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The Social Media Monitoring Tools and Services 2012 - The report offers elaborate profiles of two hundred fifty (250) Social Media Monitoring (SMM) tools and services worldwide including key product ...

The Social Media Monitoring Tools and Services 2012 - The report offers elaborate profiles of two hundred fifty (250) Social Media Monitoring (SMM) tools and services worldwide including key product features, product applications, industry coverage, pricing and client information (on more than 150 SMM tools and services), contact information and much more. The Analysis part of the Report also provides a detailed guide to selecting and using SMM tools and services, definition of important SMM concepts and key applications, and up-to-date information on market trends including M&A activity in the SMM market. For more information visit http://ideya.eu.com/reports.html.

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  • Last month, we have published the 4th Edition of the SMM Tools and Services Report 2013. If you would like to learn more about the report, feel free to view the new Report Excerpts posted on the Slideshare.net at http://slidesha.re/1bzVNrD or visit Ideya’s website at http://ideya.eu.com/reports.html. Hope you will find it useful. Kind Regards, Luisa
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  • @chengeh Chengeh, the report excerpts can be downloaded from Ideya's website. Should you wish to purchase full report, visit Ideya's publication page (http://ideya.eu.com/reports.html) or contact us directly via email: lmilic@ideya.eu.com. Hope this was helpful.
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  • how do i get a copy? Anyone ?
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  • Fantastic information, great research. Will be adding some of these tools to my list.
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  • We've added a profile of another SMM technology provider - Oceanus (BuzzForce™ and Social Media Dashboard) to our SMM Tools and Services Report Excerpts - they've just expressed interest in taking part in the Report public excerpts. Please see the revised version of the document above.
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Social Media Monitoring Tools and Services Report 2012 Excerpts Social Media Monitoring Tools and Services Report 2012 Excerpts Document Transcript

  • www.ideya.eu.com Social Media Monitoring Tools and Services Report 2012 www.ideya.eu.com Analysis and Elaborate Profiles on 250 SMM Technologies and Services Worldwide Ideya Market Report, 3rd Edition July 2012 EXTENSIVE COVERAGE DESCRIPTION OF KEY PRICING AND CLIENT OF TOOLS AND SERVICES ―250 TOOLS AND FEATURES TO HELP INFORMATION FOR FOR SOCIAL MEDIA SERVICES FEATURED YOU SELECT SMM MORE THAN 150 MONITORING SERVICES TOOLS PROVIDERS CONTACT DIRECT ACCESS TO SMM PRODUCTS, INFORMATION TOOL WEBSITES APPLICATIONS AND INCLUDING EXECUTIVE THROUGH INCLUDED MARKET TRENDS NAMES, ADDRESS, TELEPHONE, EMAILS LINKSContact: Luisa Milic, Director, Ideya Ltd.  tel.: +44 (0)789 1166 897  Email: lmilic@ideya.eu.com  Company Website: http://ideya.eu.com
  • Social Media Monitoring Tools and Services Report Excerpts, July 2012 Ideya Ltd Dear Readers, We bring you this report with the expectation that it will save you time and guide you through a myriad of choices that now exist for social media monitoring. We conducted extensive market research of key features, clients, and current pricing of the tools and services. We hope you will find it useful and look forward to your feedback. Yours sincerely, Luisa Milic, Director, Ideya, Ltd. Ideya Ltd is a business and marketing consultancy. It offers customized and innovative services to help its clients face the challenges of market disruptions and turn them into opportunities. Luisa Milic, M.Sc. is the Founder and Director of Ideya Business and Marketing Consultancy. She has 17 years of international experience, working 11 years at KPMG LLP Market Research in the USA and leading the Ideya consultancy in Europe for 6 years. Luisa works on innovative business and market strategies with clients across industry sectors including manufacturing, retail and consumer goods, tourism, and information technology. She also engages with organizations in the education sector and public services, and collaborates with other consultancies. In Europe, she has developed a network of collaborators from FP6 and FP7 EU projects and develops business strategies for the commercialization of the resulting technical solutions. Luisa gives seminars on market research methods and conducts workshops on strategic planning in the public and private sector. th Published on 9 July, 2012. Copyright (©) 2012 Ideya, Ltd. All rights reserved. No part of this report may be reproduced or distributed in any form or by any electronic or mechanical means, including information storage and retrieval system without permission in writing from Ideya, Ltd. All third party information or data included in this report are sourced from publicly-accessible source and remain the property of their respective owners. The data in this report are believed to be accurate at the time of publication but cannot be guaranteed; therefore Ideya, Ltd. cannot accept liability whatever the actions are taken based on any data in this report that may consequently prove to be inaccurate.© 2012 Ideya, Ltd. All rights reserved. Page 1
  • Social Media Monitoring Tools and Services Report Excerpts, July 2012 Ideya LtdTable of ContentsPart 1: Analysis1. INTRODUCTION ............................................................................................................................................ 6 1.1 Who Will Benefit from this Report? ...................................................................................................... 7 1.2 Scope of the Report ............................................................................................................................... 72. FEATURED SMM TOOLS AND SERVICES ..................................................................................................... 10 2.1 Free and Paid Tools and Services ........................................................................................................ 10 2.2 HQs Locations of SMM Tool and Service Providers............................................................................. 13 2.3 Emergence of the SMM Tools and Services over the Past Decade ..................................................... 133. SOCIAL MEDIA MONITORING AND APPLICATIONS .................................................................................... 14 3.1 Definition of Key SMM Concepts......................................................................................................... 14 3.2 SMM Applications ............................................................................................................................... 174. MARKET TRENDS ........................................................................................................................................ 23 4.1 Market Growth .................................................................................................................................... 23 4.2 Market Dynamics................................................................................................................................. 24 4.3 Technology Innovation ........................................................................................................................ 35 4.4 Customer Position ............................................................................................................................... 395. A GUIDE TO SELECTING AND USING SMM TOOLS AND SERVICES ............................................................. 43 5.1 Planning for Success ............................................................................................................................ 43 5.2 Consideration of Key Features ............................................................................................................ 45 5.2.1 Data Management ........................................................................................................................... 47 5.2.2 Data Analysis and Visualization .................................................................................................... 79 5.2.3 Process Management and User Interface ................................................................................ 100 5.3 Pricing ................................................................................................................................................ 110 5.4 Clients ................................................................................................................................................ 1376. REFERENCES ............................................................................................................................................. 155© 2012 Ideya, Ltd. All rights reserved. Page 1
  • Social Media Monitoring Tools and Services Report Excerpts, July 2012 Ideya LtdPart 2 - Social Media Monitoring Tools and Services Directory1. INTRODUCTION ........................................................................................................................................ 132. PROFILES OF PAID SMM TOOLS AND SERVICES ......................................................................................... 183. PROFILES OF FREE SMM TOOLS AND SERVICES ....................................................................................... 425 www.ideya.eu.com© 2012 Ideya, Ltd. All rights reserved. Page 1
  • Social Media Monitoring Tools and Services Report Excerpts, July 2012 Ideya Ltd Contents LIST OF TABLES: Table 1. Paid SMM Tools and Services (Total 191) 11 Table 2. SMM Tools in the Test Phase – Alpha and Beta Releases and Pilot Programs 12 (Total 5) Table 3. SMM Tools with Free and Paid SMM Services (Total 6) 12 Table 4. Free SMM Tools (Total 48) 12 Table 5. Distribution of SMM Tools and Services by Provider’s HQs Location 13 Table 6. Common Social Media Platforms 14 Table 7. Key Applications of SMM Tools 17 Table 8. M&As in SMM Market (Period 2005-2012) 31 Table 9. Media Coverage – List of SMM Tools and Services 47 Table 10. Language Coverage – List of SMM Tools and Services 51 Table 11. Industry Coverage – List of SMM Tools and Services 67 Table 12. Alerts – List of SMM Tools and Services 76 Table 13. Data Export – List of SMM Tools and Services 77 Table 14. API Integration with Third Party Applications – List of SMM Tools and Services 78 Table 15. Data Archiving – List of SMM Tools and Services 79 Table 16. Filtering by Media Type – List of SMM Tools and Services 83 Table 17. Filtering by Geography – List of SMM Tools and Services 84 Table 18. Filtering by Keywords or Topic – List of SMM Tools and Services 85 Table 19. Filtering by Demographics – List of SMM Tools and Services 85 Table 20. Automated Sentiment Analysis – List of SMM Tools and Services 88 Table 21. Sentiment Analysis Involving Human Expertise – List of SMM Tools and Services 89 Table 22. Influencer Profiling and Analysis – List of SMM Tools and Services 96 Table 23. Viral Content Tracking and Analysis – List of SMM Tools and Services 98 Table 24. Trend Analysis – List of SMM Tools and Services 101 Table 25. Topic and Theme Analysis – List of SMM Tools and Services 102 Table 26. Word/Tag Cloud – List of SMM Tools and Services 103 Table 27. Competitive Analysis – List of SMM Tools and Services 104 Table 28. Campaign Management and Measurement – List of SMM Tools and Services 105 Table 29. Customizable Dashboard – List of SMM Tools and Services 106 Table 30. Workflow Management – List of SMM Tools and Services 108 Table 31. Client Relationship Management (CRM) – List of SMM Tools and Services 109 Table 32. Pricing Information 110 Table 33. Sample Client List 137LIST OF FIGURES: Figure 1. Strategic Approach to Selecting and Employing SMM Tools and Services 6 Figure 2. SMM Tools and Services by Current Status 11 Figure 3. Featured Monitoring Tools and Services by the Year of Introduction (2000 –2012) 14 Figure 4. Engaging Social Media Monitoring Tools 21 Figure 5. Featured Tools and Services – Number and Growth (%) (2005 – 2011) 24 Figure 6. Timeline – The Year of Tool/Service Introduction 26 Figure 7. M&A Activity in the SMM Market (2005-2012) 30 Figure 8. Cluster Analysis Chart 38 Figure 9. The Tool Key Features and Factors Impacting Selection Process 46© 2012 Ideya, Ltd. All rights reserved. Page 1
