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business trends online marketing 2012 marketing evolution - crowd based marketing

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my business trends for online marketing 2012. You'll find 12 Trends with deep impact potential for your social & online marketing world. …

my business trends for online marketing 2012. You'll find 12 Trends with deep impact potential for your social & online marketing world.

Let's start a dialog about the changes in the marketing world: My Thesis, marketing evolution : crowd based marketing for business brands and services.

I hope you'll enjoy my trends and i would appreciate it to start a fruitful discussion about online marketing trends.

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  • 1. myTrends 2012online marketingwritten by maik langeTweet me @webjets
  • 2. myTrends 2012Daily BusinessOnline TrendScout find Potentials, new Services, new Demands, major ShiftsCheck the Online Marketing Pulse! Blogs News eBooks Interviews Conferences Magazine Online Meetings Social Stream Search Discussion TV
  • 3. myTrends 2012My Thesis: Marketing EvolutionSuccess = (Product + Online Service) x Crowd Engagement Time 1950 Resource based View 1980 Market based View Crowd based Marketing 2010
  • 4. myTrends 201212*/2012 *without warranty
  • 5. -1- myTrends 2012 Visibility Fight!SEO Social NetworksNews Video SEM Apps Places http://www.carilliontech.com/wp-content/uploads/2010/09/SEO_Competition_Analysis.jpg
  • 6. -2- myTrends 2012Social Storyteller & SupporterAuthenticity & Motivationgood storieshave alwaysa happy end!
  • 7. -3- myTrends 2012Social Platforms & Networking!Scale & Speedhttp://www.elephantjournal.com/wp-content/uploads/2010/05/Socialnomics.png 1 Billion Facebook-User Oct 2012 Source: Socialbakers.com
  • 8. -4- myTrends 2012Online Diseases!keep an eye on your lifebalancecardDigital Burn OutSocial MobbingOffice Diseases
  • 9. -5- myTrends 2012Big Data & Social Analyticsidentify the right demands & decisions BIG DATA Analytics ECG HeartBeat
  • 10. -6- myTrends 2012 Jobs with Potentials 2012! Online Performance Manager Community Builder Social TrendScout
  • 11. -7- myTrends 2012 Online Media ADS Investment SEO, SEM, Facebook, Youtube, Linkedin, Twitter, Games, Mobile Apps… Visibility Attention Engagement Leads Reach Conversion Goals Source: http://www.xplant.net/wp-content/uploads/2011/12/keyword-trendscout.jpg
  • 12. -8- myTrends 2012 Mobile: Apps & Commerce first location based services M-Commerce Trend Potential Germany Social Local Mobile App Solutions Mobile NFC meets City Marketing Mobile Coupon Services
  • 13. -9- myTrends 2012 Video Marketing TV + Online Video Platforms = Social TV Online Video Facts in GermanySource: http://www.youtube.com/watch?v=COvrf6NoCog
  • 14. -10- myTrends 2012Partnering & Networking Find Best in class partner for your Bussines ObjectivesResearch & Market AnalysisCampaign & StoryboardingContent & Digial Asset ProductionSocial Networks Marketing & DevelopmentPerformance & Social Community BuildingMobile Marketing & DevelopmentMonitoring & AnalyticsSEO, SEM ………
  • 15. -11- myTrends 2012Social Media Culture meetsCompany Culture
  • 16. - 12- myTrends 2012 Big Picture Online Marketing  Think in smart Loopsonline business is alive!is your marketing planalive?
  • 17. myTrends 2012 my trend projects 2012? Augmented Reality  YouTube Playlist Digital Music  http://soundcloud.com/maik-lange Virtual goods & 3D Animation  http://www.xgoods.net/ Video Production & Promotion  http://tubemax.tv/ 3D Mapping projection  YouTube Playlist Social Projects “SEO Studenten Workshops”  Project Berlin Social Platform Trends: Pinterest  Tips & Best Practice Blog Mobile Trends  Blog YouTube Video Marketing  Blog Social Crowd Innovation Ideas  Blog
  • 18. myTrends 2012 Thanks for your Attention Contacts: maik lange Tweet me @webjets