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Social Media Monitoring Tools and Services 2012 Presentation

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  • Last month, we have published the 4th Edition of the SMM Tools and Services Report 2013. If you would like to learn more about the report, feel free to view the new Report Excerpts on the Slideshare.net at http://slidesha.re/1bzVNrD or visit Ideya’s website at http://ideya.eu.com/reports.html. Hope you will find it both useful and informative. Kind Regards, Luisa
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Social Media Monitoring Tools and Services 2012 Presentation Presentation Transcript

  • 1. SOCIAL MEDIA MONITORING TOOLS AND SERVICESREPORT 2012, 3rd Edition PresentationFeaturing 250 SMM TechnologiesIdeya Business and Marketing Consultancy Ltd.Cambridge (UK), August, 2012
  • 2. Social Media Monitoring Tools and Services Report 2012Contents 1 Introduction 2 Featured SMM Tools and Services 2012 3 Social Media Monitoring Concepts and Applications 4 Market Trends 5 A Guide to Selecting and Using SMM Tools and Services 6 Consideration of Key Features 7 Pricing and Clients 8 SMM Tools and Services Directory © 2012 Ideya, Ltd. All rights reserved http://ideya.eu.com/reports.html
  • 3. SMM Tools and Services Report 2012Introduction• SMM Tools and Services Report – 1st Edition published in June 2010 – 2nd Edition published in May 2011 – 3rd Edition published in July 2012• Resulted from 2 months of extensive market research, interviews with experts and vendors (April 2011 – July 2011)  We carefully examined tool descriptions on the official company and product Web site and supplemented that information with product reviews, vendors’ comments, and market reports in order to create a comprehensive profile for each SMM tool and service.• Reports Structure: – Analysis and Guide based on the information collected on 250 SMM Products and Services worldwide – SMM Tools and Service Directory containing detailed profiles on SMM products and vendors © 2012 Ideya, Ltd. All rights reserved http://ideya.eu.com/reports.html
  • 4. Who will Benefit From the ReportIntroduction That are interested in broadening their understanding of the MATURE SMM tools and its applications and decide whether to BUSINESSES develop their own tools or use external solutions START-UPs, SMALL That are interested in leveraging SMM tools and services to AND MIDSIZE monitor SM communications and activities and to reach and COMPANIES engage with their customers and prospects WHO WILL SMM TOOLS AND BENEFIT That are interested in the competitive landscape and SERVICE FROM THE possibilities for partnerships, sales, or acquisitions PROVIDERS REPORT Who are looking for information about tools and tool SOCIAL MEDIA features to complement their resources and expand their CONSULTANTS services Who are looking for investment opportunities and seeking INVESTORS information on technologies and companies. © 2012 Ideya, Ltd. All rights reserved http://ideya.eu.com/reports.html
  • 5. SMM TOOLS AND SERVICES REPORT 2012Featured Tools and Services By Current Status Featured Tools and Services by the Year of Introduction SMM Tools and Services by Current Status 250 200 191 Number of Tools and Services 150 100 48 50 5 6 0 Paid Free Beta Testing Free/Paid FIGURE 2. SMM Tools and Services by Current Status© 2012 Ideya, Ltd. All rights reservedhttp://ideya.eu.com/reports.html
  • 6. SMM TOOLS AND SERVICES REPORT 2012Featured Tools and Services By The Year of Introduction FIGURE 3. Featured SMM Tools/Services by the Year of Introduction © 2012 Ideya, Ltd. All rights reserved (Period 2000-2012) http://ideya.eu.com/reports.html
  • 7. SMM TOOLS AND SERVICES REPORT 2012Featured SMM Tools and Services By Provider’s HQs Location Distribution of SMM Tools and Services Number of Number of By Provider HQs Location HQs Location HQs Location SMM Tools SMM Tools United States 146 Argentina 2 Israel, 4 Netherlands, 4 Others, 26 United Kingdom 22 Switzerland 2 Sweden, 4 Canada 15 Belgium 1 Russia, 6 Germany 10 Japan 1 France, 6 Spain 7 South Africa 1 Spain, 7 France 6 India 1 Germany, 10 Russia 6 Chile 1 United States, Sweden 4 Finland 1 146 Netherlands 4 Ukraine 1 Canada, 15 Israel 4 Belgium 1 Singapore 3 United Arab Emirates 1 United Kingdom, 22 China 3 Norway 1 Australia 2 Austria 1 Italy 2 Brazil 1© 2012 Ideya, Ltd. All rights reservedhttp://ideya.eu.com/reports.html
