogger, Wordpress, etc.), Microblogs (e.g., Twitter, Tumblr, Jakiu), Forums, Photo & Video sharing sites (e.g., Flickr, Photobucket, YouTube, Google Video, Yahoo Video), Social & Professional networks (Facebook, Bebo, LinkedIn), Online news sites Areas: Evaluation, Analysis, Insight, Monitoring Languages: +65 Management: Ben Lloyd. Managing Director UK Contact: Ebiquity Plc, st Craven House, 1 Floor, Station Road, Godalming, Surrey, GU7 1EX Tel: +44 (0)20 7575 1900 Offices: Europe: London 2 offices (UK), Newcastle (UK), Paris (France), Hamburg (Germany), Baden (Germany), Milano (Italy), Madrid (Spain), Barcelona (Spain), Oeiras (Portugal), Stockholm (Sweden), Industry Focus: Consumer and Automotive, Health Care & Pharmaceuticals, Higher Education & Notfor-Profit, Professional & Financial, Public Sector & Government, Technology, Media & Telecoms, Utilities, Industry & Environment Key Product Applications: Social Media and Online News Analysis, Online Marketing & Communications Effectiveness Insight, Brand Reputation & Sentiment Analysis, Issue Monitoring Product and Service Availability: Insight Reporting, Software Hosted, Agency, Consulting Key Features: Fully managed service: Ebiquity Sonar manages clients' reporting requirements from start to finish allowing them to focus on the work they need to do Real-time monitoring: real time content feed with access to original content and discussions as it happens, Contextualised and relevant analysis: in-depth recommendations and insight delivered alongside data by experienced media research experts Reliable and consistent data: from thousands of media and social media outlets across the globe Modular reporting: allowing every report to be tailored for specific requirements but under a fixed pricing model, ensuring no hidden costs Customisable live dashboards: allowing users to organise, filter, search and drill down quickly through data to original articles* Flexible and friendly: Ebiquity Sonar works alongside other analysis tools including Ebiquity’s advertising intelligence and media evaluation services Extensive Media Coverage: integrated analysis of online news, broadcast, social media and discussion forums including: blogs (e.g., Blogger, Wordpress, etc.), microblogs (Twitter, Tumblr, Jakiu), forums, photo & video sharing sites (e.g., YouTube, Flickr, Photobucket, Google Video, Yahoo Vide), social & professional Networks (Facebook, Bebo, LinkedIn), online news sites and others, © 2013 Ideya, Ltd. All rights reserved. Page 1
    • Social Media Monitoring Tools and Services Report Excerpts, August 2013 Ideya Ltd Global analysis: content from every country, in every language Search: users can specify up to 27 secondary searches within collected content (e.g., track messages, topics, influencers, spokespeople, themes etc.); Searches available in multiple languages globally, Data Visualization: unique combined reporting charts (e.g., horizontal and vertical bar charts, pie charts, doughnut charts, line charts and others),and analysis easily copied into user reports and documentation, Key Metrics: share of voice, volume of mentions, sentiment, influence and others, Trend Analysis: volume of mentions over time, Historical Analysis: up to 24 months of historical online news data and 3 months of social media data for trending, Sentiment Analysis: unique qualitative tonality assessment analyzed by Echo’s international analyst teams, Competitive Analysis and Monitoring: benchmarks up to 8 competitor organizations or brands including volume of mentions by each competitor, share of voice, and monthly trends, Influencer Profiling and Analysis: an option to create bespoke source lists to track their most influential media, bloggers and channels, Topic Analysis: topic analysis with Radar reporting to monitor emerging issues and trends, Reporting: media evaluation reports available online 24/7 through the Sonar's portal. Within the collected content, user can specify their content searches covering up to 8 competitors, 8 industry topics and 8 influencers for analysis, Client Support: dedicated account manager support to consult, advice, and set up the most effective media searches and analysis. Copenhagen (Denmark), Amsterdam (The Netherlands), Moscow (Russia), Zagreb (Croatia) Americas: New York (US), Chicago (IL) Asia Pacific: Singapore (Singapore), Sydney (Australia) Email: Ben Lloyd, Managing Director UK Ben.lloyd@ebiquity.com Clients: Since its inception in 2009 Ebiquity Sonar has worked with large number of clients across different sectors. Sonar currently works with leading tech, government and consumer brands. Screen Capture1: Sonar Online Earned Media Insights – Share of Voice, Key Topics, Influencers, Messages, Sentiment and Monthly Trend © 2013 Ideya, Ltd. All rights reserved. Page 1
    • Social Media Monitoring Tools and Services Report Excerpts, August 2013 Ideya Ltd Screen Capture2: Sonar Online Earned Media Insights – Competitive Analysis Monthly Trends Screen Capture3: Sonar Online Earned Media Insights Reporting – Summary and Conclusions Price: Ebiquity Sonar currently offers three levels of service packages with fixed pricing for each to suit any budget: Entry Level Package including online News Coverage, Social Media coverage (including Twitter), Competitor comparison (up to 4 competitors), Global coverage, Languages (up to 4 languages), Topics (up to 4 topics), messages (up to 4 messages), Influencers (up to 4 influencers), Live dashboard, and Monthly reports Mid Level Package including Online News Coverage, Social Media coverage (including Twitter), Competitor comparison (up to 6 competitors), Global Coverage, Languages (up to 6 languages), Topics (up to 6 topics), Messages (up to 6 Messages), Influencers (up to 6 Influencers), Sentiment analysis, Live © 2013 Ideya, Ltd. All rights reserved. Page 1
