Social Media Monitoring Tools and Services Report

Ideya Business and Marketing Consultancy Ltd. Cambridge (UK), August 10th , 2010 SOCIAL MEDIA MONITORING TOOLS AND SERVICES REPORT, Market Report, July 2010

Social Media Monitoring Tools and Services Report Contents 1 Introduction 2 Featured SMM Tools and Services 3 Social Media Monitoring Concepts and Applications 4 Market Trends 5 A Guide to Selecting and Using SMM Tools and Services 6 Consideration of Key Features 7 Pricing and Clients 8 SMM Tools and Services Directory © 2010 Ideya, Ltd. All rights reserved http://ideya.eu.com/reports.html

SMM Tools and Services Report Introduction • Report has been published in July 2010 – Resulted from 4 months of extensive market research and interviews with experts (April 2010 - July 2010) • Analysis based on the information of 281 SMM Tools and Services We carefully examined tool descriptions on the official company and product Web sites and supplemented that information with product reviews and market reports in order to create a comprehensive profile for each SMM tool and service. • SMM Tools and Service Directory © 2010 Ideya, Ltd. All rights reserved http://ideya.eu.com/reports.html

Who will Benefit From the Report Introduction START-UPs, SMALL that want to leverage SMM tools and services to monitor SM AND MIDSIZE communications and activities and reach and engage with COMPANIES their customers and prospects that want to broaden their understanding of the SMM tools MATURE and decide whether to develop their own tools or use BUSINESSES external solutions WHO WILL SMM TOOLS AND BENEFIT that are interested in the competitive landscape and SERVICE FROM THE possibilities for partnerships, sales, or acquisitions PROVIDERS REPORT who are looking for information about tools and tool SOCIAL MEDIA features to complement their resources and expand their CONSULTANTS services who are looking for investment opportunities and seeking INVESTORS information on technologies and companies. © 2010 Ideya, Ltd. All rights reserved http://ideya.eu.com/reports.html

THE REPORT ENABLES COMPANIES TO TAKE A STRATEGIC APPROACH TO SELECTING AND EMPLOYING SMM TOOLS AND SERVICES FOR LONG TERM BENEFITS AND SUCCESS LEARN ABOUT SMM TOOL COVERAGE AND KEY FEATURES, VENDOR QUESTIONS TO ASK AND FACTORS EXPERIENCE: TO CONSIDER WHEN SELECTING - CLIENTS THEY SERVE SMM TOOL AND SERVICES - NUMBER OF YEARS IN PRICING UNDERSTAND KEY SOCIAL SMM BUSINESS LEARN ABOUT DIFFERENT MEDIA MONITORING PRICING PACKAGES AND (SMM) CONCEPTS AND FREE OFFERS APPLICATIONS UNDERSTAND SMM SEE HOW THEY CAN BE APPLIED WITHIN THE ORGANIZATION MARKET AND MARKET TRENDS - MARKET GROWTH AND DYNAMICS - TECHNOLOGY INNOVATION - CUSTOMER POSITION © 2010 Ideya, Ltd. All rights reserved http://ideya.eu.com/reports.html

UNDERSTAND KEY SOCIAL MEDIA MONITORING (SMM) CONCEPTS AND APPLICATIONS • Definition of SMM Tools • Social Media Platforms • Typical technologies employed by SMM Tools • Applications of SMM Tools – e.g., Market Research, Brand Monitoring and Reputation Management, Business Development and Sales, Marketing Communications, Customer Services, R&D, Product Development and Innovation, Performance Monitoring and others. • Process: Listen, Measure, Understand, Engage © 2010 Ideya, Ltd. All rights reserved http://ideya.eu.com/reports.html

UNDERSTAND SMM MARKET AND MARKET TRENDS Market Growth and Dynamics, Technology, Customers • Market Growth – SMM market continues to demonstrate significant growth • Market Dynamics – Big players are entering the market – Partnerships on the rise to deliver more strategic business insights – Rising consolidations – Positive impact of free SMM tools on SMM businesses • Technology Innovation – Continuous advancement of SMM technologies and key features • Customer Position – Companies increasingly adopting social media – Businesses still struggling with social media monitoring. © 2010 Ideya, Ltd. All rights reserved http://ideya.eu.com/reports.html

