DO
THIS
What to do and NOT to do on your
online news site
NOT
THAT
DO
POST
DAILY
This ain’t print anymore
DON’T
POST
ISSUES
DO USE
GOOGLE
This ain’t 1985
DON’T
USE
CLIP
BOARDS
DO
WORK
AHEAD
Show your readers you know what’s
going on
DON’T
WORK
FROM
BEHIND
DO GO
TO
THEM
You ain’t a Newsie –
You ain’t carrying the banner
DON’T
DEPEND
ON
THEM
DO
WRITE
ABOUT
PEOPLE
Always ask “Who Cares”
DON’T
WRITE
ABOUT
EVENTS
DO
WORK
WITH
OTHERS
The more the better.
DON’T
WORK
ALONE
DO
LINK IN
STORIES
You don’t know everything.
DON’T
BE THE
ONLY
SOURCE
DO USE
ONE
NAV
BAR
Don’t annoy your reader. Make it
easy. They are online because they
want quick info.
DON’T
OVER
USE NAV...
DO LINK
TO
PRINT
PUB
They are online for a reason. They
don’t like print. It turns their hands
black.
DON’T
LINK ON
HOME
P...
DO
USE
SOCIAL
MEDIA
Social media is how they got to your
home page.
DON’T
USE IT
ON THE
HOME PG
DO
THINK
WORLD
WIDE
It’s WWW for a reason.
DON’T
THINK
SCHOOL
WIDE
DO
USE A
STYLE
SHEET
Ask your yearbook friends
about this one.
DON’T
OVER
USE
FONTS
DO
WRITE
HEADS
FOR SEO
Get in the know about SEO.
DON’T
WRITE
NORMAL
HEADS
DO USE
A MIX
OF
MEDIA
And use secondary coverage like your
print publications.
DON’T
JUST
WRITE
OR VIDEO
DO
UPDATE
INSIDE
PAGES
One old page equals an older reader.
He’s gone.
DON’T
LET
PAGES
GO OLD
DO
USE
GRAPHIC
This ain’t elementary school.
DON’T
USE
CLIPART
DO
TELL
ABOUT
YOU
Nobody but you on campus knows
what a Pacemaker, Crown or Star is.
No one cares.
DON’T
TELL
YOUR
AWARDS
DO
LOOK
AT
OTHER
SITESOk. There’s nothing new.
DON’T
STEAL
EXACT
IDEAS
Do this not that (online newspapers)
Do this not that (online newspapers)
Do this not that (online newspapers)
Do this not that (online newspapers)
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Do this not that (online newspapers)

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Trends for high school online newspapers

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Do this not that (online newspapers)

  1. 1. DO THIS What to do and NOT to do on your online news site NOT THAT
  2. 2. DO POST DAILY This ain’t print anymore DON’T POST ISSUES
  3. 3. DO USE GOOGLE This ain’t 1985 DON’T USE CLIP BOARDS
  4. 4. DO WORK AHEAD Show your readers you know what’s going on DON’T WORK FROM BEHIND
  5. 5. DO GO TO THEM You ain’t a Newsie – You ain’t carrying the banner DON’T DEPEND ON THEM
  6. 6. DO WRITE ABOUT PEOPLE Always ask “Who Cares” DON’T WRITE ABOUT EVENTS
  7. 7. DO WORK WITH OTHERS The more the better. DON’T WORK ALONE
  8. 8. DO LINK IN STORIES You don’t know everything. DON’T BE THE ONLY SOURCE
  9. 9. DO USE ONE NAV BAR Don’t annoy your reader. Make it easy. They are online because they want quick info. DON’T OVER USE NAV BARS
  10. 10. DO LINK TO PRINT PUB They are online for a reason. They don’t like print. It turns their hands black. DON’T LINK ON HOME PAGE
  11. 11. DO USE SOCIAL MEDIA Social media is how they got to your home page. DON’T USE IT ON THE HOME PG
  12. 12. DO THINK WORLD WIDE It’s WWW for a reason. DON’T THINK SCHOOL WIDE
  13. 13. DO USE A STYLE SHEET Ask your yearbook friends about this one. DON’T OVER USE FONTS
  14. 14. DO WRITE HEADS FOR SEO Get in the know about SEO. DON’T WRITE NORMAL HEADS
  15. 15. DO USE A MIX OF MEDIA And use secondary coverage like your print publications. DON’T JUST WRITE OR VIDEO
  16. 16. DO UPDATE INSIDE PAGES One old page equals an older reader. He’s gone. DON’T LET PAGES GO OLD
  17. 17. DO USE GRAPHIC This ain’t elementary school. DON’T USE CLIPART
  18. 18. DO TELL ABOUT YOU Nobody but you on campus knows what a Pacemaker, Crown or Star is. No one cares. DON’T TELL YOUR AWARDS
  19. 19. DO LOOK AT OTHER SITESOk. There’s nothing new. DON’T STEAL EXACT IDEAS

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