    • Social Media Monitoring Tools and Services Report Excerpts, August 2013 Ideya Ltd dashboard, and Monthly reports Top Level Package including Online News Coverage, Social Media coverage Coverage (including Twitter), Competitor comparison (up to 8 competitors), Global Coverage, Languages (up to 8 languages), Topics (up to 8 topics), Messages e, (up to 8 messages), Influencers (up to 8 influencers), Sentiment Analysis, Live Dashboard, and Monthly Reports Languages: A truly global service, Ebiquity Sonar sources coverage from across the globe in every language. Geographic Coverage Coverage: Worldwide Product Name: Synthesio Global Listening Platform, Synthesio Unity Engagement Platform Company Name: Synthesio Inc. Company Type: Private Number of Employees: 75+ HQs/Country: France / United States Website: http://synthesio.com Introduction of the Tool: 2006 Types of Media Tracked: All Areas: Listen, Analyze, Engage Languages: 50+ Management: Loic Moisand, Founder, CEO Thibault Hanin, Founder, CTO Contact: Current Global IHQ Synthesio, 8/10 rue Villedo, Paris, 75001, France Tel.: +33 (1) 44 77 89 10 Synthesio, New York (U.S.) Product Overvie Overview Synthesio Inc. is a international company based in New York, Paris, Berlin, London, and an Singapore specialized in global social media monitoring, analysis, and engagement, Singapore, engagement with the industry leading ability to collect and identify online data in 190+ countries & industry-leading 50+ languages Synthesio provides cutting-edge global listening technologies coupled languages. edge coupl with the expertise to help brands & agencies deploy international projects with top quality data and insights, in any language. The result is what they call “Happy Listening” – valuable results worldwide, without the headaches. . Their services range from automated international dashboards within which users have complete control over setup and ad hoc searches, to turnkey services including website ad-hoc sourcing (to include relevant sites for each project and country, including Renren, Weibo, vKontakte, Orkut, and many more), professional keyword writing in any Orkut, language, data analysis and qualitative report writing. Synthesio helps clients with various needs including: online international reputation monitoring, crisis monitoring, consumer insight and market research, campaign tracking, influencers & engagement, and competitive and business intelligence. Online reputation and monitoring service includes brand-audits, monitoring brand and image online reputation by assessing , sentiment, opinions, and word word-of-mouth conversations around company brand and uth products. Synthesio can deploy specific crisis monitoring for their clients in a little as an hour, as keeping them informed in real time about what's being said online. Within their consumer insight and market research services, Synthesio uses technology combined research with thorough human analysis if necessary to help their clients identify consumer opinions, habits, and expectations that can drive innovation and product development. Synthesio influence scoring assesses the impact of online discussions on company brand image and gives companies’ community managers the social data they'll need to engage. It evaluates ROI based on the results of company’s activities and competitive and business intelligence. Synthesio also offer an enterprise level engagement platform called Unity that allows for multiple users to respond in real time, collaborate, and manage workflow between specific business teams, to ensure efficient, complete customer service and community management. Industry Focus: ndustry Agriculture and Food Industry, Automotive, Healthcare, Banking, Insurance & Real © 2013 Ideya, Ltd. All rights reserved. Page 1
    • Social Media Monitoring Tools and Services Report Excerpts, August 2013 116 West 23rd St New York, NY 10011 +1 (212) 228-7565 contact@synthesio.com Offices: Europe: Paris (France), London (United Kingdom), Berlin (Germany); Americas: New York (The United States); APAC: Singapore Email: Contact in France: Thomas Le Gac, Managing Director - France Email: thomas@synthesio.com Tel: +33 (0) 1 44 77 89 10 UK: Catriona Oldershaw, Managing Director - UK Email: catriona@synthesio.com Tel.: +44 (0) 207 566 0400 U.S.: Ben Farkas, Managing Director – U.S. Email: ben@synthesio.com Tel.: +1 (212) 228 7565 Ideya Ltd Estate, Business Services, Consumer Packaged Goods, Alcoholic Beverage, Education, Energy and Environment, Government, Hospitality and Tourism, Information Technology and Telecommunications, Luxury brands, News and Media. Key Product Applications: Marketing & Communications (e.g., Campaign Measurement, Identifying Online Influencers for Targeting and Engagement), PR (e.g., Brand Reputation Monitoring and Management, Crisis Monitoring), Market Research (e.g., Business Intelligence, Consumer Insight, Competitive Analysis, etc.), Consumer Engagement Product and Service Availability: Software Hosted, Consulting & International Expertise, Custom Analysis Reports including Brand Audit Reports, Crisis Reports, Insight Audit, Ad Campaign Reports; Custom Solutions and Turnkey