A GUIDE TO SELECTING AND USING SMM TOOLS AND SERVICES • Planning for Success • Tools and Competencies • Consideration of Key Features – Feature Definition, Issues, Sample company listing • Consideration of Key Factors – Pricing, Vendor Experience: Sample client listing and The year the tool has been introduced in the market (Timetable) • Elaborate Profiles on SMM Tools and Services – Among the featured SMM tools and services: • One hundred ninety six (196) operated as paid tools and services • Eight (8) providers currently offering both free and paid tools, and • Sixty (60) free tools. © 2010 Ideya, Ltd. All rights reserved http://ideya.eu.com/reports.html

LEARN ABOUT SMM TOOL COVERAGE AND KEY FEATURES - DATA MANAGEMENT Media Coverage Coverage Language Coverage Data Acquisition Data Latency Geographic Coverage Alerts Data Cleaning For Data Management Spam Industry Specific Data Export Coverage Application Programming Interface (API) Integration Data Archiving Description of Features Tool Listing © 2010 Ideya, Ltd. All rights reserved http://ideya.eu.com/reports.html

LEARN ABOUT SMM TOOL COVERAGE AND KEY FEATURES - PROCESS MANAGEMENT AND USER INTERFACE Standard/ Pre-defined Dashboard Process Management Customizable and User Interface Workflow Management Customer Relationship Management (CRM) Description of Features Tool Listing © 2010 Ideya, Ltd. All rights reserved http://ideya.eu.com/reports.html

LEARN ABOUT SMM TOOL COVERAGE AND KEY FEATURES - DATA ANALYSIS AND VISUALIZATION Media Statistics Filtering and Sorting of Results Automated Sentiment Analysis Human Influencer Profiling and Analysis Viral Content Tracking and Analysis Data Analysis and Trend Analysis Visualization Topic and Theme Analysis Word/Tag Cloud Description of Features Campaign Monitoring and Measurements Tool Listing © 2010 Ideya, Ltd. All rights reserved Competitive Monitoring and Analysis http://ideya.eu.com/reports.html

FACTORS INFLUENCING PURCHASING DECISION - FACTORS Pricing (for 145 tools) Factors PROVIDERS EXPERIENCE Year of Product Release (for 281 tools) Clients (for 151 tools) Description of Features Tool Listing © 2010 Ideya, Ltd. All rights reserved http://ideya.eu.com/reports.html

SOCIAL MEDIA MONITORING TOOLS AND SERVICES DIRECTORY - 281 PROFILES • NAME OF THE TOOL OR SERVICE Official name found at the official Web site • NAME OF THE PROVIDER Name of the company providing the tool or service • CONTACT INFORMATION Tool Website URL Address, Telephone, E-Mail Address • LEADERSHIP Name of the Founder, CEO, or Director • COUNTRY Location of the Company Headquarters (HQs) • MONITORED SOCIAL MEDIA All, Twitter, Facebook, LinkedIn, Video sharing, Social Bookmarking, etc. • TOOL FUNCTIONALITY Listening, Monitoring, Tracking, Analyzing, Engaging, CRM, etc. • THIRD PARTY TECHNOLOGY Whether a tool is using third party monitoring technology • TOOL AVAILABILITY Release products, pilots, free and fee based • TOOL DESCRIPTION Description of key features, published client list, pricing information, media and language coverage, etc. • YEAR OF TOOL/SERVICE INTRODUCTION The year the tool was publicly released. © 2010 Ideya, Ltd. All rights reserved http://ideya.eu.com/reports.html

SMM TOOLS AND SERVICES REPORT Featured Tools and Services by HQs Location Number of Tools/Service Number of Tools/Service HQs Location HQs Location Providers Providers US 183 Austria 1 UK 27 Chile 1 Canada 16 China 1 Germany 8 Finland 1 Spain 8 India 1 Netherlands 7 Italy 1 Israel 4 Japan 1 Australia 3 Norway 1 France 3 Russia 1 Singapore 3 South Africa 1 Argentina 2 United Arab Emirates 1 Belgium 2 Switzerland 1 Sweden 2 Italy 1 © 2010 Ideya, Ltd. All rights reserved http://ideya.eu.com/reports.html

