Obrigado à Ana Nevespeloconviteeaos sponsors.SMINT = Social Market Intelligence
We will look into the decision making these daysHow can we develop efficient strategyRevisit Intelligence and the CI definitionHow Social is impacting IntellAnd finally What the hell is SMINT?
Let’sfirst contextualize whatisthedecisionmakingcontextourCompanies are facing
When the world is changing rapidly and unpredictably, when causes and effects are unfathomable and disproportionate, and when things are seldom quite what they seem, what is there for decision-makers to anchor their reasoning to?
Volatility: "Black swan" events – banking crises, social upheaval, natural catastrophes, etc. – are occurring more frequently.
Uncertainty: Uncertainty is making it increasingly hard to predict the future and undermining the authority of the most respected forecasters.
Complexity: With interconnected economies and businesses, and more communicative societies, it is hard to connect causes to effects.
Ambiguity: The confusion of causes and effects makes it more difficult to determine the significance of events and their implications.
PESTEL: how complex
All this without even considering the future!!!GNR = Genomics, Nanotech, Robotics
It’s your job to know!!!If you don’t know, you might start by listening to what they say they needCEO Direct TALK!For some time, businesses have been refining and optimizing their networks of suppliers and partners. They’re streamlining supply chains and creating massive back-office efficiencies. But something just as meaningful has been happening in the marketplace — the sudden convergence of the digital, social and mobile spheres— connecting customers, employees and partners in new ways to organizations and to each other. These changes put pressure on the front office to digitize and adapt but also create opportunities for the organization to innovate and lead.
How can we mobilize customers and consumer?
Isn’t this the definition of CI?BUT, do you have the REAL-TIME capabilities?
And do you have the ANALYTICAL MUSCLE to make it real?
What about the MINDSET to understand who to join efforts with?And the STRATEGIC and INNOVATION skills?
Need to connect on a So & Lo & Mo basis
Answhatusthebestexampleofstrategyintoactionthatfighterpilotair to aircombat?Talkingabout STRATEGY andmakingit REAL-TIME
SMINT…!… makes sense of rapidly changing businessecosystem, enabling simple and efﬁcient DecisionMaking, revenue and cost wise, in Real Time due toSocial Media Listening 2.0. The goal is the proactive exploitation of Opportunities,mitigating Risk and optimizing the Business’s growth.Understand, Compete and Win in Real-Time. 38
REAL-TIMEINTELLIGENCE & !STRATEGY INTO ACTION! 39
NOT A LIGHTHEARTED EXERCISE…! ! THIS IS WHAT WE ARE DOING !!CONVERTING DATA YOU HAVE INTO PROFIT YOU DON’T, YET…! … BUT WE CAN HELP!! 48
LUIS MADUREIRA!Business PartnerE: firstname.lastname@example.orgM: +351 915 101 334L: www.linkedin/in/luismadureiraS: www.slideshare.net/lmadureiraT: @Luis_MadureiraCredits: Some slides were made with the Haiku Deck App for iPad 49 Some pictures I do not know the source so can not give the deserved credits