  • 8. SOCIAL MEDIA MONITORING CONCEPTS AND APPLICATIONS Understand Key Social Media Monitoring (SMM) Concept and Applications – Definition of SMM Tools – Typical Technologies Employed by SMM Tools – Social Media Platforms – Social Media Monitoring Tool Capabilities – Process: Listen, Measure, Understand, Engage – Key SMM Applications © 2012 Ideya, Ltd. All rights reserved http://ideya.eu.com/reports.html
  • 9. SOCIAL MEDIA MONITORING CONCEPTS AND APPLICATIONSDefinition of SMM Tools • SMM tools are software applications which enable companies to gather, categorize, analyze, monitor and possibly engage in online conversations about companies, brands, products, competitors, industry and other topics across different social media platforms. • They help companies: – Understand their customers, prospects and key industry influencers and – Learn about what they are saying about their brand, products, reputation, and their competitors across the social Web. • Majority of tools offer engagement function which allows companies to participate in these conversations in real time.© 2012 Ideya, Ltd. All rights reservedhttp://ideya.eu.com/reports.html
  • 10. SOCIAL MEDIA MONITORING CONCEPTS AND APPLICATIONSCommon Social Media Platforms Common Social Media Platforms include: • Social networks (e.g., Facebook, LinkedIn, • Discussion boards and reviews: forums MySpace, Google+, etc.); (e.g., vBulletin), classified (e.g., CraigList), consumer reviews (e.g., Amazon, TripAdvisor), • Micro-blogging/micro messaging (e.g., business reviews (e.g., yelp.com, Customer Lobby, Twitter, FriendFeed, Google Buzz, Tumblr); Epinions.com) chat rooms, message boards, • Blogs (e.g., WordPress, MovableType, Blogger, community Q&A (e.g.,WikiAnswers, Google Squarespace, Google’s Blogspot); Answers, Quora) and others; • Wikis (collaborative publishing, e.g., Wikipedia, • Multimedia sharing services: photo sharing Wikimedia, Wikihow); (e.g., Flickr, Photobucket, Pinterest - a pinboard- • Video Blogging – a form of blogging that uses style social photo sharing website), video sharing video rather than text/audio as its primary media (e.g.,YouTube,VideoLectures.net, Vimeo, Metacafe), source (e.g., Rocketboom); livecasting (e.g., Skype, Livestream), music and audio sharing (eg. Last.fm, ccMixter), presentation • RSS (e.g., Bloglines, FeedBurner); sharing (e.g., SlideShare, Scribd), podcast and other forms of audio content (e.g., ESPN, NPR) • Events (e.g., Meetup.com, Eventful); • Virtual world (e.g., Second Life) • Social bookmarking and social tagging • Widgets (mini web applications for distributing or (e.g., Del.icio.us, StumbleUpon) sharing content across the social Web). • Social news (e.g., Digg, Reddit) • Mash-ups and others.© 2012 Ideya, Ltd. All rights reservedhttp://ideya.eu.com/reports.html
  • 11. SOCIAL MEDIA MONITORING CONCEPTS AND APPLICATIONS Social Media Monitoring Tool CapabilitiesTYPICAL COMMUNICATION SOCIAL MEDIA PLATFORMS SMM MONITORING TOOLSTRIGGERS: Issues, Stories,Crises, Products /Services, Events,Campaigns, Catastrophes, etc. Information Extraction Blogs, Blog Conversation & Posts, DATA Activity Streams Microblogs Information PROCESSING Forums, Retrieval (e.g. NLP, Text Social Mining, Video Tools: Computational Dashboard 1. LISTEN Sharing Networks CRAWLER / Linguistics, Sites PARSER Machine Discussion Learning) Boards, 2. MEASURE, ANALYZE, Reviews, e.g., Quantitative and Qualitative Analysis, Sentiment UNDERSTAND News Analysis, Influencer Profiling, Competitive Analysis, Social Behavioural Research, etc. PARTICIPANTS: Companies, Institutes, e.g., Profiles, Interactions, History, SOCIAL CRM & Customers, Consumers, Transactions, Preferences, Customer Data. TARGETING Competitors, Press and others Business Policies 3. ENGANGEMENT & RESPONSE Around SM Engagements© 2012 Ideya, Ltd. All rights reserved http://ideya.eu.com/reports.html