Global Listening Projects, Training and Support. Key Features (Monitoring Dashboards): Real-Time Reporting Data Latency: up to Real-Time depending on source User Customizable Dashboard Technology: global aggregating technologies - proprietary state of the art crawlers that work with 190+ countries and 50+ languages, including 1 and 2 byte, continually searching and archiving and adding millions of verbatim to its database each day; text mining/filtering, multilingual NLP/text analysis, and human analysis. Custom connectors enable listening to exotic social sites worldwide including Renren, Sina Weibo, Tencent Weibo, Youku, vKontakte, Orkut and many more. Comprehensive Media Coverage: monitoring of key sources of information worldwide in real time including mainstream media such as online press, press agencies, specialized sites, corporate and institutional sites, etc. and social media: blogs, microblogs (e.g., Twitter, Sina Weibo), forums, video sharing sites, consumer reviews and opinions, comments, social networks (e.g., Facebook, Google+, Orkut, LinkedIn), and more. Conversation Search: tracking for unlimited number of keywords, Filtering for Spam: automatically removes all spam, splogs, ads and duplicates, Data Filtering: search/filtering of results by time period, media type/sources, location (country, state, city), language, topic/subtopic, influence (site, FB group, user), product/ category, and sentiment, Charts and Visualization Tools, Human Sentiment Analysis Automated Sentiment Analysis: Synthesio has built NLP and Auto Sentiment inhouse from the ground up, and it offers true multilingual auto sentiment, not using auto-translate tools. Sentiment analysis is available in 13 languages including English, German, Spanish, Portuguese, French, Polish, Dutch, Chinese, Malay, Japanese, Russian, Italian and Turkish. Influencer Profiling and Analysis includes o SynthesioRank for Website: (ranging from 1-10) a composite measure of Alexa traffic rank, Google Page rank, frequency and volume of publication, and authority (number of inbound links collected during the last 3 months); SynthesioRank for a Tweet: based on Twitter user activity (total number of Tweets of the user), User reach (number of followers of the user), User authority (number of times user has been listed by other Twitter users); SynthesioRank for a Facebook post calculated based on the page or group popularity (number of fans or members) and Impact (number of likes and comments of the post); o SynthesioRank for a YouTube calculated based on the reach (number of views), activity (number of comments and brand/topic relevance (number of on-topic mentions); o SynthesioRank for a verbatim based on verbatim type (direct communication © 2013 Ideya, Ltd. All rights reserved. Page 1
    • Social Media Monitoring Tools and Services Report Excerpts, August 2013 Ideya Ltd on the brand/topic or conversational comment), Impact (number of times verbatim that has been picked up in other websites, number of comments/responses) and Influence of the website. o SynthesioRank: All influence rankings provide scores for both general popularity and relevant influence for the brand or topic. o Community Mapping: identifies new target markets and the top sites where they gather. The most influential sites are identified with the possibility of choosing multiple filters (date, website type, number of sites to display, country, etc., o Global Social Network Analysis: a list of top influential social networks and their respective influential users as they pertain to the brand. Lists include all client and competitor groups; filtering by topic, number of members, and contributions to the page. o Synthesio Social Reputation Score (SRS): One simple and intuitive scoring system to easily and accurately rank the reputation-health of your campaigns, brands, competitors and the industry worldwide o Synthesio ReportBuilder: Built-in PPT-like platform to help users create analysis reports faster and simpler than ever before. More info here. Viral Content Tracking and Analysis, Topic and Theme Analysis: advanced topic mapping, a detailed visualization of topics and their sentiment broken into sections. The size of each section corresponds to the volume of information published for a topic (buzz), while the color represents the global sentiment, Word/Tag Cloud: Synthesio is one of the only tools to provide an intelligent word cloud with word clustering for context in 50+ languages including Chinese and Russian. Its World Cloud also allows for drill down into each word to see the relevant mentions, as well as filtering by sentiment (e.g., World Cloud on all positive mentions in industry, or all mentions of a brand only pertaining to negative price, etc.)m Trend Analysis: e.g., volume over time, share of voice over time (by media type), etc. Historical Data: available for 18 months standard prior to start of the client account, with the ability to expand to 6 years – including Twitter Firehose data. Benchmarking against Industry, Averages, Competitive Analysis: e.g. share of voice, share of voice by media type/sources, etc., Campaign Monitoring and Measurement, Real Time and Historical Reporting, Alerts or Feeds via email, RSS, iPhone, Blackberry, Analyst Reports, Data Export: in Microsoft Excel (xls, csv), image files formats, User Content Archiving, Workflow Management Tools: support for multiple users, no charge for additional users; API for real-time integration with Third-party applications: custom xml/RSS feeds built by Synthesio on request, integration with client-side data, setting up APIs to funnel Synthesio data into client CRM systems (e.g., Salesforce, Siebel eBusiness, Oracle, SAP). Key Features (Unity Engagement Platform): Monitor and influence rank global conversations in any language Collaborate with internal teams to provide the best answers to consumers; set priorities, user permissions and statuses to streamline workflow and make engagement more efficient Engage with consumers across all channels, social and mainstream; this includes Facebook, Twitter, blogs, forums, hosted communities Track history of conversations and performance of teams based on their level of engagement and assess the impact of their actions on social media, © 2013 Ideya, Ltd. All rights reserved. Page 1