SOCIAL MEDIA MONITORING TOOLS AND SERVICES DIRECTORY Profiles on Paid Tools and Services 1st2C BuzzLogic Cyveillance Brand ForeSee Social Media Value Affinitive BuzzNumbers Intelligence™ Calculation Tool Analytic.ly BuzzPerception and DCMS Gnip Asomo MediaPerception Dialogix Hot Grinds Attensity Analyze for VOC BuzzStream Digimind Meta-Search HubSpot Community Chartbeat Digital Influence iMente Attensity360 ChatterGuard Social Media Digital PR Imooty Attentio Dashboard Monitoring dnaMonitor Impactwatch Autonomy Interwoven Social CI Self-Service Analytics Dow Jones Insight InfoNgen Media Analysis Tools Software EasyOpinion Integrasco Awareness Social Marketing Hub Cision Social Media Monitoring Eavesdropper Intelligence Technologies Software CisionPoint Echo Sonar IWOMmaster Platform Bantam Live beRelevant Clarabridge Social Media EmPower Research J.D. Power Auto Intelligence Bluereport Analysis (SMA), ethority Social Media Monitor BrandChats Clip IQ Monitoring Monitoring and Research JamiQ BrandMetric Clipit evolisten™ JitterJam Brands Eye Cogito Monitor evolve24 - the Mirror Jodange Top of Mind Brandwatch Web Dashboard Commetric Media Analyser and justSignal Analytics Dashboard and Analytics BurrellesLuce iMonitor Influence Analyser Kaava Tuner eWatch Buzz Manager Conversation™ Kampyle Exvisu Buzzcapture Converseon Tools, Conversation KDPaine Filtrbox / Jive's Social BuzzDing! Miner Kontagent Social Analytics BuzzGain Media Monitoring Coremetrics Landau Media Monitoring Buzzient Enterprise FirstRain CyberAlert , Clip Metrics

SOCIAL MEDIA MONITORING TOOLS AND SERVICES DIRECTORY Profiles on Paid Tools and Services Linkfluence NetEquity Reputation Market SM2 Lithium netmind Sphere Intelligence Reporter SMART (Brandprotect) LiveBuzz NetworkSense Reputica analytics with SMMART Loudpixel Newsdesk iFeed (Netemic) Social Radar Maestro and Verismo – Cymfony Nielsen BuzzMetrics RepuTrace, RepuTrack Social360 MambaIQ NMS S.M.A.R.T. Resonate Socialarc Marketo Noteca Review Analyst SocialEye™ / Social Media Media Genius Omniture Search Center Plus Dashboard Revinate Media Tenor Onalytica-InfluenceMonitor, SocialMetrix Echo RightNow CX MediaMiser Enterprise Managed Dashboard Socialscape Salesforce.com Mediasphere360 Online Reputation Monitor SocialSense SAS Social Media Analytics Meltwater Buzz Open Mic SocialSIGHT Scanblog Meta Tale Positive Press Socialtalk Scanbuzz Meteor Solution PostRank SocialToo Metrica Press Army ScoutLabs Social™Eyez Millward Brown Precis Radian6 Search Monitor (Starter Spark (Spiral16) Moreover Social Media Rapleaf and Pro) Spredfast Metabase Raven Seer SPSS Modeller MotiveQuest RBH Radar Sentiment Metrics StartPR My Reputation Manager Report International Sentiment360 Statsit - Monitor Neotia RepTrak™ Silverbakk Briefing Room Steprep Netemic iFeed Reputation Control SIM Score SWIX Social Web Index Reputation Defender Symscio © 2010 Ideya, Ltd. All rights reserved http://ideya.eu.com/reports.html

SOCIAL MEDIA MONITORING TOOLS AND SERVICES DIRECTORY Profiles on Paid Tools and Services Synthesio Visible Measures TruReach Sysomos MAP, Heartbeat Vitrue SystemOne Radar VMS Vantage™ Tealium SM Vocus Social Media Software Telligent Voxtrot - Crimson Hexagon’s Opinion Analysis The Direct Message Lab REACH platform Platform Thomson One Public Relations Waggener SIS and News Stream, The Social Buzz ThoughtBuzz WaveMetrix Traackr WE twendz pro™ (The) TraceBuzz WebDig™ Tracx Webtrends Social Measurement (Radian6) TruCast, truPulse, truVoice, truSearch, truInsight, WExPulse® truReputation White Noise TweetFeel Bizz Tweetlytics Whitevector uberVU WiseWindow Vanno Wopra Vico Social Media Monitoring Zeta Buzz Viralheat © 2010 Ideya, Ltd. All rights reserved http://ideya.eu.com/reports.html