  • Social Media Monitoring Tools and Services Report Excerpts, July 2012 Ideya Ltd 1. INTRODUCTION The rapid proliferation of the social media platforms and online communications has considerably changed the world of traditional marketing, market research, PR, advertising, customer services, and even innovation. It has been disruptive and presented challenges to many businesses, but has also opened up tremendous opportunities for businesses of all sizes. Companies are increasingly investing into social media programs and experimenting with Social Media Monitoring (SMM) technologies and services to monitor and solicit public opinion about their brand and products, shape their online presence and develop strategies to harness the social paradigm. Selecting the right social media monitoring tools has become a challenging task for organizations as social media technology business has branched out into a diverse set of technologies, data types and countless vendors confusing buyers. New tools and services are emerging continually, while already established SMM companies are frequently improving their products by introducing new features to accommodate their clients’ specific needs. Existing market reports on SMM providers typically focus on a few, well established tools and services and at the moment, there are no comprehensive reports with a broad overview of the market and its players. The purpose of this report is to fill that need and give current and prospective users an up-to- date and comprehensive view of the social media monitoring market and product offerings. The report provides:  Elaborate profiles of two hundred fifty (250) SMM tools and services including key features, pricing and contact information  Definition of important SMM concepts and key features  Pricing and client information on more than one hundred fifty (150) SMM tools and services  Up-to-date information on market trends and M&A activity in the SMM market, and  A comprehensive guide to selecting and employing SMM tools and services. LEARN ABOUT SMM TOOL COVERAGE AND KEY FEATURES, QUESTIONS TO ASK AND FACTORS TO CONSIDER WHEN SELECTING SMM UNDERSTAND KEY SOCIAL TOOL AND SERVICES MEDIA MONITORING (SMM) CONCEPTS AND APPLICATIONS SEE HOW THEY CAN BE APPLIED WITHIN YOUR ORGANIZATION UNDERSTAND SMM PRICING VENDOR EXPERIENCE: MARKET AND MARKET LEARN ABOUT - CLIENTS THEY SERVE TRENDS DIFFERENT - NUMBER OF YEARS IN - MARKET DYNAMICS PRICING PLANS AND FREE OFFERS SMM BUSINESS - TECHNOLOGY INNOVATION - CUSTOMER POSITION FIGURE 1. Strategic Approach to Selecting and Employing SMM Tools and Services© 2012 Ideya, Ltd. All rights reserved. Page 1
  • Social Media Monitoring Tools and Services Report Excerpts, July 2012 Ideya Ltd We hope to enable companies and individuals to make effective decisions about the use of monitoring tools and services for their purposes, whether they are experimenting with free tools or committing to comprehensive enterprise wide solutions. We made a concerted effort to explain some of the key features and factors that characterize current products:  Data management features such as data coverage, data latency, alerts, data export, Application Programming Interface (API) integration, data archiving,  Data analysis and visualization features, including sentiment analysis, influencer profiling and analysis, viral content tracking and analysis, trend analysis, topic and theme analysis, word/tag cloud, competitive monitoring and analysis, campaign management and measurements,  Process management and user interface, including dashboard, workflow management, Client Relationship Management (CRM), and  Factors influencing purchasing decisions including pricing, key clients and year when the tool or service was made publicly available (see FIGURE 6 - Timeline). Because the landscape of the market changes rapidly and the SMM tool providers are constantly redesigning features and introducing new technologies, we also provide links to the tool websites and contact information. Thus the readers can easily access the latest information and review tool updates. 1.1 Who Will Benefit from this Report? Information in this report can be useful to a broad range of organizations and individuals who are interested in specific SMM tools and services and the overall market trends, in particular:  Mature businesses that want to broaden their understanding of the SMM tools and decide whether to develop their own tools or employ external enterprise grade solutions  Start-up, small and midsize companies that want to leverage SMM tools and services to monitor social media communications and activities and reach their potential customers in an efficient and effective manner  Providers of SMM tools and service that are interested in the competitive landscape and possibilities for partnerships, sales, or acquisitions  Social media consultants who are looking for information about tools and tool features to complement their resources and expand their services  Investors who are looking for investment opportunities and seeking information on technologies and companies.© 2012 Ideya, Ltd. All rights reserved. Page 1
  • Social Media Monitoring Tools and Services Report Excerpts, July 2012 Ideya Ltd 1.2 Scope of the Report Through extensive secondary research and interviews with experts and social media monitoring vendors, we collected information on 250 SMM tools and services. We carefully examined tool descriptions on the official company and product Web site and supplemented that information with product reviews, vendors’ comments, and market reports in order to create a comprehensive profile for each SMM tool and service. The profiles are presented in the second part of the report and available as a separate document. The information in each of the 250 profiles is laid out in a uniform and structured way to provide the reader with an easy way to browse and learn about each SMM tool:  Name of the tool or service Official name found at the official Web site  Name of the provider Name of the company providing the tool or service  Contact information Tool Website URL Address, Telephone, E-Mail Address  Leadership Name of the Founder, CEO, or Director  Geographical coverage Location of the Company Headquarters (HQs), SMM technology providers offices worldwide, language and market coverage.  Industry Focus Company/tool specialization in major industry segments (if any)  Key Product Applications Specific product applications (e.g., Marketing, PR, Reputation Management, Market Research, Customer Care, Sales and Lead Generation, HR, Legal and others)  Monitored social media All, Twitter, Facebook, Google+, LinkedIn, Video and Photo sharing sites, Social Bookmarking, Forums, Blogs, etc.  Tool functionality Listening, Monitoring, Tracking, Analyzing, Engaging, Publishing, CRM, etc.  Third party technology Whether a tool is using third party monitoring technology  Tool availability Release products, pilots, free and fee based  Tool description Description of key features, published client list, pricing information, media and language coverage, etc.  Year of tool or service introduction The year the tool was publicly released.© 2012 Ideya, Ltd. All rights reserved. Page 1
  • Social Media Monitoring Tools and Services Report Excerpts, July 2012 Ideya Ltd We want to thank the following SMM technology companies for taking time to review their profiles, so our clients can get the most up-to-date information on their products and services: Amplified Analytics, Inc. (Customer Intelligence Analysis), AT Internet (BuzzWatcher), Appinions (Appinions™), BrandsEye (Pty) Ltd. (BrandsEye), Buzzcapture B.V. (Buzzcapture), BuzzNumbers (BuzzNumbers), BuzzStream (BuzzStream for PR & Social Media), CIC (IWOMmaster Platform), Cierzo Development S.L. (SMMART), Cisco Systems, Inc. (Cisco® SocialMiner), Cision (CisionPoint Software), Clipit News B.V. (Clipit), CNW Group (MediaVantage), Cogia Intelligence (CI Web 2.0 Observer/CI Webaudit), Cognita AG (BlueReport), Collective Intellect (CI-Insight/Collective Intellect), Conversition–an e- Rewards Company (evolisten™), Crimson Hexagon (Crimson Hexagon ForSight™ platform), CyberAlert (CyberAlert’s Tools), Dialogix (Dialogix), Digital PR (Digital PR/Vox Populi), Ebuzzing/ former Wikio Group (Ebuzzing), eCairn Inc. (eCairn Conversation™), Engage 121 (Engage 121), Engagor (Engagor), ethority GmbH (ethority Social Media Monitoring and Research), Expert System (Cogito Search Explore Engine), ForeSee (ForeSee Satisfaction Analytics), Gorkana Group (Metrica Radar), Hewlett Packard/ Autonomy (Autonomy Social Media Analysis Tools), HootSuite Media, Inc. (HootSuite Social Media Dashboard), HubSpot (HubSpot), IBM (IBM Cognos® Consumer Insight, IBM® SPSS® Modeler Premium), Intelligence Technologies Ltd. (Digital Radar), IQBuzz JSC (IQBuzz), JamiQ.com (JamiQ), KDPaine (KDPaine & Partners), Kontagent (Kontagent Social and Mobile Analytics), Linguamatics (Linguamatics I2E Text Mining Solution for News & Social Media), Landau Media AG (Landau Media Monitoring), Lexalytics (Lexalytics Salience 5), Lenz K.K. (Lenz/former Press Army), Loudpixel (Loudpixel), Macranet Ltd. (Sentiment Metrics), MediaMiser (MediaMiser Enterprise), Meltwater Group (Meltwater Buzz), Moreover Technologies (Moreover Metabase/Newsdesk), NM Incite (My BuzzMetrics), Onalytica Ltd. (Onalytica - InfluenceMonitor), PR Newswire (Agility), Radian6/Salesforce (Radian6), Raven Internet Marketing Tools (Raven), RepuMetrix (RepuTrace™, RepuTrack™), Revinate Inc. (Revinate), SemanticForce LLC (SemanticForce), SentiMetrix (SentiMetrix), Serendio (Serendio CxA), Social Media Research Foundation (NodeXL), Social Media Monitoring Ltd. (BrandSpotter), Social360 (Social360), Socialware (Asomo), SocialEyez (SocialEyez), SocialMetrix (SocialMetrix Echo), Spiral16 (Spiral16), Sports Media Challenge (BuzzMgr™), Sprout Social (Sprout Social), Symscio (Symscio), Syncapse (Syncapse Analytics Suite), Synthesio Inc. (Synthesio Dashboard), Sysomos/Marketwire (Sysomos MAP/ Heartbeat), Telligent (Telligent), Thomson Reuters (Thomson One Public Relations), Traackr, Inc. (Traackr Influencer Discovery Platform), Trackur LLC (Trackur), TrustYou (TrustYouReview Analyst), Web Analytics Demystified (Twitalyzer), VendAsta Technologies Inc. (VendAstas Reputation Management Platform/StepRep), Venuelabs Inc. (Valuevine™, VenueRank), VICO Research & Consulting GmbH (VICO Research Look Out), Visible Intelligence (The Visible Intelligence® platform, Visible Edge/formerly Cymfony Maestro), Vocus, Inc. (Vocus Social Media Software, Vocus Marketing Suite), Voziq Inc. (VOZIQ), WaveMetrix (WaveMetrix), Wobot (Wobot), Wool.Labs (WebDig™), YouScan (YouScan).© 2012 Ideya, Ltd. All rights reserved. Page 1
  • Social Media Monitoring Tools and Services Report Excerpts, July 2012 Ideya Ltd 2. FEATURED SMM TOOLS AND SERVICES We collected information about two hundred fifty (250) SMM tools and services. Here we list them based on their availability, geo-location and the year of their public release. 2.1 Free and Paid Tools and Services Among the featured SMM tools and services:  One hundred ninety one (191) are operated as paid tools and services  Six (6) are currently offering both free and paid services, and  Forty eight (48) are free tools. SMM Tools and Services by Current Status 250 Number of Tools and Services 200 191 150 100 48 50 5 6 0 Paid Free Beta Testing Free/Paid FIGURE 2. SMM Tools and Services by Current Status We have also identified five (5) SMM technologies that are currently available through alpha or beta testing or launched under a pilot program (see Section 2.3.1 for more details). TABLE 1. Paid SMM Tools and Services (Total 191)  Adobe® SiteCatalyst®  Digital Radar (Intelligence  MediaMiser Enterprise  Social360 (former Omniture) Technologies)  MediaVantage (former  Social Radar (Infegy)  Adobe® SocialAnalytics  Direct Message Lab (DML) dnaMonitor)  SocialEye™ (Overdrive  Agility (PR Newswire) REACH platform  Mediasphere360 Interactive)  Amplified Analytics  Dow Jones Insight  Meltwater Buzz  SocialEyez™ Customer Intelligence  Ebuzzing /former Wikio  Meteor Solution  SocialMetrix Echo  Appinions™ Buzz/Neotia  Metrica Radar  Socialscape  Asomo  eCairn Conversation™  Moreover Metabase  Spiral16  Attensity Analyze for Social  Echo Sonar  MotiveQuest  Spredfast Social CRM Media/Attensity Respond  E.Life Tweetmeter  My BuzzMetrics / NM  Sprout Social  Attentio Dashboard  EmPower Research Incite  StatsMix© 2012 Ideya, Ltd. All rights reserved. Page 1
