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The Internet is increasingly social – and that means more than social media. We are seeing emerging uses in the legal industry for social firm intranets, social alumni websites and socially collaborative team environments. While many law firms still grapple with social media, some have taken the next steps moving beyond third-party social media to the introduction of their own social business environments. You will learn from the in-house experiences from executives of two firms who have pursued this path and a law industry digital marketer who claims that future is now.
Today, as a rule, many law firm intranets are drab HR form repositories brightened occasionally with birthday announcements and plans for the firm picnic. Alumni communities are outsourced to an invite-only LinkedIn group or an alumni website offering little opportunity for two-way communication. Client teams brave their way through the constraints of limited project extranet collaboration. The best is yet to come.
Known broadly as Enterprise Social Networks, social intranets foster collaboration, communication and knowledge-sharing among employees. And while not a household word in law firms, Deloitte predicts that by the end of 2013 more than 90 percent of Fortune 500 companies will have implemented one. These new platforms will connect industry teams, practice areas and serve to minimize the endlessly threaded, reply-all emails while promoting greater awareness of resources and experience.
Law firm marketers will want to tune into these emerging communication strategies as social communities will not only engage internal participants but can also be extended to clients, prospects and your targeted industries and practice areas. Bring this thought leadership to your firm so that they may begin now to gain the experiences that are already permeating leading businesses.
You will learn:
•Law firm case stories to help you better understand the functions of social business communities
•How you might gain awareness, project sponsorship, and implementation of social intranets based on the experiences of firms who have been here and done this
•How your firm can achieve the baseline functionality of existing intranets while raising performance using a social platform
•Performance, engagement and ROI indicators you should know
•The business momentum driving development of privately managed social communities
•Sonny Cohen, Director of Internet Marketing Strategy, Duo Consulting
•Stuart Kay, Director, Global Business Systems, Baker & McKenzie
•Dora Martinez, Chief Knowledge Officer, Sheppard Mullin