Visual verbal connections

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Visual verbal connections

  1. 1. VISUAL VERBALC O N N E C T I O N S
  2. 2. What is Verbal a Visual Connection? A photo or graphic (visual) and words (verbal) that relate and help tell a story. VISUAL VERBAL CONNECTIONS by LELAND MALLETT
  3. 3. VISUAL VERBALC O N N E C T I O N +WORDS = VISUAL VERBAL CONNECTIONS by LELAND MALLETT
  4. 4. Where do we Verbal see Visual Connections? Billboards, Magazines, Advertising, TV … Everywhere VISUAL VERBAL CONNECTIONS by LELAND MALLETT
  5. 5. VERBAL VISUAL VERBAL CONNECTIONS by LELAND MALLETT
  6. 6. VISUAL AND VERBAL VISUAL VERBAL CONNECTIONS by LELAND MALLETT
  7. 7. VISUAL AND VERBAL VISUAL VERBAL CONNECTIONS by LELAND MALLETT
  8. 8. VISUAL VISUAL VERBAL CONNECTIONS by LELAND MALLETT
  9. 9. VERBAL VISUAL VERBAL CONNECTIONS by LELAND MALLETT
  10. 10. VISUAL AND VERBAL VISUAL VERBAL CONNECTIONS by LELAND MALLETT
  11. 11. VISUAL AND VERBAL VISUAL VERBAL CONNECTIONS by LELAND MALLETT
  12. 12. VISUAL AND VERBAL VISUAL VERBAL CONNECTIONS by LELAND MALLETT
  13. 13. VISUAL AND VERBAL VISUAL VERBAL CONNECTIONS by LELAND MALLETT
  14. 14. VISUAL AND VERBAL VISUAL VERBAL CONNECTIONS by LELAND MALLETT
  15. 15. VISUAL AND VERBAL VISUAL VERBAL CONNECTIONS by LELAND MALLETT
  16. 16. VISUAL VERBAL VISUAL VERBAL CONNECTIONS by LELAND MALLETT
  17. 17. VISUAL VERBAL VISUAL VERBAL CONNECTIONS by LELAND MALLETT
  18. 18. VISUAL (LOGO ID) VISUAL VERBAL CONNECTIONS by LELAND MALLETT
  19. 19. VISUAL VERBAL LOGOS VISUAL VERBAL CONNECTIONS by LELAND MALLETT
  20. 20. VISUAL VERBAL CONNECTIONS by LELAND MALLETT
  21. 21. VISUAL VERBAL CONNECTIONS by LELAND MALLETT
  22. 22. VISUAL VERBAL CONNECTIONS by LELAND MALLETT
  23. 23. VISUAL VERBAL CONNECTIONS by LELAND MALLETT
  24. 24. VISUAL VERBAL CONNECTIONS by LELAND MALLETT
  25. 25. VISUAL VERBAL CONNECTIONS by LELAND MALLETT
  26. 26. VISUAL VERBAL CONNECTIONS by LELAND MALLETT
  27. 27. VISUAL VERBAL CONNECTIONS by LELAND MALLETT
  28. 28. VISUAL VERBAL CONNECTIONS by LELAND MALLETT
  29. 29. VISUAL VERBAL CONNECTIONS by LELAND MALLETT
  30. 30. How do we Verbal use Visual Connections Dominant Photo w/headline Headlines Sidebars Captions Everywhere VISUAL VERBAL CONNECTIONS by LELAND MALLETT In Yearbooks?
  31. 31. Dominant Photo/Headline VISUAL VERBAL CONNECTIONS by LELAND MALLETT
  32. 32. VISUAL VERBAL CONNECTIONS by LELAND MALLETT
  33. 33. VISUAL VERBAL CONNECTIONS by LELAND MALLETT
  34. 34. VISUAL VERBAL CONNECTIONS by LELAND MALLETT
  35. 35. VISUAL VERBAL CONNECTIONS by LELAND MALLETT
  36. 36. VISUAL VERBAL CONNECTIONS by LELAND MALLETT
  37. 37. VISUAL VERBAL CONNECTIONS by LELAND MALLETT DON’T FORCE THE TEXT TO MATCH
  38. 38. VISUAL VERBAL CONNECTIONS by LELAND MALLETT
  39. 39. VISUAL VERBAL CONNECTIONS by LELAND MALLETT Headline Packages
  40. 40. VISUAL VERBAL CONNECTIONS by LELAND MALLETT HOME Away from www.houseoflime.com/dings.htm Families cope with absence of military parents Away from Home Use of Dingbats
  41. 41. VISUAL VERBAL CONNECTIONS by LELAND MALLETT the PAIN Feel Paying over $4 a gallon, young drivers
  42. 42. CHANGE FUTURE Save VISUAL VERBAL CONNECTIONS by LELAND MALLETT CHANGE to Save the FUTUREDistrict changes policies to help environment
  43. 43. VISUAL VERBAL CONNECTIONS by LELAND MALLETT UR E L E C T I N G Leader 18-Year Olds vote for US President for first time
  44. 44. VISUAL VERBAL CONNECTIONS by LELAND MALLETT Working UNDER THE Hamburger lover goes vegetarian after working in slaughter house Working under the Knife
  45. 45. Caption Lead Ins/Teasers VISUAL VERBAL CONNECTIONS by LELAND MALLETT
  46. 46. VISUAL VERBAL CONNECTIONS by LELAND MALLETT
  47. 47. VISUAL VERBAL CONNECTIONS by LELAND MALLETT
  48. 48. VISUAL VERBAL CONNECTIONS by LELAND MALLETT In captions, don’t talk for the person in the photo or tell them what to do: •Look Out •Way to Go •Almost There •Practice Makes Perfect
  49. 49. VISUAL VERBAL CONNECTIONS by LELAND MALLETT Secondary Coverage
  50. 50. VISUAL VERBAL CONNECTIONS by LELAND MALLETT What’s in your WALLET?
