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First steps validation board

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The first steps when we want to validate your idea or canvas can be not clear, understand where you are, what validation, hypotheses, experiment and pivot means, and design your roadmap to learn

The first steps when we want to validate your idea or canvas can be not clear, understand where you are, what validation, hypotheses, experiment and pivot means, and design your roadmap to learn

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  • 1. @lmalmanza First steps
  • 2. why?
  • 3. where am I?
  • 4. Startup Company
  • 5. 50% - 1 year30% - 2 years90% - 10 years new business rate
  • 6. most startups fail from a lack of customer ($)
  • 7. goal: have a chance
  • 8. business model vs business plan
  • 9. Business Model Business Plan Startup Company 66% change
  • 10. lean
  • 11. there is no process
  • 12. tools
  • 13. lean canvas
  • 14. is a framework
  • 15. yeahhh, now what?
  • 16. validationcomprobation
  • 17. comprobar que
  • 18. método científicoscientific method 1.Construct hypotheses 2.Test by doing an experiment 3.Validate or invalidate
  • 19. hypotheses =assumptions
  • 20. experiments
  • 21. metrics
  • 22. pivottake decision take decision
  • 23. one exampleHow to Make $4,500 in 90 Minutes [Case Study]
  • 24. First steps validation board Project Date Discovery Pivot... (go back) About Assumptions Experiments Metrics Validated Invalidated User/ Customer segment 1. 1. 1. 1. 1. Customer 2. 2. 2. 2. 2. 3. 3. 3. 3. 3. 1. 1. 1. 1. 1. Problem 2. 3. 2. 3. Problem 2. 3. 2. 3. 2. 3. Unique Value Proposition 1. 1. 1. 1. 1. Solution 2. 2. 2. 2. 2. 3. 3. 3. 3. 3. Validation Pivot... (go back) About Assumptions Experiments Metrics Validated Invalidated Solution 1. 1. 1. 1. 1. Product 2. 2. 2. 2. 2. 3. 3. 3. 3. 3. 1. 1. 1. 1. 1.Distribution 2. 3. 2. 3. Channels 2. 3. 2. 3. 2. 3. Revenue Stream 1. 1. 1. 1. 1. Pricing 2. 2. 2. 2. 2. 3. 3. 3. 3. 3. 1. 1. 1. 1. 1. Demand 2. 2. 2. 2. 2. creation 3. 3. 3. 3. 3. 1. 1. 1. 1. 1.Market type 2. 2. 2. 2. 2. 3. 3. 3. 3. 3. 1. 1. 1. 1. 1.Competitors 2. 2. 2. 2. 2. 3. 3. 3. 3. 3. Luis Almanzahttp://lmalmanza.wordpress.com @lmalmanza
  • 25. First steps validation board Project Date Discovery Pivot... (go back) About Assumptions Experiments Metrics Validated Invalidated User/ 1. 1. 1. 1. 1. Customer 2. 2. 2. 2. 2. 3. 3. 3. 3. 3. 1. 1. 1. 1. 1. Problem 2. 2. 2. 2. 2. 3. 3. 3. 3. 3. 1. 1. 1. 1. 1. Solution 2. 2. 2. 2. 2. 3. 3. 3. 3. 3. Validation Pivot... (go back) About Assumptions Experiments Metrics Validated Invalidated 1. 1. 1. 1. 1. Product 2. 2. 2. 2. 2. 3. 3. 3. 3. 3. 1. 1. 1. 1. 1.Distribution 2. 2. 2. 2. 2. 3. 3. 3. 3. 3. 1. 1. 1. 1. 1. Pricing 2. 2. 2. 2. 2. 3. 3. 3. 3. 3. 1. 1. 1. 1. 1. Demand 2. 2. 2. 2. 2. creation 3. 3. 3. 3. 3. 1. 1. 1. 1. 1.Market type 2. 2. 2. 2. 2. 3. 3. 3. 3. 3. 1. 1. 1. 1. 1.Competitors 2. 2. 2. 2. 2. 3. 3. 3. 3. 3. Luis Almanzahttp://lmalmanza.wordpress.com @lmalmanza