    • Social Media Monitoring Tools and Services Report Excerpts, August 2013 Ideya Ltd Allow customer service, marketing and community managers to only deal with issues relevant to them; customized routing allows teams to see their own view of the conversations and online noise, whil post-locking prevents team members while locking from dou doubling up on their answers to customers 3 user permission levels (Administrator, Manager, Community Manager), and Manager) response validation process for managers, Centralized customer service and support via the Facebook Commu Community add-on. Clients: Accor, Actimel ADP, ADLP Partner, Adidas, Asurion, Blackberry, BNP Paribas, Bodog, BT, Actimel, Carlsberg, Capital One, Chanel, Citrix, Club Med, Compare the Market, Diesel, Dannon, Direct Assurance, Don Q Rum, Eli Lilly, ESSEC Business School, ESG, Gillette, Gucci, Head and Sh Shoulders, HTC, Inserm, Imodium, ING, Johnson & Johnson, Kohl's, LG, L’Oreal, Lilly, Johns Listerine, LVMH, Lycos, Matmut, McDonalds, Medtronic, Microsoft, Moet Hennessy, Monster, MTV, Nestle, Nissan, Nivea, Olympus, Opel, Orange, Orangina, P&G, Peugeot, Pfizer, P Playstation, Regaine, Sanofi, Smartbox, Sony, T-Mobile, Trident, TripAdvisor, Toyota, Ubisoft, Unilever, Vodafone, Volvo, and others. Screen Capture1: Synthesio Global Listening Platform Screen Capture 2: Synthesio Global Listening Platform - Global Twitter Mapping Per Country, State, City & Neighborhood © 2013 Ideya, Ltd. All rights reserved. Page 1
    • Social Media Monitoring Tools and Services Report Excerpts, August 2013 Ideya Ltd Screen Capture 3: Synthesio Engagement Platform Unity Pricing: Synthesio offers a base license for its Global Listening Platform starting at $1,250 per month with unlimited usage and users - pricing varies based on data levels and number of dashboard needs, with economies of scale for large, international projects. Unity Engagement Platform pricing varies based on setup needs and number of users. Additional full full-service options are available including professional query-writing in any vailable query language, dashboard setup, data analysis and qualitative report report-writing. Pricing depends on client client-specific scope and needs. Languages: Synthesio uses its proprietary technology to offer international coverage of both mainstream and social media in 1 190+ countries and 50+ languages, including English, 0+ Arabic, Bengali, Bulgarian, Chinese, Croatian, Danish, French, German, Hindi, Italian, Japanese, Korean, Malay, Romanian, Polish, Persian, Portuguese, Russian, Spanish, Russ Turkish, Ukrainian, Vietnamese, and many, many more. Geographic Coverage Coverage: Worldwide Product Name: VICO Research - Look Out Company Name: VICO Research & Consulting GmbH Company Type: Private Number of Employees: 35 HQs/Country: Germany Website: www.vico-research.com/ Introduction of the Tool: 2005 Types of Media Tracked: All Product Overview VICO Research & Consulting, based in Germany, is a specialist for the creation of customized social media monitoring solutions for international enterprises and offers an intuitive basic tool. Founded in 2005, VICO (VIrtual COmunity) Research & Consulting GmbH has been a Research pure social media company from the very beginning which combines expertise in IT, computational linguistic, data mining, social media research, netnography, social media measurement, social media marketing and social me media organizational consulting. From the start, VICO has worked in international projects for global companies. The main focus has been on companies producing consumer goods. As a spin off of the University Hohenheim and the University of Stuttgart, VICO is spin-off i strongly involved in the most advanced IT projects in Germany. One of the projects funded by the German Department of Commerce has the goal to create a semantic © 2013 Ideya, Ltd. All rights reserved. Page 1