  • 12. SOCIAL MEDIA MONITORING CONCEPTS AND APPLICATIONSKey SMM Applications • Understanding the benefits and possible applications of SMM technologies is of outmost importance • Report discusses 13 possible SMM Applications Marketing & Public Relations Search Engine Market Corporate (PR) Marketing Research Communication Investor Social Media Sales and Lead Advertising Relations (IR) Marketing Generation Product R&D, Customer Marketing and Operations Legal Services Innovation Human Resources © 2012 Ideya, Ltd. All rights reserved http://ideya.eu.com/reports.html
  • 13. Understand SMM Market And Market TrendsMarket Growth and Dynamics, Technology, Customers • Market Growth – SMM market continues to demonstrate further growth but at a lower rate • Market Dynamics – Big players entering the market – Partnerships on the rise to deliver more strategic business insights and greater coverage – SMM in Russia still in its infancy with a great potential for partnerships to tackle vast Russian market – Rising consolidations – Positive impact of free SMM tools on SMM businesses • Technology Innovation – Continuous advancement of SMM technologies and key features • Customer Position – Increasing adoption and investment in social media technologies but at a slower pace – Businesses still struggling with social media monitoring. © 2012 Ideya, Ltd. All rights reserved http://ideya.eu.com/reports.html
  • 14. Customer Position: The Availability Of Hundreds Of Tools IsExciting, But Can Be Confusing! There Are So Many “Best Tools”, But Only A Few Can Meet Your Specific Businesses Objectives! WHICH TOOLS CAN SO MANY OPTIONS?! PROVIDE SENTIMENT WHICH TOOL IS BEST FOR OUR TRACKING BUSINESS NEEDS! WHICH TOOLS ARE USED BY OUR WHICH TOOLS CAN COMPETITORS? PROVIDE US WITH DETAILED INFORMATION ON KEY INFLUENCERS DO WE NEED OUR BUDGET IS ACROSS SOCIAL MEDIA TO EMPLOY CHANNELS ONE OR TWO LESS THAN $600 SMM TOOLS? PER MONTH WE NEED TO COVER SEVERAL GEOGRAPHIC REGIONS: US, EUROPE, WE NEED A TOOL WITH A WE NEED A TOOL CHINA AND RUSSIA WE NEED A TOOL TO GOOD WORKFLOW THAT MONITORS ADDRESS OUR CLIENTS’ MANAGEMENT THAT SOCIAL CAMPAIGNS COMPLAINTS AND WE WANT SUPPORTS MULTIPLE USERS THRESHOLD ALERTS STRENGTHEN ACROSS VARIOUS TO INFORM US ABOUT CUSTOMER LOYALTY DEPARTMENTS WE NEED A TOOL SIGNIFICANT THAT MONITORS CHANGES... FACEBOOK, TWITTER AND FORUMS WE NEED TO WE NEED TO ASSIGN TASKS TO OUR PEOPLE, TRACK PROGRESS WE WANT A TOOL WITH ENGAGEMENT BENCHMARK AND TURNAROUND TIME, FUNCTION TO ALLOW US TO QUICKLY OURSELVES ANNOTATE AND SHARE RESPOND TO POSTS, TWEETS AND AGAINST OUR CONTENT ALSO PUBLISH INFORMATION COMPETITORS© 2012 Ideya, Ltd. All rights reserved WITHOUT LEAVING THE APPLICATIONhttp://ideya.eu.com/reports.html
  • 15. A Guide to Selecting and Using SMM Tools and ServicesStrategic Approach to Selecting and Employing SMM Tools LEARN ABOUT SMM TOOL COVERAGE AND KEY FEATURES, QUESTIONS TO ASK AND FACTORS TO CONSIDER WHEN SELECTING SMM TOOL AND SERVICES UNDERSTAND KEY SOCIAL PRICING MEDIA MONITORING LEARN ABOUT (SMM) CONCEPTS AND DIFFERENT PRICING VENDOR EXPERIENCE: PACKAGES AND FREE APPLICATIONS OFFERS - CLIENTS THEY SERVE SEE HOW THEY CAN BE APPLIED - NUMBER OF YEARS IN WITHIN THE ORGANIZATION UNDERSTAND SMM MARKET SMM BUSINESS AND MARKET TRENDS - MARKET GROWTH AND DYNAMICS - TECHNOLOGY INNOVATION - CUSTOMER POSITION Take a more strategic approach to selecting and employing SMM tools and services for long term benefits and success Save the time while researching for the “Best Tool” to meet your© 2012 Ideya, Ltd. All rights reserved SPECIFIC BUSINESSES OBJECTIVEShttp://ideya.eu.com/reports.html
  • 16. A Guide to Selecting and Using SMM Tools and ServicesStrategic Approach to Selecting and Employing SMM Tools • Planning for Success • Tools and Competencies • Consideration of Key Features – Feature Definition, Issues, Sample company listing • Consideration of Key Factors – Pricing, – Vendor Experience: Sample client listing and the year when the tool has been introduced in the market (Timetable) • Elaborate Profiles on SMM Tools and Services Among the featured SMM tools and services: – One hundred ninety one (191) are operated as paid tools and services – Six ( 6) are offering both free and paid services, and – Forty eight (48) are free tools. – We have also identified five (5) tools that are currently available through alpha or beta testing or launched under a pilot program.© 2012 Ideya, Ltd. All rights reservedhttp://ideya.eu.com/reports.html