  • Social Media Monitoring Tools and Services Report Excerpts, July 2012 Ideya Ltd  Autonomy Social Media  Engage121  NetBase Social Media  SWIX Analytics Analysis Tools  Engagor Insight and Analysis  Symscio  Awareness Social Marketing  ethority Social Media  Netbreeze Navigator  Syncapse Analytics Suite Hub Software Monitoring and Research  NetEquity  Synthesio Dashboard  Beevolve Social Media  evolisten™/ Conversition  netmind Sphere  Sysomos Media Analysis Monitoring & Insight  evolve24 - the Mirror SaaS (Radian6) Platform (MAP)  B.I.G Screen™ Dashboard  Nexalogy Environics  Sysomos Heartbeat  blueReport (Cognita AG)  Expion (former Exvisu),  System One Radar  BrandChats (Tinval)  FirstRain (FirstRain)  Next Analytics Social  Telligent  BrandMetric  FirstTweets™ (FirstRain) Media Dashboard  thismoment Brand  BrandsEye  Flightdeck (The)  Newsdesk / Moreover Monitor™ (former  BrandSpotter  FollowThing Technologies Position² Brand  Brandtology DCMS  ForeSee Satisfaction  Noteca Monitor™)  Brandwatch Web Analytics,  Onalytica-  Thomson One Public Dashboard  Hearsay Social InfluenceMonitor, Relations  BurrellesLuce iMonitor  HubSpot Managed Dashboard  ThoughtBuzz  Buzzcapture  IBM Cognos® Consumer  Oracle RightNow CX  Traackr Influencer  BuzzForce™ and Social Insight (IBM)  PeopleBrowsr Platform Discovery Platform, Media Dashboard (Oceanus)  IBM® SPSS® Modeler  Positive Press (Iterasi)  TraceBuzz  Buzzient Enterprise™ Premium  Radian6 Dashboard,  Trackur  BuzzLogic/ Twelvefold  iMente Engagement Console  Tracx Media  Imooty (Acquired by Salesforce  Trendrr  BuzzMgr™  Impactwatch in 2011)  TrustYou ReviewAnalyst  BuzzNumbers  InfoNgen  RapLeaf  uberVU  BuzzStream  Infospeed™  Raven  Venuelabs/former  Buzzware  Integrasco  Report International Valuevine™,  BuzzWatcher (AT Internet)  IQBuzz  Reputation Control  VendAstas Reputation  ChatterGuard (Lodging  IWOMmaster Platform  Reputation Defender Management Platform Interactive) (CIC/Kantar Media)  RepuTrace /RepuTrack (former StepRep),  CI-Insight/Collective Intellect  J.D. Power Social Media  Revinate  VICO Research - Look Out  CI Web 2.0 Observer/Cogia Insights  SAS® Social Media  Viralheat Intelligence  JamiQ Analytics  Visible Edge (formerly  Cisco® SocialMiner  Jives Fathom  Scanblog Maestro – a Cymfony  CisionPoint  Kaava Tuner  Scanbuzz product, acquired in  Cision Social Media  Kampyle  SIP:Enterprise 2012),  Clipit  Kantar Media Monitoring (SinoTech),  Visible Intelligence®,  Cogito Search Explore and Evaluation (former  Search Monitor (The)  Visible Measures Engine Millward Brown Precis)  SEER (VML, Inc.) TrueReach  Commetric Media Analyser  KDPaine  SEM Experience  Vitrue SRM and Influence Analyser  Kontagent Social and Mobile Analytics (former  Vocus Marketing Suite,  complexium CX-Explorator Analytics Overtone – social 360  Vocus Social Media  Conversation Miner  Landau Media Monitoring Listening) Software (Converseon),  Lenz/ former Press Army  SemanticForce  WaveMetrix  CoTweet/ SocialEngage,  Lexalytics Salience  Sentiment360  WE twendz pro™ (The)  Crimson Hexagon ForSight™  Linguamatics I2E  Sentiment Metrics  WExPulse®  CustomScoop Media  Linkfluence  Serendio CxA  WebDig™ Monitoring  ListenLogic Social Media  Silverbakk Briefing  Webtrends Social  CyberAlert’s Tools, Analytics Room Measurement (Radian6)  Cyveillance Brand  Lithium Social Customer  SIM Score (Razorfish)  Whitevector Intelligence™ Suite,  SM2 (Alterian acquired  WiseWindow  Dialogix  LiveBuzz and Skyttle by SDL in 2012)  Wobot  Digimind Friends / Market Sentinel,  SMART (Brandprotect)  YouScan  Digital PR/Vox Populi  Looxii  SMMART (Cierzo  Zeta Buzz  Loudpixel Development) TABLE 2. SMM Tools In the Test Phase – Alpha and Beta Releases and Pilot Programs (Total 5)  FollowThing  Tribe Monitor  Twazzup  VOZIQ  SentiMetrix© 2012 Ideya, Ltd. All rights reserved. Page 1
  • Social Media Monitoring Tools and Services Report Excerpts, July 2012 Ideya Ltd TABLE 3. SMM Tools with Free and Paid SMM Services (Total 6)  HootSuite Social Media  Kred (PeopleBrowsr)  TunkRank  TweetBeep (TweetBeep) Dashboard (HootSuite Media  RowFeeder (Simply  Twitalyzer (Web Inc.) Measured) Analytics Demystified) TABLE 4. Free SMM Tools (Total 48)  Addict-o-matic  Klout  Social Mention  Twingly  BlogScope  Livedash  SocialSeek  Twitrratr  Blogsearch  Mentionmap  Splitweet  Twitscoop.com  Board Reader  MetaCaffe  Technorati  twitt(url)y  Boardtracker  Mixero  Tinker  Twitter Analyzer  Del.icio.us  Monitter  TipTop  Twitter Grader.com  Faves  NodeXL  Topsy  Twitterfeed  Friend Feed  Omgili  Trendistic  Twitter Search  Google Insight  PeerIndex  Truveo  Viral Video Chart  Google Trends  Samepoint  TweetDeck  Whos Talkin  Hashtag  Search (Facebook)  TweetFeel /Conversition  Xefer Twitter Statistics  Icerocket  Seesmic  Twilert  YackTrack 2.2 HQs Locations of SMM Tool and Service Providers The majority of SMM providers featured in this report have their headquarters (HQs) in the USA. Indeed, out of 250 SMM tools and services, 146 (58%) are provided by companies in the USA. From the remaining ones, 22 (9%) are in the UK, 16 (6%) in Canada, 10 (4%) are in Germany, 7 (3%) in Spain, 5 (2%) in Russia, 4 (2%) in Netherlands and Israel, 3 (1%) in China and Singapore, and 2 (1%) in each Switzerland, Australia, Argentina, Italy and Sweden. In TABLE 5 we provide the breakdown of the SMM tools and services based on the location of their companies’ HQs. TABLE 5. Distribution of SMM Tools and Services by Provider’s HQs Location Number of Tools/Service Number of Tools/Service HQs Location HQs Location Providers Providers United States 146 Italy 2 United Kingdom 22 Sweden 2 Canada 16 United Arab Emirates 1 Germany 10 Chile 1 Spain 7 Norway 1 France 6 Belgium 1 Russia 5 Finland 1 Netherlands 4 Austria 1 Israel 4 Belgium 1 China 3 Ukraine 1 Singapore 3 South Africa 1 Sweden 2 Japan 1 Switzerland 2 Brazil 1 Australia 2© 2012 Ideya, Ltd. All rights reserved. Page 1
  • Social Media Monitoring Tools and Services Report Excerpts, July 2012 Ideya Ltd 2.3 Emergence of the SMM Tools and Services over the Past Decade The majority of the SMM tools and services featured in this report were introduced in the period from 2007 to 2009. The years 2010 and 2011, with twenty seven (27) and eight (8) new tools respectively, may indicate that the market growth has significantly slowed down from the previous years (see FIGURE 3). Featured Monitoring Tools/Services by The Year of Introduction (Period 2000-2012) 50 47 45 42 Number of Tools and Services 40 35 35 30 27 25 25 21 20 14 15 9 8 10 6 5 5 2 2 0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 First quarter of 2012 The Year of Tool Introduction FIGURE 3. Featured Monitoring Tools/Services by the Year of Introduction (Period 2000-2011) 3. SOCIAL MEDIA MONITORING AND APPLICATIONS 3.1 Definition of Key SMM Concepts SMM tools are software applications which enable companies to gather, categorize, analyze, monitor and possibly engage in online conversations about companies, brands, products, competitors, industry and other topics across different social media platforms. They help businesses analyze data and identify business insights, understand their customers, prospects, key industry influencers and opinion leaders, and discover in real time what they are saying about their brand, products, reputation and their competitors across the social Web. Majority of tools offer engagement function, which allows companies to participate in these conversations in real time. In the following table we have identified the following common social media platforms (see TABLE 6).© 2012 Ideya, Ltd. All rights reserved. Page 1
  • Social Media Monitoring Tools and Services Report Excerpts, July 2012 Ideya Ltd TABLE 6. Common Social Media Platforms  Social networks (e.g., Facebook, LinkedIn,  Micro-blogging / micro messaging (e.g., MySpace, Google+, etc.) Twitter, FriendFeed, Google Buzz, Tumblr)  Blogs (e.g., WordPress, MovableType,  Wikis (collaborative publishing, e.g., Blogger, Squarespace, Google’s Blogspot) Wikipedia, Wikimedia, Wikihow)  Video Blogging – a form of blogging that  RSS (e.g., Bloglines, FeedBurner) uses video rather than text/audio as its  Events (e.g., Meetup.com, Eventful) primary media source (e.g., Rocketboom)  Discussion boards and reviews: forums  Multimedia sharing services: photo sharing (e.g., vBulletin), classified (e.g., CraigList), (e.g., Flickr, Photobucket, Pinterest - a consumer reviews (e.g., Amazon, pinboard-style social photo sharing TripAdvisor), business reviews (e.g., website), video sharing (e.g., YouTube, yelp.com, Customer Lobby, Epinions.com) VideoLectures.net, Vimeo, Metacafe), chat rooms, message boards, community livecasting (e.g., Skype, Livestream), music Q&A (e.g.,WikiAnswers, Google Answers, and audio sharing (e.g., Last.fm, ccMixter), Quora) and others presentation sharing (e.g., SlideShare, Scribd), podcast and other forms of audio content (e.g., ESPN, NPR)  Social bookmarking and social tagging  Widgets (mini web applications for (e.g., Del.icio.us, StumbleUpon) distributing or sharing content across the  Social news: (e.g., Digg, Reddit) social Web such as Share This).  Virtual world (e.g., Second Life)  Mash-ups and others. Social networks, discussion boards, blogs and micro-blogs, wikis, multimedia sharing services and similar sites leverage the Internet infrastructure and are often referred to as the social Web. Within enterprises, the social Web has its counterpart in various internal services that promote information sharing and social interaction among employees, including the traditional means of communication such as e-mail and instant messaging. While many recognize the importance of supporting and managing internal social activities, the focus is on rapidly evolving social platforms on the Web. At the same time, many features of the SMM tools and services could be applied to internal social data. SMM tools differ in terms of technology, coverage, key features, and pricing. Typically, SMM combines several technologies, including:  Web crawling and term extraction technology to gather keywords and free format text related to a specific criteria ..... Excerpts only - to read more please order the Part1 of the SMM Tool Report or visit our publication page http://ideya.eu.com/reports.html for more information.© 2012 Ideya, Ltd. All rights reserved. Page 1
  • Social Media Monitoring Tools and Services Report Excerpts, July 2012 Ideya Ltd 3.2 SMM Applications Understanding the benefits and possible applications of social media monitoring is of outmost importance. Based on the analysis of 250 SMM tools, we have identified a number of applications of SMM technologies across all aspects of businesses including Marketing and Corporate Communications, Public Relations (PR), Investor Relations (IR), Market Research, Advertising, Search Engine Marketing, Social Media Marketing, Sales and Leads Generation, Product Research and Development, Marketing and Innovation, Operations, Customer Services, Legal and Human Resources (see TABLE 7). TABLE 7: Key Applications of SMM Tools Marketing & Corporate Social media monitoring tools typically assist organizations in: Communications: (1) acquiring real time social marketing insights in support of their social marketing and communication plans, (2) optimizing design of marketing and advertising campaigns based on customer insights, (3) developing social content strategies to promote products and services and engage with current and potential customers across social media channels in real time, (4) monitoring and applying “word of mouth” consumer recommendations as a form of direct advertising by identifying and engaging with key influencers, generating buzz, and establishing and building relationships with key influencers, (5) supporting rapid social marketing engagement, and (6) developing performance metrics. SMM tool metrics and measurements are designed to evaluate company activities and inform an overall social media strategy. The metrics may involve statistics about the share, reach, impact and speed of conversations about the company. These parameters can be used to assess the company image and perceptions before and after campaign and measure campaign effectiveness and identify trends that lead to new marketing and product tactics. Typical measures of social media performance relate to involvement (e.g., number of views, followers, and members), intimacy (e.g., sentiment/tonality, fondness or dislike toward brand, shift in sentiment), interaction (e.g., number of posts, comments, ratings), influence (e.g., share, retweet, forward, inbound links, social bookmarks, amplitude – the size of the conversation around the brand/products), social velocity (the rate at which a specific message about the company travels across the internet) and many others. Excerpts only - for information on other product applications please order Part 2 of the Social Media Monitoring Report or visit our publication page http://ideya.eu.com/reports.html for more information.© 2012 Ideya, Ltd. All rights reserved. Page 1
