Engage on the Go: Mastering Mobile Content DeliveryHandouts to accompany AAM presentation on May 1, 2012, 9:00 amWhat are ...
Evaluate and Maximize Your Mobile ReadinessWhen planning for a mobile web experience, be sure to think about your user, no...
Upcoming SlideShare
Loading in …5
×

Bean Creative: American Association of Museums handout - Mastering Mobile Content to Engage on the go

392 views
345 views

Published on

This session outlined exactly how mobile users want to interact on the go, focusing on the types of ideal content and features to offer and popular tools that make it fast and inexpensive to build and maintain mobile offerings.

Published in: Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
392
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Bean Creative: American Association of Museums handout - Mastering Mobile Content to Engage on the go

  1. 1. Engage on the Go: Mastering Mobile Content DeliveryHandouts to accompany AAM presentation on May 1, 2012, 9:00 amWhat are some tips for creating an optimal mobile website? The main one is this: Keep it simple, small, and speedy.  Think about what your visitors want on the go and curate your mobile content and features accordingly – current exhibits, events, ticketing, hours of operation and membership at key focal points for mobile users  Keep usability in mind with a simplified design and single-column layout  Optimize the scalability of your site to different screen sizes by using mobile- friendly XHTML and modern standards like HTML5 and CSS3  Implement “sniffer” code to redirect mobile users to your mobile website (such as mobile.yoursitename.com or m.yoursitename.com  View and test your site on a variety of mobile devices and emulators to ensure ideal usability on small screens  Avoid proprietary technologies and plug-ins, such as Flash and Silverlight  Provide a link to your desktop website to allow visitors access to your entire content offerings  Develop and curate your mobile site from your CMS (such as Drupal or WordPress) to avoid updating duplication Thanks for attending! Follow us for more mobile and web insight: @beancreative facebook.com/beancreative 2213 Mt. Vernon Avenue Alexandria, VA 22301 ph 703/684.5945 fx 703/684.5068 www.beancreative.com pg. 1
  2. 2. Evaluate and Maximize Your Mobile ReadinessWhen planning for a mobile web experience, be sure to think about your user, not foryour user.Know your audience! It may sound elementary, but do you really know …  What mobile devices they use? o iPhone, Android, Windows Phone, Blackberry, Symbian…and what about tablets!?  Do your users enjoy being on mobile devices or feel tethered when using them?  Which technologies do they feel comfortable using?  How do mobile users want to interact on-the-go with your organization? o Not all website functions or content should go mobile (i.e. is there likely to be a big demand to read your bylaws on a smartphone?!) o Don’t reprint your desktop site on small screens; design your site to focus on the top three to five features visitors will want on-the-go  How will you measure success? o Just like any other marketing initiative, it’s important to substantiate the return on investment o Establish clear goals and metrics for what mobile success means Thanks for attending! Follow us for more mobile and web insight: @beancreative facebook.com/beancreative 2213 Mt. Vernon Avenue Alexandria, VA 22301 ph 703/684.5945 fx 703/684.5068 www.beancreative.com pg. 2

×