  • 17. LEARN ABOUT SMM TOOL COVERAGE AND KEY FEATURES- DATA MANAGEMENT Media Coverage Coverage Language Coverage Data Acquisition Data Latency Geographic Coverage Alerts Data Cleaning For Data Management Spam Industry Specific Data Export Coverage Application Programming Interface (API) Integration Data Archiving Description of Features Tool Listing © 2012 Ideya, Ltd. All rights reserved http://ideya.eu.com/reports.html
  • 18. LEARN ABOUT SMM TOOL COVERAGE AND KEY FEATURES- PROCESS MANAGEMENT AND USER INTERFACE Standard/ Pre-defined Dashboard Process Management Customizable and User Interface Workflow Management Customer Relationship Management (CRM) Description of Features Tool Listing © 2012 Ideya, Ltd. All rights reserved http://ideya.eu.com/reports.html
  • 19. LEARN ABOUT SMM TOOL COVERAGE AND KEY FEATURES- DATA ANALYSIS AND VISUALIZATION Media Statistics Filtering and Sorting of Results Automated Sentiment Analysis Human Influencer Profiling and Analysis Viral Content Tracking and Analysis Data Analysis and Trend Analysis Visualization Topic and Theme Analysis Word/Tag Cloud Description of Features Campaign Monitoring and Measurements Tool Listing Competitive Monitoring and Analysis © 2012 Ideya, Ltd. All rights reserved http://ideya.eu.com/reports.html
  • 20. SOCIAL MEDIA MONITORING TOOLS KEY FEATURES- Percentage of Featured Technologies Offering Specific Feature CRM 25% of SMM Technologies Workflow Management 54% Dashboard - Standard 46% Dashboard - Customizable 54% Campaign Monitoring 51% Competitive Analysis 62% Word/Tag Cloud 32% Topic/Theme Analysis 56% Trend Analysis 84% Viral Content Tracking 14% Influencer Profiling & Analysis 61% Automated Sentiment Analysis 62% Human Sentiment Analysis 28% Automated and Human Sentiment Analysis 22% Filtering by Demographics 20% Filtering by Keyword 37% Filtering by Geography 45% Filtering by Media 63% Data Archiving 40% API Integration 44% Data Alerts 64% Data Export 61% © 2012 Ideya, Ltd. All rights reserved http://ideya.eu.com/reports.html 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
  • 21. SOCIAL MEDIA MONITORING TOOLS KEY FEATURESExamples of Metrics Offered COMPETITION SENTIMENT INFLUENCE NETWORK ANALYSIS SHARE OF VOICE, SENTIMENT RATIO, NET CONVERSATION REACH, AUDIENCE NETWORK DEGREE SENTIMENTS, VOLUME SENTIMENT OF BRAND, ENGAGEMENT, % OF ACTIVE CENTRALITY, BETWEENESS OF MENTIONS, LIKES, NET POSITIVE SENTIMENT, ADVOCATES , ADVOCATE INFLUENCE, CENTRALITY, CLOSENESS NET SENTIMENT OF ADVOCATE IMPACT, SHARE OF MIND CENTRALITY, EIGENVECTOR MINDSET INDEX INDUSTRY, SOCIAL (SOM), ENGAGEMENT SCORE, NET CENTRALITY, etc. COMPARISON ACROSS INFLUENCE MARKETING PROMOTER SCORE, INFLUENCE SCORE, COMPETITORS, etc.... (SIM) SCORE, MINDSET KLOUT (KLOUT SCORE, TRUE REACH, INDEX (MOTIVATIONS AMPLIFICATION PROBABILITY, THAT DRIVE CONSUMER NETWORK INFLUENCE), TUNKRANK GOOGLE+ PR GOAL ACTIONS), etc... SCORE, KRED SCORE, PEERINDEX SCORE, TRAACKR (REACH, STATISTICSRELATED INDICES RESONANCE, RELEVANCE) , NPS (NET GOOGLE+ PAGES AWARENESS, PROMOTER SCORE) INDEX, etc. GROWTH, NUMBER ENGAGEMENT ORGANIZATIONAL OF USERS ADDED TO NEGATIVITY, VIRALITY ANALYTICS CIRCLES, +1 SHARES, INDEX, VIRAL IMPACT, IDEAS POSTS PER DAY, etc. THEME-WISE TONALITY, NUMBER OF POSTS ASSIGNED, NUMBER OF MEMBERS VS. IMPACT SCORE-PRISM SENT, RESOLVED, ANSWER RATE, IDEAS TRENDS, NUMBER INDICES, etc.... RESOLUTION RATE, SATISFACTION OF ACTED ON IDEAS SCORE, SOCIAL ACCOUNT SUCCESS, TWITTER TREND ($ VALUE PER MESSAGE EFFICACY, EMPLOYEE ROI, ACCEPTED IDEAS), IDEA STATISTICS FACEBOOK etc. IMPACT, etc. NUMBER OF TWEETS, STATISTICS FOLLOWERS, NEW/LOST NUMBER OF FANS, LIKES, YOUTUBE GOOGLE FOLLOWERS, RETWEETS, COMMENTS, SHARES, PAGE STATISTICS ANALYTICS RETWEET RATIO, PATH OF VISITS, FRIENDS OF FANS, RETWEETS, REPLIED TO, NUMBER OF YOUTUBE VIEWS, REVENUE AND WEB NEW FANS/LIKES, LOST MENTIONED, FOLLOWING, UNIQUE VIEWERS, CONVERSIONS OF FANS/UNLIKES, POST SENTIMENT, INFLUENCE, SUBSCRIBERS, LIKES, USER SOCIAL STRENGTH INDICATOR (PSI)- etc. FAVORITES, # OF COMMENTS, OUTREACH, SITE SCORE, TOTAL REACH, ONSITE PLAYS, IMPRESSIONS, TRAFFIC, etc. ENGAGEMENT, etc. etc.