    • Social Media Monitoring Tools and Services Report Excerpts, August 2013 Areas: Web, news and social media listening, Engagement, big data intelligence, market intelligence Languages: 40 Management: Marc Trömel, Managing Director Contact: VICO Research & Consulting GmbH, Friedrich-List-Straße 46, 70771 Leinfelden-Echterdingen, Germany Tel.: +49 (0)7117878290 Offices: Echterdingen (Germany) Email: info@vico-research.com Ideya Ltd mirror of the whole German internet in a cloud infrastructure together with Frauenhofer Institute and the technical University of Berlin. In a project of the European Commission it helps to generate the fundamental infrastructure for the coming big data economy. The main focus of VICO is on creating monitoring enterprise solutions that fit into the companies' IT infrastructure as well as its organization and processes. Beside social media also news, internal data, statistical data, open linked data and general web data is integrated by the systems. VICO has its own in-house team of experienced computational linguists in addition to its own R&D department for text mining and big data. With unique tools and analysis methods, VICO makes the consumer-generated content in the social web transparent, recordable and usable for all. VICO helps companies in becoming competitive in social media and offers advice in integrating social media monitoring solutions. VICO USPs: Integration of each kind of data from world wide data sources In-house team of experienced computational linguists In-house R&D department for text and data mining Own leading sentiment technology Flexible machine learning systems Customizable dashboard Know-how & expertise in the range of analysis & interpretation of information by VICOs market researcher, sociologist and (social media) consultants As an expert in netnographic market research, VICO Research & Consulting provides businesses with a completely new understanding of their target groups through: Situation Analysis Social Media Monitoring Opinion Leader Management Social Media Consulting Service 2.0/Community Management Social Media Business Intelligence Key Product Applications: Customer Intelligence, Market Intelligence, Risk Management, Early Warning, Controlling, Community Management, Customer Relationship Management Product and Service Availability: Software Hosted, Consulting & Research Industry Focus: Each industry Key Features: Near Real Time Monitoring Technology: Natural Language Processing (NLP), Extensive Media Coverage: forums, blogs, online news, Twitter, YouTube, Google+, Facebook, Xing, review sites, Question & Answer portals, online shops, mails and the Web, Search: supports multiple keyword searches Charts and Visualizations: charts with drill-down capabilities with links to original sources, © 2013 Ideya, Ltd. All rights reserved. Page 1
    • Social Media Monitoring Tools and Services Report Excerpts, August 2013 Ideya Ltd Filtering for Spam: data is cleaned from doublets; sources with irrelevant content can also be excluded by the user. Data Filtering: filtering of data by date (time period), media type/sources, brand, product, topic, sentiment, opinion leader, Metrics: including volume of mentions, share of voice, sentiment, posts, threads, hits in forums, user, top topics, top sources, comments (reactions), Sentiment Analysis o Specific Sentiment: Evaluation of communication sentiment showing the share of posts (positive, negative, neutral) according to objects of investigation and filters; It is possible to show and analyze only positive or negative posts and specific sentiment needs to be trained for each product group; o Sentiment and Sentiment Trend: sentiment of the posts are depicted in the web interface in absolute values as well as over time (similar to communication volume); o Automated and Human Sentiment Analysis: The company typically provides automated sentiment analysis, but it can provide human sentiment analysis on the project base; Influencer Profiling and Analysis: identifies key opinion leaders (score, relevance, focus and activity) / influential sources and communication hotspots, Targeting: with the assistance of VICO, companies can also identify opinionmaking consumers and groups on the Social Web, contact them, and integrate them into their communication, Word/Tag Cloud: the Tag Cloud displays word frequencies mentioned in connection with a topic, product, target group, brand or competitor. New topics can thus be recognized quickly; Adjective Tag Cloud: this Tag Cloud depicts word frequencies the same way as the standard Tag Cloud, though only adjectives and adverbs are displayed, Trend Analysis: e.g. volume of mentions over time, Historical Analysis: up to 2 years of historical data depending on customer demands, Competitive Analysis: monitors client's competitors’ coverage in media to see how their client’s brands compare against competition, Campaign Monitoring and Measurement: monitors and measures success and effectiveness of marketing campaigns, Link Analysis: links posted within the relevant communication will be extracted and grouped according to object of investigation. A link analysis uncovers recommendation and referencing behavior of target groups, Workflow: the web interface allows to tag posts with keywords or assign them a certain status (e.g. „read“, „important“), posts can later be filtered according to these ratings, showing frequency/volume Semantic (keyword) Modeling: The data model will be created within the text mining system, keywords for topics, brand and products will be defined and set into their semantic context, this differs from mere keywordmatching, the keywords will be recognized in all their grammatical forms and conjugations, Reporting: conducted through a fully automated, daily web interface or through a regular creation of monitoring reports containing qualitative and quantitative data, Theme Monitor: relevant themes can be defined and semantically trained and modeled by VICO Alerts via email or SMS: based on adjustable changes in sentiment and volume of buzz, Data Export: It is possible to export statistics and evaluations in the following formats: Microsoft Excel/ JPG image file, Benchmarking: relevant topics, products, competitors and brands can be © 2013 Ideya, Ltd. All rights reserved. Page 1
