You can measure the impact of social media from changes in perception to ROI. This presentation shows how CDW, a leading provider of technology solutions, used a strategic learning agenda to understand the role that social media plays for IT Pros and the actions taken after engagement. The presentation also showcases two programs with quantifiable impact on the business. This presentation was given by Lauren McCadney, CDW Sr. Manager Social Media at the Business Marketing Association (BMA) 2013 Annual Conference.