Science of Facebook Marketing - Dan Zarrella

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  • 1. The Science of Facebook Marketing By Dan Zarrella Social Media Scientist @DanZarrella
  • 2. vs
  • 3. #FBSci #FBSci Be kind and share!
  • 4. Unicorns and Rainbows
  • 5. Ideas do not spread because they are “good.”
  • 6. #FBSci “We’re on the cusp of a new way of doing social science. Our predecessors could only dream of the kind of data we now have.” -Nicholas Christakis
  • 7. Gossip and grooming
  • 8. #FBSci Takeaway: Facilitate existing relationships. Via @DanZarrella
  • 9. Profiles
  • 10. #FBSci Takeaway: People have profiles, brands have pages. Via @DanZarrella
  • 11. Ambient Awareness
  • 12. Performance
  • 13. #FBSci Takeaway: Help your users look cool. Via @DanZarrella
  • 14. Facebook Profile Activity by Age
  • 15. Women Are Talked to More
  • 16. More Men Say They’re Single
  • 17. Women Describe Themselves More
  • 18. #FBSci Takeaway: Know your audience. Via @DanZarrella
  • 19. Pages
  • 20. Exposure Awareness Motivation
  • 21. Buzzwords in Facebook Pages
  • 22. #FBSci Takeaway: Stay away from buzzwords. Via @DanZarrella
  • 23. Facebookers “Like” Food
  • 24. Most “Liked” Page Types
  • 25. Least “Liked” Page Types
  • 26. Takeaway: Be entertaining. Via @DanZarrella
  • 27. Social proof
  • 28. #FBSci “We view a behavior as more correct… to the degree that we see others performing it” -Robert Cialdini
  • 29. Sharing
  • 30. #FBSci Takeaway: Emphasize social proof. Via @DanZarrella
  • 31. Video Sharing
  • 32. #FBSci Takeaway: Videos do better on Facebook than Twitter. Via @DanZarrella
  • 33. Digits
  • 34. Linguistic Content
  • 35. #FBSci Takeaway: On Facebook, sex and positivity sells. Via @DanZarrella
  • 36. Readability
  • 37. Part of Speech
  • 38. #FBSci Takeaway: Write simply and Plainly for Facebook. Via @DanZarrella
  • 39. Day of Week
  • 40. #FBSci Takeaway: Weekends are more Facebook sharing friendly. Via @DanZarrella
  • 41. Most Shareable Words
  • 42. #FBSci Gossip is just news running ahead of itself in a red satin dress. -Liz Smith
  • 43. Least Shareable Words
  • 44. Meta Mentions
  • 45. #FBSci Takeaway: Think mainstream. Via @DanZarrella
  • 46. http://www.hubspot.com/free-trial
  • 47. Dan Zarrella @DanZarrella