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Social Media Monitoring Tools and Services

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The “Social Media Monitoring (SMM) Tools and Services” Report provides a comprehensive overview of the SMM market including profiles of 281 available tools and services and details of key SMM …

The “Social Media Monitoring (SMM) Tools and Services” Report provides a comprehensive overview of the SMM market including profiles of 281 available tools and services and details of key SMM features and technologies. Please see http://ideya.eu.com/reports.html for excerpts from the Report and information how to order the full report.

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  • The 3rd edition of the Social Media Monitoring Tools and Services Report has been published in July 2012. The report offers elaborate profiles of 250 Social Media Monitoring tools and services worldwide including key product features, product applications, industry, media and geographic coverage, as well as pricing and client information on more than 150 SMM tools and services. The Analysis part of the Report also provides detailed overview of important SMM concepts, key product features, key applications, and up-to-date information on market trends.

    For more information visit our publication page http://ideya.eu.com/reports.html or view the Report public excerpts (45 page document) on Slideshare.net at http://www.slideshare.net/lmilic/smm-tools-excerpt-final2012-9-13667019 .

    I hope you will find the information interesting and useful. Best Luisa
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  • We are pleased to announce the 2nd Edition of the Social Media Monitoring Tools and Services Report 2011.
    Feel free to visit our latest Social Media Monitoring Tools Report 2011/Presentation at http://www.slideshare.net/lmilic/social-media-monitoring-tools-and-services or Social Media Monitoring Tools Report Excerpts at http://www.slideshare.net/lmilic/smm-tools-excerpt-final25052011.
    Further information about the report can be found on the Ideya’s Publication page http://ideya.eu.com/reports.html. We welcome your feedback and comments. Best Regards, Luisa
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  • 1. www.ideya.eu.com Social Media Monitoring Tools and Services, July 2010 Ideya Ltd Social Media Monitoring Tools and Services Featuring 281 Tools and Services Ideya Market Report July 2010 EXTENSIVE COVERAGE OF TOOLS AND SERVICES FOR SOCIAL MEDIA MONITORING ―281 TOOLS AND SERVICES FEATURED Contact: SMM PRODUCTS, APPLICATIONS, AND Luisa Milic MARKET TRENDS Director DESCRIPTION OF KEY FEATURES TO HELP YOU Ideya Ltd SELECT SMM SERVICES 39 Highfield Avenue Cambridge CB4 2AJ PRICING INFORMATION FOR 145 TOOLS United Kingdom DIRECT ACCESS TO TOOL WEBSITES Tel: +44 (0)1223 513 965 THROUGH INCLUDED LINKS Email: lmilic@ideya.eu.com Web: http://ideya.eu.com PROVIDERS CONTACT INFORMATION INCLUDING EXECUTIVE NAMES , ADDRESS , TELEPHONE NUMBERS , AND EMAILS © 2010 Ideya, Ltd. All rights reserved. Page 1
  • 2. Social Media Monitoring Tools and Services, July 2010 Ideya Ltd Dear Readers, We bring you this report with the expectation that it will save you time and guide you through a myriad of choices that now exist for social media monitoring. We conducted extensive market research of key features, clients, and current pricing of the tools and services. We hope you will find it useful and look forward to your feedback. Yours sincerely, Luisa Milic, Director, Ideya, Ltd. Ideya Ltd is a business and marketing consultancy. It offers customized and innovative services to help its clients face the challenges of market disruptions and turn them into opportunities. Luisa Milic, M.Sc. is the Founder and Director of Ideya Business and Marketing Consultancy. She has 17 years of international experience, working 11 years at KPMG LLP Market Research in the USA and leading the Ideya consultancy in Europe for 6 years. Luisa works on innovative business and market strategies with clients across industry sectors including manufacturing, retail and consumer goods, tourism, and information technology. She also engages with organizations in the education sector and public services, and collaborates with other consultancies. In Europe, she has developed a network of collaborators from FP6 and FP7 EU projects and develops business strategies for the commercialization of the resulting technical