  51. 51. What is Verbal NOT a Visual Connection VISUAL VERBAL CONNECTIONS by LELAND MALLETT In Yearbooks?
  52. 52. Wrong! VISUAL VERBAL CONNECTIONS by LELAND MALLETT
  53. 53. Wrong! VISUAL VERBAL CONNECTIONS by LELAND MALLETT Part of the Deal Juniors lose May challenge to seniors Better Getting into it Juniors lose May challenge to seniors Best In over their heads After 212 hotdogs and 78 water bottles, Juniors lose May challenge to seniors
  54. 54. Wrong! VISUAL VERBAL CONNECTIONS by LELAND MALLETT Getting Nailed Key Club paints cancer patient’s nails Better Mending the Sick Key Club visits cancer center Best Helping Youth And Nail Key Club members volunteer 82 hours at Memorial Cancer Center for Children
  55. 55. VISUAL VERBAL CONNECTIONS by LELAND MALLETT How to make Visual Verbal Connections?
  56. 56. VISUAL VERBAL CONNECTIONS by LELAND MALLETT 1. Ask the question, “What’s going on in this photo or story?”
  57. 57. VISUAL VERBAL CONNECTIONS by LELAND MALLETT
  58. 58. VISUAL VERBAL CONNECTIONS by LELAND MALLETT 1. Ask the question, “What’s going on in this photo or story?” 2.Narrow the thought to 2-5 words.
  59. 59. VISUAL VERBAL CONNECTIONS by LELAND MALLETT HOME Away from Families cope with absence of military parents
  60. 60. VISUAL VERBAL CONNECTIONS by LELAND MALLETT 1. Ask the question, “What’s going on in this photo or story?” 2.Narrow the thought to 2-5 words. 3. Think of a known phrase you can play off of and change. (no clichés)
  61. 61. VISUAL VERBAL CONNECTIONS by LELAND MALLETT Helping Youth And Nail Key Club members volunteer 82 hours at Memorial Cancer Center for Children
  62. 62. VISUAL VERBAL CONNECTIONS by LELAND MALLETT 1. Ask the question, “What’s going on in this photo or story?” 2.Narrow the thought to 2-5 words. 3. Think of a known phrase you can play off of and change. (no clichés) 4. Make sure the noun in the phrase can be seen in the photo or story idea.
  63. 63. VISUAL VERBAL CONNECTIONS by LELAND MALLETT
  64. 64. VISUAL VERBAL CONNECTIONS by LELAND MALLETT 1. Ask the question, “What’s going on in this photo or story?” 2.Narrow the thought to 2-5 words. 3. Think of a known phrase you can play off of and change. (no clichés) 4. Make sure the noun in the phrase can be seen in the photo or story idea. 5. The verb should also coincide with the action of the photo.
  65. 65. VISUAL VERBAL CONNECTIONS by LELAND MALLETT
  66. 66. VISUAL VERBAL CONNECTIONS by LELAND MALLETT 1. Ask the question, “What’s going on in this photo or story?” 2.Narrow the thought to 2-5 words. 3. Think of a known phrase you can play off of and change. (no clichés) 4. Make sure the noun in the phrase can be seen in the photo or story idea. 5. The verb should also coincide with the action of the photo. (avoid ‘ing’ verbs) 6. Create a graphic that says more than words or that is widely understood.
  67. 67. VISUAL VERBAL CONNECTIONS by LELAND MALLETT theFeel Toping over $4 a gallon, young drivers PAIN
  68. 68. VISUAL VERBAL CONNECTIONS by LELAND MALLETT 1. Ask the question, “What’s going on in this photo or story?” 2.Narrow the thought to 2-5 words. 3. Think of a known phrase you can play off of and change. (no clichés) 4. Make sure the noun in the phrase can be seen in the photo or story idea. 5. The verb should also coincide with the action of the photo. 6. Create a graphic that says more than words or that is widely understood.
  69. 69. VISUAL VERBAL CONNECTIONS by LELAND MALLETT Your Turn to Try
  70. 70. VISUAL VERBAL CONNECTIONS by LELAND MALLETT The Thursday before the first home football game, band members have a tradition of “Muck Fest” - an initiation for the freshmen. However, any hazing activities were outlawed a few years ago, so now all band members must participate. (Freshmen aren’t armed for the fight.) After the muck war, band members walk across the street to the “Super Clean Car Wash” to clean off. The story for this spread is about two upperclassmen girls welcoming their younger freshman brother into band at Muck Fest. Their last name is Ward. Create headline and subheadline.
  71. 71. VISUAL VERBAL CONNECTIONS by LELAND MALLETT The theater department performs a childrens’ play each May toward the end of school. Theater teacher Mr. Trimell greets students off the bus from Carter Elementary before the production. Create caption lead in and caption.
  72. 72. McKinney High School McKinney Boyd High School St. Mark’s School of Texas Mansfield Legacy High School Marilyn Scoggins Taylor Publishing Co.VISUAL VERBAL CONNECTIONS by LELAND MALLETT
  73. 73. VISUAL VERBALC O N N E C T I O N S Leland Mallett Mansfield Legacy High School www.legacyjournalism.org mallett@legacyjournalism.org 817-299-1169
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