  • 22. FACTORS INFLUENCING PURCHASING DECISIONS- FACTORS PRICING (for more than 150 tools) Factors PROVIDERS EXPERIENCE Year of Product Release (for 250 tools) Clients (for more than 150 tools) Description of Features Tool Listing © 2012 Ideya, Ltd. All rights reserved http://ideya.eu.com/reports.html
  • 23. FACTORS INFLUENCING PURCHASING DECISION- Pricing • Pricing information on more than 150 SMM products SMM Tools and Services Pricing Information  Hosted Social media monitoring (buzz tracking): • Automatic Sentiment Analysis: US$150/ brand(product), name/media type/month; • Manual Sentiment Analysis: US$500/ brand (product) name /media type/month; BuzzForce™ and Social Media • Deliverable: Excel; Dashboard / Oceanus  Research report: • Buzz Research Report (40-45 slides): price range:US$7,000 - US$8,500; The report analyzes one brand/product and less than two (2) competing brands/products; include one media type* coverage; * media type: boards, blog, SNS, microblog (twitter), news, video, wiki  The company offers separate plans for agencies and brands: • Agency: 35,700 RUB per month ≈ $1,270 per month; • Brands: 42,000 RUB per month ≈ $1,500 per month;  The price covers: customer support, account set up with complex search queries, unlimited number of keywords (related to BrandSpotter one brand or a category), any number of competitors, unlimited number of user accounts with online access and a report, automatic identification of key messages and spam, manual verification by analysts twice a day, excel reports downloadable from the interface or automatically delivered via email as scheduled (on a daily, weekly or monthly bases), adding unlimited number of new sources on demand based on a client preference (e.g. specific websites, forums, etc.).  Traackr offers monthly subscription rates based on the number of active campaigns running in the account at any given time. Traackr Influencer Discovery Pricing starts at $399/month or £250/month, based on an account with a single campaign and scales to fit the needs of even Platform the largest organizations. Traackr does not charge fees for additional users or ‘seat licenses’. Each Traackr A-List subscription includes up to 50-users at no additional cost.  Automated monitoring and analysis starts from 500 EUR per month. Custom analysis provided by VICO’s analysts starts at VICO Research - Look Out 2,000 EUR per month.© 2012 Ideya, Ltd. All rights reservedhttp://ideya.eu.com/reports.html
  • 24. FACTORS INFLUENCING PURCHASING DECISION- Clients • Sample Client List on more than 160 SMM products • It demonstrates their professional experience and credibility SMM Tools and Services Sample Client List  Mainly agencies such as SPN Ogilvy, Wunderman, AdWatch Isobar, Zenith Optimedia, and local agencies that procure BrandSpotter monitoring services for major international brands with offices in Russia (e.g., Nestle, Danone, Chevrolet, Heinz, J&J, IKEA, LG, L’Oreal, Nokia, Philipps, Ford, Sony, Philipp Morris and others). evolisten™  Market research companies, ad agencies, consultants, other corporate clients. BuzzForce™ and Social  Lee, Hennessy Cognac, Volvo, Embraer, Sina.com.cn, Giorgio Armani, Mazda, Baidu, University of Cambridge ESOL Media Dashboard / Examinations. Partners: Ogilvy Public Relations Worldwide, The Nielsen Company, Ipsos, Strategic Public Relations Group and Oceanus others.  Kraft Foods, SONY, Nestle, Metro Cash & Carry, Peugeot, Renault, Skoda, Rambler Media, OTTO Group, Ogilvy, OMD Digital, SemanticForce Vimpelcom, ZenithOptimedia, Life, and other global brands and leading agencies.  10Gen, Amway, AN Media, Bite Communications, Cisco Systems, Charles Schwab, Hill+Knowlton, Crimson Hexagon, CVS, Traackr Influencer EMC, JP Morgan Chase, Juniper Networks, Porter Novelli, Raytheon, SAP, Sealed Air, SEO PR, Thomson Reuters, Weber Discovery Platform Shandwick, Widmeyer, Yahoo!, among others.  BMW, Electronic Arts, EnBW, Daimler, Ferrero, Fujitsu Technology Solutions, GfK Healthcare, LG Electronics/Germany, VICO Research - Look Out Mazda/Europe, Microsoft, Symantec ltd., Unilever, and others.  Abbyy, Alfa Bank, Ahmad Tea London, Bayer, Faberlik, GfK Russia, ZenithOptimedia, Mindshare, Action Global YouScan Communications, Nikon, LG, OMD Digital, P&G, Unilever, Piraeus Bank, Renaissance Insurance, and many others.© 2012 Ideya, Ltd. All rights reservedhttp://ideya.eu.com/reports.html