solutions. Luisa gives seminars on market research methods and conducts workshops on strategic planning in the public and private sector. Published August 2010. Copyright (©) 2010 Ideya, Ltd. All rights reserved. No part of this report may be reproduced or distributed in any form or by any electronic or mechanical means, including information storage and retrieval system without permission in writing from Ideya, Ltd. All third party information or data included in this report are sourced from publicly-accessible source and remain the property of their respective owners. The data in this report are believed to be accurate at the time of publication but cannot be guaranteed; therefore Ideya, Ltd. cannot accept liability whatever the actions are taken based on any data in this report that may consequently prove to be inaccurate. © 2010 Ideya, Ltd. All rights reserved. Page 1
  • 3. Social Media Monitoring Tools and Services, July 2010 Ideya Ltd Table of Contents 1. INTRODUCTION……………………………………………………………………………………………………………….….…..………..5 1.1 Who Will Benefit From This Report? ..............................................................................................6 1.2 Scope of the Report ………………………….............................................................................................6 2. FEATURED SMM TOOLS AND SERVICES ……………………………...................................................................7 2.1 Free and Paid Tools and Services …………………………….......................................................................7 2.2 HQs Locations of SMM Tool and Service Providers …………………………..............................................9 2.3 Emergence of the SMM Tools and Services over the Past Decade ….……….………………..….…….......10 3. SOCIAL MEDIA MONITORING AND APPLICATIONS ….………..……..…………..............................................11 3.1 Definition of Key SMM Concepts .…………….………………………….……….…………..……………….…………..…11 3.2 SMM Applications ………………………….………………………………………………….….….……………….………….....13 4. MARKET TRENDS .…………………………….……………………………………………….…………..………………….….....…....15 4.1 Market Growth ……………………………….……………………………………….………..…………………………...……….15 4.2 Market Dynamics ………………………………………………………………………………………….………………..……....16 4.3 Technology Innovation …………………………………………………………………….……………………………..…..…..22 4.4 Customer Position ……………………………………………………………………………….……………………..….…..…..23 5. A GUIDE TO SELECTING AND USING SMM TOOLS AND SERVICES ……..………….………………..………..……..26 5.1 Planning for Success ………………………………………………………………………….……………………………………..26 5.2 Consideration of Key Features ……..…………………………………………...………………………………………..…..28 5.3 Pricing …………………………………………………….………………………………………………………………………………..54 5.4 Clients ……………………………………………………………………………………………………………………………………..74 6. REFERENCES …………………………………………….…………………………………………………………………………………..…82 7. PROFILES OF PAID SMM TOOLS AND SERVICES ………………………………….…………………………………………..82 8. PROFILES OF FREE SMM TOOLS AND SERVICES ..…………………………………………………………………………..285 © 2010 Ideya, Ltd. All rights reserved. Page 1
  • 4. www.ideya.eu.com Social Media Monitoring Tools and Services, July 2010 Ideya Ltd Contents LIST OF TABLES: Table 1. Paid SMM Tools and Services (Total 196) 8 Table 2. SMM Tools in the Test Phase – Alpha and Beta Releases and Pilot Programs 9 (Total 17) Table 3. Combination of Free and Paid SMM Tools (Total 8) 9 Table 4. Free SMM Tools (Total 60) 9 Table 5. Distribution of SMM Tools and Services by Provider’s HQs Location 9 Table 6. Common Social Media Platforms 11 Table 7. Applications of SMM Tools 13 Table 8. M&As in SMM Market (Period 2000-2010) 20 Table 9. Media Coverage – List of SMM Tools and Services 30 Table 10. Language Coverage – List of SMM Tools and Services 32 Table 11. Alerts – List of SMM Tools and Services 34 Table 12. Data Export – List of SMM Tools and Services 35 Table 13. API Integration with Third Party Applications – List of SMM Tools and Services 36 Table 14. Data Archiving – List of SMM Tools and Services 37 Table 15. Filtering by Media Type – List of SMM Tools and Services 39 Table 16. Filtering by Geography – List of SMM Tools and Services 39 Table 17. Filtering by Keywords or Topic – List of SMM Tools and Services 40 Table 18. Filtering by Demographics – List of SMM Tools and Services 40 Table 19. Automated Sentiment Analysis – List of SMM Tools and Services 42 Table 20. Sentiment Analysis Involving Human Expertise – List of SMM Tools and Services 43 Table 21. Influencer Profiling and Analysis – List of SMM Tools and