  • Social Media Monitoring Tools and Services Report Excerpts, July 2012 Ideya Ltd 4. MARKET TRENDS In this section, we discuss and elaborate on the key market trends in social media monitoring market and present the findings by focusing on market growth, market dynamics, technology innovation, and customer position. Market Growth  SMM market continues to demonstrate further growth but at a lower rate Market Dynamics  Big players are entering the market  Partnerships on the rise to deliver more strategic business insights  SMM in Russia still in its infancy with a great potential for partnerships to tackle vast Russian market  Rising consolidations  Positive impact of free SMM tools on SMM businesses Technology Innovation  Continuous advancement in SMM technologies and features Customer Position  Increasing adoption and investment in social media technologies but at a slower pace  Businesses still struggling with social media monitoring Excerpts only - for more detailed information on Market Trends please order Part 2 of the Social Media Monitoring Report or visit our publication page http://ideya.eu.com/reports.html for more information. 5.2 Consideration of Key Features SMM providers aim at delivering unique SMM solutions in terms of technologies they apply, key features and pricing they offer. This often presents challenges to organizations that are just embarking on SMM or upgrading their existing SMM activities and it is difficult to make an informed decision without having an overview of the current options and new trends. For that reason, we compiled information about key features of 250 tools and services in our sample:  Data management features such as data coverage, data latency, alerts, data export, Application Programming Interface (API) integration, data archiving,  Data analysis and visualization features, including sentiment analysis, influencer profiling and analysis, viral content tracking and analysis, trend analysis, topic and theme analysis,© 2012 Ideya, Ltd. All rights reserved. Page 1
  • Social Media Monitoring Tools and Services Report Excerpts, July 2012 Ideya Ltd word/tag cloud, competitive monitoring and analysis, campaign management and measurements,  Process management and user interface, including dashboard, workflow management, Client Relationship Management (CRM), and  Factors influencing purchasing decisions, including industry pricing, key clients that have been mentioned in online resources and year when the tool or service was made publicly available (see FIGURE 6 - Timeline). We expect that these aspects will be important for outlining the SMM strategy and selecting specific providers. 5.2.1 Data Management 5.2.1.1 Coverage The coverage of SMM tools and services typically refers to four key aspects: media coverage, language coverage, geographic market coverage and industry coverage.  Social Media Coverage - Each tool tracks different social media platforms such as blogs, micro-blogs (e.g., Twitter), social networks (e.g., Facebook, LinkedIn), forums, and others. When deciding which SMM tools and services to use, it is important to consider those that provide adequate coverage and the social media that are of interest. In addition, companies should verify if SMM providers have their own crawlers and data centers or they simply buy their data in. In the profiles of tools and services we indicate the social media platforms they track based on the information published in the online materials at the time we collected data (April - July 2012). For convenience, we extract that information in TABLE 9 and use “All” to indicate that a particular service or tool covers all social media types listed in TABLE 6. TABLE. 9 Media Coverage – List of SMM Tools and Services MEDIA COVERAGE - List of SMM Tools and Services in Alphabetical Order  Amplified Analytics Customer  Conversation Miner: All  Lenz/ former Press Army: all  Voziq: blogs, forums, social Intelligence / Amplified Analytics,  CoTweet/ SocialEngage: major Japanese blog platforms, networks (Facebook), Inc: key internet product reviews, Twitter, Facebook. Twitter, Facebook and news sites microblogs (Twitter), video websites, blogs, microblogs)  Crimson Hexagon ForSight™  Lexalytics Salience 5: All sharing sites (YouTube),  Appinions™: 5 million sources, platform: All  Linguamatics I2E Text Mining news sites) including Wikis, RSS Feeds, quarterly  CustomScoop Media Solution for News & Social  WaveMetrix:All call transcripts, blogs, social Monitoring: Facebook, Media: blogs, Twittter, news - networks (e.g., Facebook), Twitter, YouTube, blogs, news feeds, RSS feed, and reviews - microblogs (e.g., Twitter), forums, sites - - and news sites - - - - - Excerpts only - for more detailed description of each of the key product features accompanied with a sample list of companies offering a particular feature, please order the full Report - Part 1; or visit our publication page http://ideya.eu.com/reports.html for more information.© 2012 Ideya, Ltd. All rights reserved. Page 1
  • Social Media Monitoring Tools and Services Report Excerpts, July 2012 Ideya Ltd The Tool Key Features and Factors Impacting Selection Process Media Coverage Coverage Language Coverage Data Acquisition Data Latency Geographic Coverage Alerts Data Cleaning For Data Management Spam Industry Specific Data Export Coverage Application Programming Interface (API) Integration Data Archiving Media Statistics Filtering and Sorting of Results Automated Sentiment Analysis Human Influencer Profiling and Analysis Data Analysis and Viral Content Tracking and Visualization Analysis Trend Analysis Topic and Theme Analysis Word/Tag Cloud Competitive Monitoring and Analysis Campaign Monitoring and Measurements Standard/ Pre-defined Process Dashboard Customizable Management and User Interface Workflow Management Customer Relationship Management (CRM) Pricing Factors Year of Product Release Clients FIGURE 9. The Tool Key Features and Factors Impacting Selection Process© 2012 Ideya, Ltd. All rights reserved. Page 1
  • Social Media Monitoring Tools and Services Report Excerpts, July 2012 Ideya Ltd Social Media Monitoring Tools and Services Report 2012 Part 2: SMM Tools and Services Directory Content: 466 pages; Profiles of 250 Social Media Monitoring Technologies and Services 2. PROFILES OF PAID SMM TOOLS AND SERVICES In this section we provide information on paid SMM tool and service providers that we compiled from April-July 2012. We carefully examined tool descriptions on the official company and product Web site and supplemented that information with product reviews, market reports and vendors’ comments in order to create a comprehensive profile for each SMM tool and services. Information in the profiles is laid out in a uniform and structured way to support easy browsing and learning about the SMM tools. In addition, significant number of the product profiles include one or several screenshots of the product user interfaces that further illustrate the product functionality and increase the reader familiarity with the SMM solution. We also include links to the tool Websites and contact information so that readers can easily access the latest information and obtain the most recent tool updates. As a part of the report excerpts, we have included several sample profiles from the Social Media Monitoring Tools and Service Directory:  BrandSpotter (Russia)  evolisten™/ Conversition (United States)  SocialEyez (United Arab Emirates)  VICO Research (Germany)  VOZIQ (United States)  YouScan (Russia)  Traackr (United States)  BuzzForce™ and Social Media Dashboard / Oceanus (China)  SemanticForce (Ukraine)© 2012 Ideya, Ltd. All rights reserved. Page 1
  • Social Media Monitoring Tools and Services Report Excerpts, July 2012 Ideya Ltd Product Name: BrandSpotter Company Name: Paid Social Media Monitoring Ltd. Social Media Monitoring Ltd., a Russian start-up, offers social media monitoring services HQs/Country: for Russian market. Russia Its social media monitoring tool, BrandSpotter, launched in 2010, helps marketing Website: professionals, business leaders and advertising agencies to monitor brand reputation http://www.brandspotter.ru across social networks and blogs and automatically track mentions around brands, products, campaigns and special events. Introduction of the tool: 2010 Key Product Applications: Marketing & Communications, Market Research/Consumer Insight & Competitive Analysis, Reputation Management, and others. Types of Media Tracked: Blogs, Social Networks, Key Features: Forums, Twitter, Websites  Real Time Monitoring, Real Time Automated Sentiment Analysis,  Standard Dashboard: with real time reports and scheduled email reports, Languages: 1  Technology: uses two step algorithms: (1) basic morphological analysis of text, and (2) intelligent machine learning techniques to perform statistical detection Areas: of regularities in the semantic relations within the text of different themes, Listening, Monitoring, style and tone, Analysis,  Data Filtering: Filtering of results by media type, sentiments, topics, dates, competitors, authors, sources, urls, Contact:  Extensive Media Coverage: Facebook, Twitter, Vkontakte (the largest Russian social network), LiveJournal and other blogs, community websites and small Olga Sternik, CEO and Co- social networks, any source of user generated content (UGC) in Russia such as founder forums, e-commerce reviews, and reader comments on media websites, Social Media Monitoring Ltd,  Graphs/Visualizations: dynamic graphs and charts on sentiments, topics, and 24 Srednii Tishinskii per., competitors, Moscow 123557 Russia  Metrics: volume and growth of mentions, share of voice, attention Tel.: 7 (499) 253 20 01 (participation level, reach, conversation tonality), engagement (retention rate, Mob.: 7(903)968 97 35 participation rate), action (conversation rate, conversation tonality, reach), influence (authority rate), Offices:  Automated Sentiment Analysis: 3 level analysis: positive, negative and neutral Europe: Moscow (Russia) sentiments,  Influencer Profiling and Analysis: identification and monitoring of key opinion Email: leaders, their sentiment towards the brand, and others, For General Inquiries:  Authors Analysis: analysis of authors by number of followers, number of posts, welcome@brandspotter.ru number of comments, ration of comments per post, ration of interactions per member and others, Direct Email:  Trend Analysis: volume of mentions over time and sentiment trending, Olga Sternik, General Director  Historical Data: 1 month of historical data; 3 years of historical data available olga.sternik@brandspotter.ru by request for extra charge,  Competitive Analysis: full data on competitors including media type analysis, Ilya Ermolaev, Sales Director sentiment analysis, share of voice and others, Ilya@brandspotter.ru  Data Archiving: unlimited archiving of user data for the length of the contract,  Data Export: in Microsoft Excel format (xls) and csv,  Reporting: Microsoft Excel reports delivered via email on a daily, weekly and monthly bases in either Russian or English depending on the client preference,  Client Support: offered through a personal manager, training, technical support via telephone or Skype, or at client premises.© 2012 Ideya, Ltd. All rights reserved. Page 1
  • Social Media Monitoring Tools and Services Report Excerpts, July 2012 Ideya Ltd Screen Capture 1: BrandSpotter Dashboard – Trend Analysis for Multiple Topics, Filtering Options By Sentiment and Media Source Screen Capture 2: BrandSpotter Dashboard – List of Posts (with Posts Full Text Display, Sentiment, Found Reposts Mark-up), Filtering of Results by Media Source, Search by Url and Text© 2012 Ideya, Ltd. All rights reserved. Page 1
  • Social Media Monitoring Tools and Services Report Excerpts, July 2012 Ideya Ltd Screen Capture 3: BrandSpotter Dashboard – Key Metrics Over Time and Share of Voice Screen Capture 4: BrandSpotter Report/English Version Sentiment Trending, Top 10 Media Sources, 20 Latest Mentions Clients: Mainly agencies such as SPN Ogilvy, Wunderman, AdWatch Isobar, Zenith Optimedia, and local agencies that procure monitoring services for major international brands with offices in Russia (e.g., Nestle, Danone, Chevrolet, Heinz, J&J, IKEA, LG, L’Oreal, Nokia, Philipps, Ford, Sony, Philipp Morris and others).© 2012 Ideya, Ltd. All rights reserved. Page 1