  • 25. SMM TOOLS AND SERVICES DIRECTORY 2012- 250 ELABORATE PROFILES• NAME OF THE TOOL OR SERVICE Official name found at the official Web site• NAME OF THE PROVIDER Name of the company providing the tool or service• CONTACT INFORMATION Tool Website URL Address, Telephone, E-Mail Address• LEADERSHIP Name of the Founder, CEO, or Director• GEOGRAPHIC COVERAGE Location of the Company Headquarters (HQs), SMM Technology providers’ offices worldwide, language and market coverage• INDUSTRY FOCUS Company/tool specialization in major industry segments (if any)• KEY PRODUCT APPLICATIONS Specific product applications (e.g., Marketing, PR, Reputation Management, Market Research, Customer Care, Sales and Lead Generation, HR, Legal, etc.• MONITORED SOCIAL MEDIA All, Twitter, Facebook, LinkedIn, Video sharing, Social Bookmarking, etc.• TOOL FUNCTIONALITY Listening, Monitoring, Tracking, Analyzing, Engaging, Publishing, CRM, etc.• THIRD PARTY TECHNOLOGY Whether a tool is using third party monitoring technology• TOOL AVAILABILITY Release products, pilots, free and fee based• TOOL DESCRIPTION Description of key features, published client list, pricing information, media and language coverage, etc.• YEAR OF TOOL/SERVICE INTRODUCTION The year the tool was publicly released. © 2012 Ideya, Ltd. All rights reserved http://ideya.eu.com/reports.html
  • 26. ANALYSIS AND PROFILES OF 250 SMM TOOLS- Paid Tools and Services  Adobe® SiteCatalyst® (former  Digital Radar (Intelligence  Loudpixel  Social360 Omniture) Technologies)  MediaMiser Enterprise  Social Radar (Infegy)  Adobe® SocialAnalytics  Direct Message Lab (DML)  MediaVantage (former  SocialEye™ (Overdrive  Agility (PR Newswire) REACH platform dnaMonitor) Interactive)  Amplified Analytics Customer  Dow Jones Insight  Mediasphere360  SocialEyez™ Intelligence  Ebuzzing /former Wikio  Meltwater Buzz  SocialMetrix Echo  Appinions™ Buzz/Neotia  Meteor Solution  Socialscape  Asomo  eCairn Conversation™  Metrica Radar  Spiral16  Attensity Analyze for Social  Echo Sonar  Moreover Metabase  Spredfast Social CRM Media/Attensity Respond  E.Life Tweetmeter  MotiveQuest  Sprout Social  Attentio Dashboard  EmPower Research  My BuzzMetrics / NM  StatsMix  Autonomy Social Media  Engage121 Incite  SWIX Analytics, Analysis Tools  Engagor  NetBase Social Media  Symscio  Awareness Social Marketing  ethority Social Media Insight and Analysis  Syncapse Analytics Suite Hub Software Monitoring and Research  Netbreeze Navigator  Synthesio Dashboard  Beevolve Social Media  evolisten™  NetEquity  Sysomos Media Analysis Monitoring & Insight  evolve24 - the Mirror SaaS  netmind Sphere (Radian6) Platform (MAP)  B.I.G Screen™ Dashboard  Nexalogy Environics  Sysomos Heartbeat  blueReport (Cognita AG)  Expion (former Exvisu),  System One Radar  BrandChats (Tinval)  FirstRain  Next Analytics Social  Telligent  BrandMetric  FirstTweets™ (FirstRain) Media Dashboard  thismoment Brand Monitor™  BrandsEye  Flightdeck (The)  Newsdesk / Moreover (former Position² Brand  BrandSpotter  FollowThing Technologies Monitor™)  Brandtology DCMS  ForeSee Satisfaction Analytics,  Noteca  Thomson One Public  Brandwatch Web Dashboard  Hearsay Social  Onalytica- Relations  Buddy Media  HubSpot InfluenceMonitor,  ThoughtBuzz  BurrellesLuce iMonitor  IBM Cognos® Consumer Insight Managed Dashboard  Traackr Influencer Discovery  Buzzcapture (IBM)  Oracle RightNow CX Platform,  BuzzForce™ and Social Media  IBM® SPSS® Modeler Premium  PeopleBrowsr Platform  TraceBuzz Dashboard (Oceanus)  iMente  Positive Press (Iterasi)  Trackur  Tracx © 2012 Ideya, Ltd. All rights reserved http://ideya.eu.com/reports.html
  • 27. ANALYSIS AND PROFILES OF 250 SMM TOOLS- Paid Tools and Services  Buzzient Enterprise™  Imooty  Radian6 (Acquired by  Trendrr  BuzzLogic/ Twelvefold Media  Impactwatch Salesforce in 2011)  TrustYou ReviewAnalyst  BuzzMgr™  InfoNgen  RapLeaf  BuzzNumbers  Infospeed™  Raven  uberVU  BuzzStream  Integrasco  Report International  Venuelabs/former  Buzzware  IQBuzz  Reputation Control Valuevine™,  BuzzWatcher (AT Internet)  IWOMmaster Platform  Reputation Defender  VendAstas Reputation  ChatterGuard (Lodging (CIC/Kantar Media)  RepuTrace /RepuTrack Management Platform Interactive)  J.D. Power Social Media  Revinate (former StepRep),  CI-Insight/Collective Intellect Insights  SAS® Social Media  VICO Research - Look Out  CI Web 2.0 Observer/Cogia  JamiQ Analytics  Viralheat, Intelligence  Jives Fathom Social Media  Scanblog  Visible Edge (formerly  Cisco® SocialMiner Monitoring Tools  Scanbuzz Maestro – a Cymfony  CisionPoint  Kaava Tuner  Search Monitor (The) product, acquired in 2012),  Cision Social Media  Kampyle  SEER (VML, Inc.)  