business trends online marketing 2012 marketing evolution - crowd based marketing

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my business trends for online marketing 2012. You'll find 12 Trends with deep impact potential for your social & online marketing world.

Let's start a dialog about the changes in the marketing world: My Thesis, marketing evolution : crowd based marketing for business brands and services.

I hope you'll enjoy my trends and i would appreciate it to start a fruitful discussion about online marketing trends.

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business trends online marketing 2012 marketing evolution - crowd based marketing

  1. 1. myTrends 2012online marketingwritten by maik langeTweet me @webjets
  2. 2. myTrends 2012Daily BusinessOnline TrendScout find Potentials, new Services, new Demands, major ShiftsCheck the Online Marketing Pulse! Blogs News eBooks Interviews Conferences Magazine Online Meetings Social Stream Search Discussion TV
  3. 3. myTrends 2012My Thesis: Marketing EvolutionSuccess = (Product + Online Service) x Crowd Engagement Time 1950 Resource based View 1980 Market based View Crowd based Marketing 2010
  4. 4. myTrends 201212*/2012 *without warranty
  5. 5. -1- myTrends 2012 Visibility Fight!SEO Social NetworksNews Video SEM Apps Places http://www.carilliontech.com/wp-content/uploads/2010/09/SEO_Competition_Analysis.jpg
  6. 6. -2- myTrends 2012Social Storyteller & SupporterAuthenticity & Motivationgood storieshave alwaysa happy end!
  7. 7. -3- myTrends 2012Social Platforms & Networking!Scale & Speedhttp://www.elephantjournal.com/wp-content/uploads/2010/05/Socialnomics.png 1 Billion Facebook-User Oct 2012 Source: Socialbakers.com
  8. 8. -4- myTrends 2012Online Diseases!keep an eye on your lifebalancecardDigital Burn OutSocial MobbingOffice Diseases
  9. 9. -5- myTrends 2012Big Data & Social Analyticsidentify the right demands & decisions BIG DATA Analytics ECG HeartBeat
  10. 10. -6- myTrends 2012 Jobs with Potentials 2012! Online Performance Manager Community Builder Social TrendScout
  11. 11. -7- myTrends 2012 Online Media ADS Investment SEO, SEM, Facebook, Youtube, Linkedin, Twitter, Games, Mobile Apps… Visibility Attention Engagement Leads Reach Conversion Goals Source: http://www.xplant.net/wp-content/uploads/2011/12/keyword-trendscout.jpg
  12. 12. -8- myTrends 2012 Mobile: Apps & Commerce first location based services M-Commerce Trend Potential Germany Social Local Mobile App Solutions Mobile NFC meets City Marketing Mobile Coupon Services
  13. 13. -9- myTrends 2012 Video Marketing TV + Online Video Platforms = Social TV Online Video Facts in GermanySource: http://www.youtube.com/watch?v=COvrf6NoCog
  14. 14. -10- myTrends 2012Partnering & Networking Find Best in class partner for your Bussines ObjectivesResearch & Market AnalysisCampaign & StoryboardingContent & Digial Asset ProductionSocial Networks Marketing & DevelopmentPerformance & Social Community BuildingMobile Marketing & DevelopmentMonitoring & AnalyticsSEO, SEM ………
  15. 15. -11- myTrends 2012Social Media Culture meetsCompany Culture
  16. 16. - 12- myTrends 2012 Big Picture Online Marketing  Think in smart Loopsonline business is alive!is your marketing planalive?
  17. 17. myTrends 2012 my trend projects 2012? Augmented Reality  YouTube Playlist Digital Music  http://soundcloud.com/maik-lange Virtual goods & 3D Animation  http://www.xgoods.net/ Video Production & Promotion  http://tubemax.tv/ 3D Mapping projection  YouTube Playlist Social Projects “SEO Studenten Workshops”  Project Berlin Social Platform Trends: Pinterest  Tips & Best Practice Blog Mobile Trends  Blog YouTube Video Marketing  Blog Social Crowd Innovation Ideas  Blog
  18. 18. myTrends 2012 Thanks for your Attention Contacts: maik lange Tweet me @webjets
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