  • Social Media Monitoring Tools and Services Report Excerpts, July 2012 Ideya Ltd Pricing: The company offers separate plans for agencies and brands:  Agency: 35,700 RUB per month ≈ $1,270 per month;  Brands: 42,000 RUB per month ≈ $1,500 per month; The price covers: customer support, account set up with complex search queries, unlimited number of keywords (related to one brand or a category), any number of competitors, unlimited number of user accounts with online access and a report, automatic identification of key messages and spam, manual verification by analysts twice a day, excel reports downloadable from the interface or automatically delivered via email as scheduled (on a daily, weekly or monthly bases), adding unlimited number of new sources on demand based on a client preference (e.g. specific websites, forums, etc.). Languages: Russian and English; the Company Website available only in Russian language. Reports available in English; Geographic Coverage: Worldwide; Product Name: evolisten™ Company Name: Paid Conversition Strategies Limited (Acquired by e- evolisten™ is Conversition’s proprietary tool which measures and analyzes Rewards in May 2011) conversations across social media channels. Its technology successfully applies fundamental market research principles to the collection and analysis of social media HQs/Country: data. It uses traditional market research variables to help organizations gain insight into United States/Canada their customer perceptions and make proper business decisions with regards to purchase intent, brand benchmarks, marketing mix, pricing, placement, products, Website: promotion, human senses, basic emotions, and more. http://www.conversition.co m/evolisten/ In 2011, the Company was acquired by the e-Rewards, Inc. group of companies. Introduction of the tool: Industry Focus: Conversition offers services and solutions for businesses across all 2010 industry sectors. Types of Media Tracked: Key Product Applications: Brand Tracking, Ad/Campaign Tracking, Customer All Satisfaction, Event Management, Pitch, Purchase Funnel, Competitive Intelligence, and others. Areas: Listening, Monitoring, Key Features: Analysis, Engaging, Market  Real Time Monitoring Research  Dashboard,  Filtering: data filtering by media type, keywords/topics, demographics, Languages: 1  Trend Analysis,  Automated Sentiment Analysis, John Rothwell, CEO  Competitive Analysis, Tessie Ting, SVP (Co-Founder)  Topic Analysis, Annie Pettit, CRO  Word/Tag Cloud,  Viral Analysis: viral impact, Contact:  Campaign Monitoring and Measurement. Conversition Strategies Inc. 58 West 40th Street, 16th The Conversition Advantage: Floor, New York, NY, 10018  Conversition is a market research company that combines traditional market Phone: 1-888-296-1009 research techniques with social media monitoring. The process includes© 2012 Ideya, Ltd. All rights reserved. Page 1
  • Social Media Monitoring Tools and Services Report Excerpts, July 2012 Ideya Ltd collecting millions of data from consumers who have freely provided feedback Offices: on a variety of brands and services. Americas: New York (US),  Conversition scours the internet for consumer generated data, and applies its Toronto (Canada); proprietary system to clean the data of spam, duplicate records, and erroneous feeds thereby ensuring that only relevant data are included. Email:  Data are coded and validated against thousands of research variables for General Email: clients to measure and evaluate using the Evolisten portal. hello@conversition.com  Data are then analyzed and scored using standard 5-point Likert scale or box scores. A continuous scale is also available. Direct Email:  Finally, data can be sampled and weighted to meet specific project Tessie Ting requirements and then delivered in the portal or a datapak ready to be Tessie@conversition.com processed in Excel, SPSS, or other statistical software just like survey data. Annie Pettit,  Conversition provides clients with a listening tool to evaluate their markets, Annie@conversition.com brands, advertising and promotional campaigns, competitors, customers, and customer satisfaction. It offers a flexible tool to do an initial assessment and monitor performance over a period of time. The Conversition product was developed by researchers for researchers to address their specific needs, whether they are using surveys or social media listening or a combination of both. As part of the e-Rewards group of companies, Conversition has an integrated system that incorporates asking tools so that clients can have an even more comprehensive view of consumer perspectives. Depending on project requirements, listening using Evolisten can provide clients with key concepts which can be then be analyzed in more depth using its survey tools and pre-qualified panellists. Conversition is uniquely positioned within the industry to provide this service. Screen Capture1: Conversition Dashboard - Brand Box Score Trending© 2012 Ideya, Ltd. All rights reserved. Page 1
  • Social Media Monitoring Tools and Services Report Excerpts, July 2012 Ideya Ltd Screen Capture2: Conversition Dashboard - Word Cloud and Filtering Options by Placement Components for QSR Clients: Market research companies, ad agencies, consultants, other corporate clients. Pricing: For pricing information contact sales@conversition.com. Languages: English; Geographic Coverage: The United States and Canada. Product Name: SocialEyez Company Name: Paid SocialEyez SocialEyez is a leading social media monitoring and analysis company and the first HQs/Country: comprehensive resource for monitoring and analyzing content from the growing Dubai, United Arab Emirates international network of social media in the Middle East and beyond. As a division of News Group International, they are positioned to offer total media coverage across all Website: media types including broadcast, print and online. http://www.social-eyez.com SocialEyez enables their clients to better understand worldwide public opinion and Introduction of the tool: consumer trends by using linguist experts to compliment and verify the work of the 2010 automated generated results. They can analyze the most important and relevant social media content in virtually all languages, including Arabic – perhaps the most Types of Media Tracked: linguistically complex language in the world. Facebook, Twitter, Blogs, Message Boards /Forums, SocialEyez uses SM2 technology to cover more multilingual content from the region as Review Sites, Video/Photo well as to address Arabic-specific language complexities. Their approach consists of Sharing Sites, News Sites, using various tools (subscribed, in-house and free), combined with a manual approach, Wikis in order to ensure the widest coverage and most accurate/insightful analysis possible. Areas: SocialEyez USPs: Listen, Analyze, Engage  Social media monitoring capabilities in over 20 languages, with the capacity to© 2012 Ideya, Ltd. All rights reserved. Page 1
  • Social Media Monitoring Tools and Services Report Excerpts, July 2012 Ideya Ltd Languages: analyze huge volumes of data to extract insight, 20+  Reliance on powerful, sophisticated data-gathering technology and human know- how to effectively capture, analyze, and archive a wide range of content across all Contact: platforms and channels, Manal Abbasi - Director  Use of sophisticated natural language processing (NLP) technologies that enable them to process content with a high speed and accuracy, News Group International,  Specialized teams of researchers, analysts, senior analysts, and team leaders P.O. Box 341138, Dubai distributed across 30 countries in the MENA as well as the US & Argentina; this Silicon Oasis, Dubai UAE enables them to uniquely understand regional dialects, slang terms, and Tel: +9714 3564100 colloquialisms, hence, enabling us to provide the best results by truly understanding what is actually being said and written, Regional Offices:  Continuous investment in developing their tools as a way to remain up-to-date EMA Region: Dubai (UAE) with most popular sources globally and within the MENA region, to provide its Americas Region: Reston, clients with the widest coverage and most accurate results. VA(US); Buenos Aires (Argentina); SocialEyez’s work is highly recognized by the industry. In June 2012, the company won 3 prestigious AMEC Communication Effectiveness awards, including the top Grand Prix Email International Award, awards for the best use of communication management in both For General Inquiries: B2B and B2C markets and for the best use of social media measurement in an Dubai: info@social-eyez.com international multi-market activity (for more information visit http://bit.ly/KGx6w2 ). Direct Email: Industry Focus: Government, Telecom, Financial Services, Food & Beverages, FMCG, Hassan Khatoun, Client Manufacturing, Automotive, Leisure & Hospitality, Consumer Electronics, Agencies, Services Manager, SocialEyez Media and Technology. hassank@social-eyez.com Key Product Applications: Marketing and Communications (Targeting/ Sales, Monitoring of Outreach Programs), PR (Online Reputation), Market Research (Customer insights, Competitive Analysis), Product Development/Innovation, and Customer Care. Key Features:  Near Real Time Monitoring,  Technology: uses SM2 technology; natural language processing (NLP) methodology, data-gathering technology coupled with human know-how to enable to overcome challenges presented by the differences between Arabic and western languages, automated search, database and archiving, in depth quantitative and qualitative analysis, and others,  Customized Dashboards: customized as per the client’s objectives and requirements,  Extensive Media Coverage: blogs, social networks, wikis, forums, chat rooms, user generated content sites including YouTube and Flickr; Ability to integrate data from all media types within the analysis,  Search: flexible search structure; standard and proximity search (Boolean logic that calculates keyword searches within a specific distance),  Data Filtering: filtering of data by media type, geography, demographics,  Drill Down Capabilities: ability to drill-down into social media within each report to better understand developing trends or change in volume,  Metrics: comprehensive set of metrics including total volume, share of voice, reach, sentiment, trends, the top discussed subjects, and competitor highlights,  Trend Analysis: tracks volume of conversations and share of voice by media type over time,  Automated and Human Sentiment Analysis: based on 5 tone scale (very negative, somewhat negative, neutral, somewhat positive, very positive),  Influencer Analysis and Profiling: identification of key influencers, influencer profiling (demographic data including gender of author, age of author) for marketing outreach,  Benchmarking Analysis: including competitive analysis, product analysis, analysis by media sources, analysis by media types, analysis by categories,  Data Archiving: indexes and archives billions of data results in the database for© 2012 Ideya, Ltd. All rights reserved. Page 1
  • Social Media Monitoring Tools and Services Report Excerpts, July 2012 Ideya Ltd easy access, data available since 2007,  Topic Analysis,  Word/Tag Cloud: basic and advanced theme cloud, Alerts: delivered via email,  Reporting: allows scheduling distribution of dashboard within a PDF file with daily, weekly, monthly or one-off distribution interval. Reports comprises: o Weekly/Daily Alerts: the research team collects, compiles and categorizes comments so the client can easily distribute them to the correct person within the organization. These reports are structured in a simple and self explanatory manner - The key is for these alerts to be actually actionable as opposed to general FYI data. o Quantitative Analysis: a report that provides the client with information on the total volume (by month or day), share of coverage by media type (if the volume was higher on blogs or on Twitter etc.), top countries (by volume), top domains, top authorize (key influencers), etc. o Qualitative Analysis: a report that includes information on the main subjects in discussion during the specified time period. Sentiment analysis, key outtakes are also covered in the report. The human element behind the sentiment analysis ensures that the client receives a brief on the positive and negative sentiment that revolves around the topic-in-search across all social media platforms in an accurate way (not just what % is positive vs. negative – but what is actually being said ranked by volume or severity – in the case of negativity). o Quarterly Trends: a report that gives the client insight on the trends in volume of discussions, share of voice and in-depth analysis of the quantitative aspect of the client’s objectives. It also includes the sentiment analysis for the last three months - the client can view the shifts in sentiment and learn what caused these shifts. The key subjects of discussion are also highlighted in this report. o Social Media ROI Analysis: offers greater insight into what is working and what isnt working. It helps clients measure the effectiveness of their social media programs by providing analytical reports to measure the social media ROI based on aspects that contribute to the success of their social media engagement. The indicators may vary based on the requirements of the report and are based on the KPIs set by the client for social media engagement. o Social Media Engagement Analysis: helps measure, track and analyze the social media presence and engagement activities of their clients.  Data Export: in Microsoft Excel format (xls), csv, and xml format,  Workflow Management: support for multiple user accounts and multiple departments. Pricing: The company offers several plans:  Basic Subscription: includes DYI online subscription plan to SM2, enabling users to set up and manage their own account utilizing web interface to monitor, index and archive social media content. For the basic subscription, prices vary based on the amount of storage space that needs to be reserved within SM2’s data warehouse (result storage options are 10,000, 15,000, 30,000, 150,000, 400,000 and 1,000,000.) The price is not based on number of users - subscription covers unlimited users accounts.  Premium Subscription o Co-Managed Account: includes user account with assistance and support of social media experts (media and linguistic expertise, help in selection of appropriate keywords, most important sources and filter results for better understanding), o Managed Account: includes consulting, monitoring and/or analysis provided by SocialEyez team of experts with comprehensive and customized© 2012 Ideya, Ltd. All rights reserved. Page 1
