Social Media for Businesses:
Blogging, Twitter & Facebook
         Lori McDonald
         President/CEO
           @lorimcd
Brief History
                                      of the Internet
 • Originally method of sharing information – primaril...
Evolution of the
                                     Internet
 • One-way information tool
 • Transactional tool – online ...
Improving Web Traffic

• Interruption marketing is going away
  – TV/Radio Commercials
  – Magazine/Newspaper advertisemen...
Blogging

 • Fast way to share information online
 • Visitors can comment on posted information
 • Can be used to:
     – ...
www.BrillianceWeb.com
www.BrillianceWeb.com
Twitter
                       (Micro-Blogging)
 • Messages 140 characters or less
 • Created to allow its users the abili...
Twitter
                            (Micro-Blogging)
 • You can “follow” people when you are interested in
   reading thei...
www.BrillianceWeb.com
www.BrillianceWeb.com
www.BrillianceWeb.com
www.BrillianceWeb.com
www.BrillianceWeb.com
www.BrillianceWeb.com
www.BrillianceWeb.com
www.BrillianceWeb.com
www.BrillianceWeb.com
www.BrillianceWeb.com
www.BrillianceWeb.com
Facebook

 •   Formerly for college students now expanding
 •   Good to keep in touch with friends and family
 •   Busines...
www.BrillianceWeb.com
www.BrillianceWeb.com
www.BrillianceWeb.com
www.BrillianceWeb.com
www.BrillianceWeb.com
www.BrillianceWeb.com
www.BrillianceWeb.com
Most Wanted Response
                        (MWR)
• What is your Most Wanted Response?
• What do you most want visitors t...
Measuring Your Most
                                Wanted Response
For Example:
• Unique Visitors last month = 10,000
• N...
Track Referral Sources




            www.BrillianceWeb.com
Website Return on
                       Investment
•   Monthly Traffic to Website
•   Website Conversion Rate (Traffic to...
Monitoring Your
                                Company Buzz
 • Google Alerts http://alerts.google.com/
 • Spy.Appspot.com...
How to Setup a
                                Google Alert




Monitoring Your Company Buzz           www.BrillianceWeb.c...
s




    www.BrillianceWeb.com
s




    www.BrillianceWeb.com
Connect with Me

• Follow me on Twitter
  – http://twitter.com/lorimcd (@lorimcd)
  – http://twitter.com/brillweb (@brillw...
Social Media for Businesses:
Blogging, Twitter & Facebook
         Lori McDonald
         President/CEO
           @lorimcd
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Social Media for Businesses

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  • Think about your Tivo… Do you watch the commercials?\"The Web is different. Instead of one-way interruption, Web marketing is about delivering useful content at just the precise moment that a buyer needs it.\"
  • There are many differnet types of websitesMarketingEcommerceCollaboration As we take a look at increasing your profitability – we want to talk about the goal of your website.Your website should have at least one goal for visitors on your website. We call this goal your “Most Wanted Response (MWR)”What do you most want visitors to your web site to do?How are you encouraging them to accomplish this?
  • Social Media for Businesses