SOCIAL MEDIA MONITORING TOOLS AND SERVICES DIRECTORY Featured SMM Tools In the Test Phase ♦ Featured SMM Tools Offering Both Free and Paid SMM Tools Featured SMM Tools In the Test Phase – Featured SMM Tools – Offering both Free Alpha and Beta Releases and Pilot Programs and Paid SMM Tools 20 Decibels Looxii CoTweet Nielsen Tools (free BackType Lugiron TweetBeep BlogPulse and paid tool Beevolve StatsMix The Lexascope Nielsen BuzzMetrics Cloud Tracker Tinker Web Service has been reviewed Evri Tribe Monitor separately) Trackur FollowThing Twazzup SM2 (Alterian) offers Trendrr GraphEdge Tweet Satisfaction free evaluation version Insttant Workstreamer Twitalyzer of SM2 LookingGlass Rapleaf (Microsoft) © 2010 Ideya, Ltd. All rights reserved http://ideya.eu.com/reports.html

SOCIAL MEDIA MONITORING TOOLS AND SERVICES DIRECTORY Profiles on Free Tools and Services Featured SMM Tools – Offering Free SMM Tools Addict-o-matic Hashtag Seesmic Tweetdeck Attentio – TrendPedia HowSociable SentiMetrix TweetFeel Blog Grader Icerocket Simpy Twilert BlogPulse Klout Social Media V Twingly BlogScope Lexicon Social Mention Twitrratr Blogsearch Livedash SocialSeek Twitscoop.com Board Reader Mentionmap Sometrics Social twitt(url)y Boardtracker MetaCaffe Analytics Twitter Analyzer Collecta Mixero Splitweet Twitter Grader.com Del.icio.us Monitter Technorati Twitter Search Facebook Grader NodeXL TipTop Twitterfeed Faves Omgili Topsy Viral Video Chart Friend Feed OneRiot Trendistic (formerly Who's Talkin Gnolia (Ma.gnolia) Rivva Twist) Xefer Twitter Statistics Google Insight Samepoint Truveo YackTrack Google Trends Search © 2010 Ideya, Ltd. All rights reserved http://ideya.eu.com/reports.html

Social Media Monitoring Tools and Services Report Purchasing Options – Full Report/by Sections Report Sections Total Pages SMM Tools and Services – Part 1 Analysis 91 pgs. 1. INTRODUCTION 1.1 Who Will Benefit From This Report? 1.2 Scope of the Report 2. FEATURED SMM TOOLS AND SERVICES 2.1 Free and Paid Tools and Services 2.2 HQs Locations of SMM Tool and Service Providers 2.3 Emergence of the SMM Tools and Services over the Past Decade Report Total Pages 3. SOCIAL MEDIA MONITORING AND APPLICATIONS 3.1 Definition of Key SMM Concepts 3.2 SMM Applications FULL REPORT 316 pgs. 4. MARKET TRENDS Analysis + Directory (single license) 4.1 Market Growth Analysis + Directory (multi-user license PDF) 4.2 Market Dynamics 4.3 Technology Innovation 4.4 Customer Position 5. A GUIDE TO SELECTING AND USING SMM TOOLS AND SERVICES 5.1 Planning for Success 5.2 Consideration of Key Features 5.3 Pricing 5.4 Clients 6. REFERENCES SMM Tools and Services – Part 2 SMM Tools and Services Directory 243 pgs. 7. PROFILES OF PAID SMM TOOLS AND SERVICES © 2010 Ideya, Ltd. All rights reserved 8. PROFILES OF FREE SMM TOOLS AND SERVICES http://ideya.eu.com/reports.html

SOCIAL MEDIA MONITORING TOOLS AND SERVICES REPORT Report Excerpts We bring you this report with the expectation that it will save you time and guide you through a myriad of choices that now exist for social media monitoring. We conducted extensive market research of key features, clients, and current pricing of the tools and services. We hope you will find it useful and look forward to your feedback. Luisa Milic, Director, Ideya Ltd., Email: lmilic@ideya.eu.com To obtain excerpts from the report, pricing options and how to order the report, please visit our publication page http://ideya.eu.com/reports.html © 2010 Ideya, Ltd. All rights reserved http://ideya.eu.com/reports.html

THANK YOU! Contact: Luisa Milic, Director Ideya Ltd ♦ 39 Highfield Avenue ♦ Cambridge CB4 2AJ ♦ United Kingdom Tel: +44 (0)1223 513 965 ♦ Email: lmilic@ideya.eu.com ♦ Web: http://ideya.eu.com Visit our Publication page: http://ideya.eu.com/reports.html © 2010 Ideya, Ltd. All rights reserved http://ideya.eu.com/reports.html www.ideya.eu.com

Social Media Monitoring Tools and Services Report

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