  • Social Media Monitoring Tools and Services Report Excerpts, July 2012 Ideya Ltd deliverables including daily, weekly, and/or monthly reports. For the premium subscription, prices vary according to the scope of the project (i.e. geographic scope, keywords, languages, types of custom deliverables, etc.). Languages: English, Arabic, French, Persian, Urdu, Hindi, Afrikaans, Bahasa, Malay, etc. – other languages can also be catered to through a vast network of researchers/analysts available to them through their holding company, Newsgroup International. Geographic Coverage: Worldwide. Product Name: VICO Research - Look Out Company Name: VICO Research & Consulting Paid GmbH VICO is the leading German market research company specialized in monitoring and HQs/Country: analysis of social media. It offers unique tools especially in the field of sentiment Germany analysis and structured analysis of texts. The company offers a web based client dashboard, which is one of the most advanced standard solutions in the market. Also Website: customized solutions are available. www.vico-research.com/ VICO USPs: Introduction of the Tool:  In-house team of experienced computational linguists 2005  In-house R&D department for text and data mining  Uses the worlds leading semantic text mining solutions and text retrieval Types of Media Tracked: technologies All  Customizable dashboard Areas: As an expert in netnographic market research, VICO Research & Consulting provides Monitoring, Engage businesses with a completely new understanding of their target groups through:  Situation Analysis Languages: 23  Social Media Monitoring  Opinion Leader Management Marc Trömel, Managing  Social Media Consulting Director  Service 2.0/Community Management  Social Media Business Intelligence Contact: VICO Research & Consulting Key Product Applications: Marketing & Communication, Risk Management, Controlling, GmbH, PR, Market Research, Product Development, Customer Relationship Management; Friedrich-List-Straße 46, 70771 Leinfelden- Key Features: Echterdingen, Germany  Near Real Time Monitoring, Telephone:  Technology: Natural Language Processing (NLP), +49 (0)7117878290  Extensive Media Coverage: forums, blogs, online news, Twitter, YouTube, Google+, Facebook, Xing, review sites, Offices: Echterdingen  Search: supports multiple keyword searches, (Germany)  Charts and Visualizations: charts with drill-down capabilities with links to original sources, Email:  Filtering for Spam: data is cleaned from doublets; sources with irrelevant info@vico-research.com content can also be excluded by the user,  Data Filtering: filtering of data by date (time period), media type/sources, brand, product, topic, sentiment, opinion leader,© 2012 Ideya, Ltd. All rights reserved. Page 1
  • Social Media Monitoring Tools and Services Report Excerpts, July 2012 Ideya Ltd  Metrics: including volume of mentions, share of voice, sentiment, posts, threads, hits in forums, user, top topics, top sources, comments (reactions),  Sentiment Analysis o Specific Sentiment: Evaluation of communication sentiment showing the share of posts (positive, negative, neutral) according to objects of investigation and filters; It is possible to show and analyze only positive or negative posts and specific sentiment needs to be trained for each product group; o Sentiment and Sentiment Trend: sentiment of the posts are depicted in the web interface in absolute values as well as over time (similar to communication volume); o Automated and Human Sentiment Analysis: The company typically provides automated sentiment analysis, but it can provide human sentiment analysis on the project base;  Influencer Profiling and Analysis: identifies key opinion leaders / influential sources and communication hot-spots,  Targeting: with the assistance of VICO, companies can also identify opinion- making consumers and groups on the Social Web, contact them, and integrate them into their communication,  Word/Tag Cloud: the Tag Cloud displays word frequencies mentioned in connection with a topic, product, target group, brand or competitor. New topics can thus be recognized quickly; Adjective Tag Cloud: this Tag Cloud depicts word frequencies the same way as the standard Tag Cloud, though only adjectives and adverbs are displayed,  Trend Analysis: e.g. volume of mentions over time,  Historical Analysis: up to 2 years of historical data depending on customer demands,  Competitive Analysis: monitors clients competitors’ coverage in media to see how their client’s brands compare against competition,  Campaign Monitoring and Measurement: monitors and measures success and effectiveness of marketing campaigns,  Link Analysis: links posted within the relevant communication will be extracted and grouped according to object of investigation. A link analysis uncovers recommendation and referencing behavior of target groups,  Workflow: the web interface allows to tag posts with keywords or assign them a certain status (e.g. „read“, „important“), posts can later be filtered according to these ratings, showing frequency/volume,  Semantic (keyword) Modeling: The data model will be created within the text mining system; keywords for topics, brand and products will be defined and set into their semantic context - this differs from mere keyword-matching, as the keywords will be recognized in all their grammatical forms and conjugations,  Reporting: conducted through a fully automated, daily web interface or through a regular creation of monitoring reports containing qualitative and quantitative data,  Theme Monitor: relevant themes can be defined and semantically trained and modeled by VICO,  Alerts via email or SMS: based on adjustable changes in sentiment and volume of buzz,  Data Export: It is possible to export statistics and evaluations in the following formats: Microsoft Excel/ JPG image file,  Benchmarking: relevant topics, products, competitors and brands can be compared,  Search Term Management: each user has the possibility to add and save his/her own search strings,  Data storage: o Data will be deleted after the defined term, differences between data sources have to be considered;© 2012 Ideya, Ltd. All rights reserved. Page 1
  • Social Media Monitoring Tools and Services Report Excerpts, July 2012 Ideya Ltd o Individual data sets can be deleted at any time. Data is stored in Germany according to the German privacy regulations; o The computing center in which all servers are hosted is located in Frankfurt o A permalink links the original source; o Data is stored in one central database;  Workflow Management: supports multiple user accounts,  API Integration with third party applications. Screen Capture 1: VICO Research Social Media Cockpit Screen Capture 2: VICO Research Dashboard – Posts for Selected Topics© 2012 Ideya, Ltd. All rights reserved. Page 1
  • Social Media Monitoring Tools and Services Report Excerpts, July 2012 Ideya Ltd Screen Capture 3: VICO Research Dashboard – Competitive Analysis Screen Capture 4: VICO Research Dashboard – Media Statistics Data collection VICO has a great overview of the different options to collect data and to select adequate international data vendors. It covers all countries in depth with high data quality and for many years. This proven quality approach guarantees the highest possible quality and coverage of data.© 2012 Ideya, Ltd. All rights reserved. Page 1
  • Social Media Monitoring Tools and Services Report Excerpts, July 2012 Ideya Ltd Clients: BMW, Electronic Arts, EnBW, Daimler, Ferrero, Fujitsu Technology Solutions, GfK Healthcare, LG Electronics/Germany, Mazda/Europe, Microsoft, Symantec ltd., Unilever, and others. Pricing: Automated monitoring and analysis starts from 500 EUR per month. Custom analysis provided by VICO’s analyst starts at 2,000 EUR per month. Languages: English, Dutch, French, German, Italian, Spanish, Portuguese, Chinese, Polish, Russian, Czech, Swedish, Arab, Japanese, Greek, Hungarian, Finnish, Danish, Norwegian, Korean, Dari, Farsi, Pushto. Other languages on inquiry. Geographic Coverage: Worldwide. Product Name: VOZIQ Company Name: Voziq Inc. Beta Testing - Limited Customer Rollout HQs/Country: Washington DC, United VOZIQ offers a cloud based, highly flexible and robust social media analytics platform to States help businesses monitor online conversations about their brand, products, competitors or topics of interest for actionable business insights. Website http://www.voziq.com With intuitive dashboards, in-depth analytics, and inbuilt workflow for tracking team activities and taking actions, it successfully combines social media monitoring, Introduction of the tool: 2011 engagement and analysis into one solution. VOZIQ helps organizations stay focused on measurable results with a closed loop approach that includes tools to benchmark how Types of Media Tracked: they compare against their competitors, identify areas of opportunity, develop action Blogs, forums, social plans, and track their success, all in one platform by applying advanced text analytics on networks (Facebook), social media data. microblogs (Twitter), video sharing sites (YouTube), news VOZIQ also offers a range of services provided by their professional service team to sites complement their social media analytics platform. Those include: On-demand analysis, consumer insight research, custom scorecards as well as custom social media data Areas: integration. Monitoring, Engagement, Analysis Industry Focus: All industries, with pre-built categories, reports and dashboards in several verticals including Consumer Brands, Financial Services, Telecom, Technology, Languages: 1 Retail Manufacturers, Retail Services and Travel & Hospitality. Vinay Bandaru, Director, Key Product Applications: Marketing & Communications, PR, Sales/Lead Generation, Business Development at Customer Relations, Market Research (Consumer Insights, Competitive Analysis). VOZIQ Key Features: Contact:  Near Real Time Monitoring and Data Analysis: VOZIQ tracks social media data VOZIQ Inc., in near real-time, and analyses it by categorizing and applying various natural 11654 Plaza America Drive language processing techniques, Reston, VA 20190  Standard Dashboard: Pre-Built configurations for different industries and Phone:(888) 427-2328 workflows to match team needs,  SaaS: Cloud based service with instant access to start up and add additional Offices: users without any additional installation and maintenance from your IT team, Americas: Reston, VA (USA)  Data Latency: Data latency depends on the source, which varies from 1-2© 2012 Ideya, Ltd. All rights reserved. Page 1
  • Social Media Monitoring Tools and Services Report Excerpts, July 2012 Ideya Ltd Email: hours for data capture, categorization and text analytics, General Email:  Drill down functionally: Ability to drill down into specific sources (by source or info@voziq.com type of mentions) and verbatim comments,  Graph and charts: Top Categories, Volume/Sentiment/Media Trends, Media Direct Email: Share, Competitor and Industry Share of Voice, Day of Week, Top Sites & Ajay Devgan, Authors, Sentiment Drivers, Buzz Analysis, Complaints & Praises, Corporate Media Contact,  Filtering: Filtering of data by category, media source, sentiments (positive, ajaydevgan.it@voziq.com negative, neutral), by date, by type of mentions (comment, blog post, news article, etc.),  Media Coverage: blogs, forums, social networks (Facebook), microblogs (Twitter), video sharing sites (YouTube) and news sites,  Metrics: volume of mentions by category (brand, product, campaign or any sub-topic mentions), share of voice, sentiment balance, issues & opportunities (engagement metrics),  Trend Analysis: category, sentiment and volume of mentions by day, weeks, months,  Historical data: 1 month with options to purchase more,  Campaign Tracking and Measurement: monitors and measures success of marketing campaigns using flexible categorization options with Boolean logic rules on top of include and exclude keywords,  Automated and Human Sentiment Analysis: automatically assigns sentiment scores to all the data being tracked and classifies them into positive, negative and neutral mentions; an option to manually override system generated sentiments based on the user assessment; sentiment trending,  Influencer Profiling and Analysis: Filtering and Sorting using friends, followers, mentions and Klout scores,  Topic Analysis: supports emerging hot topics identification with advanced text analytics that includes natural language processing, part of speech identification, entity and theme detection, sentiment scoring and analysis reports,  Competitive Analysis: benchmarks the company social performance against its competitors and industry. Ability to identify gaps in specific products and services using categorization options with industry specific lexicons and rules, based on Boolean logic,  Engagement Function: ability to respond in real time and engage brand advocates; Ability to assign sentiment, assign star tag, new/reviewed tag, assign task to team members/groups, share and delete each post,  Share Function: share specific search results internally via email or externally via Twitter, Facebook, LinkedIn, and other social networking sites,  Reporting: all reports can be exported, printed or scheduled for distribution to the end users as needed. Offers standard reports and customized reports provided by their professional service team,  Data Export: data from all reports and category results including sentiment, mentions and all the metadata can be exported for offline analysis and integration with other sources,  Alerts: near real-time alerts delivered for key category results and assignments.  Workflow Management: support for multiple users; create and delete workspace, assign tasks (category assignments: create a ticket, follow up, internal review, tag as a PR/Marketing Opportunity, Sales Lead) and track team activity with ability to add note, schedule reports, send notifications and others,  API integration with third party client applications: Professional services support ad-hoc and on-demand IT services ranging from custom reports, KPI development and data integration to bring social media insights into organizations environment, maximizing its ROI from new and existing investments. Both raw data & analyzed data can be exported out of VOZIQ or imported into VOZIQ for detailed analysis.© 2012 Ideya, Ltd. All rights reserved. Page 1
