Today’s agenda: how to let go of your tetherMarketing tipsFITSHoliday Store windows = Library WebsitesLibrary’s physical spacesVendor sessionsTips from China 2
Lessons Learned from Sun Microsystems Maximize dollars spent Target the Re-purpose content audience Bring the Leverage Establish content to social media partnerships the user 3Embracing New Measures of Value, 2010 PPT. Christy Confetti Higgins. Sun (now Oracle).
Lessons Learnedfrom Sun Microsystems Communicate Participate REPEAT4
Ground Rules of Communication ~ It should inspire and excite ~ IT SHOULD ELICIT ACTION5
Barrier to getting attention Customer: What’s in it for me And Let’s talk…. ? find out what you really need. 6The Three “Audiences” Crucial to Your Exponential Business Success Peter Gruber LinkedIn
FITS for vendor events Know your goal Ask vendors for funding Timing Food, prizes Location Arrange greeters Target your audience Evaluation forms Endorsement of key Metrics influencers Take pictures Multiple promotion Staff feedback strategies/options19
To-do list for a library event SAMPLE TASK LIST Create task timeline for advance planning & the “day of “ Partner with students to design poster /flyers Engage assistance of E-resource library vendors, Library staff, catering, academic departments Plan for food, balloons, posters, etc. Work with university building services for chairs/tables, power, web access Take photos!20
Dartmouth College raffle ticketVisit all 12 tables to enter the raffleYOUR NAME:1. Alexander St. Press2. ArtSTOR3. CSA4. EBSCO5. EIU6. IEEE7. Knovel8. New World Records: DRAM9. READEX/News Bank10. Thomson Gale Reference11. Thomson Scientific12. FindIt@theLibrary: Catalog, LibX, RefPacks, Search360, EResources, Research Guides Extra raffle item questions: Why did you attend? What did you learn?23
Value added events Reduce wording! work best, e.g. paper submission tips Use appropriate social media – Facebook, Create visual slides Twitter or Youtube aren’t accessible in Have a translator in China attendance Learn a few words in Use Weibo, Renren, Chinese Xiaonei, Youku, etc.30 Fun
More FITS for ChinaIEEE Xplore agenda Competition rules how to search the 1-3 students as a IEEE Xplore more group effectively paper exam + how to set up alerts hands-on exam on your favorite technology, professor certificates and and institutes gifts for top winners how to submit a paper to IEEE journals and conferences how to become an IEEE member 32
This FITS, too! "Hunting for IEEE Editors“ Challenge for students: Identify the most IEEE editors List submitted to the IEEE China Office account at Sina Weibo Top winners announced at Sina Weibo every week; every month top participants receive small gifts from IEEE33
It’s your choice.Are you WAITINGto be discovered? Or CHOOSING to be discovered?
Special Thanks to :For input from ChinaQing LiIEEE Client Services Manager – Chinaqingfirstname.lastname@example.orgFor enormous graphics assistanceKristen FitzpatrickIEEE University Partnership Program Managerk.email@example.com 35
Please give us your feedback in this quick survey at :http://www.surveymonkey.com/s/52Q5Q58 Ruth Wolfish IEEE Client Services Manager – US & UK firstname.lastname@example.org 36