Marketing Los Angeles - Pay Per Click Marketing http://www.losangeleswebdesign.com/payperclick.php
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PAY PER CLICK
Categories
Keyword PPCs
Online Comparison Shopping Engines
Service PPCs
Pay per call
Marketing Los
Angeles - Pay
Per Click
Marketing
Pay per click
(PPC) is an
advertising
model used on
websites,
advertising
networks, and search engines where advertisers only pay when a user actually clicks on an ad to visit the
advertiser's website. Advertisers bid on keywords they believe their target market would type in the search
bar when they are looking for a product or service. When a user types a keyword query matching the
advertiser's keyword list, the advertiser's ad may appear on the search results page. These ads are called a
\"Sponsored link\" or \"sponsored ads\" and appear next to, and sometimes, above the natural or organic results
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Marketing Los Angeles - Pay Per Click Marketing http://www.losangeleswebdesign.com/payperclick.php
on the page. The advertiser pays only when the user clicks on the ad. Pay per click advertising is a search
engine marketing technique.
Pay per click ads may also appear on content network websites. In this case, ad networks such as Google
Adsense and Yahoo! Publisher Network attempt to provide ads that are relevant to the content of the page
where they appear, and no search function is involved.
While many companies exist in this space, Google AdWords, Yahoo! Search Marketing, and MSN adCenter
are the largest network operators as of 2007. Depending on the search engine, minimum prices per click start
at US$0.01 (up to US$0.50). Very popular search terms can cost much more on popular engines. Arguably
this advertising model may be open to abuse through click fraud, although Google and other search engines
have implemented automated systems to guard against this.
Categories (back to top)
PPC engines can be categorized into two major categories \"Keyword\" or sponsored match and \"Content
Match\". Sponsored match display your listing on the search engine itself whereas content match features ads
on publisher sites and in newsletters and emails.
There are other types of PPC engines that deal with Products and/or services. Search engine companies may
fall into more than one category. More models are continually evolving. Pay per click programs do not
generate any revenue solely from traffic for sites that display the ads. Revenue is generated only when a user
clicks on the ad itself.
Keyword PPCs (back to top)
Advertisers using these bid on \"keywords\", which can be words or phrases, and can include product model
numbers. When a user searches for a particular word or phrase, the list of advertiser links appears in order of
the amount bid. Keywords, also referred to as search terms, are the very heart of pay per click advertising.
The terms are guarded as highly valued trade secrets by the advertisers, and many firms offer software or
services to help advertisers develop keyword strategies. Yahoo’s Content Match, will distribute the keyword
ad to the search engine's partner sites and/or publishers that have distribution agreements with the search
engine company.
As of 2007, notable PPC Keyword search engines include: Google AdWords, Yahoo! Search Marketing,
Microsoft adCenter, Ask, LookSmart, Miva, Kanoodle, Yandex and Baidu. Los Angeles Web Design will set
up and monitor your PPC campaign.
Online Comparison Shopping Engines (back to top)
\"Product\" engines let advertisers provide \"feeds\" of their product databases and when users search for a
product, the links to the different advertisers for that particular product appear, giving more prominence to
advertisers who pay more, but letting the user sort by price to see the lowest priced product and then click on
it to buy. These engines are also called Product comparison engines or Price comparison engines.
Some Online Comparison Shopping engines such as Shopping.com use a PPC model and have a defined rate
card, whereas others such as Froogle (also known as Google Product Search) do not charge any type of fee
for the listing but still require an active product feed to function.
Noteworthy PPC Product search engines include: Shopzilla, NexTag, Shopping.com and Pricegrabber.com.
Los Angeles Web Design will set up and monitor your online comparison shopping engines.
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Marketing Los Angeles - Pay Per Click Marketing http://www.losangeleswebdesign.com/payperclick.php
Service PPCs (back to top)
\"Service\" engines let advertisers provide feeds of their service databases and when users search for a service
offering links to advertisers for that particular service appear, giving prominence to advertisers who pay more,
but letting users sort their results by price or other methods. Some Product PPCs have expanded into the
service space while other service engines operate in specific verticals.
Noteworthy PPC services include NexTag, SideStep, and TripAdvisor. Los Angeles Web Design will setup
and monitor your PPC services.
Pay per call (back to top)
Similar to pay per click, pay per call is a business model for ad listings in search engines and directories that
allows publishers to charge local advertisers on a per-call basis for each lead (call) they generate. The term
\"pay per call\" is sometimes confused with \"click to call\". Click-to-call, along with call tracking, is a
technology that enables the “pay-per-call” business model.
Pay-per-call is not just restricted to local advertisers. Many of the pay-per-call search engines allow
advertisers with a national presence to create ads with local telephone numbers.
The pay-per-phone-call market is expected to reach US$3.7 billion by 2010. Los Angeles Web Design will
setup and monitor your pay-per-call services.
(back to top)
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Marketing Los Angeles - Pay Per Click Marketing http://www.losangeleswebdesign.com/payperclick.php
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