Visible Intelligence®,  Clipit  Kantar Media Monitoring and  SEM Experience Analytics  Visible Measures TrueReach  Cogito Search Explore Engine Evaluation (former Overtone – social  Vitrue SRM  Commetric Media Analyser and  KDPaine 360 Listening)  Vocus Marketing Suite, Influence Analyser  Kontagent Social and Mobile  SemanticForce  Vocus Social Media Software  complexium CX-Explorator Analytics  Sentiment360  WaveMetrix  Conversation Miner  Landau Media Monitoring  Sentiment Metrics  WE twendz pro™ (The) (Converseon),  Lenz/ former Press Army  Serendio CxA  WExPulse®  CoTweet/ SocialEngage,  Lexalytics Salience  Silverbakk Briefing Room  WebDig™  Linguamatics I2E  SIM Score (Razorfish)  Webtrends Social  Crimson Hexagon ForSight™  Linkfluence  SIP:Enterprise (SinoTech), Measurement (Radian6)  CustomScoop Media  ListenLogic Social Media  SM2 (Alterian acquired by  Whitevector Monitoring Analytics SDL in 2012),  WiseWindow  CyberAlert’s Tools,  Lithium Social Customer Suite  SMART (Brandprotect)  Wobot  Cyveillance Brand Intelligence™  LiveBuzz and Skyttle Friends /  SMMART (Cierzo  YouScan  Dialogix Market Sentinel Development)  Zeta Buzz  Digimind  Digital PR/Vox Populi  Looxii © 2012 Ideya, Ltd. All rights reserved http://ideya.eu.com/reports.html
  • 28. ANALYSIS AND PROFILES OF 250 SMM TOOLSTest Phase ♦ Featured SMM Tools Offering Both Free and Paid SMM Tools ♦ Free SMM Tools SMM Tools In the Test Phase – Alpha and Beta Releases and Pilot Programs (Total 5)  FollowThing  Tribe Monitor  Twazzup  VOZIQ  SentiMetrix SMM Tools with Free and Paid SMM Services (Total 6)  HootSuite Social Media  Kred (PeopleBrowsr)  TunkRank  TweetBeep (TweetBeep) Dashboard (HootSuite Media Inc.)  RowFeeder (Simply  Twitalyzer (Web Measured) Analytics Demystified) Free SMM Tools  Addict-o-matic  Hashtag  SentiMetrix  Twilert  Blog Grader  HowSociable  Social Media V  Twingly  BlogPulse  Icerocket  Social Mention  Twitterfeed  BlogScope  Klout  SocialSeek  Twitrratr  Blogsearch  Livedash  Splitweet  Twitscoop.com  Board Reader  Mentionmap  Technorati  twitt(url)y  Boardtracker  MetaCaffe  Tinker  Twitter Analyzer  Collecta  Mixero  TipTop  Twitter Grader.com  Del.icio.us  Monitter  Topsy  Twitter Search  Facebook Grader  NodeXL  Trendistic (formerly  Viral Video Chart  Faves  Omgili Twist)  Whos Talkin  Friend Feed  Samepoint  Truveo  Xefer Twitter Statistics  Google Insight  Seesmic  TweetDeck  YackTrack  Google Trends  Search (Facebook)  TweetFeel © 2012 Ideya, Ltd. All rights reserved http://ideya.eu.com/reports.html
  • 29. ANALYSIS AND ELABORATE PROFILES OF 250 SMM TOOLSPROFILE SAMPLES • For SMM Tools profile examples please view the Excerpts from the SMM Tools and Services Report 2012: – Ideya’s Publication page: http://ideya.eu.com/reports.html , or – SlideShare.net: http://slidesha.re/MfOomK. © 2012 Ideya, Ltd. All rights reserved http://ideya.eu.com/reports.html
  • 30. Social Media Monitoring Tools and Services ReportReport StructureReport Sections Total PagesSocial Media Monitoring Tools and Services 155 pgs.Part 1: Analysis1. INTRODUCTION 1.1 Who Will Benefit From This Report? 1.2 Scope of the Report2. FEATURED SMM TOOLS AND SERVICES 2.1 Free and Paid Tools and Services 2.2 HQs Locations of SMM Tool and Service Providers 2.3 Emergence of the SMM Tools and Services over the Past Decade3. SOCIAL MEDIA MONITORING AND APPLICATIONS 3.1 Definition of Key SMM Concepts Report Total Pages 3.2 SMM Applications 621 pages4. MARKET TRENDS FULL REPORT 4.1 Market Growth 4.2 Market Dynamics Analysis + Directory (single license) 4.3 Technology Innovation Analysis + Directory (multi-user license PDF) 4.4 Customer Position5. A GUIDE TO SELECTING AND USING SMM TOOLS AND SERVICES 5.1 Planning for Success 5.2 Consideration of Key Features 5.3 Pricing 5.4 Clients6. REFERENCESPart 2: Profiles of 250 SMM Technologies and Services Worldwide 466 pgs.7. PROFILES OF PAID SMM TOOLS AND SERVICES © 2012 Ideya, Ltd. All rights reserved8. PROFILES OF FREE SMM TOOLS AND SERVICES http://ideya.eu.com/reports.html
