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Thriving on change

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un-keynote for Rocky Mountain ProductCamp on 11/13/2010

un-keynote for Rocky Mountain ProductCamp on 11/13/2010

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  • Once product concept has proven market potential, enters product lifecycle management processEstablish joint development partners and/or early adopters to test, refine productCustomer interaction and feedbackRigorous decision points for go/no goFull launch takes early successes and propels into marketplace with full marketing and sales support

Thriving on change Thriving on change Presentation Transcript

  • Thriving on Change
    John Oechsle
    Executive VP Strategy & Product
  • Thriving on Change
    Adaptive industries, organizations, and individuals
    People continuously adapt to new situations to prosper and thrive
    Effective communication
    Constant change keeps organizations agile
    Continuous learning
  • Changing Industry
    First satellite image
    August 18, 1960
    Corona
    Discoverer 14 mission
    Mid-air recovery of film buckets
    Black & white
    25-foot resolution
    Mys Schmidta Airfield, Russia
  • WorldView-2 Electronic downlink
    Mt Merapi, Indonesia Natural color
    November 12, 2010 12-inch resolution
  • Organizational Change
    Either fostered or hindered
    Change is ongoing, not an event
    Stable reference points help people cope with change
    Leadership is critical
  • Individual Change
    People don’t resist change, we resist being changed
    Some thrive, others are hostile
    Different approaches to coping
  • Adapting to Changing Markets
    Conceptualization
    • Multi-source product concepts – from customers, R+D, market analysis of domains
    • Research - market potential, compelling reasons to buy
    • Value proposition and business justification; prioritize, re-prioritize
    • Target Market Initiative (TMI) details Whole Product – deep understanding of specific customer problem
    Business Justification
    TMIs
    Product Lifecycle - Decision Points
  • Turning Around Product
    • Proven Market Potential
    • Establish joint development partners
    • Early adopters for test and feedback
    • Refine product
    • Rigorous decision points for go/no-go
    • Launch with full marketing & sales support
    Joint Dev Projects
    Early Adopters
    Beta
    Launch
    Decision Points
  • Take Aways
    Industry, organizational, and personal transitions to change
    Change can be enabled, but not managed
    Knowledge and communication are essential
    Rapid delivery provides important early experience and feedback
    Keep learning…and have fun doing it
  • Questions & Interaction
  • Click to edit Master title style
    Click to edit Master text styles
    Second level
    Third level
    Fourth level
    Fifth level
    11/13/2010
    12