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Science of Facebook Marketing - Dan Zarrella
 

Science of Facebook Marketing - Dan Zarrella

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    Science of Facebook Marketing - Dan Zarrella Science of Facebook Marketing - Dan Zarrella Presentation Transcript

    • The Science of Facebook Marketing By Dan Zarrella Social Media Scientist @DanZarrella
    • vs
    • #FBSci #FBSci Be kind and share!
    • Unicorns and Rainbows
    • Ideas do not spread because they are “good.”
    • #FBSci “We’re on the cusp of a new way of doing social science. Our predecessors could only dream of the kind of data we now have.” -Nicholas Christakis
    • Gossip and grooming
    • #FBSci Takeaway: Facilitate existing relationships. Via @DanZarrella
    • Profiles
    • #FBSci Takeaway: People have profiles, brands have pages. Via @DanZarrella
    • Ambient Awareness
    • Performance
    • #FBSci Takeaway: Help your users look cool. Via @DanZarrella
    • Facebook Profile Activity by Age
    • Women Are Talked to More
    • More Men Say They’re Single
    • Women Describe Themselves More
    • #FBSci Takeaway: Know your audience. Via @DanZarrella
    • Pages
    • Exposure Awareness Motivation
    • Buzzwords in Facebook Pages
    • #FBSci Takeaway: Stay away from buzzwords. Via @DanZarrella
    • Facebookers “Like” Food
    • Most “Liked” Page Types
    • Least “Liked” Page Types
    • Takeaway: Be entertaining. Via @DanZarrella
    • Social proof
    • #FBSci “We view a behavior as more correct… to the degree that we see others performing it” -Robert Cialdini
    • Sharing
    • #FBSci Takeaway: Emphasize social proof. Via @DanZarrella
    • Video Sharing
    • #FBSci Takeaway: Videos do better on Facebook than Twitter. Via @DanZarrella
    • Digits
    • Linguistic Content
    • #FBSci Takeaway: On Facebook, sex and positivity sells. Via @DanZarrella
    • Readability
    • Part of Speech
    • #FBSci Takeaway: Write simply and Plainly for Facebook. Via @DanZarrella
    • Day of Week
    • #FBSci Takeaway: Weekends are more Facebook sharing friendly. Via @DanZarrella
    • Most Shareable Words
    • #FBSci Gossip is just news running ahead of itself in a red satin dress. -Liz Smith
    • Least Shareable Words
    • Meta Mentions
    • #FBSci Takeaway: Think mainstream. Via @DanZarrella
    • http://www.hubspot.com/free-trial
    • Dan Zarrella @DanZarrella