  • Social Media Monitoring Tools and Services Report Excerpts, July 2012 Ideya Ltd Screen Capture 1: VOZIQ Dashboard – Mentions, Sentiment Trends, Top Authors, Top Sources and Share of Voice Screen Capture 2: VOZIQ Dashboard – Volume of Mentions by Topic Screen Capture 3: VOZIQ – Word Cloud with Positive and Negative Hot Topics© 2012 Ideya, Ltd. All rights reserved. Page 1
  • Social Media Monitoring Tools and Services Report Excerpts, July 2012 Ideya Ltd Screen Capture 4: VOZIQ Dashboard – Sentiment Trending Chart Screen Capture 5: VOZIQ Dashboard – Engagement and Tasks Management Clients: VOZIQ is currently in beta mode for select customers. Pricing:  SaaS Platform License: Free while in beta mode (2012). Planned price range USD $100-$500/user/month based on different packages, volume and categories.  Services: Social Media Analytics Reports and Services range from USD $1,000/Month to $3000/Month. Languages: English; Geographic Coverage: Worldwide.© 2012 Ideya, Ltd. All rights reserved. Page 1
  • Social Media Monitoring Tools and Services Report Excerpts, July 2012 Ideya Ltd Product Name: YouScan Company Name: YouScan Paid HQs/Country: YouScan is one of the leading brand monitoring companies focused on Russian and Russia Ukraine markets. It empowers brands to stay on top of consumer opinions and complaints posted in social media, so they can react quickly to improve their customer Website: satisfaction. YouScans clients include major consumer brands such as P&G, Nikon and http://www.youscan.ru/ others, as well as a number of Russian and international marketing agencies. Introduction of the Tool: Key Product Applications: Marketing, PR, Customer Support, Sales, Market Research, 2010 Competitive Analysis; Types of Media Tracked: Key Features: All  Real Time Monitoring,  Customizable Dashboard, Areas:  SaaS: Service as a Software with monthly or annual subscription, Monitoring, Analysis,  Extensive Media Coverage: blogs, forums, Twitter, Facebook, VKontakte Engagement YouTube, and others,  Drill Down Capability: to access specific comment/post, Languages:  Data Filtering Options: filtering of results by media type/source, author, date 1 range, geography,  Charts and Graphs: Interactive Charts and Visualizations, Contact:  Key Metrics: «passion» (post/unique author), total volume of mentions over Alexey Orap, CEO time, average number of mentions per day, maximum number of mentions, growth over specified period, share of voice, conversation dynamics, Address: influencers, and others, YouScan,  Trending Word Cloud, Street Pravda, d24, str 4,  Tagging: mentions tagging for categorization - Tag cloud, Office 725,  Topic/Theme Analysis: the most mentioned topics ranked by frequency, 125993 Moscow, Russia  Automated and Human Sentiment Analysis: automated and human Tel.: +7 (495) 644-3268 sentiment analysis allowing users to change the tonality for specific (Russia) mention/post that was automatically assigned by the system, Tel.: +38 (044) 206-4884  Influencer Profiling and Analysis: identification of the most active/influential (Ukraine) authors, top sources and online communities; number of posts by each influencer and number of positive and negative sentiments assigned to their Offices: posts, Europe: Moscow (Russia), Kiev  Competitive Analysis and Monitoring, (Ukraine);  Trend Analysis: total volume of mentions over time,  Alerts: alerts via email,  Data Export: data export in Microsoft Excel format .xls; graph/charts export in Email: .png format, General Email:  Workflow Management: support for multiple user accounts; offers a range of info@youscan.biz admin and collaborative tools such as task assignment, notes posting, sharing of documents and insights with other team members, categorization of Direct Email: references (tags), delete function, and others, Alexey Orap, CEO  API integration with third party applications: optional integration with CRM alexey.orap@youscan.biz solutions (e.g. Dynamics CRM). skype: alexeyorap Alexander Sirach, CMO as@youscan.ru Clients: Abbyy, Alfa Bank, Ahmad Tea London, Bayer, Faberlik, GfK Russia, ZenithOptimedia, Mindshare, Action Global Communications, Nikon, LG, OMD Digital, P&G, Unilever, Piraeus Bank, Renaissance Insurance, and many others.© 2012 Ideya, Ltd. All rights reserved. Page 1
  • Social Media Monitoring Tools and Services Report Excerpts, July 2012 Ideya Ltd Screen Capture 1: YouScan Dashboard Screen Capture 2: YouScan Dashboard - Listing of Posts, Filtering Options (by Sentiment, Source, Source Type, Author, Community), Trending Words, Tagging and Assignment Features© 2012 Ideya, Ltd. All rights reserved. Page 1
  • Social Media Monitoring Tools and Services Report Excerpts, July 2012 Ideya Ltd Pricing: The company currently offers 5 plans:  Agency plan for $14,990 per year: The plan covers 50 topics and 40 users, unlimited number of results, filtering options, reports (reports on the activity by media sources, reports on authors and communities, reports on key references), workflow, categorization (tags), regular reports delivered via email, data export, analyst services (billed separately), dedicated support manager;  Corporate plan for $7,990 per year: The plan covers 25 topics and 20 users, unlimited number of results, filtering options, reports (reports on the activity by media sources, reports on authors/communities, reports on key references) workflow, categorization (tags), regular reports delivered via email, data export, analyst services (billed separately), dedicated manager;  Professional plan for $3,490 per year: The plan covers 10 topics and 10 users, unlimited number of results, filtering options, reports (reports on the activity by media sources, reports on authors/communities, reports on key references) workflow, categorization (tags), regular reports delivered via email, data export, analyst services (billed separately);  Basic plan for $1,990 per year: The plan covers 5 topics and 5 users, unlimited number of results, filtering references, reports (reports on the activity by media sources, reports on authors/communities, reports on key references);  Free plan: The plan includes 1 topic and 2 users; It offers basic monitoring for blogs, forums, Twitter, Facebook, VKontakte, as well as filtering options, reports on the activity of sources, reports on authors and communities. Languages: Russian. Geographic Coverage: Russia, Ukraine, and Kazakhstan. Product Name: Traackr Influencer Discovery Platform Company Name: Paid Traackr, Inc. Traackr is a technology company dedicated to helping marketing, PR and market HQs/Country: research professionals identify and engage top influencers that are most relevant to United States their brand, product or campaign. Traackr combines three metrics to measure the influence: Website:  Reach: the size of an influencers audience or community, http://traackr.com/  Resonance: resonance of activity the influencer creates when publishing, and  Relevance: relevance to a particular online conversation based on frequency Introduction of the Tool: of a specific keyword use. 2007 Traackr defines influence based on the context in which someone is influential and adds Types of Media Tracked: context to their score taking into account relevance on a topic. All Traackrs Influencer Discovery platform includes: Traackr Analytics Suite that offers Areas: actionable data including location information, keyword frequency, sentiment analysis Online Influence etc., Influencer Monitors that track influencers over time, and Traackrs Authority List Identification, Tracking and (A-List) that identifies top 50 influencers in the topic and includes full online footprints Measuring with contact information, statistics and relevant post around any topic. Languages: Industry Focus: Traackr offers services and solutions for businesses across all industry 1 sectors.© 2012 Ideya, Ltd. All rights reserved. Page 1
  • Social Media Monitoring Tools and Services Report Excerpts, July 2012 Ideya Ltd Key Product Applications: Marketing and Communications (helps marketing Contact: professionals earn media presence for their brand/product with top online influencers, Pierre-Loïc Assayag, CEO generate sales and leads, monitor and measure their campaigns), PR (helps PR David Chancogne, CTO professionals identify and engage top online influencers in any market and provides a way to measure the impact of their engagement approach), Market Research Traackr, Inc. (redefines the process of recruiting candidates for qualitative research (focus groups 901 Mission Street and interviews) and provides ways to identify the top online experts and opinion Suite 205 leaders for any topic area or market segment and engage them in the market research San Francisco, CA process). 94103 Tel.: 855-TRAACKR Key Features:  Real Time Monitoring, Offices:  Data Latency: up to a minute, Americas Region: San  Search: tracking for unlimited number of keywords, Francisco (CA), Boston (MA),  Media Coverage: blogs, Twitter, YouTube, Facebook, LinkedIn, Tumblr, Quora, New York (NY). and more. Europe: London.  Data Filtering: filtering of data by media type, geography, topics, and others,  Charts and Visualization Tools, Email:  Geo-targeting: influencers within a specific geography, For General Inquiries:  Metrics: reach, resonance, relevance, sentiment. info@traackr.com  Trend Analysis: influence over time, sentiment trending, and others,  Influencer Profiling and Analysis: identifies top influencers based on user Direct Email: generated keywords, using reach, resonance, relevance, Douglas Sikes, VP, Sales  Campaign Monitoring and Measurement: measures the results of user dsikes@traackr.com outreach efforts,  Human Sentiment Analysis: as a part of Traackr Influencer Monitors, users are Nicolas Chabot, VP, Europe able to tag the sentiment (positive, negative, neutral and open hear/no nchabot@traackr.com sentiment) of specific posts produced by the influencers tracked,  Viral Content Tracking and Analysis,  Data Export: in Microsoft Excel formats,  Mobile application available,  Workflow Management: support for multiple users. Traackr allows for different access levels for each user, including view-only client access  Daily Training and Support. Screen Capture 1: Traackr A-List Sorted by Influencer Rank© 2012 Ideya, Ltd. All rights reserved. Page 1
  • Social Media Monitoring Tools and Services Report Excerpts, July 2012 Ideya Ltd Screen Capture 2: Traackr Profile Clients: 10Gen, Amway, AN Media, Bite Communications, Cisco Systems, Charles Schwab, Hill+Knowlton, Crimson Hexagon, CVS, EMC, JP Morgan Chase, Juniper Networks, Porter Novelli, Raytheon, SAP, Sealed Air, SEO PR, Thomson Reuters, Weber Shandwick, Widmeyer, Yahoo!, among others. Pricing: Traackr offers monthly subscription rates based on the number of active campaigns running in the account at any given time. Pricing starts at $399/month or £250/month, based on an account with a single campaign and scales to fit the needs of even the largest organizations. Traackr does not charge fees for additional users or ‘seat licenses’. Each Traackr A-List subscription includes up to 50-users at no additional cost. Languages: English; Coming soon: in French, German, Spanish, and Portuguese. Geographic Coverage: Worldwide; Product Name: BuzzForce™ and Social Media Dashboard / Oceanus Paid Company Name: Oceanus Info Co., Ltd. Oceanus Info Co. Ltd. is a social media research and consulting company that helps businesses harness the full potential of social media intelligence. The company HQs/Country: specializes in Internet search, data mining, social media research and consulting to help China businesses listen and understand online voice from social media to drive their business performance across their organizations including social media marketing, brand Website: tracking and social media customer care. http://www.oceanus- data.com/ Its key advantages are:  Its systematic and mature social media data analyzing methodology that provides Introduction of the Tool: actionable and valuable research to their clients, social media automation and in-© 2012 Ideya, Ltd. All rights reserved. Page 1