    • Social Media Monitoring Tools and Services Report Excerpts, August 2013 Ideya Ltd compared, Search Term Management: each user has the possibility to add and save ach his/her own search strings, Data storage/archiving: o Data will be deleted after the defined term, differences between data sources have to be considered; o Individual data sets can be deleted at any time. Data is stored in Germany according to the German privacy regulations. o The computing center in which all servers are hosted is located in Frankfurt o A permalink links the original source o Data is stored in one central database Workflow Management: supports multiple user accounts, API Integration with third party applications. Data collection VICO uses a huge variety of data sources and data provider. The data used reaches from social media and news to general web data, open linked data and statistical data. This proven quality approach guarantees the highest possible quality and coverage of data. Clients: EnBW, Ferrero, Fujitsu Technology Solutions, GfK Healthcare, LG Electronics/ Germany, Unilever, McDonald´s DE Inc., T-Systems Intern., Vorwerk & Co KG, Systems Johnson Controls, Axel Springer, and others Screen Capture 1: VICO Research Social Media Cockpit © 2013 Ideya, Ltd. All rights reserved. Page 1
    • Social Media Monitoring Tools and Services Report Excerpts, August 2013 Ideya Ltd Screen Capture 2: VICO Research Dashboard – Competitive Analysis Screen Capture 3: VICO Research Dashboard – Media Statistics © 2013 Ideya, Ltd. All rights reserved. Page 1
    • Social Media Monitoring Tools and Services Report Excerpts, August 2013 Ideya Ltd Screen Capture 4: VICO Research Dashboard – Posts for Selected Topics Pricing Pricing: Automated monitoring and analysis starts from 299 EUR per month. Custom analysis provided by VICO’s analyst starts at 2,000 EU EUR. Languages: 40 languages including English, Dutch, French, German, Italian, Spanish, Portuguese, Chinese, Polish, Russian, Czech, Swedish, Arab, Japanese, Greek, Hungarian, Finnish, Danish, Norwegian, Korean, Dari, Farsi, Pushto. Additional languages m be added may upon request Geographic Coverage: Worldwide Product Name: Wobot Company Name: Wobot Ltd. HQs/Country: Russia Website: http://www.wobot.ru/ Company Type: Private Number of Employees: 11-50 Introduction of the Tool: 2010 Types of Media Tracked: Facebook, Vkontakte, Twitter, Google+, LiveJournal, Foursquare, Blogs, Forums, Video sharing services (YouTube, Vimeo, RuTube) and video comments, New sites and portals, Industry sources © 2013 Ideya, Ltd. All rights reserved. Product Overview Wobot is social media monitoring and analytics tool specialized in social media researches and consulting in Russian market. Its own search engine indexes the social networks and online media such as Facebook, Vkontakte, Twitter, online LiveJournal, Google+, thousands of blogs and forums, video sharing services, new , sites and portals. Wobot combines automatic data collection and processing with strong analytical capabilities provided by its experts. The company offers marketing researches and its provides consulting to help companies become more successful in marketing, sales PR by improving their SMM and PR strategies, analysing target audience, brand reputation, effectiveness of advertising campaigns. In 2012, Wobot launched a new online service – Groups & Pages analysis, which roups provides analytics on users’ activity, displays aggregated data on their interests, interests and reveals statistics on their age, gender and location. Key Product Applicatio Applications: Online Reputation Management, Customer Care, Marketing, Market Research, Advertising, CRM integration, Marketing & Advertising Evaluation, Human Resources Page 1
    • Social Media Monitoring Tools and Services Report Excerpts, August 2013 Ideya Ltd (Ozon, Yandeks.Market, Headhunter), and others Product and Service Availability: Software Hosted, Research and Consulting Areas: Monitoring, Analysis Industry Focus: Wobot caters to companies across all industry sectors with special focus on Banking, Retail, Marketing and PR Agencies, Consumer Electronics, Energy, FMCG, Telecom, Government Agencies, Pharmaceutical, Automotive, Education & Research, Construction, Transport, Health & Beauty, Life Style and Entertainment (Celebrities and Public Figures) Languages: 1 Management: Andrew Demidov, CEO, Cofounder, Roman Yudin, CTO, Co-founder Contact: Wobot Ltd Bolshaya Semenovskaya st. 42 building 1, office 101-102 Russia, Moscow, Tel.: +7 495 669-27-33 Email: mail@wobot.ru Direct Email: Andrew Demidov, CEO avd@wobot.ru © 2013 Ideya, Ltd. All rights reserved. Key Features: Real Time Monitoring 24/7, Customizable Dashboard, Extensive Media Coverage: 500,000 online media sources across 150 countries including Facebook, Vkontakte, Twitter, Google+, LiveJournal, thousands of blogs and forums, Foursquare, video sharing services (e.g., YouTube, Vimeo, RuTube) and video comments, new sites and portals, industry sources (e.g., Headhunter, Ozon, Yandeks.Market), and others. Data Filtering: filtering of results by media type, geography (city), topic/keyword, and time (day, week, month, year or specific time period), opinion leaders. Data Tagging: mentions tagging for categorization, Data Visualizations: offers extensive range of charts and graphs including bar charts, line charts, pie charts and others, Metrics: volume of mentions, engagement, reach, sentiment, share of voice by media type, share of voice