Att dev summit_2013_building_bb10_apps_larry

The views expressed in this presentation do not necessarily reflect the views of AT&T.
1
Building Applications for
Launch of the New BlackBerry
10 Platform
Larry McDonough
Principal Evangelist,
BlackBerry
@LMCDUNNA

I Know What You’re Thinking…
http://techniety.blogspot.com/2012/10/misconceptions-about-blackberry.html

Who Is
This Guy?
Larry
McDonough
Principal
Evangelist for
BlackBerry
@LMCDUNNA

Session Overview
• What is BlackBerry 10?
• 6 Reasons you should care
• Seeing is Believing! Demo of User Experience
• Enterprise device or Consumer?
• Demo of BlackBerry Balance
• Developer Options: How do I get my apps on BlackBerry 10?
http://developer.blackberry.com
4

What Is BlackBerry 10?
• Completely new
– Not a revision or upgrade of BlackBerry 7
• Secure
• Designed as a mobile computing platform
– Not just another mobile phone OS
• Designed for people on the move; people
that want to get something done
– Not just consume content on the couch

Where Did BlackBerry 10 Come From?
6
BlackBerry®
PlayBook™
HTML5
WebWorks
BlackBerry 10TM

High Level Architecture
BlackBerry Services
(BES / Mobile Fusion, BIS, Push, Maps, Payments, BBM, Scoreloop, etc.)
HTML 5 &
WebWorks
Native C/C++ &
Cascades UI
BlackBerry 10 OS

6 Reasons to Care
• Over 100,000 apps available 
a 220% increase from last year
• Over 3 billion downloads
• Over 175 million downloads per month
• Over 6 million downloads every day
• Nearly 30 downloads per year per user
•Industry-leading reach
App World is available in over 160 countries
•Carrier Billing with over
60 major carriers across 35+
countries and expanding
1.Huge Global Market

6 Reasons to Care
• Over 100,000 apps available 
a 220% increase from last year
• Over 3 billion downloads
• Over 175 million downloads per month
• Over 6 million downloads every day
• Nearly 30 downloads per year per user
•Industry-leading reach
App World is available in over 160 countries
•Carrier Billing with over
60 major carriers across 35+
countries and expanding
March
2009
Jun
2011
Jan
2012
July
2012
App Downloads
Accelerating
1B
2B
3B

6 Reasons to Care
10
2.Most Profitable
Platform for App
Developers
Source: Vision Mobile Report, June 2012
$2,735
$3,853
$3,693
$1,234
Average revenue per app-month across the lower
95% of developers by per-app revenue (n=806)
Android
Blackberry
OS
iOS
Windows
Phone

6 Reasons to Care
11
2.Most Profitable
Platform for App
Developers
3.Most Social Mobile
Platform

6 Reasons to Care
C/C++
Native SDK
C++/Qt
Cascades
2.Most Profitable
Platform for App
Developers
Platform
4.Easy to Develop Apps
HTML5
BlackBerry®
WebWorks™
BlackBerry
Runtime for
Android Apps
“One F***ing Day”
Michael Shchade
CEO Fishlabs

6 Reasons to Care
2.Most Profitable
Platform for App
Developers
Platform
5.Going Beyond Mobile

6 Reasons to Care
2.Most Profitable
Platform for App
Developers
Platform
5.Going Beyond Mobile
6.Because We Care

Demo
• Will show the UX & Flow.
Specifically, one-hand use, the
amazing keyboard, the Time
Warp Camera, 3D graphics,
and insane multitasking
designed to get stuff done.

Enterprise or Consumer
Device?
• Consumer business surpassed Enterprise
business 2 years ago!
• Enterprise business still very important to RIM
• BYOD Trend: RIM takes lead with BlackBerry
Balance & BlackBerry Mobile Fusion
• Most people that have smartphones also
have jobs!
• There is no “Enterprise vs. Consumer” anymore!
BlackBerry 10 provides the security enterprises need AND the
consumer experience people want without compromising on
either one!