  • Social Media Monitoring Tools and Services Report Excerpts, July 2012 Ideya Ltd 2010 depth social media research and consulting services provided by professional teams from top research and consulting firm and IT company. Types of Media Tracked:  Its proprietary SMM and analysis tool BuzzForce™ and Social Media Dashboard, Blogs, Microblogs, Boards, which support BBS, blogs, microblogs, social network sites (SNS), news data Social network sites (SNS) , acquisitions, advanced data processing systems (mass Chinese phrase database, Video, News precise Chinese language, indexing, NLP) and customizable professional dashboard.  Free analytical tool for Sina Weibo (Chinese Twitter): Areas: 1) Tweets Metronome (http://weibo.com/app/detail/5ydmoy) to measure the Monitoring, Analysis regular pattern of a Twitter user and its followers. 2) Chinese Twitter index, a free dashboard of different industries, easy to Languages: 2 compare the activity of brand pages (http://weiboindex.oceanus- data.com/WeiboMeterWebBasic/weiboBasic/login.jsp) Contact: Lei Zhou, Founder Key Product Applications: BuzzForce™ is an ideal tool for Product R&D (e.g., product innovation, launch and real time product feedback), Branding (e.g., brand positioning, Address: brand health check, voice tracking), Marketing (social media marketing evaluation, Oceanus Info Co., Ltd. pitching support, media planning), Customer Services (quick feedback to clients’ Central Valley, No. 16 complaints and questions), Market research (market insights and analysis, potential Haidian Zhong Road, Block sales opportunities), PR (e.g., crises management), and others. F307, Haidian District Beijing 100080, China Industry Coverage: experience in 20 industries including Auto, IT/Consumer Electronics, Tel.: +86 (0)10 62634369 Electronic Appliance, Baby, Cosmetics, Social/Military, Travel, Economy/Finance, Pet, Education, Real Estate, Game, Sport, Entertainment, Health, Career, Fashion, Regional Offices: media and others. Asia Pacific: Beijing (China) Key Features - BuzzForce™ and Social Media Dashboard: Email:  Real Time Monitoring, General email:  Data Latency: ranges from 30min – 12 hours; generally data latency is 12 hours but info@oceanus-data.com it can be adjusted to 30 minutes when needed;  Customizable Dashboard, Direct Contact:  Technology: cutting-edge NLP technology, data-capturing with multi-technology, Ms. Lei Zhou dynamic page analysis, precise indexing system supporting English and Chinese Lei.zhou@oceanus-data.com languages, automatically learning mechanism;  Extensive Media Coverage: blogs and microblogs (partner of key micro-blog sites such as Twitter, Sina Weibo, QQ Weibo, have PIS to access the data) ), BBS (top 400 BBS sites for the past 9 months), video and photo sharing sites (e.g., Youku, 56, Tudou and Ku6)), Social networks sites (e.g., Kaixin001, Renren, Douban), Wiki, and news.  Search: supports Boolean factors (AND, OR, NEAR);  Graph and charts: column, line, pie charts and others;  Filtering: filtering for spam,  Data Filtering: filtering of data by media type and keywords. Data from Sina Weibo (Chinese Twitter) can be also filtered by demographics and keywords,  Metrics: volume (number of comments, number of individuals talking), reach (size of audience viewing the messages), comments (number of replies), share of voice, placement (number and types of media where buzz exists), tweets and retweets (volume, path of retweets, time, etc.),  Trend analysis: e.g. volume of mentions over time, sentiment trending,  Historical Data: 9 months,  Demographic data: gender, geographic, age (microblog only),  Automated and Human Sentiment Analysis: overall tone, polarity to product, issue, brand, feature; The tool offers automated sentiment analysis with accuracy of 60% (positive, negative and neutral). To improve the accuracy of the automated analysis, human sentiment analysis is performed (positive, mixed, negative, neutral and no opinion)  Human Topic Analysis: features and words associated with a brand or issues, hot topics,  Word/Tag Cloud,© 2012 Ideya, Ltd. All rights reserved. Page 1
  • Social Media Monitoring Tools and Services Report Excerpts, July 2012 Ideya Ltd  Influencer Analysis and Profiling: identifies the most important and influential social media authors such as top bloggers/news sites, BBB sites; ranking by number of articles or number of visits,  Competitive Analysis: including share of voice and monitoring competitor activity over time,  Viral Content Tracking and Analysis: uses “word similarity” technology to analyze viral content,  Campaign Measurement: the tool measures success of campaigns (main business),  Alerts via email,  Data Export: export of unlimited data volume in Microsoft Excel (.CSV) format,  Workflow management: supports multiple user accounts, task assignments, etc.,  Reporting System: flexible reporting system;  CRM: The Company provides social media care service, which is similar to CRM. It offers a web interface for its clients to browser messages from SM about sales opportunities, complaints or any questions regarding client’s brand,  API Integration with other third party applications – e.g., it gathers Chinese Twitter (Sina Weibo, Tencent Weibo) through their APIs, and other features. Screen Capture 1: Buzzforce™ Topic Analysis showing a graph with Brand Attributes, Competitors, Hot Topics, Product Attributes, Products, Purchase Related Concept Screen Capture 2: Buzzforce™ Dashboard© 2012 Ideya, Ltd. All rights reserved. Page 1
  • Social Media Monitoring Tools and Services Report Excerpts, July 2012 Ideya Ltd Screen Capture 3: Buzzforce™ Dashboard -Top Reports Screen Capture 4: Buzzforce™ Tweets Metronome for Sina Weibo (http://weibo.com/app/detail/5ydmoy) Clients: Lee, Hennessy Cognac, Volvo, Embraer, Sina.com.cn, Giorgio Armani, Mazda, Baidu, University of Cambridge ESOL Examinations. Partners: Ogilvy Public Relations Worldwide, The Nielsen Company, Ipsos, Strategic Public Relations Group and others. Pricing: Social media monitoring (buzz tracking):  Automatic Sentiment Analysis: US$150/brand(product), name/media type/month; Manual Sentiment Analysis: US$500/brand(product) name /media type/month; Deliverable: Excel;© 2012 Ideya, Ltd. All rights reserved. Page 1
  • Social Media Monitoring Tools and Services Report Excerpts, July 2012 Ideya Ltd Research report:  Buzz Research Report (40-45 slides): price range:US$7,000 - US$8,500; The report analyzes one brand/product and less than two (2) competing brands/products; include one media type* coverage; * media type: boards, blog, SNS, microblog (twitter), news, video, wiki Languages: English, Chinese; Geographic coverage: Asia, China; Product Name: SemanticForce Company Name: Paid SemanticForce LLC HQs/Country: SemanticForce is a multi-lingual social media monitoring and research company, Ukraine leveraging hybrid of tech and human analysis services to help brands and agencies listen and analyze consumer conversations online. It delivers actionable analytics and Website: insights through comprehensive metrics and reporting to help organizations optimize http://www.semanticforce.n their media and business strategies and address business questions. et Key Product Applications: Marketing and Communications, Market Research, Introduction of the Tool: Competitive Analysis, and Customer Support. 2009 Industry Focus: Agencies, Auto, Food, High-Tech, Media, Retail, Telco, Tourism, Types of Media Tracked: Pharma, Banking. News, Social, E-Commerce, Video, and others Key Features:  Real Time Monitoring Areas:  Technology: text analysis engine - a proprietary technology featuring automated Monitoring, Analysis, entity/feature level sentiment analysis, comparative analysis, factor analysis, intent Research analytics and more for both Russian and English languages.  Extensive Media Coverage: social networks (VKontakte – the largest Russian social Languages: 5 network, Facebook, Google+), full text monitoring of Twitter, forums, blogs, SlideShare.net, video sharing sites (YouTube and Vimeo including comments), job Contact: sites (vacancies tracking), product reviews/e-commerce sites and other social media Vsevolod Gavrilyuk, CEO channels,  Customizable Dashboard, SemanticForce  English & Russian user interface, Antonovicha str. of.# 14-07  Data Filtering: filtering of results by media type/source, author, date, geography, "Palladium" Business Center sentiment, language, context, headings, and others, Kiev, 03680  Interactive Charts and Tables, Ukraine  Search: complex queries, proximity queries, and others, Tel: +380 44 220 0842  Multi-Lingual Sentiment Analysis: the first platform in CIS offering entity (not document) level sentiments; Sentiment analysis performed for English and Russian Offices: language; Moscow (Russia), Kiev  Influencer Profiling and Analysis: identification of Influencers (persons and (Ukraine; companies),  Competitive Analysis, Email:  Topic/Theme Analysis, For general inquiries:  Trend Analysis, support@semanticforce.net  Reporting: offers over 20 types of reports with notes on references and categorization of document under the headings, Vsevolod Gavrilyuk, CEO  Alerts: alerts delivered via e-mail and SMS, vg@semanticforce.net  Data Export: available in MS Excel, MS Word, RTF, PDF (full-text digests), CSV and Google Docs formats,  Data access: through application programming interface (REST API),© 2012 Ideya, Ltd. All rights reserved. Page 1
  • Social Media Monitoring Tools and Services Report Excerpts, July 2012 Ideya Ltd  API Integration with third party applications (e.g. SugarCRM). Screen Capture 1: SemanticForce - Influencer Profiling and Analysis (Top Authors By Volume of Mentions, Number of Friends, Klout Score, and Sentiment) Clients: Kraft Foods, SONY, Nestle, Metro Cash & Carry, Peugeot, Renault, Skoda, Rambler Media, OTTO Group, Ogilvy, OMD Digital, Vimpelcom, ZenithOptimedia, Life, and other global brands and leading agencies. Pricing: Prices start at $250 per month. The pricing depends on the project and client requirements. Languages: User interface available in English and Russian; Automated Entity/Feature Sentiment Analysis available in English and Russian. Human analysis performed in more than 5 languages including English, Russian, Ukrainian, Kazakh, German and others. Geographic coverage: United States, Russia, Ukraine, Byelorussia, Kazakhstan, Armenia, Georgia, Kyrgyzstan, Baltic countries.Excerpts only - To obtain a full access to all 250 SMM Technology Profiles, pleaseorder SMM Tools and Services Report/Part 2 or visit our publication page athttp://ideya.eu.com/reports.html for more information.© 2012 Ideya, Ltd. All rights reserved. Page 1
  • www.ideya.eu.comSocial Media Monitoring Tools and Services Report Excerpts, July 2012 Ideya Ltd How To Order Title: Social Media Monitoring Tools and Services 2012 Published: July 9th, 2012 Content: 250 Tool and Service Providers Profiles Format: PDF; Pages: 621 Part 1 and Part2 The report is available for purchase from Ideya Ltd. Please send your order details via email at lmilic@ideya.eu.com. Please indicate if you would like  £1,290 / $1,990 – single user PDF  £3,450 / $5,340 – multi-user license PDF  £742 / $1,140 – single user PDF for Part1: Analysis (155 pages)  £994 / $1,530 – single user PDF for Part2: 250 SMM Technologies and Services Profiles (466 pages) When you place the order, please provide us with your billing information: First Name: ________________________________ Last Name: ________________________________ Title: _____________________________________ Company Name: ___________________________ _________________________________________ Billing Address: ____________________________ City: _________________ Post Code: _________ Country: _________________________________ E-mail address where to send report: _________________________________________ Telephone number: ________________________ Ideya Ltd. Contact: Luisa Milic, Director, Ideya Ltd., 39 Highfield Avenue, Cambridge CB4 2AJ Tel: +44 (0)789 1166 897; Email: lmilic@ideya.eu.com; Web: http://ideya.eu.com© 2012 Ideya, Ltd. All rights reserved. Page 1