  • 26. take notes!get out of the building
  • 27. 1. Exploration
  • 28. observation observation
  • 29. empahty map Emphaty Map
  • 30. story board Story board
  • 31. talk!
  • 32. interviews
  • 33. 30 min in person with your prototypical customer
  • 34. 1. Set context & tell your story 2. Tell your problem 3. LISTEN!! 4. Ask follow up / references
  • 35. • The best question to start is always, “Tell me the story of the time you did…”• Never ask a question that starts with the word “would,” ie. “Would you do X?” or “Would you pay for this?”
  • 36. Bad questions• Do you like [something everyone likes, ie music]?”• “Do you have a problem with [insert too broad or too obvious problem]?”• “Do you want more time and money?”• “Do you wish you could have a [insert something awesome like a Porsche]?”• Anything that has to do with your solution
  • 37. good questions• “Tell me about the last time you…”• “How are you currently solving [insert problem]?”• “How/where did you search for a solution?”• “If you could wave a magic wand and have anything you wanted, what would it look like?”
  • 38. surveys
  • 39. google docs (docs.google.com) wufoo (wufoo.com)survey monkey (surveymonkey.com) facebook (www.facebook.com)
  • 40. record, evidence record, evidence
  • 41. 2.pitch!2. pitch
  • 42. cold email cold email
  • 43. cold callcold call
  • 44. fake ad
  • 45. Walking into astore and pitching the owner
  • 46. meetings, user groups, conferences Hand out cards with invite to:
  • 47. landing page
  • 48. www.unbounce.com
  • 49. www.launchrock.com
  • 50. www.checkthis.com
  • 51. domainwww.name.com
  • 52. don´t forget the ACTION“Singup to be notified when we launch”
  • 53. example
  • 54. demos
  • 55. videos
  • 56. dibujos drawings
  • 57. maquetas model
  • 58. research
  • 59. • Euromonitor• OET• INEGI• google trends• google insights• facebook ads
  • 60. metrics
  • 61. where are they?how i can find people?
  • 62. get out of the building
  • 63. First steps validation board Project Date Discovery Pivot... (go back) About Assumptions Experiments Metrics Validated Invalidated User/ 1. 1. 1. yes no 1. 1. no Customer 2. 2. 2. 2. 2. 3. 3. 3. 3. 3. 1. 1. 1. yes no 1. 1. yes Problem 2. 2. 2. 2. 2. 3. 3. 3. 3. 3. Solution 1. 2. 3. 1. 2. 3. 1. 2. 3. yes 1. 2. 3. 1. 2. 3. Validation Pivot... (go back) About Assumptions Experiments Metrics Validated Invalidated 1. 1. 1. 1. 1. Product 2. 2. 2. 2. 2. 3. 3. 3. 3. 3. 1. 1. 1. 1. 1.Distribution 2. 2. 2. 2. 2. 3. 3. 3. 3. 3. 1. 1. 1. 1. 1. Pricing 2. 2. 2. 2. 2. 3. 3. 3. 3. 3. 1. 1. 1. 1. 1. Demand 2. 2. 2. 2. 2. creation 3. 3. 3. 3. 3. 1. 1. 1. 1. 1.Market type 2. 2. 2. 2. 2. 3. 3. 3. 3. 3. 1. 1. 1. 1. 1.Competitors 2. 2. 2. 2. 2. 3. 3. 3. 3. 3. Luis Almanzahttp://lmalmanza.wordpress.com @lmalmanza
  • 64. product features
  • 65. less friction
  • 66. contacto lmalmanza.wordpress.com
  • 67. Credits• WWW.leanstartupmachine.com• www.steveblank.com• www.startuplessons.com• the startups owners manual• the lean startup• running lean

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