by city, and others, Trend Analysis: volume of mentions over time, Historical Data: 1 month to 3 years of historical data depending on subscription plan, Automated and Human Sentiment Analysis: analyzes the text messages and automatically determines the positive and negative posts. Users can also manually override the sentiments automatically assigned by the system for increased data accuracy, Influencer Profiling and Analysis: identification of brand evangelists, the popularity of users participating in discussions, geo-referencing the views, Groups & Pages Analytics for Facebook & Vkontakte: providing analytics on users’ activity, aggregated data on their interests and statistics on their age, gender and location, Topic/Keyword Analysis: automatically identifies key words, Word/Tag Cloud: identifies the most frequent words and phrases occurring in the discussions of interest, Campaign Monitoring and Measurements: measures the effectiveness and impact of user actions and marketing campaigns, Data Export: data export available in Microsoft Excel and Adobe pdf formats, allowing users to upload reports on any topic in a convenient format with all accompanying graphical and textural data. Data Archiving: allows users to store their data and searches, Data Alerts: RSS feeds and daily newsletters with new mentions, Engagement Function: allows users to engage directly from within the Wobot's platform, Workflow Management: supports multiple users' accounts and offers workflow management, API Integrations: allows integration with 3rd party client applications, Client Support: telephone and email technical support available. Page 1
    • Social Media Monitoring Tools and Services Report Excerpts, August 2013 Ideya Ltd Clients: Brands & Brands, E5-RU, FOM, HSE, Ipsos, Jivision, Market Analytica, Matrix Merchandising & Audit, Microsoft Seed Fund, Microsoft BizSpark, Motork.ru., PBK, Slando, Skypromo Digital, Smartmedia, Tinjkoff Credit System, TimePad, Fenix Consult Group, UniCredit Bank, Eset, PRP, Takeda and others Screen Capture 1: Wobot Dashboard - An Overview Screen Capture 2: Wobot Dashboard - Key Activity Statistics © 2013 Ideya, Ltd. All rights reserved. Page 1
    • Social Media Monitoring Tools and Services Report Excerpts, August 2013 Ideya Ltd Screen Capture 3: Wobot Dashboard - Share Of Voice By Media Source Screen Capture 4: Wobot Dashboard - List of Posts and Extensive Sorting and Filtering Options by Topic, Sentiment, Date, Location © 2013 Ideya, Ltd. All rights reserved. Page 1
    • Social Media Monitoring Tools and Services Report Excerpts, August 2013 Ideya Ltd Pricing: The company currently offers 4 plans: Start plan: for 1 490 RUB/month ≈ $47/month; it includes 1 topic, unlimited number of citations, 1 month of historical data, data export, Basic plan: for 4 983 RUB/month ≈ $156/month; it includes up to 5 topics, unlimited number of citations, 2 month of historical data, data export, Professional Plan: for 12 900 RUB/month ≈ $403/month; It includes up to 15 topics, unlimited number of citations, 3 months of historical data, data export, Corporate Plan: for 47 940 RUB/month ≈ $1 498/month; It includes up to 60 topics, unlimited number of citations, 8 months of historical data, data export. Languages: Russian Geographic Coverage: Russia; expansion plans for European and US market Product Name: YouScan Company Name: YouScan RUS Ltd. HQs/Country: Russia Website: http://www.youscan.ru/ Company Type: Private Number of Employees: 15 Introduction of the Tool: 2010 Types of Media Tracked: All Areas: Monitoring, Analysis, Engagement Languages: 1 Management: Alexey Orap, CEO Contact: YouScan RUS Ltd. Street Pravda, d24, str 4, Office 725, © 2013 Ideya, Ltd. All rights reserved. Product Overview YouScan is one of the leading brand monitoring companies focused on Russian and Ukraine markets. It empowers brands to stay on top of consumer opinions and complaints posted in social media, so they can react quickly to improve their customer satisfaction. YouScan's clients include major consumer brands such as P&G, Kraft, Nikon, LG and others, as well as a number of Russian and international marketing agencies. Key Product Applications: Marketing, PR, Customer Support, Sales, Market Research, Competitive Analysis Product and Service Availability: Software Hosted, Consulting Industry Focus: YouScan caters to businesses across all B2C industry sectors Key Features: Real Time Monitoring, Customizable Dashboard, SaaS: Service as a Software with monthly or annual subscription, Extensive Media Coverage: blogs, forums, Twitter, Facebook, VKontakte YouTube, reviews and community sites, Drill Down Capability: to access specific comment/post, Data Filtering Options: filtering of results by media type/source, author, date range, geography, sentiment, Charts and Graphs: Interactive charts and visualizations, Key Metrics: «passion» (post/unique author), total volume of mentions Page 1