    1. 1. Social Media for Businesses: Blogging, Twitter & Facebook Lori McDonald President/CEO @lorimcd
    2. 2. Brief History of the Internet • Originally method of sharing information – primarily by universities and government • 1980s – Appearance of private Internet Service Providers • 1990s – Expanded into popular use History / Evolution of the Internet www.BrillianceWeb.com
    3. 3. Evolution of the Internet • One-way information tool • Transactional tool – online shopping • Two-way participatory tool – Users upload their own information – Blogs – Podcasts – YouTube History / Evolution of the Internet www.BrillianceWeb.com
    4. 4. Improving Web Traffic • Interruption marketing is going away – TV/Radio Commercials – Magazine/Newspaper advertisements • Consumer-driven marketing is here – Deliver “useful content at the precise moment that a buyer needs it.” – David Meerman Scott, The New Rules of Marketing & PR www.BrillianceWeb.com
    5. 5. Blogging • Fast way to share information online • Visitors can comment on posted information • Can be used to: – Demonstrate professional expertise – Give visitors insight into your business – Provide frequent updates on your website regarding your company • Get started right away at http://www.blogger.com/ Social Technologies www.BrillianceWeb.com
    6. 6. www.BrillianceWeb.com
    7. 7. www.BrillianceWeb.com
    8. 8. Twitter (Micro-Blogging) • Messages 140 characters or less • Created to allow its users the ability to post thoughts, questions, and social status updates quickly and in small increments • Now businesses, professionals, politicians and others are discovering the public-relations benefits of sharing a constant feed of news. • Number of Users: 6 million users Social Technologies www.BrillianceWeb.com
    9. 9. Twitter (Micro-Blogging) • You can “follow” people when you are interested in reading their “tweets” • Tip: When people follow you, send them a direct message thanking them for following you • Twitter Addresses denoted with “@” – http://twitter.com/lorimcd – @lorimcd • RT = Retweet Social Technologies www.BrillianceWeb.com
    10. 10. www.BrillianceWeb.com
    11. 11. www.BrillianceWeb.com
    12. 12. www.BrillianceWeb.com
    13. 13. www.BrillianceWeb.com
    14. 14. www.BrillianceWeb.com
    15. 15. www.BrillianceWeb.com
    16. 16. www.BrillianceWeb.com
    17. 17. www.BrillianceWeb.com
    18. 18. www.BrillianceWeb.com
    19. 19. www.BrillianceWeb.com
    20. 20. www.BrillianceWeb.com
    21. 21. Facebook • Formerly for college students now expanding • Good to keep in touch with friends and family • Businesses can setup pages • People can become “fans” of your page • Number of Users: More than 200 million users (active) Social Technologies www.BrillianceWeb.com
    22. 22. www.BrillianceWeb.com
    23. 23. www.BrillianceWeb.com
    24. 24. www.BrillianceWeb.com
    25. 25. www.BrillianceWeb.com
    26. 26. www.BrillianceWeb.com
    27. 27. www.BrillianceWeb.com
    28. 28. www.BrillianceWeb.com
    29. 29. Most Wanted Response (MWR) • What is your Most Wanted Response? • What do you most want visitors to your web site to do? – Submit a request for quote form. – Order a replacement part. – Fill out the web contact form to contact you. – Request product information via a form. – Pick up the phone and call you. • How are you encouraging them to accomplish your MWR? www.BrillianceWeb.com
    30. 30. Measuring Your Most Wanted Response For Example: • Unique Visitors last month = 10,000 • Number of MWR (contacts from web site) = 150 • Number of Sales from web = 80 Unique Visitors (Overall Site) 10,000 Number of Most Wanted Responses (MWR) 150 Number of Sales 80 Conversion to MWR = Unique Visitors (Overall Site) / # of MWRs 1.5% Conversion to Sales = Unique Visitors (Overall Site) / # of Sales 0.08% www.BrillianceWeb.com
    31. 31. Track Referral Sources www.BrillianceWeb.com
    32. 32. Website Return on Investment • Monthly Traffic to Website • Website Conversion Rate (Traffic to MWR) • Sales Closing Rate (MWR to Sale) • Average Dollar Sale • Gross Profit Margin • Online ROI calculator at http://www.YourWebsiteROI.com/ www.BrillianceWeb.com
    33. 33. Monitoring Your Company Buzz • Google Alerts http://alerts.google.com/ • Spy.Appspot.com - Shows realtime use Designed by BestBuy Employee and Used Internally at BestBuy Monitoring Your Company Buzz www.BrillianceWeb.com
    34. 34. How to Setup a Google Alert Monitoring Your Company Buzz www.BrillianceWeb.com
    35. 35. s www.BrillianceWeb.com
    36. 36. s www.BrillianceWeb.com
    37. 37. Connect with Me • Follow me on Twitter – http://twitter.com/lorimcd (@lorimcd) – http://twitter.com/brillweb (@brillweb) • Become a fan on Facebook http://www.BrillianceWeb.com/facebook • Connect with me on LinkedIn http://www.linkedin.com/in/brillweb www.BrillianceWeb.com
    38. 38. Social Media for Businesses: Blogging, Twitter & Facebook Lori McDonald President/CEO @lorimcd

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