Services 45 Table 22. Viral Content Tracking and Analysis – List of SMM Tools and Services 47 Table 23. Trend Analysis – List of SMM Tools and Services 48 Table 24. Topic and Theme Analysis – List of SMM Tools and Services 49 Table 25. Word/Tag Cloud – List of SMM Tools and Services 50 Table 26. Competitive Analysis – List of SMM Tools and Services 50 Table 27. Campaign Management and Measurement – List of SMM Tools and Services 51 Table 28 Customizable Dashboard – List of SMM Tools and Services 51 Table 29. Workflow Management – List of SMM Tools and Services 52 Table 30. Client Relationship Management (CRM) – List of SMM Tools and Services 53 Table 31. Pricing Information 54 Table 32. Sample Client List 74 LIST OF FIGURES: Figure 1. SMM Tools and Services by Current Status 7 Figure 2. Featured Monitoring Tools and Services by the Year of Introduction (2000 –2001) 10 Figure 3. Featured Tools and Services – Number and Growth (%) (2005 – 2010) 16 Figure 4. Timeline – The Year of Tool/Service Introduction 17 Figure 5. M&A Activity in the SMM Market (2000-2010) 21 Figure 6. The Tool Key Features and Factors Impacting Selection Process 29 © 2010 Ideya, Ltd. All rights reserved. Page 1
  • 5. Social Media Monitoring Tools and Services, July 2010 Ideya Ltd 1. INTRODUCTION The rapid proliferation of social media networks and online communication has dramatically changed the world of traditional marketing, market research, PR, advertising, customer services, and even innovation. It has been disruptive and presented challenges to many businesses, but has also opened up tremendous opportunities. Companies are increasingly investing into social media programs and experimenting with Social Media Monitoring (SMM) tools and services to monitor and solicit public opinion about their brand and products, shape their online presence and develop strategies to harness the new social paradigm. The SMM market is still in its infancy. New tools and services are emerging continually, while already established SMM companies are frequently improving their products by introducing new features to accommodate their clients’ needs. Market reports on SMM providers typically focus on a few, well established tools and services. At the moment, there are no comprehensive reports with a broad overview of the market and its players. As a result, many organizations feel comfortable investing into a big name SMM solution without realizing that lesser known, yet more affordable and effective solutions, can be obtained at the lower end of the market. The purpose of this report is to fill that need and give an up-to-date, comprehensive view of the social media monitoring market and product offerings. The report provides:  Elaborate profiles of two hundred eighty one (281) SMM tools and services including key features, pricing and contact information  Definition of important SMM concepts and key features  Pricing information on one hundred forty five (145) SMM tools and services  Up-to-date information on market trends and M&A activity in the SMM market, and  A guide for selecting and using SMM tools and services. We hope to enable companies and individuals to make effective decisions about the use of monitoring tools and services for their purposes, whether they are experimenting with free tools or committing to comprehensive enterprise wide solutions. We made a concerted effort to explain some of the key features and factors that characterize current SMM products:  Data management features such as data coverage, data latency, alerts, data export, Application Programming Interface (API) integration, data archiving,  Data analysis and visualization features, including sentiment analysis, influencer profiling and analysis, viral content tracking and analysis, trend analysis, topic and theme analysis, word/tag cloud, competitive monitoring and analysis, campaign management and measurements,  Process management and user interface, including dashboard, workflow management, Client Relationship Management (CRM), and  Factors influencing purchasing decisions including pricing, key clients and year when the tool or service was made publicly available (see FIGURE 4 - Timeline). © 2010 Ideya, Ltd. All rights reserved. Page 1