    • Social Media Monitoring Tools and Services Report Excerpts, August 2013 125993 Moscow, Russia Tel.: +7 (495) 644-3268 (Russia) Tel.: +38 (044) 206-4884 (Ukraine) Offices: Europe: Moscow (Russia), Kiev (Ukraine) Email: General Email: info@youscan.biz Direct Email: Alexey Orap, CEO alexey.orap@youscan.biz skype: alexeyorap Alexander Sirach, CMO as@youscan.ru Ideya Ltd over time, average number of mentions per day, maximum number of mentions, growth over specified period, share of voice, conversation dynamics, influencers, and others, Trend Analysis: total volume of mentions over time, Topic/Theme Analysis: the most mentioned topics ranked by frequency, Trending Word Cloud, Tagging: mentions tagging for categorization - Tag cloud, Automated and Human Sentiment Analysis: sophisticated linguistic algorithms specifically tailored to deal with complexity of Russian language, automated and human sentiment analysis, Influencer Profiling and Analysis: identification of the most active/influential authors, top sources and online communities; number of posts by each influencer and number of positive and negative sentiments assigned to their posts, Campaign Monitoring and Measurement: monitoring the volume and sentiment for pre and post campaign phase and presenting the data on the chart with specific timeframes markings, Competitive Analysis and Monitoring, Data Alerts: automated alerts delivered via email, Data Export: data export in Microsoft Excel format .xls; graph/charts export in .png format, Data Archiving: unlimited data storage from the start of the account, Workflow Management: support for multiple user accounts with different access rights; offers a range of admin and collaborative tools such as task assignment, notes posting, sharing of documents and insights with other team members, categorization of references (tags), direct answers to Twitter, and others, API integration with third party applications: optional integration with CRM solutions (e.g. Dynamics CRM, Terrasoft BPMOnline, Naumen Service Desk). Screen Capture 1: YouScan Dashboard © 2013 Ideya, Ltd. All rights reserved. Page 1
    • Social Media Monitoring Tools and Services Report Excerpts, August 2013 Ideya Ltd Screen Capture 2: YouScan Dashboard - Listing of Posts, Filtering Options (by Sentiment, Source, Source Type, Author, Community), Trending Words, Tagging and Assignment Features Clients: Abbyy, Ahmad Tea London, Bayer, Faberlik, GfK Russia, Kraft, ZenithOptimedia, Mindshare, Action Global Communications, Nikon, LG, OMD Digital, P&G, re:Store, Sbarro, Unilever, Piraeus Bank, M.Video, Sportmaster, Yota and many others. Pricing: The company currently offers 4 plans: Agency plan for $14,990 per year: The plan covers 50 topics and 40 users, unlimited number of results, filtering options, reports (reports on the activity by media sources, reports on authors and communities, reports on key references), workflow, categorization (tags), regular reports delivered via email, data export, analyst services (billed separately), dedicated support manager; Corporate plan for $7,990 per year: The plan covers 25 topics and 20 users, unlimited number of results, filtering options, reports (reports on the activity by media sources, reports on authors/communities, reports on key references) workflow, categorization (tags), regular reports delivered via email, data export, analyst services (billed separately), dedicated manager; Professional plan for $3,490 per year: The plan covers 10 topics and 10 users, unlimited number of results, filtering options, reports (reports on the activity by media sources, reports on authors/communities, reports on key references) workflow, categorization (tags), regular reports delivered via email, data export, analyst services (billed separately); Basic plan for $1,990 per year: The plan covers 5 topics and 5 users, unlimited number of results, filtering references, reports (reports on the activity by media sources, reports on authors/communities, reports on key references); © 2013 Ideya, Ltd. All rights reserved. Page 1
    • Social Media Monitoring Tools and Services Report Excerpts, August 2013 Ideya Ltd Languages: Russian Geographic Coverage: Russia, Ukraine, and Kazakhstan Excerpts only - To obtain a full access to all 250 SMM Technology Profiles, please order SMM Tools and Services Report/Part 2 or visit our publication page at http://ideya.eu.com/reports.html for more information. © 2013 Ideya, Ltd. All rights reserved. Page 1
    • Social Media Monitoring Tools and Services Report Excerpts, August 2013 www.ideya.eu.com Ideya Ltd How To Order Title: Published: Content: Format: Social Media Monitoring Tools and Services 2013 August, 2013 250 Tool and Service Providers Profiles PDF; Pages: 930, Part 1 and Part2 The report is available for purchase from Ideya Ltd. Please send your order details via email at lmilic@ideya.eu.com. Please indicate if you would like £1,290 / $1,990 – single user PDF e £3,450 / $5,340 – multi-user license PDF multi £742 / $1,140 – single user PDF for Part1: Analysis (272 pages) £994 / $1,530 – single user PDF for Part2: 250 SMM Technologies and Services Profiles (658 pages) ease When you place the order, please provide us with your billing information: First Name: ________________________________ Last Name: ________________________________ _________________ Title: _______________________ ______________________________ Company Name: ___________________________ _________________________________________ _______________________________ Billing Address: ____________________________ City: _________________ Post Code: _________ Country: _________________________________ __________________________ E-mail address where to send report: mail r _________________________________________ _______________________________________ Telephone number: ________________________ Ideya Ltd. Contact: Luisa Milic, Director, Ideya Ltd., 39 Highfield Avenue, Cambridge CB4 2AJ Avenue Tel: +44 (0)789 1166 897; Email: lmilic@ideya.eu.com; Web: http://ideya.eu.com © 2013 Ideya, Ltd. All rights reserved. Page 1