CDLC Class


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Getting Started: Social Networking for Medical Librarians. This was a two-hour class for the Capital District Library Council's Hospital Library Service Program (HLSP).

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  • Welcome to this class! It’s meant to an introduction to various social networking sites that I’m sure you’ve heard about or used – Facebook, Twitter, Flickr, etc It’s meant to be basic, covering such things as setting up an account, privacy settings, and how these web sites can be used in hospital and other medical libraries.The session is informal, so feel free to ask any questions you may have.Since we’re a small group, we can start by asking if there are any questions, or by asking each other any library uses they have found for these programs.
  • Today we’ll be touching on these three sites, as they are well-known, free, and fairly easy to use.
  • So, why would I want to use these sites?It’s about going where your users are..
  • Flickr is a popular photo and video sharing web site that was bought by Yahoo in 2007Organizations or individuals can set up sites to showcase photos
  • Flickr has two versions – a paid one that lets you have unlimited photo/video, or a free version with an upload limit of 100MB/month. Free version should be fine for most libraries
  • Many ways to upload images in Flickr. Also, setting up a group permits easy viewing of images related to the same topicSHOW MLA09 page
  • Can specify privacy settings for each photo. So, if you have a default for public view, but want to change a certain slide set to only your specified contacts, this can easily be done
  • An image from Southern Illinois University’s Morris Library, using their Flickr page to post library renovation photos
  • Libraries are increasingly reaching out using FacebookOrganizations can create a page, and add external applications (OCLC WorldCat app, a link to their catalog, etc). Users become a “fan,” and then the latest content is brought to them each time they login.
  • Log into FB, and open privacy settings on FB to demonstrateOne common misperception is that everything on Facebook is out in public for anyone to see. This is actually not true, each individual part of a profile, such as contact information, photos, interests, etc, can be limited to only friends, or even just to certain people.If someone was creating a page for their library, they would probably want all content public. However, personal pages are a different story…Sites let you create lists, so if you want certain content to be public, and others to be only private, it can be done.A drawback is that there are a lot of settings to look at, and no way to universally change them all..
  • Twitter is a fast, quick, easy way to post short informationCan either post directly from their site, or by using third-party programs (, TweetDeck, etc)Posts are limited to 140 characters. 3rd party programs exist to upload photos to one’s posts.
  • Posts are either public ( private. If private, this is what shows up.A library would want theirs to be public.Google recently started indexing live Twitter posts (seach “Haiti”)
  • Many different libraries and organizations use Twitter, from journals, publishers, libraries, news organizations, etc. These are just a sample. Show UT Health Science Center ( Hartford (CT) Hospital (
  • Log onto to showOther privacy considerations: much of this information is increasingly indexed on Google, Bing, and other search engines. So only post info that you are fine with being public.
  • CDLC Class

    1. 1. An Introduction to Social Networking<br />Leigh Mihlrad<br />Albany Medical College <br />January 14,2010<br />
    2. 2. Today:<br /><ul><li> Why would I want to use these sites?
    3. 3. Flickr – photo/video editing/storage
    4. 4. Facebook – sharing news/photos
    5. 5. Twitter – microblogging site – posts limited to 140 characters </li></ul>2<br />
    6. 6. What’s in it for my library?<br />Marketing<br />PR<br />Relatively easy way to get information out to a large group of people<br />Going where your users are<br />3<br />
    7. 7. Flickr<br /><br />4<br />
    8. 8. Purposes<br />Virtual tour<br />Display renovation/new building progress<br />Showcase new computer lab<br />Showcase new books/archive collection<br />Could be especially helpful for libraries on corporate Intranet, etc, where public cannot see their content as easily. Create a Flickr account, and then anyone can see photos.<br />5<br />
    9. 9. Account Options<br />Two account options<br />Free (100 MB photo & 2 video limit/month) <br />Photostream shows 200 most recent images<br />Pro - $25.00/year (unlimited photo/video). Also allows unlimited storage<br />The free version should suit most libraries<br />6<br />
    10. 10. Account Set-Up<br />Login using Yahoo account. If you don’t have one, you will need to set one up.<br />Create any username: ie: bu_library<br />Or a group. If people “tag” the photo using the designated tag (ie, MLA09, NASIG08), then others can easily find the images<br />Multiple ways to upload photos (web site, via e-mail, desktop Uploader, iPhoto Mac plug-in)<br />7<br />
    11. 11. Privacy Settings<br />A default level of privacy can be set (everyone can see all photos vs only specified contacts)<br />8<br />
    12. 12. Examples<br />Arlington (VA) Public Library:<br />Medical Library Association:<br />NY Library Association:<br />Flickr groups can be private or public. Only members can post photos to a group<br />9<br />
    13. 13. Southern Illinois University, Morris Library<br />Part of their renovation web site:<br />/renovation<br />10<br />
    14. 14. Facebook<br /><br />11<br />
    15. 15. Uses<br />Photos<br />Links<br />Build “branding” and community<br />Going where your users are<br />12<br />
    16. 16. Examples<br />UC San Diego Biomedical Library<br />UT Southwestern Medical Library<br />NY Academy of Medicine Library<br />13<br />
    17. 17. Facebook Privacy Settings<br />14<br />
    18. 18. Twitter<br /><br />15<br />
    19. 19. Privacy Settings<br />Posts (“tweets”) are all either public or private<br />16<br />
    20. 20. Sample Twitter Feeds<br />American Journal of Nursing<br />Hartford Hospital – Hartford, CT<br />Medical Librarians<br />New Jersey Hospital Association<br />University at Buffalo Health Sciences Library<br />University of Texas (San Antonio) Health Science Center<br />17<br />
    21. 21. Wait…<br />What if some of these sites are blocked where I work?<br />Increasingly, third party applications (, TweetDeck, TwitPic) can be used to update content even if site itself is blocked<br />18<br />
    22. 22. Other Sites<br />Bebo –<br />FriendFeed –<br />Aggregates all social networking content into 1 site<br />LinkedIn –<br />Primarily used for business networking<br />MySpace –<br />Plurk –<br />Displays posts on a visual timeline<br />19<br />
    23. 23. Thank you!Slides will be posted to: /lmihlrad<br />Questions?<br />Leigh Mihlrad<br /><br />262-1300<br />