  • 6. Social Media Monitoring Tools and Services, July 2010 Ideya Ltd Because the landscape of the market changes rapidly and the SMM tool providers are constantly redesigning features and introducing new technologies, we also provide links to the tool websites and contact information. Thus the readers can easily access the latest information and review tool updates. 1.1 Who Will Benefit from this Report? Information in this report can be useful to a broad range of organizations and individuals who are interested in specific SMM tools and services and the overall market trends, in particular:  Mature businesses that want to broaden their understanding of the SMM tools and decide whether to develop their own tools or use external solutions  Start-up, small and midsize companies that want to leverage SMM tools and services to monitor social media communications and activities and reach their potential customers in an efficient and effective manner  Providers of SMM tools and service that are interested in the competitive landscape and possibilities for partnerships, sales, or acquisitions  Social media consultants who are looking for information about tools and tool features to complement their resources and expand their services  Investors who are looking for investment opportunities and seeking information on technologies and companies. 1.2 Scope of the Report Through extensive secondary research and interviews with experts, we collected information about 281 SMM tools and services. We carefully examined tool descriptions on the official company and product Web site and supplemented that information with product reviews and market reports in order to create a comprehensive profile for each SMM tool and service. The profiles are presented in the later parts of the report (see Sections 7 and 8). The information in the profiles is laid out in a uniform and structured way to provide the reader with an easy way to browse and learn about each SSM tool:  Name of the tool or service Official name found at the official Web site  Name of the provider Name of the company providing the tool or service  Contact information Tool Website URL Address, Telephone, E-Mail Address  Leadership Name of the Founder, CEO, or Director  Country Location of the Company Headquarters (HQs)  Monitored social media All, Twitter, Facebook, LinkedIn, Video sharing, Social Bookmarking, etc.  Tool functionality Listening, Monitoring, Tracking, Analyzing, Engaging, CRM, etc.  Third party technology Whether a tool is using third party monitoring technology  Tool availability Release products, pilots, free and fee based www.ideya.eu.com  Tool description Description of key features, published client list, pricing information, media and language coverage, etc.  Year of tool or service introduction The year the tool was publicly released. © 2010 Ideya, Ltd. All rights reserved. Page 1
  • 7. Social Media Monitoring Tools and Services, July 2010 Ideya Ltd SAMPLE PAGES Sample pages 2. FEATURED SMM TOOLS AND SERVICES Sample page Sample page 3. SOCIAL MEDIA MONITORING 4. MARKET TRENDS AND APPLICATIONS © 2010 Ideya, Ltd. All rights reserved. Page 1
  • 8. Social Media Monitoring Tools and Services, July 2010 Ideya Ltd SAMPLE PAGES Sample page Sample page 5. A GUIDE TO SELECTING 5.2 Consideration of Key AND USING SMM Features TOOLS AND SERVICES 5.2.2.4 Influencer Profiling and Analysis Sample page Sample page 5.3 Pricing 5.4 Clients © 2010 Ideya, Ltd. All rights reserved. Page 1
  • 9. www.ideya.eu.com Social Media Monitoring Tools and Services, July 2010 Ideya Ltd How To Order Title: Social Media Monitoring Tools and Services 2010 Published: July, 2010 Content: 281 Tool and Service Providers Profiles Format: PDF Sample page The report is available for purchase from Ideya 7. PROFILES OF PAID SMM Ltd. Please send your order details via email at TOOLS AND SERVICES lmilic@ideya.eu.com. Please indicate if you would like  £1,400 – single user PDF  £3,600 – multi-user license PDF Please provide us with your billing information: First Name: _____________________________ Last Name: _____________________________ Title: __________________________________ Company Name: ________________________ _______________________________________ Billing Address: __________________________ City: _________________ Post Code: _______ Country: _______________________________ E-mail address where to send report: _______________________________________ Telephone number: ______________________ Ideya Ltd. Contact: Luisa Milic, Director, Ideya Ltd, 39 Highfield Avenue, Cambridge CB4 2AJ, United Kingdom; Tel: +44 (0)1223 513 965; Email: lmilic@ideya.eu.com; Web: http://ideya.eu.com © 2010 Ideya, Ltd. All rights reserved. Page 1