Demo: Personal & Work Partition
• Will demonstrate switching between
Personal and Work partitions
(BlackBerry Balance)
• Will demonstrate Enterprise App
World and Enterprise apps
(managed by BlackBerry Mobile
Fusion)

C/C++
Native SDK
C++/Qt
Cascades
HTML5 BlackBerry®
WebWorks™
BlackBerry Runtime
for Android Apps
Developer Options
||||||||

BlackBerry Web Platform
• Driven by strong Web standards support
• Powered by WebKit
• HTML5 and CSS3
• Flash 11 and WebGL

What Can You Do With
BlackBerry WebWorks?
• Touch Events
• Geolocation
• Web Sockets
• Offline storage
• Audio / Video
• Notifications
• WebGL
… and more
Slacker
ScoreMobile Tablet

document.ontouchstart = function(event) {
//Tell browser engine not to scroll/span/zoom
// when user touches screen:
event.preventDefault();
var touch = event.changedTouches[0];
alert(touch.pageX + "," + touch.pageY);
}
Pong-port sample
http://spaceport.io
Touch Events…
Define custom touch event handlers
Up to 4-finger touch events supported
See “Sample Code – SketchPad Application” http://bit.ly/hz67JX

WebWorks Custom Extensions
Build your own APIs
- Access native layer functionality
- More powerful than just HTML5
- E.g. NFC, Clipboard, Barcode, Analytics
JavaScript interface for platform code
- BlackBerry OS = Java
- Tablet OS = AIR
- BlackBerry 10 = C/C++
Lensboost
Mblware Ltd

BlackBerry Apps
WebWorks Tools
How to Get There…
Web Assets

Developer Options
BlackBerry
Runtime for
Android
Apps
C/C++
Native SDK
C++/Qt
Cascades
HTML5 BlackBerry®
WebWorks™
BlackBerry Runtime
for Android Apps
||||||||

Native C/C++ & Cascades
• Low Level
• Posix/Low level C APIs
• Low level windowing features
• OpenGL ES
• Excellent for games or self
contained applications
• High Level – Cascades
• High level APIs / C++
• QT flavored + QML + JavaScript
• High level UI Framework with BlackBerry 10 UI controls

Native C/C++
gameplay

Cascades, A Native UI Framework
• Cascades & Qt, a great match!
• Mature C++ application framework
• Great APIs
• Signals and Slots
• Many helper classes
• QML

Why Use Cascades?
• Elegant UI Framework
– Great looking core UI
components
– Easy to build custom
components
– Dedicated UI tooling including
real-time design preview and
Photoshop plugin
• Increased Productivity
– Higher level APIs
– QT flavored C++ and declarative UI

Standard UI Components…

Components…

Typical Cascades App
JavaScript
based UI logic
QML based UI
structure
QT/C++
Backend

Any Mix Is Possible
JavaScript
based UI logic
QML based
UI structure
QT/C++
Backend

Java
Script
QML
C++
myCppFunction()
myCppFunction {
}
myJSFunction{
}
myJSFunction() class MyClass {
int property;
}
MyObject {
MyProperty: x
}
QmlDocument::create
("asset:///main.qml")
MyObject {
MyOtherObj {…}
}
Moving Between QML and C++ Is Easy

Easy to Read, Declarative QML
Objects
Properties
Arrays
JavaScript functions

QML Editor with syntax
highlighting and code completion

QML Design View

QML Component Library
drag & drop to QML editor

QML Tree View
QML Properties View

Adobe AIR
• Adobe Flash Builder 4.7
• FDT Powerflasher
• Plus BlackBerry SDK for
Adobe
• Can also use command-line
tools and bypass IDEs…

BlackBerry Runtime for Android Apps
• Based on Open Source Android, v2.3.3 aka “Gingerbread”
• Repackage Android apps, sign, and submitted to BlackBerry World
• Majority of apps convert with no changes to source (~65%)
• Some limitations for first release
• No: Native, Google APIs
• Eclipse plugin & SDK w/simulator
• Android-based apps appear like all other apps in BlackBerry World
(AIR, WebWorks, etc.). To the consumer, “An app, is an app”
.apk in .bar
out

Summary:
6 Reasons to Care
1. Huge Global Market
2. Most Profitable Mobile
Platform for App
Developers
3. Most Social Mobile Platform
4. Easy to Develop Apps
5. Going Beyond Mobile
6. Because We Care
$1k USD < your earnings < $10K
RIM pays the difference!
Must be in BlackBerry World
by Jan 21st

Useful Links
$1k USD < your earnings < $10K
RIM pays the difference!
Must be in BlackBerry World
by Jan 21st
• Dev Tools:
developer.blackberry.com
• $10k program:
developer.blackberry.com/10k
• OSS projects:
github.com/blackberry

thank you!

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