  • 31. SOCIAL MEDIA MONITORING TOOLS AND SERVICES REPORTReport Excerpts We bring you this report with the expectation that it will save you time and guide you through a myriad of choices that now exist for social media monitoring. We conducted extensive market research of key features, clients, and current pricing of the tools and services. We hope you will find it useful and look forward to your feedback. Luisa Milic, Director, Ideya Ltd., Email: lmilic@ideya.eu.com To obtain excerpts from the report, pricing options and how to order the report, please visit our publication page http://ideya.eu.com/reports.html© 2012 Ideya, Ltd. All rights reservedhttp://ideya.eu.com/reports.html
  • 32. Special Thanks to Companies for Their Input• Amplified Analytics, Inc. (Customer Intelligence Analysis), AT Internet (BuzzWatcher), Appinions (Appinions™), BrandsEye (Pty) Ltd. (BrandsEye), Buzzcapture B.V. (Buzzcapture), BuzzNumbers (BuzzNumbers), BuzzStream (BuzzStream for PR & Social Media), CIC (IWOMmaster Platform), Cierzo Development S.L. (SMMART), Cisco Systems, Inc. (Cisco® SocialMiner), Cision (CisionPoint Software), Clipit News B.V. (Clipit), CNW Group (MediaVantage), Cogia Intelligence (CI Web 2.0 Observer/CI Webaudit), Cognita AG (BlueReport), Collective Intellect (CI-Insight/Collective Intellect), Conversition–an e-Rewards Company (evolisten™), Crimson Hexagon (Crimson Hexagon ForSight™ platform), CyberAlert (CyberAlert’s Tools), Dialogix (Dialogix), Digital PR (Digital PR/Vox Populi), Ebuzzing/ former Wikio Group (Ebuzzing), eCairn Inc. (eCairn Conversation™), Engage 121 (Engage 121), Engagor (Engagor), ethority GmbH (ethority Social Media Monitoring and Research), Expert System (Cogito Search Explore Engine), ForeSee (ForeSee Satisfaction Analytics), Gorkana Group (Metrica Radar), Hewlett Packard/ Autonomy (Autonomy Social Media Analysis Tools), HootSuite Media, Inc. (HootSuite Social Media Dashboard), HubSpot (HubSpot), IBM (IBM Cognos® Consumer Insight, IBM® SPSS® Modeler Premium), Intelligence Technologies Ltd. (Digital Radar), IQBuzz JSC (IQBuzz), JamiQ.com (JamiQ), KDPaine (KDPaine & Partners), Kontagent (Kontagent Social and Mobile Analytics), Linguamatics (Linguamatics I2E Text Mining Solution for News & Social Media), Landau Media AG (Landau Media Monitoring), Lexalytics (Lexalytics Salience 5), Lenz K.K. (Lenz/former Press Army), Loudpixel (Loudpixel), Macranet Ltd. (Sentiment Metrics), MediaMiser (MediaMiser Enterprise), Meltwater Group (Meltwater Buzz), Moreover Technologies (Moreover Metabase/Newsdesk), NM Incite (My BuzzMetrics), Onalytica Ltd. (Onalytica - InfluenceMonitor), PR Newswire (Agility), Radian6/Salesforce (Radian6), Raven Internet Marketing Tools (Raven), RepuMetrix (RepuTrace™, RepuTrack™), Revinate Inc. (Revinate), SemanticForce LLC (SemanticForce), SentiMetrix (SentiMetrix), Serendio (Serendio CxA), Social Media Research Foundation (NodeXL), Social Media Monitoring Ltd. (BrandSpotter), Social360 (Social360), Socialware (Asomo), SocialEyez (SocialEyez), SocialMetrix (SocialMetrix Echo), Spiral16 (Spiral16), Sports Media Challenge (BuzzMgr™), Sprout Social (Sprout Social), Symscio (Symscio), Syncapse (Syncapse Analytics Suite), Synthesio Inc. (Synthesio Dashboard), Sysomos/Marketwire (Sysomos MAP/Heartbeat), Telligent (Telligent), Thomson Reuters (Thomson One Public Relations), Traackr, Inc. (Traackr Influencer Discovery Platform), Trackur LLC (Trackur), TrustYou (TrustYouReview Analyst), Web Analytics Demystified (Twitalyzer), VendAsta Technologies Inc. (VendAstas Reputation Management Platform/StepRep), Venuelabs Inc. (Valuevine™, VenueRank), VICO Research & Consulting GmbH (VICO Research Look Out), Visible Intelligence (The Visible Intelligence® platform, Visible Edge/formerly Cymfony Maestro), Vocus, Inc. (Vocus Social Media Software, Vocus Marketing Suite), Voziq Inc. (VOZIQ), WaveMetrix (WaveMetrix), Wobot (Wobot), Wool.Labs (WebDig™), YouScan (YouScan), and others.• We are still receiving feedback from other SMM providers and will include them in the Directory Part of the Report. © 2012 Ideya, Ltd. All rights reserved http://ideya.eu.com/reports.html
  • 33. THANK YOU! Contact: Luisa Milic, Director Ideya Ltd ♦ 39 Highfield Avenue ♦ Cambridge CB4 2AJ ♦ United Kingdom Tel: +44 (0)1223 513 965 ♦ Email: lmilic@ideya.eu.com ♦ Web: http://ideya.eu.com Visit our Publication page: http://ideya.eu.com/reports.html© 2012 Ideya, Ltd. All rights reservedhttp://ideya.eu.com/reports.html www.ideya.eu.com