Comes from Austin speech act theory (linguistics – understanding linguistic practices & structure of language) he looked at explicit performative utterances – your fired (action) key part of ethics (morality, right & good)
… that we perform everything, in a sense we do – but – this is a deconstructive principle without understanding speech act theory it becomes problematic as it is the result of the practice of deconstruction
But for our purposes we can simplify it this way…be careful
One does not knowing perform their actions if they did it would be a performance as opposed to performativity
How does popular fiction contribute to the production & circulation of gendered identities?
how does this speak to cultural struggle over representations, meanings, and identities?
What does this suggest for us in respect to masculinity & femininity? (340)
The argument is that: if we want to know how fictions gain hold of our imaginations so that they effectively become a central part of our real lives on a day to day basis we have to pay attention to these properties of aesthetic form and emotional affect. 343
The sterotype is taken to express a general agreement about a social group as if that argument arose before and independently of the stereotype. Yet, for the most part, is is from stereotypes that we get our ideas about social groups (1993, 14)
A stereotype is a word repeated without any magic, without any enthusiasm, as if it were natural, as if this recurrent word were miraculously always adequate for different reasons, as if imitating were no longer perceived as imitation: an inconsiderate word, that claims substances and ignores its own insistence (1973, 69)