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# First steps validation board

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The first steps when we want to validate your idea or canvas can be not clear, understand where you are, what validation, hypotheses, experiment and pivot means, and design your roadmap to learn

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### First steps validation board

1. 1. @lmalmanza First steps
2. 2. why?
3. 3. where am I?
4. 4. Startup Company
5. 5. 50% - 1 year30% - 2 years90% - 10 years new business rate
6. 6. most startups fail from a lack of customer (\$)
7. 7. goal: have a chance
10. 10. lean
11. 11. there is no process
12. 12. tools
13. 13. lean canvas
14. 14. is a framework
15. 15. yeahhh, now what?
16. 16. validationcomprobation
17. 17. comprobar que
18. 18. método cientíﬁcoscientiﬁc method 1.Construct hypotheses 2.Test by doing an experiment 3.Validate or invalidate
19. 19. hypotheses =assumptions
20. 20. experiments
21. 21. metrics
22. 22. pivottake decision take decision
23. 23. one exampleHow to Make \$4,500 in 90 Minutes [Case Study]
24. 24. First steps validation board Project Date Discovery Pivot... (go back) About Assumptions Experiments Metrics Validated Invalidated User/ Customer segment 1. 1. 1. 1. 1. Customer 2. 2. 2. 2. 2. 3. 3. 3. 3. 3. 1. 1. 1. 1. 1. Problem 2. 3. 2. 3. Problem 2. 3. 2. 3. 2. 3. Unique Value Proposition 1. 1. 1. 1. 1. Solution 2. 2. 2. 2. 2. 3. 3. 3. 3. 3. Validation Pivot... (go back) About Assumptions Experiments Metrics Validated Invalidated Solution 1. 1. 1. 1. 1. Product 2. 2. 2. 2. 2. 3. 3. 3. 3. 3. 1. 1. 1. 1. 1.Distribution 2. 3. 2. 3. Channels 2. 3. 2. 3. 2. 3. Revenue Stream 1. 1. 1. 1. 1. Pricing 2. 2. 2. 2. 2. 3. 3. 3. 3. 3. 1. 1. 1. 1. 1. Demand 2. 2. 2. 2. 2. creation 3. 3. 3. 3. 3. 1. 1. 1. 1. 1.Market type 2. 2. 2. 2. 2. 3. 3. 3. 3. 3. 1. 1. 1. 1. 1.Competitors 2. 2. 2. 2. 2. 3. 3. 3. 3. 3. Luis Almanzahttp://lmalmanza.wordpress.com @lmalmanza
25. 25. First steps validation board Project Date Discovery Pivot... (go back) About Assumptions Experiments Metrics Validated Invalidated User/ 1. 1. 1. 1. 1. Customer 2. 2. 2. 2. 2. 3. 3. 3. 3. 3. 1. 1. 1. 1. 1. Problem 2. 2. 2. 2. 2. 3. 3. 3. 3. 3. 1. 1. 1. 1. 1. Solution 2. 2. 2. 2. 2. 3. 3. 3. 3. 3. Validation Pivot... (go back) About Assumptions Experiments Metrics Validated Invalidated 1. 1. 1. 1. 1. Product 2. 2. 2. 2. 2. 3. 3. 3. 3. 3. 1. 1. 1. 1. 1.Distribution 2. 2. 2. 2. 2. 3. 3. 3. 3. 3. 1. 1. 1. 1. 1. Pricing 2. 2. 2. 2. 2. 3. 3. 3. 3. 3. 1. 1. 1. 1. 1. Demand 2. 2. 2. 2. 2. creation 3. 3. 3. 3. 3. 1. 1. 1. 1. 1.Market type 2. 2. 2. 2. 2. 3. 3. 3. 3. 3. 1. 1. 1. 1. 1.Competitors 2. 2. 2. 2. 2. 3. 3. 3. 3. 3. Luis Almanzahttp://lmalmanza.wordpress.com @lmalmanza
26. 26. take notes!get out of the building
27. 27. 1. Exploration
28. 28. observation observation
29. 29. empahty map Emphaty Map
30. 30. story board Story board
31. 31. talk!
32. 32. interviews
33. 33. 30 min in person with your prototypical customer
35. 35. • The best question to start is always, “Tell me the story of the time you did…”• Never ask a question that starts with the word “would,” ie. “Would you do X?” or “Would you pay for this?”
36. 36. Bad questions• Do you like [something everyone likes, ie music]?”• “Do you have a problem with [insert too broad or too obvious problem]?”• “Do you want more time and money?”• “Do you wish you could have a [insert something awesome like a Porsche]?”• Anything that has to do with your solution
37. 37. good questions• “Tell me about the last time you…”• “How are you currently solving [insert problem]?”• “How/where did you search for a solution?”• “If you could wave a magic wand and have anything you wanted, what would it look like?”
38. 38. surveys
40. 40. record, evidence record, evidence
41. 41. 2.pitch!2. pitch
42. 42. cold email cold email
43. 43. cold callcold call
45. 45. Walking into astore and pitching the owner
46. 46. meetings, user groups, conferences Hand out cards with invite to:
47. 47. landing page
48. 48. www.unbounce.com
49. 49. www.launchrock.com
50. 50. www.checkthis.com
51. 51. domainwww.name.com
52. 52. don´t forget the ACTION“Singup to be notiﬁed when we launch”
53. 53. example
54. 54. demos
55. 55. videos
56. 56. dibujos drawings
57. 57. maquetas model
58. 58. research